Email Book

In my email: Who knows what books you buy?

2010-07-31T00:14:00.000-07:00

Posted June 30, 2010 by ishtarmuz in corporatism. Tagged: ACLU, Amazon, books, lawsuit, North Carolina Department of Revenue, privacy. 1 Comment

Dear ACLU Supporter,

The books, music and movies you browse or buy online can reveal private and profoundly intimate information about your life. It’s time to upgrade the Electronic Communications Privacy Act to keep our personal information safe.

Can government agencies conduct sweeping collections of your most personal and private information, including the books you buy online?

That fundamental question is at stake in an ACLU lawsuit we just filed. The ACLU intervened in an existing Amazon.com lawsuit to resist the North Carolina Department of Revenue’s demand that Amazon turn over thousands of customers’ records.

The laws governing electronic privacy haven’t been updated since 1986—before the Internet as we know it even existed. The books, music and movies you browse or buy online can reveal private and profoundly intimate information about your life. It’s time to upgrade the Electronic Communications Privacy Act (ECPA) to keep our personal information safe.

Tell Congress to update our privacy laws and keep your information personal, private and protected.

Our anonymous clients in the Amazon.com lawsuit include:

Jane Doe 1, who purchased books on self-help and how to get a divorce and a restraining order after her former spouse threatened to kill her.
Jane Doe 2, the general counsel of a global corporation, who purchased books and movies with overt political leanings as well as books that may reveal her religious beliefs.
Jane Doe 3, who purchased books on mental health in order to better understand the conditions afflicting her former spouse, including “Stop Walking on Eggshells: Taking Your Life Back When Someone You Care About Has Borderline Personality Disorder.”

If the North Carolina government gets its way, this information—and the personal records of thousands of others—will be in government hands. We’ve gone to court to stop this massive invasion of privacy and free speech rights. But we must stop it from happening in the future.

Tell Congress to strengthen personal privacy laws to prevent unreasonable government demands for our most personal electronic information.

Amazon has refused to yield to the unreasonable demands for detailed information about what specific individuals are buying online. As part of a tax audit, it has already handed over lists of the exact items purchased and their cost. But North Carolina has refused to relent in its belief that it is also entitled to know the identities of purchasers.

It shouldn’t take either Amazon standing tall or the ACLU intervening to prevent this kind of abuse. We should have clear laws that safeguard our private records, especially when they involve expressive materials like books.

Tell your members of Congress it’s time to update and strengthen privacy laws.

Thank you for taking action on this vitally important effort to defend personal privacy.

Sincerely,

Anthony D. Romero
Executive Director
ACLU

Source:

http://ishtarmuz.wordpress.com/2010/06/30/in-my-email-who-knows-what-books-you-buy/

Read Books Via Email in Your Blackberry

2010-07-31T00:02:00.000-07:00

There are a lot of Blackberry services out there, this has to be on of my favorite. I use to complain to my wife I never have time to read anything. This service deals with busy people and gives them the time to read books via email. The books comes in divided fragments so you only read a portion which should not take much of your time.

My co-worker tells me he reads " The Art or War" by Sun Tzu in the bathroom. I guess doctors don't have much time to do anything. The book "The Art of War" comes in 17 parts so thats so thats 17 days and you can schedule when you want to get it in your Blackberry Phone.

There is one limitation to this service and its the library. The collection is limited to public domain books, I'm hoping the developer could create a way for you to upload your own private collection of books or even some lectures you want to read daily. But considerin the service is free, I would recommend this service to all Blackberry users.

Source:

http://www.blackberryfreeware.com/2006/10/read-books-via-email-in-your.html

Total Email Marketing Book Review

2010-07-30T23:48:00.000-07:00

Maximizing Your Results from Integrated E-marketing

Author: Dave Chaffey
My rating: 5/5 I'm biased, but 1e of book received 5 stars on Amazon.
Brief Review: Created to support the popular E-mail marketing training courses run by the CIM. Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns.
John Woods of Site Intelligence comments:I found the style accessible and practical: Chaffey makes it easy to see how to apply lessons from others to your own email marketing activities.
Sean Duffy of Email Center comments:Most email marketing books either focus on the american market which is completely different to the UK market - Chaffey focuses on UK B2B and B2C marketing.
This book presents a practical approach to PROFESSIONAL email marketing helping you from all the aspects involved from building in-house lists through to creating the right copy for emails and a in-depth discussion of the various tracking and broadcasting options.
The examples are great as well - no matter what you are planning to do with email there will be an example for you in the book.
If like me you are involved in email marketing currently then you will find this book essential in planning and developing your campaigns.
Read Reviews of Total E-mail Marketing book on Amazon UK.
Read reviews of Total E-mail Marketing book from Amazon.com for US and international readers.

Permission Email Marketing that works Book Review

Author: Kim MacPherson
My rating: 4/5
Brief Review: For me, this is the best US book on Email Marketing. Written by an experienced Email Marketer who runs her own agency and is a regular columnist on ClickZ.com, there are a lot of great ideas on increasing Email effectiveness. It is weakness on deliverability and renderability issues since it is now dated. These are covered in my book.
Read Reviews of Permission Email marketing book on Amazon UK.
Read reviews of Permission Email marketing book from Amazon.com for US and international readers.

