Elisabeth Leonard on Libraries tag:typepad.com,2003:weblog-547302 2009-08-06T11:51:33-04:00 Some thoughts on marketing, management, and strategy for libraries and librarians TypePad A change in the competition for students? tag:typepad.com,2003:post-6a00d8341cb04553ef0120a524a6ab970c 2009-08-06T11:51:33-04:00 2009-08-06T11:51:33-04:00 When libraries do a SWOT analysis, coffee shops and bookstores always show up as competition. Our students and faculty often... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2009/08/a-change-in-the-competition-for-students.html Big business thinking like a library tag:typepad.com,2003:post-6a00d8341cb04553ef0115710ef086970c 2009-07-14T12:17:38-04:00 2009-07-14T12:17:38-04:00 Few libraries have a budget for marketing and even when they do, libraries are frugal with their marketing expenses. Big... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2009/07/big-business-thinking-like-a-library.html Email marketing warning tag:typepad.com,2003:post-68199401 2009-06-17T09:07:19-04:00 2009-06-17T09:13:41-04:00 E-mail Marketing: Forrester Says It Will Double in 5 Years - Advertising Age - News. In its latest study, Forrester... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2009/06/email-marketing-warning.html How Many People Actually Use Twitter? tag:typepad.com,2003:post-66124295 2009-04-28T16:01:44-04:00 2009-04-28T16:01:44-04:00 How Many People Actually Use Twitter?. But how many of those visitors – many of whom are likely checking out... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2009/04/how-many-people-actually-use-twitter.html Twitter, redux tag:typepad.com,2003:post-65861653 2009-04-22T09:33:11-04:00 2009-04-22T09:33:11-04:00 I have mentioned Twitter as a means for marketing before, but I have been shocked at how in the last... Elisabeth Leonard http://eleonard.typepad.com/elisabeth_leonard/2009/04/twitter-redux.html