Ellibs Bookstore

Photoshop for Video

Harrington, Richard — Wed, 11 Nov 2009 10:10:18 +0200

ISBN: 9780080489544
Author: Harrington, Richard
Publisher: Elsevier

Master the graphic design and production skills required of today's video editors and motion graphic professionals with this comprehensive guide to the video tools in Adobe Photoshop CS3 Extended. Every page is filled with techniques to help the video professional make graphics for use in television, video, the Internet, and DVD. Lively discourse, full-color presentations, and hands-on tutorials demonstrate everything you need to know about how to combine still and moving images. Fundamental concepts such as transparency, pixel aspect ratio, and alpha channels are made precisely clear, and advanced techniques show how to use Photoshop as a character generator, color corrector, and animation tool.

This edition features expanded coverage of DVD and motion graphics design, as well as addressing recent developments in High Definition video, 3D models, and 32-bit imaging. This indispensable reference includes:
* real-world solutions for making graphics for video
* introduction to third party plug-ins
* automation and shortcut methods that cut production time
* profiles of notable editors and motion graphic artists that include their favorite tips and tricks

The DVD offers a hands-on multimedia experience with hundreds of images to work on, tutorials to complete and 2 ½ hours of video training to watch.

Authored in CS3, CS4 updates are provided to readers by the publisher.

CD-ROM or DVD not included in the ebook version

Windows 7 - Basics

Keinonen, Kari J. — Wed, 11 Nov 2009 10:10:17 +0200

ISBN: 978-952-5753-44-8
Author: Keinonen, Kari J.
Publisher: Asiantuntijaosuuskunta Ornanet, Ornanet koulutus

Windows 7 is Microsoft's new operating system that gives you the opportunity to enhance your working. By learning Windows 7 you will be able to create more with less time and less effort. This material is in English. This material 's goal is to give you an overview of Windows 7 operating system and familiarize you with the Windows 7 desktop and the basic functions of Windows Explorer. The material is suited for teaching material in institutes and schools and supports self-studying efficiently. It offers you the basic knowledge for the ECDL Core level requirements (the use of equipment and file manager).

Creating Motion Graphics with After Effects

Meyer, Chris and Trish; Meyer, Chris; Meyer, Trish — Wed, 11 Nov 2009 10:10:14 +0200

ISBN: 9780080554778
Author: Meyer, Chris and Trish; Meyer, Chris; Meyer, Trish
Publisher: Elsevier

Trish and Chris Meyer share fifteen years of real-world film and video production experience inside the critically acclaimed Creating Motion Graphics with After Effects. More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you.

Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.

Authored in CS3, a free web chapter written for CS4 is included with the book.

CD-ROM or DVD not included in the ebook version

Managing Human Resources

Cowling, Alan; Mailer, Chloe — Tue, 10 Nov 2009 17:00:21 +0200

ISBN: 9780080928807
Author: Cowling, Alan; Mailer, Chloe
Publisher: Elsevier

This is the third edition of a book which has gained wide acceptance in universities and colleges for use on advanced courses in human resource management.

.Written by a team of recognized experts in thier field, it combines a high academic standard with an applied approach to the challenges facing managers today, which will appeal to both line mangers and human resource managers.

Handbook of Nanoscale Optics and Electronics

Tue, 10 Nov 2009 17:00:20 +0200

ISBN: 9780123751799
Author:
Publisher: Elsevier

With the increasing demand for smaller, faster, and more highly integrated optical and electronic devices, as well as extremely sensitive detectors for biomedical and environmental applications, a field called nano-optics or nano-photonics/electronics is emerging - studying the many promising optical properties of nanostructures. Like nanotechnology itself, it is a rapidly evolving and changing field - but because of strong research activity in optical communication and related devices, combined with the intensive work on nanotechnology, nano-optics is shaping up fast to be a field with a promising future. This book serves as a one-stop review of modern nano-optical/photonic and nano-electronic techniques, applications, and developments.

Handbook of Nanofabrication

Tue, 10 Nov 2009 17:00:18 +0200

ISBN: 9780123751775
Author:
Publisher: Elsevier

Many of the devices and systems used in modern industry are becoming progressively smaller and have reached the nanoscale domain. Nanofabrication aims at building nanoscale structures, which can act as components, devices, or systems, in large quantities at potentially low cost. Nanofabrication is vital to all nanotechnology fields, especially for the realization of nanotechnology that involves the traditional areas across engineering and science.

