eMarketers News

Gartner Symposium ITXPO 2013

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 12:32:00 +0000

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/IT^XPO delivers the strategies and tactics essential for advancing your enterprise and professional goals.

6th to 10th Oct Orlando Florida

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Does your company need you? Then you're doing something wrong

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 12:22:00 +0000

Leaders whose teams are helpless without them aren't doing their job properly, writes Brad Hall. Managers should create teams capable of operating independently, starting with scheduling periodic one-on-one meetings, Hall explains. "Outstanding managers build outstanding engines. A manager's greatest achievement should be the power and reliability of his organization,"

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Webinar: How to Win When Mobile Matters Most

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 12:05:00 +0000

Join Urban Airship's Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile. This webinar explores the reasons behind -- and solutions for -- this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.

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Microsoft adds click-to-call feature to search ads

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 11:57:00 +0000

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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Dell's 4 new lower-cost tablets have Intel processors

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 11:37:00 +0000

Dell on Wednesday rolled out four tablet computers, two running on Android and two on Windows 8.1, and all employing various Intel processors, instead of the ARM-based processors Dell previously used in its low-end tablets. Pricing for the new models runs from $150 to $500. Jack Gold of J. Gold Associates said the Intel processors represent "a major coup for Intel."

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IAB Ad Operations Summit: Register Now

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 11:28:00 +0000

Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enormous pressure on operations professionals to execute and deliver on the goals of complex multiscreen campaigns. Development of new ad products, cross-platform monetization, managing the impact of automation, finding common metrics to evaluate success… Are you ready?

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How marketers should respond to customers' social soapboxes

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 11:22:00 +0000

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admission that knows it put off customers, helps brands establish who they are. "[B]rand winners will be the companies that learn how to whisper their truth into the ears of consumers and then let those advocates tell the world,"

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Burger King pretends to change its name to Fries King

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 11:01:00 +0000

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry,"

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Profit isn't everything when it comes to selling your company

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:49:00 +0000

You may have a tough time selling your business even if it is generating a healthy profit, writes Minda Zetlin. However, you can raise the odds of finding a buyer by assembling a strong team, possessing valuable intellectual property and building a wide customer base

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Mastering the art of B2B marketing

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:38:00 +0000

Marketing to other businesses instead of consumers requires a different, less emotional approach, marketing consultant Walter Dailey writes. That said, the first priority should be reassuring other businesses that you're a safe choice, and that requires building personal connections with buyers.

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Google adds gesture-recognition tech with acquisition of Flutter

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:35:00 +0000

Flutter, developer of a hand-gesture interface, was purchased by Google, although financial terms weren't disclosed. The venture-funded startup has turned out a Mac application for controlling iTunes, Spotify, Windows Media Player and Winamp, and Google might use this technology for Google Glass and Android, Ken Yeung writes. In addition, Google reported the Hulu Plus app can now operate with the Chromecast dongle.

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Myspace sees users grow to 36 million after relaunch with content focus

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:29:00 +0000

Myspace is growing larger and younger since its relaunch in June, Gavin O'Malley writes. The music-oriented social network boasts 36 million users, with 70% younger than 36 years old, up from 24 million before the slick redesign. Co-owner Chris Vanderhook says the company has put the focus on content, particularly partnerships with artists such as Pharrell Williams, Riff Raff and Killer Mike, and brands such as Bud Light and CRWN.

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Facebook plan: Check in at a business and get free Wi-Fi

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:24:00 +0000

Facebook has teamed up with Cisco to launch a program that offers free Wi-Fi to customers who check in on Facebook while at a local business. The CMX for Facebook program will give Facebook more user-location data for improved ad targeting on its platform, while providing businesses with reports on customer preferences and demographics. Bonefish Grill and Evergreen Brickworks are testing the program, but Facebook says any business with a compatible router and a Facebook Page can use it.

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Mozilla adds Flash VM and runtime Shumway to Firefox codebase

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:14:00 +0000

Mozilla has introduced Shumway, a JavaScript renderer of Flash SWF files, into its Firefox codebase as part of an experiment ultimately aimed at removing the Flash plug-in from the browser. The substitution would also allow Firefox to display Flash content on nonsupported platforms.

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DemandBase introduces B2B ad-targeting tool for Facebook

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 10:09:00 +0000

DemandBase is adding technology to its business-to-business marketing platform that determines which company a Facebook user works for using his or her IP address. Knowing where a user works allows marketers to target their Facebook ads to a specific industry, company or other niche market and improve return on investment for ad costs by 10% to 20%, according to DemandBase.

