ElementsDaily

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research

Jessica Lamore — Thu, 04 Mar 2010 22:58:55 +0000

We thought this was interesting. The national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that 89% of journalists are using blogs, 65% are using Social Networking Sites, and 52% are using Microblogging Sites to find newsworthy content. Reliability, however, is one of the biggest concerns with these online sources. Read the full report.

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5 Tips for Effective Email and Blog Titles

Jeremy LaDuque — Mon, 22 Feb 2010 23:01:50 +0000

Have you wondered why some of your blogs get a lot of readers and some fall short? With all the information out there on the internet, your blog title and email subject line are more important than ever. Here are some tips that have been proven effective when it comes to titles:

1. “How to” titles clearly present solutions to common problems. Also, when you conduct keyword research, you will find that “how to x, y,z” ranks better in the search engines

2. “5 Ways” Blog Titles: Research shows that when a title contains a number it gets more attention. What’s also interesting- odd numbers are more effective than even numbers. People want to know right away what your blog contains and if it is worth their time to read it.

3. The Worst Way to/ Mistakes to avoid titles: people want to know the mistakes they should avoid so that they can succeed faster.

4. Questions that pique curiosity

5. Powerful words that get readers:

Save (people always want to save time, money, failure etc.)

Avoid (people like to be warned)

Tricks/Tips (insider tips save time)

Discover (gives people an inside to something they were unaware of previously)

Shortcut (we always want to cut corners if possible)

Secret (another curiosity word)

New Website Showcasing Local Businesses

Jessica Lamore — Fri, 19 Feb 2010 00:17:48 +0000

New research shows that 90% of online users search locally when deciding where to purchase something. It’s more important than ever for businesses to be ready with a website to compete.

Elements, Inc. recently launched www.sanluisobispowebsites.com to exhibit over a decade of their work for local clients. “The local business community is the reason why Elements has gotten to where we are today”, commented Jeremy La Duque, CEO, “We wanted to develop a website that showcased all of our unique clients and the services they provide”. San Luis Obispo resident and online marketing expert, Jeremy La Duque, founded Elements, Inc. knowing that online marketing would soon replace many traditional forms of advertisement. Now, 11 years later, his company assists thousands of clients in helping them get the online exposure necessary to succeed in this electronic day and age.

Elements, Inc. has become a trusted source of online marketing solutions for both large and small companies nationwide and recently opened a second office in Atlanta, Georgia to help better serve their clients based on the East Coast. Although La Duque is thrilled to work with large national companies, such as Sport Clips, a leading provider in men’s haircuts with over 700 locations, he and his team are sticking to their grass roots by focusing on creating cutting-edge websites and online marketing solutions for the local businesses in San Luis Obispo.

Local websites that Elements recently launched include www.TravelPaso.com for the City of Paso Robles, www.MorroBay.org for the City of Morro Bay, www.Nativetrails.net for local manufacturers of tiles and kitchen supplies and www.ccsurf.com for Central Coast Surfboards.

For more information on Elements, Inc. visit www.elementsinc.net.

Free Webinar Invite: 7 Steps to Simplify Social Media and to Socialize Strategically

Jessica Lamore — Wed, 16 Dec 2009 00:19:11 +0000

Do you know what words get retweeted the most? Do you know which post titles get clicked on the most? How about what to include or exclude from your profile bio to gain more followers?

There are hundreds of webinars out there on the topic of social media; however, it is very difficult to find a webinar that is more of “how to” rather than a “what is” when it comes to social media. That’s why we’ve developed a webinar that really demostrates how to implement a successful social media strategy. Please keep in mind, this webinar is NOT simply an introduction to the concept of social media, but rather a step by step guide with tricks and tips, do’s and don’ts, and lots of resources to help simplify your social media plan.

Date: Friday, December 18, 2009
Time: 10:00am PST
Register here: https://www1.gotomeeting.com/register/896729841

The Best Day to Post to Your Facebook Fan Page

Jessica Lamore — Tue, 08 Dec 2009 00:26:36 +0000

According to new report by ViTrue, the best day to post to your Facebook Fan page is on Tuesday. Both Monday and Wednesday came in close, while Friday and Saturday were proven to be the worst days to get a response from posts.