Customers can qualify for the Sony wireless sets by purchasing any new Electra guitar or bass between September 1 and October 31, 2014 at any participating Authorized Electra Guitars Dealers or, where there are not local dealers, factory direct from the Electra Guitars website. With each instrument purchased, the customer can choose to receive either a Sony DWZ Series Digital Wireless Guitar Set (Retail Value $499) or the Sony DWZ Series Digital Wireless Vocal Set (Retail Value $699) at no additional cost. Fulfillment of the promotion will be handled directly by Electra Guitars.

"Electra Guitars is extremely excited and honored to be working with Sony Pro Audio on our guitar promotion. The DWZ wireless Guitar and Vocal packs are a natural fit for our brand. A diverse group of guitar players are quickly rediscovering Electra Guitars and the brands hallmarks of quality, innovation, and value. We anticipate, combined with a partner like Sony, this will accelerate. It's a great incentive for guitar and bass players, in some cases, to get more than $2000 Retail Value in gear, for the price of an Electra Guitar or Bass." – Gene Ymiolek, Electra Guitars CEO.

The Sony DWZ Series 2.4 GHz digital wireless vocal set provides the convenience of untethered handheld microphone use with a wired level of audio performance. The package includes a ZTX-M01 handheld transmitter including an interchangeable dynamic cardioid microphone capsule along with a ZRX-M50 half rack size receiver. Supplied accessories include a mic holder, two antennas and AC adapter. The handheld TX also supports use with optional Sony interchangeable microphone capsules. The receiver includes 3 audio outputs (1 x balanced XLR and 2 x unbalanced 1/4" phone). The receivers menu system provides access to clear channel scan or manual channel selection and a digital 5-band graphic EQ. The receivers LCD includes numeric indication of transmitter battery remaining time, diversity reception RF levels, audio level metering, EQ on/off status and display of selected channel.

The Sony DWZ Series 2.4 GHz digital wireless guitar set provides the convenience of untethered use with a wired level of audio performance. The package includes a ZTX-B01 body pack transmitter along with a ZRX-C30 compact size receiver. Supplied accessories include a GC-07BMP guitar cable, transmitter belt clip and AC adapter. The receiver includes 3 simultaneous audio outputs (1 x balanced XLR and 2 x unbalanced 1/4" phone). The receiver supports flexible powering options with AC adapter, 9V battery or use of a distributed 9V power system.

For further details on the promotion, visit http://www.electraguitar.com/guitarpromo

For more information on Electra Guitars visit http://www.electraguitar.com

For more information on the Sony DWZM50 visit https://pro.sony.com/bbsc/ssr/product-DWZM50/

For more information on the Sony DWZB30GB visit https://pro.sony.com/bbsc/ssr/product-DWZB30GB/

As these new Electras enter the market, the Electra Omega and Omega Prime guitars continue to set the bar for high-end features and quality at an affordable price. Starting at $899, we believe the Omega and Omega Prime offer more value than guitars twice their price. They are designed in the USA and equipped like our USA Electra Guitars, however, we work with a state-of-the-art Korean guitar builder to be able to offer them at below market prices here in the USA.

So what makes the Omega and Omega Prime guitars different from competitors guitars? Look closely at the specs and compare them, and you will find a number of unique differences:

- The Electra Omegas have real Ebony fretboards, not Rosewood, nor Ebonized Rosewood - dyed Rosewood to look like Ebony.

- Electra Omegas have real Mother of Pearl Inlays, not Pearloid or other plastic materials.

- The Omegas have premium body, neck, and headstock binding and name brand hardware including bridges from TonePros, TonePros Kluson Deluxe Tuners, and a GraphTech Tusq Nut. Check out other brands and most hardware is generic or their white-label house brand.

- The Electra Omega and Omega Prime have our new MagnaFlux Humbucker Pickups. These are custom Alnico V pickups that Guitar World coined our "secret weapon" in their recent review of the Omega guitar. We also include coil tapping accessible on each volume knob. Most guitar companies either don't offer this at all, or do it on only one knob.

