My latest achievements and useful information

E-commerce website do not have to be so complicated

noreply@blogger.com (Malcolm Elsmore) — Wed, 22 Feb 2012 12:03:00 +0000

Unless a companies strategic aims is to build a business solely by selling online there are many smaller businesses who do not need the sophistication of a fully blown e-commerce website. For the smaller business it is easy to use either PayPal or E bay to achieve pretty good results.

Take this website for a small craft artisan who has a passion for creating, selling and teaching the art of knitting in 100% Mohair.
If you need any help to get your online business moving then give me a call today 01580 715518 www.elsmore.co.uk

Your image matters - especially for care homes

noreply@blogger.com (Malcolm Elsmore) — Thu, 19 Jan 2012 09:15:00 +0000

As the social care market gets tougher and tougher, the progressive care home owner know that marketing and promotion is the key to their long term security.
Here's a good example of both off-line promotion (below) and online promotion with an attractive website www.camelot-carehome.co.uk

Get your business listed in Google places

noreply@blogger.com (Malcolm Elsmore) — Mon, 05 Dec 2011 13:42:00 +0000

It is amazing how so many businesses still do not have their company listed in Google Places.

Get found on Google

97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a local platform from Google.

Help your business stand out

Add photos, videos, and offers to show customers why they'll want to choose you. Highlight special promotions, post live updates, and respond to reviews from your Places for business account.

Discover insights about your business

Learn more about your customers: What keywords they’re searching for and where they’re coming from. Armed with this knowledge, you can make better business decisions.

Google - Giving you fresher, more recent search results

noreply@blogger.com (Malcolm Elsmore) — Fri, 04 Nov 2011 16:27:00 +0000

It is always good to keep up to date with developmental at Google. They account for over 90% of UK searches, so essential to all who take SEO seriously.

Take a look at this link

Helping members maximise their business opportunities through networking, knowledge and cooperation

noreply@blogger.com (Malcolm Elsmore) — Wed, 02 Nov 2011 12:48:00 +0000

The key to any business owner's success is in having the ability to build long lasting relationships with other like minded people, who in turn will refer you on to other businesses. The continual growth of my creative business has been achieved by spending time and effort doing just this with my fellow members of the Wealden Business Group, a local networking organisation based in Tenterden, Kent.
I would like to thank the group for offering me a relaxed friendly meeting place to meet & chat with friends and where I can get sound business help from the many top key note speakers.

Brands on the move

noreply@blogger.com (Malcolm Elsmore) — Sat, 20 Aug 2011 14:43:00 +0000

The importance of a strong brand image cannot be underestimated. My client was most impressed with the effectiveness of his brand when it was placed on the side their new van. A great mobile advertisment.
Is your brand working for you?

Why do people make SEO so complicated?

noreply@blogger.com (Malcolm Elsmore) — Sat, 18 Jun 2011 10:12:00 +0000

In all the years that I have been providing my clients with webs solutions, it never fails to amaze me that so many so called web developers offer over specified SEO solutions that cannot be both quantified or justified.
Google accounts for about 92% of all UK search enquiries, yet I have found SEO providers offering solution to list websites to over 200 search engines and even to guarantee to get a website listed on page 1. This is both misleading and downright wrong.
Over the years I have been helping my clients to get their websites to rank high by just doing the simple things that any good web developer should do and to definitely ensure that all the facilities provided by Google are fully utilised.
If you need some advise on how you can get your website to rank higher and want some plain answers to your questions, just give me a call. Tel: 0580 715518, Email: malcolm@elsmore.co.uk

Making communications even easier

noreply@blogger.com (Malcolm Elsmore) — Wed, 20 Apr 2011 14:35:00 +0000

Today we are pleased to announce that we have become an authorized reseller of the Google Apps For Business™ suite of communication and collaboration tools.