Adobe CS Production Premium for Final Cut Studio Editors

Jordan, Larry — Tue, 10 Nov 2009 17:00:17 +0200

ISBN: 9780080959771
Author: Jordan, Larry
Publisher: Elsevier

Put the Adobe Production Premium toolset to use throughout your production to realize astonishing efficiencies and creative opportunities. Adobe's CS tools are the perfect compliment to Final Cut Studio, with tools that improve your preproduction, production and postproduction capabilities in leaps and bounds. Move seamlessly between the toolsets -- always using the best tool for the job with the real-world practice that you get in this guide.

Annual Reports in Medicinal Chemistry

Macor, John — Tue, 10 Nov 2009 17:00:15 +0200

ISBN: 9780080912141
Author: Macor, John
Publisher: Elsevier

Annual Reports in Medicinal Chemistry provides timely and critical reviews of important topics in medicinal chemistry together with an emphasis on emerging topics in the biological sciences, which are expected to provide the basis for entirely new future therapies.

Clusterin, Part B

Bettuzzi, Saverio; Pucci, Sabina — Tue, 10 Nov 2009 17:00:15 +0200

ISBN: 9780123814302
Author: Bettuzzi, Saverio; Pucci, Sabina
Publisher: Elsevier

Advances in Cancer Research provides invaluable information on the exciting and fast-moving field of cancer research. Here, once again, outstanding and original reviews are presented on a variety of topics, including nitric oxide-induced apoptosis in tumor cells, detection of minimal residual disease, immunity to oncogenetic human papilloma viruses, and modeling prostate cancer in the mouse.

Final Cut Express HD 3.5 Editing Workshop

Wolsky, Tom — Tue, 10 Nov 2009 17:00:14 +0200

ISBN: 9780080545257
Author: Wolsky, Tom
Publisher: Elsevier

Go beyond the mechanics of Final Cut Express HD 3.5--learn how to edit with it! More than a button-pushing manual--this workshop give you firsthand experience with the art and technique of editing. You develop a working knowledge of this powerful editing application with eleven tutorials that cover each and every essential, including:
* setting up your system and understanding the interface
* getting your material into FCE and organizing it
* slicing, dicing, and organizing clips
* editing to build and trim a sequence of shots
* adding transitions
* using sound to refine your edit
* titling with FCE and Photoshop
* animating images to create engaging scenes
* adding special effects filters
* compositing to enhance your projects
* outputting your material
The companion DVD contains a video introduction to FCE that is especially designed for iMovie users. It compares and contrasts the two applications to ease the transition. The DVD-ROM portion contains project media, demo software, and free plug-ins for your use.

CD-ROM or DVD not included in the ebook version

Force: Character Design from Life Drawing

Mattesi, Mike — Tue, 10 Nov 2009 17:00:14 +0200

ISBN: 9780080570341
Author: Mattesi, Mike
Publisher: Elsevier

Design creative characters inspired by real people. Let Mike Mattesi show you how to use life drawing to discover the poses, features and personalities which form the basis of character and then build, develop and 'PUSH' your drawings to new heights of dramatic and visual impact for believable characters audiences can relate to.

Packed with color illustrations and photographs of the models who inspired them. With step-by-step explanation of how the characters were developed and exercises for you to sharpen your skills this is everything you need to bring your characters to life.

Microbial Imaging

Savidge, Tor; Pothulakis, Charalabos — Tue, 10 Nov 2009 17:00:14 +0200

ISBN: 9780080925042
Author: Savidge, Tor; Pothulakis, Charalabos
Publisher: Elsevier

Recent advances in molecular technology have provided new microbial imaging tools, not only complementing more classical methods, but in many cases significantly enhancing the sensitivity and efficiency in which studies may be conducted. These technologies are applicable to a wide range of problems in contemporary microbiology, including strain selection, understanding microbial structure, function and pathophysiology, as well as in the development of anti-microbial agents and vaccines. This volume emphasizes detailed methodology, provides a theoretical background and lists potential applications of specific imaging tools.