When you add up these features, the Electra Omega and Omega Prime guitars stand alone in their price range. Compare them versus the competition and see if you can find a similarly equipped guitar at the same purchase price as an Omega or Omega Prime.

The Electra Omega and Omega Prime continue to be some of our best selling guitars. Checkout the specs and demo video, and there's a good chance you'll love what you see.

While other guitar companies are focusing on automating guitar tuning or cramming digital models into guitars to make them sound like different guitars, Electra is focused on analog and design innovations so players can craft their own unique tone.

Currently shipping on the Electra Invicta is our new Coil Linkage System (CLS), combined with a 5-way rotary pickup selector. Using two volume knobs and one tone, we enable nine unique pickup combinations on the Electra Invicta. By working the 5-way rotary dial and volume knobs, guitar players can dial in an exponential amount of different analog tones.

While the Electra Phoenix S may have a classic design, it's got loads of guitar innovation under the hood. First, our intonation correct routed bridge pickup, or have some referred to it, a "Hendrix" routed pickup. You're going to immediately get a tone not found on similar guitar styles. Next, we incorporated the Electra Analog Tone Blend feature (placed between the guitars Volume and Tone Knobs). Independent of the classic 5-way pickup selector, and using all it's variations, players can blend in any and all combinations of the three MagnaFlux SC pickups. So if a player is in the bridge position and wants to mix in a little or a lot of another, it's easily achievable by dialing the tone blend higher or lower. The Phoenix Series also includes our SWC Neck Connection which is a true Bolt-on, using allen head metal bolts threaded into a reciprocal metal bushing in the neck. The provides a more durable neck connection and much more sustain than other guitars that use screws into wood.

The new Electra Phoenix Bass also has the SWC Neck Connection, and electronics that make it one of the most unique basses available for pure analog tone shaping. In our first collaboration with EMG, the Phoenix Bass includes two proprietary EMG PHZ pickups combined with our 5-way rotary selector and new Electra Coil Linkage System (CLS). In concert with the passive pickups and EMG BT Circuit, the Electra CLS provides bass players with a wide array of series and parallel coil combinations enabling a ton of analog tone.

You can read about the new Electra Invicta, Electra Phoenix S, and Electra Phoenix Bass on our website or many other guitar sites including Guitar World, Premier Guitar, Guitar Player, Vintage Guitar, iGuitar and more. You can also check them out at your local Authorized Electra Dealer.

"Demand is accelerating for Electra Guitars and we are receiving a large amount of incoming requests daily from potential customers across the USA," said Gene Ymiolek, CEO of Electra Guitars. "A lot of them want to try the new Electras before purchasing. We've made a significant investment to increase our authorized dealer base and Dominick will help us greatly in this area."

Since joining Electra Guitars, Dominick has added sales coverage for Electra in the Northeast and Southwest US, with more to soon follow.

Most Electra artists play our standard guitar and bass models. Built overseas, they are designed in the USA and equipped just like we would a USA Guitar. We think this speaks volumes about the quality of all of our instruments. However, some do play USA models. For example, Dink Cook from Toby Keith's Easy Money Band plays an Electra USA 6-String Bass and has currently added 4-string, and 5-string USA Basses for his live performances. We also build USA Guitars and Basses for shows and industry events. We currently have a handmade USA Phoenix H for sale on Reverb.com and a Gold Talon that debuted at the NAMM Show.

What is an Electra USA Guitar and who builds them? It's an Electra model that's made in the USA, tailored to your specifications and preferences. When you select the model you want, we'll make recommendations, but you can choose from many unique options for your new guitar or bass. This includes body, neck, and fretboard wood, stains and finishes, inlay, electronics, pickups, hardware and more. Every Electra USA is made entirely at our USA Guitar Shop.

Electra is home to two of the most respected luthiers in the guitar industry, Ben Chafin and Mick Donner. Ben and Mick head up the design of each Electra Guitar and hand make the USA Guitars.

Ben has more than 25 years of experience in the guitar industry, and was instrumental in the relaunch of Dean Guitars in 1995, where he became Dean Guitars head builder and designer. Ben regularly had the opportunity to work with touring musicians to develop their guitars and basses. This daily exchange with world renowned players is an area where Ben learned to integrate very specific design demands into the instruments he builds.

