Campaign Monitor Gallery

Graphic Leftovers

Davida Fernandez — 2009-07-14T01:25:54+10:00

This member newsletter was immediately striking, especially because of the dynamically designed asymmetrical header. The content flows nicely and is absolutely relevant to their members, such as announcing their new website and pricing structure.

There’s nice touches all through the email, and even though the email is all about graphic art, it functions fairly well with images off, too. Always a plus.

Kibbn

Davida Fernandez — 2009-07-10T01:01:19+10:00

We really liked this sweet and whimsical newsletter for Kibbn as designed by J3 Productions; especially the hand-drawn touch of the header and how that design element is brought through to the footer, tying it all together. The little clear tape headers in the left-hand column help bring the whimsy into the body of the message as well.

What’s also great is that the three articles don’t overstay their welcome, they are just long enough to give their readers the latest scoop.

Pink Sherbet

Davida Fernandez — 2009-07-08T23:46:30+10:00

Look look look at this gorgeous design from Thom Shannon at Glow New Media. The stunning attention to detail is evident from head to toe in this newsletter, from the lovely patterned background, which is oh-so-hard to pull off, to the little ribbon touches, something that is also an integral part of the product being featured.

Beyond the lovely graphic elements and colors, the layout facilitates an easy reading flow, and the content is well organized. An excellent job from start to finish.

Typetec

Jarrod Taylor — 2009-07-08T06:19:27+10:00

Wow! It's not that often that you see a campaign using this much HTML text so effectively! Where many designers would have opted to use images, Ingage has created this layout for Typetec using text for almost every word in the entire email.

Inboxes must have loved when this campaign arrived - the design is light and fast-loading, and no key communication is lost if images do not load. The only downside to the design is that that there is an image as the call-to-action in the bottom right corner, however if this doesn't load, the phone number to the left is still visible.

BKWLD

Blake Haswell — 2009-07-07T04:57:18+10:00

This is an awesome looking newsletter designed in-house by the guys at BKWLD.

We’re really digging the layout – their featured work is displayed prominently and takes the full width of the newsletter, while their other recent work is displayed in a 2 column layout. It’s a really well executed design that lets the content speak for itself.

Another nice touch is that they’ve included a table of contents at the top of the newsletter so that recipients can see what the email is about even from the preview pane.

Sioux Chief

Jarrod Taylor — 2009-07-07T04:44:07+10:00

Just in time for US Independence Day, we spotted this creative campaign from Sioux Chief, a manufacturer of plumbing products in Peculiar, Missouri.

It may not follow all the best practices for email construction, but hats off to the clever idea, something not seen often enough in email design.

Citrine Jewelry

Blake Haswell — 2009-07-02T22:44:02+10:00

This campaign from Citrine Jewelry really leaps off the screen. We love how the large product images break out of the main column. It really adds interest and draws your eye.

The colors are also nice and neutral, in keeping with their website, and the elegant typography ensures the e-mail still looks great even with images off.

Blynk Organic

Blake Haswell — 2009-07-01T03:01:37+10:00

Studiobanks is behind this excellent newsletter designed for Blynk Organic. The branding is consistent with their website, but the design has been simplified to be more suited to the restrictions of e-mail.

The large amount of whitespace really lets the content stand out on its own, and we think it works really well with the organic theme.

The footer is a nice final touch, and really ties the whole newsletter together. Overall a very well executed design.

Enjoy Ticino

Stig Morten Myre — 2009-06-29T23:46:56+10:00

Boy, does this campaign from Enjoy Ticino make our mouths water. The colorful edibles really pop off the monochromatic layout. The design looks very sharp, and we love how the photos and logos are combined to separate the three sections of the email.

While most attention is drawn to the menus, the contact info and addresses are easily available in the right column. An impressively sharp and timely email.

Batlow Bites

Jarrod Taylor — 2009-06-25T06:27:45+10:00

This newsletter for Batlow, does a good job of organizing a decent amount of content without sacrificing design aesthetics.

The earthy tones and wood textures combine with the bright, chirpy colors of the logo and text to create an elegant, well-structured newsletter design. There are some nice image headings and buttons throughout the design, but these do not need to be relied upon, as the email is still legible when images are turned off.

Stiernholm Consulting

Jarrod Taylor — 2009-06-25T05:23:50+10:00

This email for Stiernholm Consulting grabbed our attention because it is neatly designed and simple. A recipient can easily scan over the design and read from top to bottom without overwhelming design elements or heavy content getting in the way.