Houdini On the Spot

Zerouni, Craig — Tue, 10 Nov 2009 17:00:13 +0200

ISBN: 9780080551470
Author: Zerouni, Craig
Publisher: Elsevier

Packed with more than 350 techniques, this book delivers what you need to know -on the spot. Its concise presentation of professional techniques is suited to experienced artists whether you are:

* Migrating from another visual effects application
* Upgrading to Houdini 9
* Seeking a handy reference to raise your proficiency with Houdini

Houdini On the Spot presents immediate solutions in an accessible format. It clearly illustrates the essential methods that pros use to get the job done efficiently and creatively. Screenshots and step-by-step instructions show you how to:

* Navigate and manipulate the version 9 interface
* Create procedural models that can be modified quickly and efficiently with Surface Operators (SOPs)
* Use Particle Operators (POPs) to build complex simulations with speed and precision
* Minimize the number of operators in your simulations with Dynamics Operators (DOPs)
* Extend Houdini with customized tools to include data or scripts with Houdini Digital Assets (HDAs)
* Master the version 9 rendering options including Physically Based Rendering (PBR), volume rendering and motion blur
* Quickly modify timing, geometry, space and rotational values of your animations with Channel Operators (CHOPs)
* Create and manipulate elements with Composite Operators (COPs); Houdini 's full-blown compositor toolset
* Make your own SOPs, COPs, POPs, CHOPs, and shaders with the Vector Expressions (VEX) shading language
* Configure the Houdini interface with customized environments and hotkeys
* Mine the treasures of the dozens of standalone applications that are bundled with Houdini

Front Office

Abbott, P.; Lewry, S. — Tue, 10 Nov 2009 16:00:22 +0200

ISBN: 9780080506999
Author: Abbott, P.; Lewry, S.
Publisher: Elsevier

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment

.Key features of this essential text:
· user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook
· updated in the light of recent developments such as global distribution systems and the internet
· greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment
· additional extended, practical exercise material.

Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections:
· Procedural aspects
· Dealing with people
· Increasing yield
· Management aspects

Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

Marketing Financial Services

Wright, Mike; WATKINS, TREVOR; Ennew, Christine — Tue, 10 Nov 2009 16:00:22 +0200

ISBN: 9780080938318
Author: Wright, Mike; WATKINS, TREVOR; Ennew, Christine
Publisher: Elsevier

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

Effective Management of Benchmarking Projects

Zairi, Mohamed — Tue, 10 Nov 2009 16:00:22 +0200

ISBN: 9780080505107
Author: Zairi, Mohamed
Publisher: Elsevier

Effective Management of Benchmarking Projects shows you how to apply benchmarking to a variety of projects.

.Effective Management of Benchmarking Projects equips the project team or manager with all the necessary competence for managing projects effectively. This practical book begins with definitions of 'what to benchmark' and ends with a stimulating real case study where a benchmarking project was conducted by observing all the necessary rules and with total adherence to the various protocols.

This book deals with the application of benchmarking. It gives real examples of effective applications from such companies as:
Rank Xerox, D2D, American Express, Rover, Texas Instruments.

Hospital and Healthcare Security

Colling, Russell; York, Tony — Tue, 10 Nov 2009 16:00:22 +0200

ISBN: 9780080886022
Author: Colling, Russell; York, Tony
Publisher: Elsevier

Concerns about healthcare security have proliferated in recent years, with one recent study reporting that 17% of registered nurses surveyed had been physically attacked at work over a 1-year period. From privacy concerns to the mandates of the Health Insurance Portability and Accountability Act (HIPAA) to the rapid growth in the number of aging and ailing baby boomers, healthcare has undergone dramatic change, and security in hospitals and other settings must keep pace. Most educators, healthcare executives, and healthcare agencies and associations agree that Hospital and Healthcare Security, a Butterworth-Heinemann classic, has set the standard of care for healthcare security systems and programs.

Hospital and Healthcare Security, 5th Edition, builds on the solid foundation laid down by Russell Colling in the first four editions, covering the shifts that have occurred in healthcare security since the last edition appeared in 2001. The new co-author, Tony York, is a well-regarded security professional and a past president of the International Association for Hospital Security and Safety (IAHSS). This new edition has been reorganized and rewritten to cover new healthcare security topics and issues, particularly in licensing, regulatory requirements, litigation, and accreditation standards in the US. The authors have added a full range of corresponding examples, not only from the privately funded US system but also from national healthcare systems in UK and Canada.

