Campaign Monitor Gallery

Authentic Jobs

Blake Haswell — 2009-11-06T07:25:47+10:00

Authentic Jobs, the popular web design job board from Cameron Moll, has been redesigned and upgraded, and as part of the announcement he has sent out this newsletter.

You can see that this campaign has been thoroughly thought out. It starts off with a short introduction which explains the main points of the email and gives a clear call to action, and then in the following sections it goes into detail about the new features.

We also like the screenshots which support the content, but aren’t necessary to understand it, which means that this campaign will display perfectly with images disabled. This is another fine example of the great design Cameron is so well known for.

Haystack

Blake Haswell — 2009-11-05T05:18:29+10:00

Haystack, the new service for sourcing web designers, has launched on the scene thanks to the ever-innovative folks at 37signals. In step with their release, they’ve delivered a newsletter that accentuates why 37signals is such a loved brand - not only does it make a clear case as to why you should be using their products, but keeps the message fun and undeniably, tickles your curiosity to know more.

We really like the simple design with a prominent call to action and clear structure. The dark background on the footer is a nice way to mark it as a separate section, and we also like the (now customary) large product icons. Overall, 37signals’ newsletters, like their web applications, look modern and fresh, yet perpetually consistent from one release to the next.

pulse8

Travis Bell — 2009-11-03T04:52:44+10:00

There’s something to be said for the exceptionally simple and clean message here. For an email that would normally include a set of maps and directions, pulse8 chose the simple text approach. The center justified text and relatively narrow width ensure that it will look good on even smaller resolution screens.

They link straight to a Google Map for easy reference and should you be wondering how to contact them, make it easy to find their phone and email details.

Eye Design Studio

Blake Haswell — 2009-11-02T06:40:08+10:00

This newsletter from Eye Design Studio is a fantastic example of best practice email design. Not only does it look great, it is really well put together. All of the text on the page is actually coded as text, and the email displays really well with images disabled.

Overall a great newsletter with some awesome detail design features. We really like the use of borders which work really well to define the structure, as well as the subtle background pattern.

Halloween email round-up

Ros Hodgekiss — 2009-10-29T05:22:26+10:00

Scratching for some last-minute inspiration? Here are three great examples of Halloween-themed emails that will have the ideas boiling more rapidly than a witches’ brew. Take a peek - it’s not too late to get your email out by Saturday!

No tricks, all treats:

Invitation: ’Dr. Flahoo’s Halloween Hang Out’, designed by Rocket Genius
Newsletter: ’Monster 31% Sale’, designed by Blik
Get in touch: ’Free Jaffa Cakes!’, designed by Lion Digital

Party Invitation: ‘Dr. Flahoo’s Halloween Hang Out’

If I were to receive this in my inbox, I’d reason that an awesome night was in store! The ‘pretty-n-punk’ imagery and comic type are total fun - which I’m sure is how the party turned out.

Kevin noted that this email was sent to a close group of friends - whether you’re sending to 5 or 500, I’m sure this standout design will serve as a great starting point for your next Halloween invitation.

Newsletter: ‘Monster 31% Sale’

Gallery veterans Blik have made the cut again with a decidedly ghoulish newsletter, promoting their Halloween sale. The message is simple and you just can’t pull your eyes away from the grunge-green monster… Although whether he’s convinced you to purchase wall coverings is up to you (as long as he doesn’t deliver them, I guess).

The common trend with newsletters is to go for lots of text, lots of thumbnails, lots of everything. Blik has shown us that you can go large with the graphics and trim the copy, with great results. If you’re touting a product as visual as Blik’s, it makes a lot of sense, after all. Bold and inspiring.

Getting in touch with your clients: ‘Free Jaffa Cakes!’

Designed and built by Jose Valdez and Aurélie Fornara at Lion Digital

There’s no denying that this email just looks great in the inbox. The spooky silhouette, playful copy, cool colours and well, the undeniably delicious offer of ‘Free Jaffa Cakes!’ just got us in gear. Plus, what you don’t see in the preview above is the two-frame animation - a subtle, yet expressive touch:

From our friends at Lion Digital:

“Our sister company Lion Creative (www.lioncreative.co.uk) designed a one-off Halloween pack for the world famous McVitie’s Jaffa cake. Our email was sent to new and existing clients promoting the work we did and offering a free pack to anyone interested.”

We can’t think of a better way to get clients engaged, than with an eye-catching email and the lure of tasty, tasty chocolate.

Have you sent a great Halloween email lately? Send us a link on Twitter! (@CampaignMonitor)

Flaxpod

Jarrod Taylor — 2009-10-29T05:19:34+10:00

Flaxpod created this beautiful company newsletter for their customers inline with a recent company rebrand.

It starts with a nice clear header that uses HTML text for the introduction and alt text for the logo. This keeps everything above the fold compatible with whatever hurdles an email client may throw at it.

The layout gets a bit busier, but remains a rigid, well structured tier of information - displaying featured work by the company. Nicely organized by the inclusion subtle dividers and tables, this information is clearly presented and includes a message covering how often Flaxpod intends to send their newsletter - which we're sure their customers would appreciate.

Kasian

Travis Bell — 2009-10-28T05:16:13+10:00

Something that really strikes me with this campaign is how clean the header area is. The way the white contrasts with the rest of the body along with Kasian’s own branding look great.

The content is easy to read and split up into categories while using some images to help break things up. Fleming Creative Group also managed to use our forward to a friend and preference centre links.

The Finders Keepers

Jarrod Taylor — 2009-10-27T05:00:50+10:00

This is a great example of a very clear, easy to read 2 column email layout.

Though this particular design does not use an actual template, it definitely could, as it has been designed in a way where the image, large heading, body text and link work really well to form the design of the repeater elements.

