1. No CSS – Try to not cascading stylesheets or CSSs, instead do all of the text formatting inline within the HTML. Some ISPs will strip out CSS code within emails. If you cannot avoid using CSS then try to embed the style within the two body tags and not within the header.
2. No Scripting – Avoid using any kind of scripting such as javascript, as most email clients will register javascript as a virus
3. “Strong” not “b” – Instead of using the “b” tag for bolding, try “Strong” instead; the “b” tag is commonly used by spammers and many filters have begun to take notice.
4. No TBODY – Avoid the use of TBODY tags in your code. Several ISPs look at the use of a TBODY tag as a characteristic of Spam.

The call is also available to download as a podcast.

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Original Article: 4 Email Elements To Avoid In Your Campaigns

It’s a simple, but effective way to increase your presence on review sites like Yelp and generate some discussion about your company’s products and/or services. Just make sure that you don’t annoy your subscribers by using this tactic too frequently.

For more insight, check out the full article.

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Original Article: Ask Your Email List To Review Your Products

Editing the newsletter down to the essentials should be the first step, but what if you’ve edited it down to the bone and the newsletter is still quite lengthy?

That’s where anchor tags can come in handy. Split your newsletter into sections and build a table of contents. Using anchor tags — which you can recognize by the “#” appended to the URL, ex. www.xyz.com/newsletter.html#bestpart — will help your readers jump to the specific section they want to read.

Without the table of contents and linked anchor tags, your subscribers might skip over your email because it’s too long and/or too difficult to scan for useful information.

Source

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Original Article: Use Anchor Tags To Organize Long Email Newsletter Content

Chris Marriott at iMediaConnection.com recently wrote an article exploring different ways that you can reactivate these dead subscribers. In the excerpt from the article included below, he suggests four offers that you may want to try if your list has a lot of non-engaged subscribers:

1. One-time discount or gift with purchase.
   “Those who employ this tactic should do so with the understanding that they may be training their customers to wait for better offers, but some revenue beats no revenue. Also, this option allows marketers to test the value of different kinds of incentives (10 percent off vs. free shipping, etc.).
2. Survey.
   Give customers the ability to sound off about what they like and dislike about the email and to recommend content they may like. This approach works best if the marketer can use survey responses as preferences. For instance, if the customer merely wants less email, the marketer must have the ability to reduce frequency for this approach to work best.
3. Reduced frequency.
   If a marketer has stuck to a single cadence for his or her emails, then the living dead may respond to a change in frequency. Even unengaged consumers notice when a regular email disappears from their inboxes and then reappears.
4. Interest check.
   Very often, the simple approach of asking subscribers if they still want to receive the email works well. This approach may involve sending a simple postcard-style email with the single call to action of “click here to continue receiving these emails.” A more subtle approach in this vein may involve changing only the subject line to remind users what they receive. For one retail bank client, we changed the subject line of a newsletter from the branded name for the newsletter to “your June newsletter from [bank name].”

However, as Andrew Kordek at The Scrappy Email Marketer points out, these kind of campaigns are extremely difficult to pull off.

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Original Article: 4 Offers To Revive Dead Email Subscribers

By setting up a schedule to review your triggered messsages, you can avoid embarrassing errors like the one spotted by Darrah MacLean at Smith-Harmon. The hotel that she was staying at failed to update their triggered message with the name of the new manager of the hotel and instead sent an email including the name of a former manager.

It’s small things like this that can make or break an email campaign. Errors diminish trust, so attention to detail is important. Set up a schedule (once a month, once a quarter, etc.) and make sure your triggered messages are saying what you expect them to say.

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Original Article: Set Up A Schedule To Review Your Triggered Messages

Including the standard “problems viewing this email, click here” message is good for accessibility, but in some ways it’s a wasted opportunity. It’s the first part of your email that subscribers will read and it’s not selling your product or service.

For an example of a preheader that sells, check out this article from This Week In Etail that highlights a recent email from Victoria’s Secret.

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Original Article: Use Your Email Preheader As A Selling Opportunity

Because all major email clients will strip out the javascript anyway, it’s just a waste of your time to develop an email that requires javascript to function. It may also hurt your deliverability and land you in the spam folder.

Source

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Original Article: Do Not Use Javascript In Email

Jordan at EmailMoxie.com recently put together a very thorough, informative article on the topic of subject line testing. Among other things, it covers:

• Subject line do’s & don’ts.
• Sample subject line test scenarios.
• The results of MailChimp’s 40 million email subject line study.
• A simple rule to follow when writing subject lines.

You can read it here.

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Original Article: Test Your Subject Lines

Whether it’s sending to the wrong list or sending at the wrong time, mistakes are going to happen. But they happen less to people who are prepared and run through a checklist before sending.

Email marketing checklists help guard against people being lulled into a false sense of security and overlooking important aspects of their campaign.

The Messaging Times put together this useful starter list of questions you should answer before sending your email campaigns:

1. Is my “From” field correct for this email list (some marketers have different “From” names depending on their audience)?
2. Is my “Subject” relevant to the email list that I’m sending it to? Is the Subject formatted correctly (headline format, caps for all first letters)?
3. Is my subject spelled correctly? Is it worded well?
4. Is the group list that I’m sending the message to correct?
5. Is my message clear and relevant to the group list that I’m sending it to?
6. Are all links within the message working correctly?
7. Are all graphics included in the message loading properly and quickly?
8. Is my call to action obvious?
9. Are all words spelled correctly?
10. Is my contact information correct?
11. Are the details in the message accurate and up-to-date?
12. Are my merge fields inserted correctly throughout the message?
13. Has somebody else checked the message?
14. Have I sent a test message to myself yet?

The article also includes an entertaining email marketing comic strip, so go check it out.

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Original Article: 14 Questions To Ask Before You Send An Email Campaign

Raj at The Touch highlights an example of Costco doing just that. They sent an offer to their entire list even though it was only available in four states.

If you’re going to offer products that will only apply to small percentage of your subscribers, you should find a way to segment your email list.

If you don’t have that capability — due to technical problems or lack of data — you need to remedy that situation. Otherwise you may find your subscribers tuning out on a regular basis and dismissing your emails as irrelevant.

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Original Article: Do Not Waste Your Subscribers Time By Targeting Poorly