Mick is also a 30-year veteran of the Guitar Industry having worked for Washburn Guitars, Gibson, Peavey Electronics, Parker Guitars, and Dean. Mick designed the Washburn AB40 and AB20 acoustic bass, signature Peavey instruments for Jeff Berlin, Brian Bromberg and Rudy Sarzo, as well as the Cyberbass, Cirrus Bass, and the Fly Bass at Parker. He also oversaw the release of the Wolfgang Program at Peavey.

Purchased directly from us, you can own a hand-made Electra Guitar that suits your playing style and personal tastes, and be the proud owner of a totally unique instrument that will last a lifetime. With over 40 years of guitar building experience, our luthiers have perfected the art and science of building guitars. We guarantee you will love your Electra USA Guitar, and we keep customers posted via pictures and updates throughout the building process.

Great care is taken in all areas on sourcing materials and building Electra USA Guitars. Electra selects only the best woods for our instruments and all of our necks and fretboards undergo a long conditioning process in our de-humidification chamber to remove any stress to prevent future warping or twisting. Our luthiers, painters, and technicians ensure every detail is perfect as each phase reaches completion and moves to the next.

How much does a USA Electra Guitar cost, and how long do they take to build? Perfection comes at a price, and most of our USA models start around $3,500. Depending on how many we are building at a given time, start to finish can take 4 to 6 months. Some of this is based on workload, and some of it is based on completing each process to ensure we are 100% satisfied before moving to the next step. This starts with sourcing the wood and materials and continues through the finish and final testing. This isn't something we, or you, would want to rush.

Our USA Shop is listed on our contact page. You can call or email for details on our USA Guitars.

Order an Electra USA Guitar or Bass today - we know you'll be satisfied.

We will be shipping these out in the order received. Make sure to place your order before May 16th to take advantage of the current sale.

If you are new to our guitar store online or Electra Guitars, we also want to make sure you know about some of the extras we provide as part of buying a guitar or bass.

All new Electra Guitars come with a Lifetime Warranty for the original buyer. We don't sell extended warranties or add-on coverage that many guitar stores sell. Full details are provided in our warranty documentation, but you can have peace of mind that your new Electra is covered for life from quality or manufacturing related issues.

When buying a guitar we offer PayPal's Bill Me Later at checkout. If you have a PayPal account and qualify, you can take advantage of 0% financing on purchases over $99 and pay over time for your purchase. Simply select PayPal as your method of payment and this option will appear during check out with all the details.

Also, we do not charge sales tax on orders, exception being Florida residents.

Aside from selling the best guitars and basses around, these are just some of the additional advantages of purchasing an Electra that we wanted to make sure you knew about.

If you've been recently shopping for a new Electra guitar or bass, or had your eye on one for a while, you can buy one safely, securely, and with complete confidence on our new website.

Like our guitars, the Phoenix Bass is jammed with upgrades including proprietary EMG-HZP Pickups, 5-Way Rotary Selector with the Electra Coil Linkage System, and hardware by Babicz, Hipshot, and GraphTech. The Phoenix series will start shipping in May. Check out the Phoenix Basses by clicking here: Electra Phoenix Bass Series

As we celebrate the anniversary of our comeback, we also wanted to address the #1 question we get from guitar shoppers - where can I find/buy your guitars? So, in addition to purchasing from Electra Authorized Dealers, we are also making our full product line available for purchase directly from Electra in the USA.

We have provided choice for our customers. So if you've seen an artist play an Electra or viewed a demo video and are ready to purchase - we believe you'll find our site easy and secure to use. If you would like to try before you buy, we encourage you to call or visit one of the authorized dealers listed on our site, or ask your local dealer to check us out.

Outside of the USA we're proud to be working with companies like Go-4 Music in Germany, Studio Brazil in Brazil, and Divine Music in India, with more to come. We've provided their info on our Dealer Page as well.

Enjoy our new site, check back often for new products and content, and join our mailing list for the latest news and special offers from Electra Guitars!