The green and gray color scheme is soothing on the eye and the large buttons and definitely obvious and clickable.

Percept

Jarrod Taylor — 2009-06-18T04:37:53+10:00

Percept is a graphic design agency based in Sydney. Their new newsletter design is bright, bold and beautiful.

The visually-driven, energetic style is a wash of strong colors, irregular angles and upside-down words. Text colors have been carefully chosen to harmonize with the showcased designs, which are vibrantly propelled forward in contrast with the neutral, gray background.

Show Offs

Blake Haswell — 2009-06-15T03:21:58+10:00

This e-mail, from the guys at Show Offs, combines bold colours and fun curves to make a really unusual and eye-catching campaign.

The striking orange really grabs your attention, while the illustration of the boy on a bike adds a playful touch. The content is easily scannable, and the large amount of HTML text is really cool to see. Overall a very well executed campaign which, as a design agency, reflects well on their services.

Treehouse

Stig Morten Myre — 2009-06-12T14:21:32+10:00

This fresh and fun campaign, designed by the guys at Nerdverk, combines playful illustrations with beautiful typography (did you ever think Arial could look this stunning?).

The casual feel, and the lovely, soft colors, are very becoming for Treehouse, who sell children’s clothing and toys. Overall, this is a well executed design, which doesn’t rely on images being displayed for any of the main content.

We like the look of the prominent “Share with friends!” section towards the bottom, and a final nice touch is the treehouse icon next to the the business address in the footer.

Seamless Creative

Stig Morten Myre — 2009-06-12T03:46:46+10:00

An email is a great way to announce a new website. And if the website you’re launching happens to be for your creative agency, you’ll want to do it in style.

This beautifully simple announcement, created internally at Seamless Creative, gets straight to the point, and should make you just curious enough to click through. We love the structure of this one, particularly the three-line intro followed by a screenshot of the new website.

The campaign gives some nice hints on the look you’ll find on the website, but has a simplified approach more suitable for email. After checking out their email, make sure you pay their blog a visit for some extra design inspiration.

Amy Ruppel Illustration

Davida Fernandez — 2009-06-05T22:45:20+10:00

Here’s a fanciful email from Portland, Oregon based illustrator Amy Ruppel. The original art in the email capture her whimsical style and we love the cozy feel to the content, a great way to announce a sale of her wonderful little wax paintings.

It all left us with a feeling of wanting to see more, and a big bonus that it still works great with images off. Our only complaint is the large-ish gap between the content and the unsubscribe message, which we’d advise to close a bit to avoid confusion or complaints with her recipients.

Pixelmator

Davida Fernandez — 2009-06-04T22:16:52+10:00

This design is straightforward but executed so beautifully. The brightness and warmth of the oranges in each of the graphics really pop them out from the lovely charcoal grey gradient background and tie the whole thing together.

The content of the email is nicely scannable: it’s short, to-the-point; getting its message across quickly and easily. Altogether a nicely designed email from every aspect.

Hivelogic

Mathew Patterson — 2009-06-03T02:40:25+10:00

If you have been around in the web design and development industry for a while, you’ve probably heard of Dan Benjamin and Hivelogic. This is Dan’s very first Hivelogic newsletter, and it has the same clean, structured and appealing style that his web work has always shown.

The wordmark in the logo is actual HTML text for this email, which is a nice touch given that on the website it is an image. We appreciated the tone of the newsletter too, right down to the “your internet pal” closer. Make sure to check out his sweet new t-shirts to cover your nerdy nakedness.

cgCraft Parking App

Mathew Patterson — 2009-05-28T03:39:39+10:00

We enjoyed the look of this launch announcement for the iPhone application Parking App. Although it is a big image header, which we’d typically stay away from, there is plenty of text content to follow, and a screenshot is pretty important in this market.

The designers haven’t tried to get too fancy in an email, just to be clear and to get the benefits out and obvious. That is a good sign for the usability of their applications too.

AAF Charlotte

Mathew Patterson — 2009-05-25T03:04:21+10:00

AAF Charlotte is “a consortium of like-minded creative folks that are dedicated to advertising excellence in and around Charlotte”. This newsletter doesn’t have the flashiest design or most unique layout, but what it does have is impact and readability.

The very simple full width header is very recognisable in an inbox, and we always love a clear and obvious unsubscribe link which shows confidence in your content to maintain interest. It may not be deliberate, but the top image of the curled iron seems to tie very nicely into the brackets surrounding the titles. That gives a real cohesion to the whole page.