Google Apps For Business brings simple, powerful communication and collaboration tools to organizations of any size – all hosted by Google to streamline setup, minimize maintenance, and reduce IT costs.

With Gmail (including Google email security, powered by Postini), Google Calendar, and integrated IM, users can stay connected and work together with ease.

Using Google Docs, which include word processing, spreadsheet, presentation and website creation tools, it has never been easier to share files and collaborate in real-time and available wherever and whenever users work 24/7.

No hardware costs, secure, reliable and easy to use.

If you would like a demonstration contact give me a call 01580 715518.

Use the power of the web to grow your business

noreply@blogger.com (Malcolm Elsmore) — Sun, 06 Feb 2011 11:12:00 +0000

I am often asked by the business start-ups or the smaller business how can I use the power of the web to grow my business but I have only a limited budget. Well now they can.
I have developed an professional website and email package that includes design, build, hosting, search engine optimisation, in fact everything a growing business needs.

Take a look at this offer. For only £35.60 per month

Is your website an online business

noreply@blogger.com (Malcolm Elsmore) — Sun, 06 Feb 2011 10:51:00 +0000

Building the website for The Lego Show took website design onto a new level.
The challenge was to not only design and produce an exciting website but to also provide a capability for the client to use social networking features to keep in touch with their audience, have direct access to edit the website content and to receive live results of every event.
In fact I call this an online business click her to find out more.

Are you struggling to retain your staff

noreply@blogger.com (Malcolm Elsmore) — Wed, 03 Nov 2010 14:59:00 +0000

Staff turnover carries a high financial and human cost so it is not surprising employers want to reduce wastage to a minimum.
I was pleased that I have been able to sponsor a very useful booklet which gives lots of useful hints and tips on how to retain staff.
This FREE booklet is based on research conducted in 20 residential care homes which have a track record in retaining staff. In fact, they all achieved turnover rates of 10% or less per annum.

Click here. I hope you will find this booklet helpful to you and your business.

Lego is not just for kids

noreply@blogger.com (Malcolm Elsmore) — Fri, 15 Oct 2010 15:56:00 +0000

Just imagine how surprised I was when, I was invited to help AFOLCON the "Adult Fans of Lego Organisation" to promote their new national convention in Manchester next year.
Using my skills in marketing and promotion, I have helped them get this event of the ground, by providing a combination of brand development, promotional literature and website design.
If you would like to take your children to this event or even go yourself, then why not go to this link and reserve your place.
http://www.afolcon.com

My marketing hints and tips?

noreply@blogger.com (Malcolm Elsmore) — Mon, 30 Aug 2010 09:23:00 +0000

I am frequently asked by my customers loads of questions about how to improve the performance of their business. My answer quite simply is to get them to read my fact sheets.

Have I got the right domain name
Choosing the right domain name is essential, it take a while to sort out and a lot quicker if you use my fact sheet.
The right domain name is key to your success

Is my website good enough
It does not take them long to find out when I tell them that, their website is the key to the success of their business. It is the first point of contact their customers will have of their business. If it does not capture their interest, they will move on to another competitor’s website without a second thought, even though their services may be better than the competition.
So take a look at this fact sheet and find out for yourself

How to get good search engine rankings
It is like trying to find the Holy Grail, everyone wants to achieve top raking but it is very hard to achieve. Your target must be to get best ranking you can in Google's search engine for they used by over 90% of all search enquiries. The quick low cost answer is quite simple, just ensure that your website is optimised effectively for Google and you will get 95% of the way.
So take a look at this fact sheet and find out for yourself

Presentation matters for businesses large and small

noreply@blogger.com (Malcolm Elsmore) — Sun, 11 Jul 2010 10:03:00 +0000

I am always excited when I am given a challenge to solve.
Silent Gliss Limited, a Swiss International organisation which specialises in the supply of quality curtain track systems, developed a new curtain track system and needed to provide their specialist retail customers with a examples of their complete range.
The challenge was to design a low cost solution that looked a million dollars.
The solution after much experimentation and development was a hand made durable box with an inner tray with foam pockets to hold all the samples finally securely closed with hidden magnets.
I am please to tell you that sales are increasing.