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U.S. government shutdown may boost holiday shopping via mobile

noreply@blogger.com (Parish Raut) — Fri, 04 Oct 2013 09:46:00 +0000

Mobile may see an uptick in shopping over the holiday season if the U.S. government shutdown continues as marketers target shoppers hunting for timely bargains, observers say. "Retail operators, for instance, will be able to identify underperforming markets –- say, locations in which government work and contracting are major elements of the economy -- and target specific value propositions and price promotions to mobile users in those markets," said Ian Schulte, vice president of new ventures at Latitude.

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Apple kicks off iPhone trade-ins with credits of up to $280

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:35:00 +0000

Apple on Friday began offering iPhone owners up to $280 in credit for their old handsets toward purchase of a new model as it works to obtain new and keep existing customers. Apple is offering the credits in its stores to those who can prove their older handsets are working and have a wireless carrier service contract.

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Google enters smart watch wars as Samsung's plans leak

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:28:00 +0000

Google has upped the ante in the wearable-device competition with the purchase of WIMM Labs, a smart watch designer, the company disclosed Friday, but released few details on the transaction. The move comes against the backdrop of Google developing its own "Glass" device and Samsung Electronics' expected release of its "Galaxy Gear" wristwatch at a Berlin event this week. VentureBeat has published details of what the site says is a Gear prototype that Samsung has distributed.

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BlackBerry must shed "subsets" to remain vital, director says

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:25:00 +0000

BlackBerry can thrive as a "niche company" once the Canadian outfit sells off "subsets," said Bert Nordberg, a member of a special panel of its board of directors charged with determining the company's future. Nordberg offered no opinion on what units BlackBerry should retain but pointed to the value remaining in its enterprise business, hardware functionality and secure communications divisions. "If you look at BlackBerry's book value versus its market value, it's clear that there's lots of work to do,"

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It's final: Verizon will take control of wireless unit for $130B

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:19:00 +0000

Verizon Communications moved to gain full control of its U.S. wireless assets after Vodafone Group agreed to sell its 45% stake in Verizon Wireless, a cash-and-stock acquisition worth $130 billion, the companies announced after Verizon's board signed off on the deal. "The opportunity really crystallized because of the capital markets. It was really a perfect storm on the financial perspective on the positive side," said Verizon CEO Lowell McAdam, who pointed to rising interest rates as a strong incentive to finally reach an agreement to end their 14-year partnership.

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Microsoft pays $7.2B to land Nokia's phone business

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:09:00 +0000

Microsoft will now become much more of a hardware company after agreeing to pay Nokia $7.2 billion in cash to buy its cellphone business, with Nokia CEO Stephen Elop returning to Microsoft amid speculation he might replace retiring chief Steve Ballmer. The deal includes the Finnish handset-maker's patents and a 32,000-strong workforce. Ballmer offered three reasons for ending their Windows Phone partnership: the companies' separate business needs; the duplicated efforts of building the two brands; and the difficulties of deciding how to invest each partner's capital. Also, executives said uniting the phone and software under a single banner will boost Microsoft's gross margins from less than $10 to more than $40 per unit. Microsoft will continue to license Windows Phone to other handset-makers.

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Microsoft will buy Nokia's handset business

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:04:00 +0000

Microsoft reached an agreement with Nokia to buy the Finland-based company's smartphone and cellphone handset business for $5 billion. Microsoft will pay an additional $2.2 billion to license Nokia's patents. The acquisition is part of Microsoft's drive to expand beyond the software business. Nokia CEO Stephen Elop will join Microsoft as an executive vice president of devices and services

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Retailers text back-to-school messages for 90% open rates

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 06:01:00 +0000

The latest trend in back-to-school marketing for retailers is using SMS to generate high engagement, writes Todd LaBeau, vice president of digital at Lindsay, Stone & Briggs. Kohl's and Abercrombie & Fitch are sending out short and sweet contest messages, whereas Nordstrom and Macy's are concentrating on getting recipients to share. The driver is that nine of 10 text messages are read within three minutes of being received, per SinglePoint Research.

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How Social Media is Transforming the Marketing Operations Process

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 05:55:00 +0000

Join this webinar to hear experts from IBM and featured analyst firm Gartner, discuss how marketing operations can help marketers collect, measure, and assess every program—from social to mobile to mass marketing. Find out how fine-tuned marketing operations can have a direct impact on increasing campaign effectiveness and optimizing marketing program spend.

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Aetna extends its health care campaign to employers, providers

noreply@blogger.com (Parish Raut) — Wed, 04 Sep 2013 05:49:00 +0000

Aetna today will launch an "Our Healthy" campaign targeted at employers, health care providers and policymakers that highlights its technology and "accountable care" credentials, in an effort to reach the majority of Americans who are insured through their jobs. The campaign, created by OgilvyOne, will have online, print and mobile components running through the rest of 2013 and is part of a $50 million marketing strategy for Aetna.

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