<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-1771762358840564018</id><updated>2025-05-18T20:15:18.965-05:00</updated><category term="Management"/><category term="Marketing"/><category term="Other"/><category term="Accounting"/><category term="Networking"/><category term="Technology"/><category term="Small Business Websites"/><category term="Communications"/><category term="Outsourcing"/><title type='text'>Small Business Blog</title><subtitle type='html'>&lt;a href=&quot;http://www.em4b.com/blog&quot;&gt;&lt;u&gt;eMarketing 4 Business&lt;/u&gt;&lt;/a&gt; is the online place where you can build a website, business cards, brochures, postcards and flyers for your small business fast and affordable.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://blog.em4b.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default?start-index=26&amp;max-results=25&amp;redirect=false'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>87</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-7079600509262983122</id><published>2014-04-30T12:52:00.002-05:00</published><updated>2014-04-30T12:52:58.572-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Communications"/><title type='text'>How to Handle Bad Online Reviews</title><content type='html'>

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;You know your business offers honest, high-quality service
and products and you have loyal customers who agree with you. Recently, you
decided to Google your company name and check out what review sites such as
Yelp had to say about you. At first, you were pleased to see some positive
comments. But then you scrolled down and found a few negative reviews and they
didn’t sugarcoat anything. How did this happen? You don’t even remember the
experience the customer is talking about. This can’t be good. So what do you
do? &lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;First of all, don’t post fake positive reviews. Fake reviews
are everywhere, and if Yelp finds it suspicious, it will not publish it. Fake
reviews can also get you in trouble with the law, in which you buy reviews
which are dishonest and inaccurate. You are doing a disservice to your
customers and business by posting fake positive reviews.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;Second, address negative feedback personally, but with
care.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Connect with negative reviewers
personally through a phone call or email. Ask questions, let them vent, and
offer a discount or refund if warranted. Then prioritize each future customer
service interaction. Act as if they will post a review about you. Practice self
restraint when responding rather than jumping to defend your business. Next,
move conversations offline. Talk to customers outside of social media and
encourage them to write a follow up post when the problem has been solved.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;Finally, be proactive. Ask customers in an email or phone
call how they did during their time in the store, which will catch complaints
before a person vents publicly. This can help you uncover things that are
broken and find solutions to reoccurring problems. Make it happen!&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;&quot;&gt;©
2014 eMarketing 4 Business LLC&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/7079600509262983122/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/7079600509262983122' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/7079600509262983122'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/7079600509262983122'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2014/04/how-to-handle-bad-online-reviews.html' title='How to Handle Bad Online Reviews'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-2223556627480200053</id><published>2014-02-21T10:42:00.001-06:00</published><updated>2014-02-21T10:42:35.109-06:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Other"/><title type='text'>Should I Buy a Franchise?</title><content type='html'>

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;In some ways, franchise owners have the best of both worlds.
They have the freedom, authority, and sense of accomplishment that comes with
owning their own businesses with a support system from other franchise owners
from the same company and a starting point—they aren’t building it from
scratch.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;There are a few good reasons to
own a franchise, as well as some risks involved. If you’re considering buying a
franchise, these points may help you tip the scale to see if it is right for
you.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;If you want to work for yourself and avoid the tough job
market, buying a franchise can help you do that. However, you will have to deal
with the corporate headquarters’ regulations and restriction. A really
headstrong owner may want to incorporate unique ideas that are not part of the
business model and will get rejected.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;
&lt;/span&gt;People who are excited about hard work will enjoy owning a franchise.
The less well-known the brand is in the area, the more work you will have to do
to increase its popularity. You need to be willing to put time and energy into
the business while following the franchisor’s system to the letter. If you are
considering owning multiple small businesses or you want to be a business owner
with a lower risk, buying a franchise is a good place to start. The business
model is tried and true and the corporate leaders will offer training and
support you won’t get with a business completely your own. &lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;Now let’s look at the reasons buying a franchise may not be
a good idea. First of all, it is expensive. If you don’t have wealth built up
or stellar credit so you can get a business loan, buying a franchise is next to
impossible. Even with a loan, you may find you need more money than you thought
at the beginning. That could mean taking out another loan or borrowing against
your home. Franchise costs can range from $15,000 to up to $2 million depending
on the complexity and total size of the franchisor.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Secondly, the risk is smaller, but still
there. If your franchise doesn’t succeed and you need to close before the end
of your contract, you can end up paying fees in the tens of thousands of
dollars for breaking the contract.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;After considering all these factors and more that apply to
your individual situation, buying a franchise can be an adventure or a
disaster. It’s important to do your research, make an informed decision, and
decide when the time is right to buy a franchise. &lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/2223556627480200053/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/2223556627480200053' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/2223556627480200053'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/2223556627480200053'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2014/02/should-i-buy-franchise.html' title='Should I Buy a Franchise?'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-5281684970739955074</id><published>2014-02-06T15:53:00.002-06:00</published><updated>2014-02-06T15:53:28.448-06:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Communications"/><category scheme="http://www.blogger.com/atom/ns#" term="Other"/><category scheme="http://www.blogger.com/atom/ns#" term="Technology"/><title type='text'>Don’t Make Them Tell You a Thousand Times</title><content type='html'>