This new edition expands the scope of Colling's foundational work and focuses its coverage of legal and operational issues to bring this vital information to a new and broader audience.

Managing People

Riley, Michael — Tue, 10 Nov 2009 16:00:22 +0200

ISBN: 9780080510910
Author: Riley, Michael
Publisher: Elsevier

This new second edition of 'Managing People' provides a practical approach to applying up-to-the-minute management techniques, and is a vital source of information for professionals in the hotel and catering industry responsible for personnel and training.

.Riley explores how aspects such as labour cost, utilization, labour market behaviour and pay are inseparable from the skills of people management. In the new edition he extends his ideas on productivity so as to encompass its relationship with functional flexibility. In a similar manner, thinking about motivating people is extended to include modern ideas about commitment. We all loosely refer to peoples' attitude but here he shows the complexity that lies behind them. It is especially of relevance for managers with responsibility for personnel and training, and degree-level students will also find its non-prescriptive, user-friendly approach helpful.

Michael Riley has extensive experience in the hotel and tourism industry and communicates in a way that reflects that experience.

Holiday Makers

KRIPPENDORF, JOST — Tue, 10 Nov 2009 16:00:22 +0200

ISBN: 9780080939032
Author: KRIPPENDORF, JOST
Publisher: Elsevier

The Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure.

.The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to reconcile people's holiday requirements with the world's economic and social structures.

Sustainable Water for the Future

Escobar, Isabel; Schäfer, Andrea — Tue, 10 Nov 2009 16:00:21 +0200

ISBN: 9780080932170
Author: Escobar, Isabel; Schäfer, Andrea
Publisher: Elsevier

This book is part of a series on sustainability. Specifically, it deals with the issue of sustainable water use. Fresh sources of potable water are being depleted across the world. Pure water is the goal of water utilities as well as several industries. Well past the experimental stage, membrane processes are now a proven and reliable method of providing high-quality, cost-effective water. Membrane technologies have immediate applications to treatment of fresh, brackish and sea waters, as well as wastewater reclamation. With innovative module design and engineering, micro- and ultra-filtrations have become effective and economical for drinking water production, particularly for removal of microorganisms. Membrane bioreactors are being developed for municipal and industrial water recycling. Various membrane processes are also used to remove contaminants from industrial wastewaters.

This book covers the fundamental and practical concepts and issues regarding the application of membrane technologies for sustainable water treatment. It describes and compares the effectiveness of desalination versus water recycling for long-term sustainable water use.

Enzymology of Disturbed Soils

Kiss, S.; Pasca, D.; Dragan-Bularda, M. — Tue, 10 Nov 2009 16:00:20 +0200

ISBN: 9780080531144
Author: Kiss, S.; Pasca, D.; Dragan-Bularda, M.
Publisher: Elsevier

The disturbance of soils, like other phenomena of environmental pollution, encountered in so many areas all over the world, has become a subject of extensive concern and has led to a vast amount of literature in the field of enzymology, too.

The book is the first comprehensive and updated review of the enzymological literature on three great categories of disturbed soils, including their remediation. The volume consists of three sections: I. Enzymology of oil-contaminated soils; II. Enzymology of soils affected by industrial emissions; and III, enzymology of technogenic soils. Within each section the reviewed studies are grouped by country.

The volume will be of great value to soil scientists, environmental scientists, conservationists, and many other scientists in these and related fields.

Coma Science

Laureys, Professor — Tue, 10 Nov 2009 16:00:20 +0200

ISBN: 9780080962252
Author: Laureys, Professor
Publisher: Elsevier

This serial is firmly established as an extensive documentation of the advances in contemporary brain research. Each volume presents authoritative reviews and original articles by invited specialists.
This volume concentrates on coma and consciousness science. presenting articles from leading figures in the area on the clinical and ethical implications of work in this field. The book provides a thorough review of the various aspects of coma science from a review of the concepts, questioning of recent advances, case studies, through to where research in the field is heading.

Benchmarking for Best Practice

Zairi, Mohamed — Tue, 10 Nov 2009 16:00:20 +0200

ISBN: 9780080499994
Author: Zairi, Mohamed
Publisher: Elsevier

Benchmarking for Best Practice uses up-to-the-minute case-studies of individual companies and industry-wide quality schemes to show how and why implementation has succeeded. For any practitioner wanting to establish best practice in a wide variety of business areas, this book makes essential reading.

