EmailExpert.org Updates

LinkedIn optimise their premium invite emails

Last month on the DMA email blog I looked at how LinkedIn had made many changes to improve response from their Premium membership upsell emails. Here’s the annotated email showing ...

Inactive Subscribers: Prospects or Problem?

At the recent #IEMS12 free virtual summit, Dela Quist of Alchemy Worx spoke on deciding what to do with your inactive subscribers, as it is one of the most vexing ...

Maximising the Customer Journey

Last week’s #IEMS12 was a great success. Over the next week or so we’ll be providing you with FREE access to watch all the presentations in case you weren’t able ...

International Email Marketing Summit

When: May 16, 2012 @ Your Desk Cost: FREE! Register now and learn all about the latest trends and best practices in email marketing without leaving your desk! Plan to ...

Stepping up your email strategy

Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and ...

Email optimisation and social integration growing

Econsultancy published their 2012 Email Census report today, 83 pages of analysis of the email industry based on a survey of email marketers. The largest increases were in campaign optimisation ...

Trinity Mirror Acquires Communicator Corp

Trinity Mirror is one of the UK’s largest newspaper publishers with over 500 digital products and 165 regional and national newspapers has acquired Communicator Corp, an enterprise, digital communications solutions provider ...

Lower click rates are not a problem

In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign ...

Encourage Social Influencers by Email says BlueHornet

BlueHornet Networks, Inc., is the latest Enterprise ESP to introduce advanced social elements to its platform, titled “Social Influencers Strategy Blueprint”. This really does seem like a great feature for ...

ESP’s Continue with Trend of Positive Growth

Quarterly results are being published by various ESP companies at the moment and many are showing strong positive growth. SMTP.com Inc reported for the third quarter ended September 30, 2011, ...

Securitas selects Striata for secure eBill delivery and payment

Securitas, a growing security company in South Africa has selected Striata, a global service provider of paperless solutions to provide secure eBilling and electronic payment to its customers. By going ...

Overview of MarketingSherpa’s 7th Annual Email Marketing Awards

The winners of MarketingSherpa’s 7th Annual Email Marketing Awards were announced on its website this month, the annual awards feature the best email marketing campaigns of the past year, as ...

Responsys Continues to Display Strong Growth

Responsys, Inc. has announced financial results for the quarter ended September 30, 2011 continuing to show strong growth, and an increasing share of revenue being derived from its professional services ...

UK Consumer Study Reveals Telling Email Habits

A new studyfrom ExactTarget finds that 73 percent of online consumers in the UK start their day by checking email, and 82 percent of individuals check their email daily. The study ...

Spammers URL shortening gets more sophisticated

Worrying new research from Symantec’s October Intelligence report suggests that it’s easier than ever for spammers to operate malicious sites. Spammers have established a genuine URL shortening service that is ...

Mobile Email Webinar: Context in Design for Mobile Devices

A great 30 minute webinar on mobile email marketing by Anna Yeaman from Style Campaign. Anna Yeaman is the co-founder and creative director at StyleCampaign, a digital agency that focuses exclusively ...

iContact Announces 3,000 UK Customers

iContact has announced it is working with more than 3,000 clients in the UK this comes of the back of the UK launch of iContact Free Edition, a no-cost version of its ...

Spear-Phishing Attacks on Banks on the Increase

Banks and their commercial clients face the persistent threat of online channel attacks with a significant threat posed by email from undetected crimeware and are being exposed to spear-phishing attacks ...

US ESP Vendor Report Ranks SilverPop & ExactTarget as Leaders

A recent E-Mail Marketing Services Vendor Landscape report published by Info-Tech Research Group ranked Silverpop and ExactTarget as Champions in the E-Mail Marketing Services market. Advances in consumer tracking, segmentation, ...

DMA Challenges Information Commissioner’s Office to get Tough on Spam

The Direct Marketing Association (DMA) has challenged the Information Commissioner’s Office (ICO) to get tough on text spam, but disagrees on their need for extra power to do so. This was prompted by ...