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4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

First, the nitty-gritty: while marketers sometimes use the terms ‘win back’ and ‘reactivation’ interchangeably, a win back strategy targets recent lapsed buyers and aims to propel them to buy again.

By Kimberly Snyder
Jun 29, 2016

Independence Day: The Email Subject Lines that Do and Don’t Work

Regardless, the holiday remains a great reason to reach out to consumers via email, but brands should do so carefully.

Fourth of July is perhaps the most important holiday in the U.S., so many brands might think they can leverage the pride, awe and other emotions associated with this holiday to craft email campaigns that drive sales.

By Ivy Shtereva
Jun 27, 2016

4 Basic Email KPIs you Should be Analyzing and Why

Start creating or realigning goals

With the lazy, hazy days of summer upon us, it’s easy to become a bit relaxed before the insanity of holiday planning starts. Sure – for typical retailers, email “busy season” isn’t for another two quarters – and heck, it’s 90 degrees out, and you’d rather be at the beach on vacation!

By Blair Bauer
Jun 22, 2016

Seasonal Campaigns that Lead to Conversion: Why Marketers Shouldn't Forget about Father's Day in 2016

Learn how well past Father's Day Campaigns performed

Similarly to Mother’s Day, Father’s Day is a holiday that most industries can easily leverage in their marketing campaigns.

By Ivy Shtereva
Jun 10, 2016

Take 2: Marriott Rewards’ 2015 Year-in-Review Campaign Capitalizing on Past Success, Expanding Reach, & Inspiring Engagement

2015 Year-in-Review Campaign

Given the success of Marriott Rewards’ 2014 Year-in-Review campaign, the team at Yes Lifecycle Marketing recognized the opportunity in replicating the elements that worked particularly well in 2014 and expanding upon them for the 2015 campaign.

By Afton McCann
Jun 06, 2016

3 Tips for Retailers to Conquer the 2016 Holiday Season and Beyond

Retailers need to evolve their purchase process

Halfway through the year means there are still a few months left to adjust your marketing strategies in order to hit those very optimistic revenue projections you were assigned for 2016.

By Kyle Henderick
Jun 01, 2016

A Cross-Channel Approach to Transactional Communications

To cater to consumer expectations, marketers should leverage a cross-channel approach.

Brands should consider incorporating the following cross-channel transactional touch points as part of their communication strategy:

By Kimberly Snyder
May 24, 2016

Inbox by Gmail's Glanceable Newsletter update: what it means for email marketers

Learn about the update and how email open rates are affected

By Kevin Gallant
May 19, 2016

Go Beyond [First_Name] Greeting with Demographic Based Email Personalization

Email Personalization via Demographic Segmentation

A recent Yesmail survey report found that 64% of brands do not personalize email copy, and over two-thirds do not use customer data to personalize the products and services featured in their emails.

By Gurjit Sandhu
May 12, 2016

How Gmail Changed Email Marketing: Tips for Marketers to Adapt to the New Standard

Gmail's most important features

Not only does Gmail integrate several digital tools in its interface, including Google Calendar, Google Hangouts, and Google Drive, but it constantly strives to innovate the email experience for its users, sometimes presumably at the expense of marketers.

By Marie Galo
May 10, 2016