Elisabeth Leonard on Libraries tag:typepad.com,2003:weblog-547302 2011-12-12T11:17:21-05:00 Some thoughts on marketing, management, and strategy for libraries and librarians TypePad Leveraging what MTV knows about millennials tag:typepad.com,2003:post-6a00d8341cb04553ef0162fdb68187970d 2011-12-12T11:17:21-05:00 2011-12-12T11:43:14-05:00 I have no idea what methodology MTV used or even how many people were included in their study, but according... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2011/12/leveraging-what-mtv-knows-about-millennials.html Entrepreneurship and libraries tag:typepad.com,2003:post-6a00d8341cb04553ef015436fa3315970c 2011-11-16T17:32:16-05:00 2011-11-16T17:33:18-05:00 If you haven't heard, one of my big concerns for libraries is how library managers manage innovation. In many organizations,... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2011/11/entrepreneurship-and-libraries.html At a U. of Kentucky Dorm, a Live-In iPad Experience tag:typepad.com,2003:post-6a00d8341cb04553ef014e8bc725d3970d 2011-09-23T16:38:49-04:00 2011-09-23T16:38:49-04:00 At a U. of Kentucky Dorm, a Live-In iPad Experience The university has opened a “wired” residential college, where students... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2011/09/at-a-u-of-kentucky-dorm-a-live-in-ipad-experience.html Infographic: Generational Media Usage by Time of Day | Ad Age Stat - Advertising Age tag:typepad.com,2003:post-6a00d8341cb04553ef014e8ba17c03970d 2011-09-17T10:24:12-04:00 2011-09-17T10:24:12-04:00 A new study by Magid Generational Strategies breaks down who's using what media at what time of day. We worked... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2011/09/infographic-generational-media-usage-by-time-of-day-ad-age-stat-advertising-age.html The death of books has been greatly exaggerated | Books | guardian.co.uk tag:typepad.com,2003:post-6a00d8341cb04553ef01543580f389970c 2011-09-17T10:14:10-04:00 2011-09-17T10:14:10-04:00 But hang on a minute. Anecdotally, that's a pretty awe-inspiring collection of proofs. But the plural of anecdote is not... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2011/09/the-death-of-books-has-been-greatly-exaggerated-books-guardiancouk.html