.It is also an ideal textbook on the applications of TQM since it describes concepts, covers definitions and illustrates the applications with first-hand examples.

Professor Mohamed Zairi is an international expert and leading figure in the field of benchmarking. His pioneering work in this area led to the implementation of sixty comprehensive benchmarking projects in companies worldwide. He has written several books on this subject including 'Practical Benchmarking' in 1992.

Project Management

Healey, Patrick — Tue, 10 Nov 2009 16:00:19 +0200

ISBN: 9780080943398
Author: Healey, Patrick
Publisher: Elsevier

Project Management presents the basics of one-off project management in an easy to follow format. Topics covered include

dealing with outside consultants
dealing with technical specialists
getting the job done on time and in budget
how to own and control a project
when to delegate
differences between general management and project management

Designed for managers who need to get up to speed with project management skills quickly and easily without being overwhelmed by technical detail, Project Management is ideal for anyone who is faced with a one-off project that is not just ¦business as usual¦.

.

CIM Handbook of Strategic Marketing

EGAN, COLIN — Tue, 10 Nov 2009 16:00:19 +0200

ISBN: 9780080501277
Author: EGAN, COLIN
Publisher: Elsevier

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.

.The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

Colin Egan is Professor of Strategic Management at Leicester Business School.

Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Carbonates in Continental Settings

Alonso-Zarza, A.M.; Tanner, Lawrence — Tue, 10 Nov 2009 16:00:19 +0200

ISBN: 9780444535276
Author: Alonso-Zarza, A.M.; Tanner, Lawrence
Publisher: Elsevier

This book provides an up-to-date compilation of the latest research on the petrography, facies, paleonvironmental significance and economic aspects of continental carbonates. The overall organization of the book first emphasizes the descriptive aspects and processes operating on carbonate deposits in greatly varied settings, and then considers applications for basin analysis, as well as economic and historical aspects. This volume will be a valuable tool for graduate and postgraduate students as well as for experienced researchers.

Managing Smart

Milgram, Lynne MBA M.D.; Spector, Alan M.D. Ph.D.; Treger, Matt — Tue, 10 Nov 2009 16:00:19 +0200

ISBN: 9780080510781
Author: Milgram, Lynne MBA M.D.; Spector, Alan M.D. Ph.D.; Treger, Matt
Publisher: Elsevier

'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks.

.This condensed business guide includes information on:
* Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systems

Among many other management topics, 'Managing Smart' also shows you how to:
* Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage finances

Management professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

Advances in Nanoporous Materials

Ernst, Stefan — Tue, 10 Nov 2009 16:00:19 +0200

ISBN: 9780080932415
Author: Ernst, Stefan
Publisher: Elsevier

Advances in Nanoporous Materials is a collection of comprehensive reviews of lasting value in the field of nanoporous materials. The contributions cover all aspects of nanoporous materials, including their preparation and structure, their post-synthetic modification, their characterization and their use in catalysis, adsorption/separation and all other fields of potential application, e.g. membranes, host/guest chemistry, environmental protection, electrochemistry, sensors, optical devices, etc. ..

The term Nanoporous Materials is understood to comprise all kind of porous solids which possess pores in the range from ca. 0.2 nm up to ca. 50 nm, irrespective of their chemical composition, their origin (natural or synthetic) and their amorphous or crystalline nature. Typical examples are zeolites and zeolite-like materials (e.g., crystalline microporous aluminophosphates and their derivatives), mesoporous oxides like silica, silica-alumina etc., metal organic frameworks, pillared clays, porous carbons and related materials.

The contributions review the literature in a certain area thoroughly and critically and offer a state-of-the-art overview to the reader.

Business of Hotels

Medlik, S.; Ingram, Hadyn — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080476322
Author: Medlik, S.; Ingram, Hadyn
Publisher: Elsevier

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business
providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world.

.This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

Operational Risk and Resilience

Frost, Chris; Allen, David; Porter, James; Bloodworth, Philip — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080513140
Author: Frost, Chris; Allen, David; Porter, James; Bloodworth, Philip
Publisher: Elsevier

Well publicised failures in risk management have appeared with shocking frequency over the past few years. Affected firms can suffer significant commercial damage or even bankruptcy as a result. Only now is there a growing realisation that risk management is a key management responsibility. This book will help turn your firm into a 'risk aware' organization which will be able to avoid catastrophic loss. It will also enable senior management to make better strategic and operational decisions, thanks to an informed understanding of business hazards.

