Email Marketing Guy.com

Email Marketing Review: a review of 99 Restaurants approach, how to handle errors

joshnason — Tue, 14 Apr 2009 17:11:34 +0000

Checking out the 99 Restaurants email marketing efforts, what to do when you deploy an email that has errors and more...all in the latest recap from your friendly neighborhood Email Marketing Guy!

ESP abuse, tasteless subject lines and more headline busy month at SendLabs’ blog

joshnason — Wed, 25 Feb 2009 17:11:00 +0000

All kinds of interesting posts at SendLabs from yours truly and company CEO Brett Houle. Here are a few of the most recent and for the full list, here you go. - Wednesday, 2/25 – Abuse of an email marketing service provider “I cannot stand when I get unsolicited marketing emails, especially ones that are wishy-washy or [...]

Updates, new posts at SendLabs

joshnason — Fri, 16 Jan 2009 19:52:12 +0000

It’s been a while since I’ve posted here and with good reason – I’m now working again with SendLabs, providing clients with assistance and guidance on their email marketing campaigns. It’s a good group and the current arrangement allows me to pursue other related interests as well. The majority of my blog posts will be there, [...]

New post at SendLabs: Looking back at ‘08 and ahead to ‘09 in email marketing

joshnason — Mon, 29 Dec 2008 19:52:52 +0000

It’s that time of year when people reflect on the past 12 months and get optimistic about what could happen over the next 12 months. The email marketing industry really isn’t that much different, even though our business isn’t one that can put together sexy Top Ten lists or a Year in Review column. Some thoughts [...]

On SendLabs: Moving Emailboxes, Improving Sender Score

joshnason — Wed, 24 Dec 2008 16:37:28 +0000

First, have a great and healthy holiday season! It’s been a tough ‘08 for a lot of us, but if you have good friends and family, food to eat and a warm place to sleep, things are a lot better than you think. Here’s to a great ‘09! Two posts at SendLabs this past week: - Is [...]

Now on SendLabs: Crossing the pond for great email marketing

joshnason — Tue, 09 Dec 2008 16:44:55 +0000

Who knew I’d have to get on a English email list for a documentation on how to design great email? In my Tuesday post on SendLabs.com, I look at UK-based DVD company SilverVision and their effective use of stacking when designing email for their consumer base. Give it the ol’ looksee and readskee here. [...]

Now On SendLabs: The 11-Day Email Marketing Binge

joshnason — Fri, 05 Dec 2008 19:04:00 +0000

Yesterday’s post on SendLabs was focused on the WWE’s holiday marketing and their promise to deliver 11 straight days of offers…is it worth it? Also, a few notes for email marketers that are still thinking about doing some campaigns. A bit behind the 8-ball? Yep, but not all is lost. And video blogs are coming. The experiment [...]

New post on SendLabs: thoughts on Bob Marley’s email marketing

joshnason — Mon, 01 Dec 2008 18:50:49 +0000

As part of an exciting new partnership I am working on with my old friends at SendLabs, I posted a new blog at their site today, something I’ll be doing twice a week there as part of the ever-expanding NasonMedia network of power. (Ok…the power is coming, but it’s still pretty cool.) “Comedian Bob Marley – a [...]

Waiting by the e-mailbox

joshnason — Mon, 24 Nov 2008 23:41:46 +0000

Remember the days before email when getting the mail was actually a big deal? Especially for kids (who didn’t have to worry about the bills their parents hated to get), seeing your name on an envelope meant something…especially when it was eagerly expected. VH1 attempted to recreate that emotion last week with a contest they ran. [...]

Comedian does email personalization the right way

joshnason — Fri, 21 Nov 2008 17:43:52 +0000

I know it’s simple to do, but I liked this email from comedian Dave Attell I got this week which used my name and location for personalization. As you’ll see, it’s pretty simple but I liked how he/it asked ‘How’s Manchester?’ I get terrible personalization emails all the time that just use my first name [...]