The Jewel in the Weald gets even brighter

noreply@blogger.com (Malcolm Elsmore) — Sat, 24 Apr 2010 10:22:00 +0000

How often do you hear from website owners that they dont want to upgrade their website because it takes time, is too involved and they often say "my old website will do so why change!".
Because your website is your showcase to the world, a well designed and constructed site that is fully optimised for Google search engines is essential to your success.

Little Silver Country Hotel - the Jewel in the Weald were very aware that their website was getting out of date and they were possibly losing customers because they were not showing their business off to it's best advantage.

They decided to update and the results are great - their new site is up and running. In the first few days of launch they have had more enquiries than ever before which shows the power of having an interesting and exciting website.
Why not take a look and while you are there book a meal for two (or more).

Achieving ICT certification to the voluntary sector

noreply@blogger.com (Malcolm Elsmore) — Sat, 03 Apr 2010 13:57:00 +0000

Working for years in the social care sector has been tough and at times more than a challenge, although no project has been too big to handle.
Just recently our commitment to helping care home owners to improve their marketing and ICT requirements has been rewarded. We are now a recognised supplier listed in the Suppliers Directory which is a great accreditation.
Not only does it let people know what we do but it also enables us to further demonstrate to all our existing customers that we are the supplier of choice for providing quality marketing and ICT services.

The Suppliers Directory is a searchable directory of ICT suppliers providing goods and services to the voluntary, community sector and registered adult social care provider organisations in England. It has been developed and managed by Lasa and supported by appiChar.

Are you searching as well as you can?

noreply@blogger.com (Malcolm Elsmore) — Mon, 01 Mar 2010 17:31:00 +0000

I am frequently asked by my clients "...why is it that I can't get the search results that I am looking for...". The answer is possibly that your search criteria is not specific enough. The Google search engine is used by about 92% of all browsers worldwide and Google provide a very helpful guide to help all users get the best results from their searches.
So why not take a look at the link below to find out more about how to improve your searching
The Google Guide Quick Reference Guide

Helping the motor trade sell more cars

noreply@blogger.com (Malcolm Elsmore) — Tue, 23 Feb 2010 16:39:00 +0000

Well, it took a little while, but I've just gone live with a new website for our local Unipart Car center. It's on-line now at www.centralgaragetenterden.co.uk. One part I'm particularly proud of (but you'll never notice!) is the car showroom. As of course these cars change very regularly, this section is written to allow the website owner to dynamically upload images and text as cars change. In fact, they can do that from anywhere in the world via a simple web interface - so there's no need to pay us to update the site each day!
What do you think?
http://www.centralgaragetenterden.co.uk/

Care Association's website goes live

noreply@blogger.com (Malcolm Elsmore) — Tue, 16 Feb 2010 13:43:00 +0000

After months of hard work I am pleased to say that Carefinder.org.uk, the new website from the RCHA is going live. If you are looking for a care home for an elderly relative or just searching for any type of care this website has lots of useful information and lists most care homes in East Sussex, Brighton & Hove.

Members will find the fact that there are downloadable policy and procedure documents very useful.

Check out the website at http://www.carefinder.org.uk/

Improve the way you communicate

noreply@blogger.com (Malcolm Elsmore) — Mon, 08 Feb 2010 17:45:00 +0000

'Paper free' are key words now, so if you are working from home or any other locations and need to share information with colleagues then document sharing is the answer.

The internet is a powerful tool and keeping in touch is clearly important, using emails, chat and video at low cost and with no high expenditure on software and equipment is something I can help you with.

One of my recent marketing workshops

noreply@blogger.com (Malcolm Elsmore) — Mon, 08 Feb 2010 16:54:00 +0000