* An insightful guide to one of the key topics of modern strategic and operational management, written by a team of expert risk management professionals.
* Learn about the application of operational risk management to a wide range of market sectors, including commercial, retail and investment banking , investment management, insurance, the energy industry, telecommunications, manufacturing and logistics.
* Case studies and worked examples from around the world, including North America, Western Europe, South East Asia and Latin America.

.Case studies from a wide cross section of different firms and markets are used to explain how to define, analyse and control operational risk.

Cultural Neuroscience: cultural influences on brain function

Chiao, Joan — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080952215
Author: Chiao, Joan
Publisher: Elsevier

This volume presents recent empirical advances using neuroscience techniques to investigate how culture influences neural processes underlying a wide range of human abilities, from perception and scene processing to memory and social cognition. It also highlights the theoretical and methodological issues with conducting cultural neuroscience research. Section I provides diverse theoretical perspectives on how culture and biology interact are represented. Sections II -VI is to demonstrate how cultural values, beliefs, practices and experience affect neural systems underlying a wide range of human behavior from perception and cognition to emotion, social cognition and decision-making. The final section presents arguments for integrating the study of culture and the human brain by providing an explicit articulation of how the study of culture can inform the study of the brain and vice versa.

Fundamentals of Advertising

Wilmshurst, John; Mackay, Adrian — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080507064
Author: Wilmshurst, John; Mackay, Adrian
Publisher: Elsevier

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

.The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

Neoproterozoic-Cambrian Tectonics, Global Change and Evolution

Gaucher, Claudio; Sial, Alcides; Halverson, Galen; Frimmel, Hartwig — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080932774
Author: Gaucher, Claudio; Sial, Alcides; Halverson, Galen; Frimmel, Hartwig
Publisher: Elsevier

The book deals with the record of important Neoproterozoic to Early Palaeozoic events in southwestern Gondwana, that heralded the Cambrian explosion and the dawn of modern ecosystems. It contains a detailed account of the Neoproterozoic to Cambrian geological record in a poorly-known part of the world, which is at the same time key to understand fundamental processes at the Proterozoic-Cambrian transition. The emphasis is placed on litho-, bio-, chemostratigraphy and magmatism. The palaeoclimatic, tectonic, evolutionary radiation and extinction events and associated mineralizations will be identified and discussed. A synthesis of all data is provided at the end of the book, integrating the data from all cratons and fold belts in southwestern Gondwana. The events will be individualized, their impact discussed and correlations between different successions both within and outside Gondwana proposed.
The book is organized in three sections. Section one is intended to provide a state of the art account of global Neoproterozoic-Early Palaeozoic events. Section two comprises six chapters dealing with the geological record and the events recorded in the different palaeocontinents that were amalgamated to form southwestern Gondwana. Section three will provide a synthesis on every major topic, and a critical assessment of the global implications of the presented data.

Executive Leadership

Olmstead, Joseph PH.D. — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080573830
Author: Olmstead, Joseph PH.D.
Publisher: Elsevier

This book provides a genuine understanding of practical leadership based upon years of research and development. It identifies the essential components of leadership, and supplies guidelines for developing and implementing those skills. Clear, straightforward explanations and examples direct executives on how to establish objectives, delegate authority, direct subordinates, and motivate the team.

Executive Leadership supplies a comprehensive analysis of effective leadership at senior levels and presents a model for establishing an efficient and productive workplace.

Joseph A. Olmstead, Ph.D., is vice-president for product development with the Vanguard Research Group. His experience includes 22 years as a senior staff scientist and a program director for the Human Resources Research Organization. Dr. Olmstead is the author of numerous books on leadership and organizational effectiveness

Channel Advantage, The

Friedman, Lawrence; Furey, Tim — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080500911
Author: Friedman, Lawrence; Furey, Tim
Publisher: Elsevier

'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students.

.Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet.

In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage.

Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997.

Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works ext

Carbonates in Continental Settings

Alonso-Zarza, A.M.; Tanner, Lawrence — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9780080931951
Author: Alonso-Zarza, A.M.; Tanner, Lawrence
Publisher: Elsevier

CompTIA Linux+ Certification Study Guide

Barber, Brian; Happel, Chris; Lillard, Terrence; Speake, Graham — Tue, 10 Nov 2009 16:00:18 +0200

ISBN: 9781597494830
Author: Barber, Brian; Happel, Chris; Lillard, Terrence; Speake, Graham
Publisher: Elsevier

CompTIA 's Linux+ certification is a globally-recognized, vendor neutral exam. The Linux+ exam (XK1-003) is a substantive revision with updates on applications, networking, and security. Our new study guide is aligned to cover all of the material of the updated 2009 exam with special attention to the new topics including troubleshooting Web-related services, understanding DNS record types and resolving them, and the basics of SELinux security.

The study guide will cover installing applications, configuring the base system, using BASH, and securing and maintaining Linux. After reading this book, not only will you be able to ace the exam but you will be able to maintain, troubleshoot, and install Linux as workstations and servers.

Special Features Include:

Covers everything from test taking techniques to advanced topics - keeping the beginner and intermediate IT professional in mind
Layout of the guide parallels the 2009 Linux+ objectives for ease of study
More than just a book, this kit includes a self test, tiered questions, and two practice exams

Sports and Safety Management

Frosdick, Steve; Walley, Lynne — Tue, 10 Nov 2009 16:00:17 +0200

ISBN: 9780080939049
Author: Frosdick, Steve; Walley, Lynne
Publisher: Elsevier

Sport and Safety Management is a comprehensive and practical handbook for all involved with the safe management of sporting events.

.Disasters such as Hillsborough have concentrated managers' minds on public safety and crowd control at all major events. Sport and Safety Management provides necessary advice and guidance for all such managers. Contributions from leading academics and practitioners in the sports management field, bring together all the strands of research, best practice and advice for managing the safety of all sports stadia.

Sport and Safety Management is ideal for practitioners, planners and all those studying or interested in the subject. Whilst focusing on the British experience, this book is an essential source of learning for the international world of public assembly facilities management.

Steve Frosdick is a company director and a Visiting Fellow at the University of Bradford Management Centre. He is a Member of the International Institute of Risk and Safety Management and an Associate Member of the Football Safety Officers' Association.

Lynne Walley is an academic lawyer with interests in criminal law and juvenile offending. She is the Deputy Head of the Centre for Public Services Management and Research at Staffordshire University.

The New Knowledge Management

McElroy, Mark W. — Tue, 10 Nov 2009 16:00:17 +0200

ISBN: 9780080512655
Author: McElroy, Mark W.
Publisher: Elsevier

'The New Knowledge Management' is the story of the birth of "second-generation knowledge management," told from the perspective of one its chief architects, Mark W. McElroy. Unlike its first-generation cousin, second-generation Knowledge Management seeks to enhance knowledge production, not just knowledge sharing. As a result, 'The New Knowledge Management' expands the overall reach of knowledge management to include "innovation management" for the very first time.

.'The New Knowledge Management' introduces the concept of "second-generation knowledge management" to the business community. Mark W. McElroy has assembled a collection of his own essays, written over the past four years, chronicling the development of related thinking in the field.

Unlike first-generation KM, mainly focusing on value derived from knowledge sharing, second-generation thinking formally adds knowledge making to the scope of KM. In this way second-generation KM expands the overall reach of KM to include "innovation management" for the very first time. 'The New Knowledge Management' finally begins to bridge the gap between KM and the field of organizational learning, which up until now have been viewed as miles apart.

Handbook of Magnetic Materials

Buschow, K.H.J. — Tue, 10 Nov 2009 16:00:17 +0200

ISBN: 9780080915067
Author: Buschow, K.H.J.
Publisher: Elsevier

Volume 18 of the Handbook of Magnetic Materials, as the preceding volumes, has a dual purpose. As a textbook it is intended to help those who wish to be introduced to a given topic in the field of magnetism without the need to read the vast amount of literature published. As a work of reference it is intended for scientists active in magnetism research. To this dual purpose, Volume 18 is composed of topical review articles written by leading authorities. In each of these articles an extensive description is given in graphical as well as in tabular form, much emphasis being placed on the discussion of the experimental material in the framework of physics, chemistry and material science. It provides readers with novel trends and achievements in magnetism.