The rest of the design is smart, attractive and to the point, which we like.

Blik Studio

Jarrod Taylor — 2009-10-26T02:51:55+10:00

Blik is the world’s first removable wall graphic company famous for their range of designer wall decals and custom-designed wallscapes for offices, restaurants, retail stores, hotels and nightclubs.

Our eyes went straight to the photo in the email header first. Such a beautiful, colorful photo is hard to miss. We also think the email looks quite tactile, with a touch of tape in the corner and some shadows around the header, which works well to link the design with the "adhesive" nature of Blik’s graphics.

We thought a nice improvement to the design would have been to use text instead of images near the bottom for the shop/Twitter/Facebook/Email links.

Reconsider New Website

Jason De Santis — 2009-10-22T03:56:21+10:00

Want a great way to tell everyone about your new website? Well, we suggest taking a look at this campaign by Reconsider Design Agency. Bold, high contrasting colors, an offset, eye-catching image and a nice touch of right-hand justification.

The best part, even if the image is turned off the recipient is still met with a clean and unique layout of content to digest. This design has the right mixture of elements in the right places!

Venture Visuals

Stig Morten Myre — 2009-10-21T05:31:12+10:00

Minimalism at it’s finest - this email from Venture Visuals beautifully presents the content using just enough elements and colors. The brilliant photos really pop off the otherwise muted design, and the green text color effectively highlights the links and headings.

The simple footer contains quick contact info, and some well integrated logos linking to their profile on selected networks. Some small changes we would suggest is to add a mailto link on the email address, and to not use a URL as link text.

Lonely Planet

Stig Morten Myre — 2009-10-19T03:40:34+10:00

We love this concept - this weekly newsletter by Lonely Planet provides plenty of inspiration to take full advantage of the 132 days of weekends and holidays every year in the UK.

The design perfectly combines a fun and colorful vibe with a coherent structure. We particularly like the buttons, consisting of text links with different color backgrounds, and small images for the rounded corners.

tomorrow’s date

Stig Morten Myre — 2009-10-14T22:25:51+10:00

Here’s a bit of a “Where are they now?” post. Two years ago, we showcased the excellent tomorrow’s date newsletter, that provides exciting date ideas for Aussie couples.

They’re still doing their weekly thing, and the campaign designs have evolved, now sporting even clearer structure, and some nifty details.

iPhone and Blackberry versions, both with device specific Google Maps links, will help you look prepared when you’re headed for your date destination with your special someone.

And the combination of the Forward to a Friend links, and displaying the recipient’s email address next to the unsubscribe link, should prevent any accidental unsubscribes by friends you’ve forwarded the email to directly from the email client.

Think!

Diana Potter — 2009-10-07T02:57:15+10:00

Love it! The bright orange with contrasting white is a fun playful color scheme that really grabs the eye. We really love how layout is simple and easy to scan.

We also liked some of the more progressive enhancements in the design. The background image is a nice touch, but for the clients where it doesn't load up the design still holds up without it, with a great background color beneath it. The boxes on the right might be a little too subtle though, makes for a tough to see unsubscribe. All in all though, fabulous design with some great little touches.

CARTEBLANCHE

Davida Fernandez — 2009-10-06T03:35:59+10:00

Now, normally we would never promote something that so blatantly called itself spam, but we couldn't pass up on this bold and fun design from Jakob Lorenz at CARTEBLANCHE.

A good use of a simple grid layout lets the colorful, high contrast graphics shine out. We also like the fact that it's not too long, highlighting just a few products. Overall a nice job!

Clarus Wines & Spirits

Davida Fernandez — 2009-10-01T22:58:59+10:00

It's the whimsical little hand drawn cartoons in the header and footer and the gentle plays of color that really make this design. That and the super clean layout that makes an easy to scan and read email.

One improvement we would suggest, however, is to make the contact details in the footer box text-based instead of images, something that would be easy to do, and make it that much more user friendly for those recipients with image blocking turned on.

Avant Card

Davida Fernandez — 2009-09-30T03:31:10+10:00

A warm color scheme and interesting graphics draws the viewer immediately in with this newsletter, the design of which was a joint effort between Avant Card and Shine Media Group. We liked the placement of the table of contents right in that sunny header, and the consistent use of the golden yellow throughout the newsletter to draw attention to the important stuff.

Cabedge: A New Number

Jason De Santis — 2009-09-29T03:28:19+10:00

This piece is not only creative, but works so well as an email because of its simplistic design. Tennessee design studio, Cabedge, introduces their new phone number with contrasting colors, unique use of changing font size and an infecting song reference sure to stick in the viewers head. The design, being comprised nearly of all text, makes it virtually unchanged if images are turned off. Well done!

Kortrijk Design Week ‘09

Jason De Santis — 2009-09-25T00:05:45+10:00

This is a great example of a clean, two-column layout designed by Duall design studio . The use of various type sizes and color create a clear hierarchy of content within the page. Also, only two images are used to accentuate the layout, ensuring the design keeps its look even when they are not displayed. Another nice touch was the use of inline styles to create a "download PDF" button instead of employing a graphic. Again, ensuring that if images were turned off, the download button would be intact and clear.

One possible improvement would be to use a larger font size for the tertiary content in the side-bar, but overall this is a well designed piece.

Build.

Blake Haswell — 2009-09-23T01:03:29+10:00

This is an awesome newsletter for the Build web conference. It employs a similar style to their website but has been simplified to suit the restrictions of email.

The use of large headings creates a clear structure, while the large body text makes for an easy-to-read newsletter. We also really like the sweet social networking and RSS links at the bottom of the newsletter.

One possible improvement would be to use plain text for the logo, but overall this is a job well done.