Source:

http://www.davechaffey.com/Book-recommendations/Email-Marketing-Books

Email Marketing Bedtime Reading: Must Read Email Marketing Books

2010-07-30T23:42:00.000-07:00

Email Marketing can be deceptively complex, even a “simple” postcard type email can involve many people and cause several headaches. Aside from the design, there’s also the build, data, how the custom content is added, client management, setting it up in a mailing tool – and that’s for a simple campaign!

Luckily the experts have been there before, and have a ton of useful advice for everything from managing an email list to deliverability to covering and desigh – it really pays off to read up on what they have to say.

e-mail Marketing for Dummies

by John Arnold

Done properly, e–mail marketing is highly effective. E–Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e–mail marketing strategy in line with current laws. You′ll discover the secrets to creating professional and inviting e–mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Buy online at Amazon UK Amazon USA

eMail Marketing: An Hour a Day

by David Gilmour

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Buy online at Amazon UK Amazon USA

Successful Email Marketing Strategies

by Arthur Middleton Hughes and Arthur Sweetster

This book goes deeply into the entire business of email marketing based on ‘farming’: personalised, relevant email communications to individual subscribers based on a database of demographic and behavioural information.. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today’s electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

Buy online at Amazon UK Amazon USA

Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott and Ali Sales

“I would challenge anyone…not to gain something from reading this book.” (Marketing Direct, January 2008)
Email Marketing by the Numbers applies such modern marketing principles to the world′s greatest marketing tool—permission email. Email marketing expert Chris Baggott reveals what works, what doesn′t, and how to leverage the power of email to accomplish all of your goals. Are you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email′s affordability, interactivity, and targeting capabilities? Whether you work for a mom–and–pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level.

Buy online at Amazon UK Amazon USA

Search Amazon UK for more email marketing books.

If you’ve found any great email marketing books that aren’t here, drop us a comment below!

Source:http://www.emaildesignreview.com/email-marketing-design-must-read-book-recommendations

Convert Your Email, Contacts and Calendar

2010-07-30T23:23:00.000-07:00

Convert Your Email, Contacts and Calendar

Home & Small Office

ePreserver

Convert your AOL email, favorites and contacts to Outlook or Gmail.

Address Magic Personal

Contact and message conversion for home and small office users.

ePreserver Recovery

Automatically recover deleted messages and corrupt folders from your AOL filing cabinet.

Medium & Large Business

Epicenter

Send your Exchange Global Address List (GAL) to Blackberry and iPhone users.

Address Magic Enterprise

Advanced migration between Lotus Notes, Gmail, Outlook and Exchange for 100 users or more.

Law Enforcement

ePreserver Forensic

Site license for law enforcement agencies for forensic analysis of AOL PFC files.

Software Developers

Address Magic Web Edition

Automatically upload users' address books to your web server.

How to Buy

Home and Small Office

Visit our online store

Corporate Sales

Call toll free at 866-363-2700 or 978-363-2700 outside of the USA.

Customer Service

24 Hour Self Help

You can get answers to questions about licensing, license keys, downloads, common problems and more with the Troubleshooter and our Knowledgebase.

Pre-sales Questions

Have a question about ordering or whether a product will do something? Give us a call toll-free at 866.363.2700 (or 978.363.2700 internationally.)

Technical Support

Send the tough questions to our technical support team by submitting a support request.

Connected Software Blog

Read our blog for tips, help and product information.

Recent News

March 31, 2009 Build 408 has been released for all products. Address Magic now supports Thunderbird 3. Problems with Gmail "417" error are fixed. Many other fixes.
Download the update.

November 17, 2009 Build 406 has been released for all products. This is an important bugfix release for Epicenter and for ePreserver.

August 17, 2009 ePreserver has earned the Compatible with Windows 7 logo. Products that carry thise logo have been tested to meet explicit standards of reliability and quality, and have been tested and proven to deliver a superb experience for users running Windows 7.

August 7, 2009 New web site launched!

July 22, 2009 Epicenter version 5 has been released, with dramatically simplified support for distributing your Exchange GAL to Blackberry and iPhone users.

Source:

http://www.connectedsw.com/

Email marketing books

2010-07-30T23:09:00.000-07:00

A select list of those books and reports that can help you improve the way you use email to market your products or services.

Ad: MarketingSherpa's new Email Marketing Benchmark Guide 2010 draws on hundreds of real campaign reports to present benchmarking data, design insights, best practices and more in a 283 page guide. Get the numbers that matter.

Overview
This blog post answers the question "what books would you recommend on email marketing?"

Email Marketing Benchmark Guide
by MarketingSherpa Review More info and sales site
This annual report has become a kind of numbers bible for email marketers. As well as featuring reams of data on campaign performance, it has lots of practical insights, too, such as heatmaps showing how people view emails.

Email Marketing Best Practices Guide
by Econsultancy Review More info and sales site
This report covers the ten success factors in email marketing, offering practical tips and recommendations on each.

