Opt In Email List Marketing – How to Do Email List Marketing

noreply@blogger.com (How To Trade Stock By The Hour And Win) — Mon, 28 Sep 2009 13:08:00 +0000

Opt in email list marketing is one of my favorite ways to make money online, in fact, the bulk of the money I make online comes from a combination of article marketing and email list marketing.

Opt in email list marketing is the process of using an opt in process to require potential subscribers to personally opt in to your email so that you are email law compliant, and also so that people who receive your emails will be more disposed to opening your emails than if you bought them off of some list somewhere.

I like opt in email list marketing because since they are opting in to my list, I can monitor things like open rates and email responsiveness and conversion rate on my sales page based on specific email text.

So how do you do opt in email list marketing?

1) You need an autoresponder company to service you. I recommend aweber.com. They are, in my opinion, the best in the market. You cannot do it yourself effectively – it is now a matter of scale.

2) Once you have your email autoresponder company set up, create an autoresponder opt in box through your autoresponder company, and load it onto a squeeze page. To see an example of a squeeze page and check out how it works, click here: squeeze page example

3) Drive traffic to your squeeze page

4) Build a relationship with your list – give them good solid information, and always be teaching them something. They will reward you for it. Send them useful, free information, and only recommend the very best products.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

noreply@blogger.com (How To Trade Stock By The Hour And Win) — Mon, 28 Sep 2009 12:55:00 +0000

With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients.

RSS complements, not replaces the email newsletter. Some readers refuse to read email newsletters and only view content in RSS feed readers. So cover your bases by offering both options.

The same thing applies to weblogs, also known as blogs. These online journals are updated on a daily, weekly or whenever basis. When you release a new issue, keep your bases covered by linking to your newsletter and its feed in the blog.

By the numbers: email marketing prevails

In October 2004, the Online Publishers Association (OPA) released the Internet Activity Index (IAI) stating users go online for two primary reasons, content and communications -- 40 percent for each. Pew Internet and American Life Project's data from November 2004 indicates 59 percent of adults have been online and 92 percent send email. This data supports the idea that email marketing is still the most effective use of the Internet for marketing purposes today.

Web pages are static and require users to search for them. Once found, the page must be bookmarked, or it will be lost again. Email, however, lands directly in a user's inbox, avoiding spam filters and must be actively deleted to be lost. If the email also satisfies the second most common use by supplying valuable information to the reader, then it has a greater impact.

Email marketing fuses email and research into a single channel and provides marketers with a powerful, yet affordable, tool. This type of marketing remains inexpensive, supple and easily tailored for any given demographic. You might think that email marketing reaches a small audience, and other more traditional marketing channels will provide better saturation, but that is rapidly changing.

Internet World Stats indicated 182 million users used the Internet as of September 2004. About 25 percent sign on each year, and in 2005, we'll reach one billion users. According to Burst! Media, 60 percent of those connecting to the Internet from business use it for email. The second reason is to check the news, followed by looking up weather information.

It's the content, baby

When a newsletter full of valuable information arrives in the user's inbox, it capitalizes on these two main uses: email and information.

When applied in a business-to-business application, email newsletter marketing has even more power. Almost 60 percent of employed people have Internet access at work. Eighty percent of professionals and managers use the Internet, and 70 percent of those in sales, technical or administrative support positions use it. Therefore, email newsletters in a B2B application miss only a small percentage of your target market, the decision makers. And even this small gap is rapidly closing.

Internet use in the workplace is growing at a vigorous 54 percent rate annually. Soon, email newsletters will saturate a market as completely as direct mail, print, radio or television advertising.

Not all email newsletters are effective, however, despite the impressive demographic support. Here are tips on how to maximize your capitalization on Americans' Internet use patterns.

Ask permission

An effective email newsletter gains a readers' permission before putting them on the mailing list. Such marketing builds communication and goodwill without annoying the reader.

We know about spam all too well and we don't want to put such email in people's inboxes. Spam causes serious and expensive overloads to both ISPs and individual recipients. Since it is poorly targeted, it is ineffective. Therefore, build your mailing list by asking people to opt-in to receive your newsletter.

As you know, opt-in email asks users to agree to become part of an email list, and they are not subscribed to the newsletter unless they take action. Such lists are powerful because they indicate every person on the list has given permission to have their email addresses included in the marketer's database.

Content is king (or queen)

The second most important hallmark of an effective email newsletter is its content. People will give permission to send them your newsletter if you give them something in return, like content that helps them in their lives. Newsletters distributed with information that is relevant to the audience's lives are anticipated and eagerly read.

Many marketers, whether professionals or otherwise, reflexively want to tout their own company's achievements. They want to climb onto the mountaintops and scream about how great they are, how many sales their company made, the partnerships they are forming, and how their product is the best thing to happen since sliced bread.

The problem with this is these marketers are distributing information that is important to them, not to their readers. Select articles or other content that pass the following litmus test: Does the content provide value to my customers, or is it self-serving?

Once your newsletter is in tip-top shape, make the most of your online marketing efforts by integrating all available options including email newsletters, RSS feeds, blogs, and a Web site. It's a cheap and effective way to reach your prospects and clients.

Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.

Article Source: http://EzineArticles.com/?expert=Meryl_K._Evans

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Opt In Email List Marketing – How to Do Email List Marketing

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts