Analytics Power

Redbox Using Google Analytics, Google Website Optimizer and Google Maps

admin — Thu, 09 Jul 2009 07:44:00 +0000

Redbox is AirAsia’s latest product offering. AirAsia now offers a low cost courier service by leveraging its air services. To get this project of the ground, AirAsia needed a courier booking system. Since this was the “First In The World”, no off the shelf product was available so EmaginOnline and Scicom got together to build this. This [...]

Eye Path - Your Page Layout Influences Conversions

admin — Sun, 05 Jul 2009 07:44:00 +0000

Where did your eyes go first when you saw this landing page? Did they go directly to the animation? Did you first check the benefits in bold? Or maybe the images captured your attention and drew your eyes to them? You might find it difficult to answer these questions. You probably did not pay attention to [...]

Improving Your Website for Conversions

admin — Thu, 02 Jul 2009 05:20:38 +0000

The questions that most often comes up when I talk to our clients is how they can get the site vistors to do what they want them to do. This is a good starting point because improving their ROI starts with the influencing customer behaviour on your site and not increasing traffic. Once we have [...]

Search Engine Marketing vs Print: Where is the Tipping Point

admin — Wed, 10 Jun 2009 07:14:00 +0000

I feel like an evangelist preaching to audience of disbelievers everytime I talk to someone about how Adwords can be an effective marketing media for their business. In fact the whole concept of using a trackable and targeted media to improve return on investment seems completely alien. That’s why last week it fely like I was [...]

CRM and Reaching Your Customer

admin — Sun, 10 May 2009 07:14:00 +0000

Leveraging customer data to create targeted and relevant campaigns is a “no brainer”. Why would you want to spend more and reap less results in a broadcast approach. Yet too few companies implement database marketing campaigns this way. Again and again the theme is that there is a disconnect between marketers and technology. The tools are [...]

Improve Your Website Sales in a Recession

admin — Sat, 04 Apr 2009 06:58:14 +0000

The Holy Mantra: Increase sales and conversions without increasing advertising budgets. 1. Stop worrying about traffic. Using you media budget you can drivesubstantial traffic to your best site. Little of that will convert and give you an acceptable return on your investment if you you dont focus on the quality of that traffic. So stop and take [...]

First Google Analytics Qualified Individual in Malaysia…Maybe Asia

admin — Sun, 08 Mar 2009 07:14:00 +0000

Wow it was tough……I thought I was an expert but my overconfidence was nearly my undoing. Emaginonline is has now received recognition for its work with Google Analytics. Although this is a free product offered by google to website owners, do not underestimate the power of this tool. If you don’t have it why not? ITS FREE [...]

Creating Awareness For Good Cause

admin — Mon, 29 Dec 2008 16:15:31 +0000

Hi Friends, Merry Christmas and A Happy New Years A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced [...]