Create Stunning HTML Email
by Mathew Patterson and Sitepoint Review More info and sales site
In-depth look at the book by Mathew Patterson, covering its content, strengths, weaknesses and recommended readership.

The Truth about Email Marketing
by Simms Jenkins Author interview View at Amazon
This 2008 book tackles many useful areas not typically covered by other books in the genre, notably organisational and strategic issues. Written by one of the industry's leading voices.

Successful e-mail marketing strategies: from hunting to farming
by Arthur Middleton Hughes and Arthur Sweetser Full review
This 2009 book goes beyond the basics and covers how customer data is best used to optimize your email marketing and make it future-safe.

Email Marketing by the Numbers
by Chris Baggott View at Amazon.com
Another 2007 release, this discusses the techniques and tactics you can borrow from success stories to boost the bottom line results of your own email marketing efforts. Includes various guest contributions from leading lights in the field.

Email Marketing Kit
by Jeanne Jennings Review More info and sales site
I would consider this the definitive guide to email marketing. A practical guidebook and CD flush with examples, templates, spreadsheets and checklists. Put together by one of the industry's most experienced practitioners and consultants. Pricey though.

Sign me up!
by Matt Blumberg, Tami Forman, Stephanie A. Miller View at Amazon.com
The big flurry of email marketing books came at the turn of the century. Since then, few have bothered to keep up with the changing landscape, but "Sign Me Up!" is an exception. Updated and republished in mid-2006, it's written by a team from one of the major players in the world of deliverability: vendor Return Path.

According to the main author, the intention was to help marketers consider how best to use email for growing their business and sales and to offer them practical tips "...they could implement across a number of critical elements of their email programs."

The Quiet Revolution in Email Marketing
by Bill Nussey View at Amazon.com
Nussey is one of the industry's more thoughtful personalities and CEO of email marketing services company Silverpop. He covers email marketing from a strategic brand and customer communication viewpoint, moving well beyond the idea of email as campaign blasts. Includes numerous case studies from top companies such as Staples, CNN and Lands' End.

The Secrets of Mouthwatering Marketing Copy
by Marcia Yudkin Detailed review
Yudkins's text is an excellent guide to getting core parts of your copywriting sorted...particularly the offer, features and benefits.

Source:

http://www.email-marketing-reports.com/books.htm

InterGuru's E-Mail Address Book Conversions

2010-07-30T22:44:00.000-07:00

Since 1996

Resume MS Word, pdf.

This service converts e-mail address lists between:

Eudora alias files;
Pine address books;
Elm address files;
Compuserve;
Spry;
Lotus cc:Mail and Lotus Notes;
Microsoft Internet Mail;

ldif formatted file;
Netscape address books;
Mac;
AOL;
T-Online;
Claris Emailer; and
Pegasus (Europe and USA) address files, databases and spreadsheets.

Windows Users: Looking for a fast, simple, and low-cost solution to contact information conversion challenges?

Address Magic Personal Edition offers you a smoother conversion in a Windows environment than the InterGuru service described below.

Unlike my more generalized service, Address Magic focuses on Windows and uses special methods built into Windows. As a result, it supports all contact fields and can work with complex environments like Outlook, Exchange Server, and Lotus Notes.

Leaving AOL?

Convert your address books to Microsoft Outlook or Outlook Express with ePreserver.

Connected Software is an Internet Partner of Interguru. Purchasing ePreserver helps support the Interguru site.

Corporate Migrations

Interguru recommends that corporate users who need to convert large numbers of Windows users should investigate Address Magic Enterprise Edition . Your purchase of this software helps support Interguru.

Also Note:

Trouble shooting guide if this site doesn't work
Your Privacy
Availability of Source Code
Converting Addresses, Phone and Fax Numbers, etc

Convert Your Address Book

This is a Web-based conversion. For programs convert your address book on your machine, see Address Magic (Windows only) and Dawn (UNIX and Windows).

To run this, check one button for the input list and one for the output list.
Then push the Continue button and follow the instructions.
Note: you cannot convert a mailing list to itself.

Source:

http://www.interguru.com/

Email Address Books

2010-07-30T22:29:00.000-07:00

Your email client's "address book" enables addition of email addresses to your contact list quickly and without error. Your address book should store all of your frequently used email addresses, enabling you to select from a list instead of having to re-type the addresses each time you send an email. This is the fastest way to address a message, and more importantly ensures that you will never make a typing mistake and send your email to the wrong address.

If possible, you should copy each address from a valid email and then paste it into your address book when you create an entry for the first time, because this is faster, and more importantly you will be sure there aren't any typing mistakes. If the address form has an option like "Include on recipient or nickname list", then you should select that option to make sure the address will show up on your address book menu from anywhere in your email program.

If there is an option like "Nickname" or "Short Form", then specify an easily remembered name for convenient retrieval from the address book. One of the best formats is last name first, so that it shows up in alphabetical order in your address book list. Try one of the following forms, depending on how flexible your email program is.

Smith, John
Smith-John
SmithJohn

You can also use the address book to enter addresses in the "To", "CC", and "BCC" fields.

Source:http://www.livinginternet.com/e/ea_addrbk.htm