Saint Louis, MO, March 2011—The LTC Expert Publications (LTCEP) Network announces the addition of their new Caregiver Savings Program.

As members of the LTC Expert Publications Network of providers (The LTCEP Network), dozens of home care agencies and assisted living facilities are now offering the “Caregiver Savings Program” through their websites.

In collaboration with Parentgiving.com, The LTCEP Network of providers are able to pass on a discount of 10% on all items available for purchase on the Parentgiving.com website and 5% off of any sale items.

“This means that all of our clients are able to pass on product and supply savings to families who have aging parents. In this economy, any effort to save time and money is a blessing!,” states Valerie VanBooven RN, BSN, Managing Partner of LTCEP.

Created by time-starved caregivers for time-starved caregivers, boomers and older adults, Parentgiving.com is an internet resource providing expert advice on all matters pertaining to elder care. With articles about everything from Alzheimer’s and other medical conditions to expert tips on caring for a loved one to nutritional advice, Parentgiving.com covers the topics that matter most to you. If you’ve got a specific question relating to home health care, you can visit the site’s Question an Expert page and anonymously post your query to one of 24 qualified specialists.

Parentgiving.com is also a marketplace offering thousands of top-quality and competitively-priced products for all of your home health care needs. The Parentgiving Store has everything from wheelchairs and bed rails to diabetic supplies and nutritional supplements. Not sure what to purchase? Check out the Parentgiving Buyers Guide^TM for helpful tips and recommendations.  

For consumers to take advantage of this discount program, simply visit http://ltcsocialmark.com to request a list of participating providers.

If you are a home care agency, assisted living facility or other senior service provider who wishes to participate, please contact George Novoson at George@ltcep.com for more information. You must be part of the LTCEP Network in order to participate.

About LTCEP

LTCEP (LTC Expert Publications LLC) is an internet marketing (SEO, websites, lead gen, social media) and consultation firm with offices in St. Louis and Boston, specializing in home care, assisted living, adult day services, senior housing, reverse mortgages, long-term care insurance and many other types of senior service providers. Valerie VanBooven RN BSN and George Novoson are the owners and managing partners of LTCEP. For more information contact Valerie at valerie@ltcep.com or George@ltcep.com. Visit their websites at http://www.LTCSocialMark.com
]]> http://eldercaremarket.wordpress.com/2011/03/09/the-ltc-expert-publications-network-of-providers-announces-the-addition-of-their-new-%e2%80%9ccaregiver-savings-program%e2%80%9d/feed/ 0 vvanbooven http://eldercaremarket.wordpress.com/2011/03/03/how-to-generate-leads-for-your-home-care-assisted-living-or-senior-service-business-without-breaking-the-bank/ http://eldercaremarket.wordpress.com/2011/03/03/how-to-generate-leads-for-your-home-care-assisted-living-or-senior-service-business-without-breaking-the-bank/#comments Thu, 03 Mar 2011 21:32:15 +0000 valerievanbooven http://eldercaremarket.wordpress.com/2011/03/03/how-to-generate-leads-for-your-home-care-assisted-living-or-senior-service-business-without-breaking-the-bank/ ]]>

In this webinar we show you:

1. Online and Offline Cost Effective Marketing.
2. How to move budget dollars to get the most BANG for your buck.
3. How to combine your offline marketing and your online marketing to generate more leads.
4. Live Case Studies that show online marketing success.
5. Involving Staff in your Online Marketing Efforts- Generating Leads.
6. Using a virtual team to generate more leads online.

The answer is yes, but only if:

1. Done correctly. Don’t throw money away.

2. You are willing to learn and understand the proper strategy behind the use of Facebook advertising to get the best ROI.

3. You want to beat the competition in your local area. They are figuring this out quickly, and you should be too.

Here’s what I mean:

Facebook advertising presents a world of new possibilities for many small business owners.

One of the drawbacks of online advertising has traditionally been its inability to target consumers in the local economy. Rather than spending big money on an unfocused online campaign, local businesses preferred to advertise in local papers. (ack!)

Or the Yellow Pages (NO!)

Facebook ads address this challenge by allowing advertisers to select a geographic preference that can be narrow or as wide as they desire.

The ability to target ad viewers by demographic categories, geographic locations, and personal interests make it an attractive advertising option. But when you combine that with its cost-effectiveness, Facebook advertising becomes nearly irresistible to the average small business owner.

Its readers are more loyal than those of Google News, says research firm Hitwise.

As many as 78 percent of users returned to Facebook to access more news stories, compared with 67 percent of Google News users, according to Hitwise. Plus, 77 percent of Facebook users clicked back to the site to broadcast online news portals there, compared with 64 percent of Google News users returning for the same.  (Something else to consider: Facebook is trending way up, traffic-wise. It's up a whopping 185 percent over this time last year. Google is up 9 percent – suggesting it may take second place more often in the future.)

Keep in mind that just slapping an ad up on Facebook without some PLANNING and STRATEGY is a complete waste of time and money.

Here’s what you need to make this happen effectively:

1. Demographic research – age, location, interests

2.  3 custom designed FB Fan Page “landing pages” inside of Facebook. (Most designers charge around $300++ for 1 custom page!)

• Sample 1
• Sample 2
• Sample 3

3. 6 custom Facebook ads (2 for each FB landing page)

4. Toll free tracking number that dials straight through to your office.

5. Lead capture forms.

6. 3 custom videos for landing pages. Yep, you NEED video.

• Samples On Our YouTube Channel

7. 1 staff training session on content participation, recorded for replay at any time.

8. Daily content to all Facebook Fan pages.

9. Monthly review/reporting on performance and ROI.

Points to consider:

• Done correctly we’ve seen click costs as little as $0.89 targeting an entire state.

• Your CPC budget can be set to as much or as little as you like.

• Done correctly you can eliminate job seekers from clicking on your ads or encourage it, depending on what you need.

• Having this managed professionally is extremely important for a solid ROI.

• This program is appropriate for anyone who owns an elder care or senior service business, and very much needed.

Recommendations:

Get your Facebook advertising campaign in gear!  Shut off (or tone down) the expensive Google Adwords campaigns, and jump on Facebook. You won’t be disappointed!

Watch for our sample video this weekend.

Regards, 

Valerie VanBooven RN BSN

http://LTCSocialMark.com

PS If you are interested in increasing your leads through this method, contact George Novoson, George@ltcep.com , 888-404-1513 and get signed up today- we can only take a limited amount of clients for this time intensive project. The cost is extremely reasonable and you will become instantly engaged with your local community! (which means $$$)