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;It’s safe to say we’ve all been in a customer service
situation where we wondered if our issue was ever going to get resolved. You
may have had multiple concerns simultaneously or simply had to explain your
concern one way and then explain it again…and again. &lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;Recently, I was listening to a phone conversation my dad was
having about a customer service issue in which he had one simple request and
one simple question. They were not unreasonable and certainly sounded like
things the company should have dealt with and taken care of on a daily basis.
Despite his patience, I listened to him repeat the same two statements at least
five times in the same phone call. He was transferred from person to person,
each time having to start over and express in detail why he was calling and
what he needed. He was on the phone for almost 45 minutes. I started thinking: &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;There has to be a more efficient way of
resolving this issue. Why isn’t he off the phone yet?&lt;/i&gt; My dad concluded the
conversation fairly confident the problem would not happen again, but not 100%
sure.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;So why did it take the company so many tries to fulfill a
simple request? Of course, not every associate will know how to handle every
situation, but there should be a streamlined system in place to get customers
to the right person in a matter of minutes. This company’s customer service
procedures were clearly disorganized—make sure yours won’t be with a few easy
tips.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;First, associates need to be prepared for various customer
service scenarios. My dad was very polite, but not everyone will be. Employees
need to learn how to listen to the problem, remain calm, acknowledge the
mistake, and if needed, ask for help. If they take every disgruntled attitude
personally, they will never survive in their position. If the first person didn’t
know what to do, he should have known who to put on the line to take care of
the issue and that should have been the end of it. Second, policies and
procedures for daily operations and simple requests should not only be taught
in training to each employee, but also available in writing for quick learning
on the fly. When ideas for improvement come about, they should be implemented
as soon as possible.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Finally, no matter
what the problem is, don’t make the customer repeat themselves a thousand times
to explain the problem to several different people. If you are the first person
they contact, listen carefully and take notes if needed so that if someone else
(or more than one person) needs to step in, &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;you&lt;/i&gt;
can be the one to reiterate their request, not them. At the very least, you can
tell them you will call them back within the hour if more time is needed to
resolve the problem. This will save the company and the customer time and hopefully,
keep them from getting frustrated. Make it happen.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;&quot;&gt;©
2014 eMarketing 4 Business LLC&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/5281684970739955074/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/5281684970739955074' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/5281684970739955074'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/5281684970739955074'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2014/02/dont-make-them-tell-you-thousand-times.html' title='Don’t Make Them Tell You a Thousand Times'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-3538761894516417861</id><published>2014-01-10T16:30:00.002-06:00</published><updated>2014-01-10T16:30:17.053-06:00</updated><title type='text'>Recovering from Dropping the Ball</title><content type='html'>

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;If you’ve been in business long enough, there will come a
point in time when you or an employee will “drop the ball”. Mistakes happen and
not every situation will benefit from further reprimanding after the mistake
has been made.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;While your ultimate goal
is to avoid making the same mistake in the future, there are always new mistakes
to be made. In the meantime, you have to resolve the current problem if you
except to keep the customer. It’s a good idea to have a set of actions in place
to recover from this “ball dropping”.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;First, own the mistake. If you made the mistake, admit it
and don’t pin the blame on someone else. If another employee made the mistake,
they should do the same.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Customers and
supervisors alike respond better and recover more quickly when you skip all the
excuses and move on to solving the problem, which shows sincerity. &lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;Next, ask the customer what you can do to make up for the
mistake. There are limitations to what you can offer them (one free meal is
reasonable, but you can’t hand over a $100 gift card), but work within those
limitations to give them something to show them you appreciate their business.&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;Finally, the hard part comes in—making the situation right.
You have to deliver on your promise, even if it means you are late or over
budget. Then go the extra mile to not only reassure them that his won’t happen
again, but make them feel like you can trust them. People remember bad service,
but they also remember excellent service. Mediocre, run of the mill service is
what will be forgotten. So chase down that ball, pick it up, and score some
points to get your team and your customer back on track. Make it happen!&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-family: Calibri;&quot;&gt;© 2014 eMarketing 4 Business LLC&lt;/span&gt;&lt;br /&gt;


</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/3538761894516417861/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/3538761894516417861' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3538761894516417861'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3538761894516417861'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2014/01/recovering-from-dropping-ball.html' title='Recovering from Dropping the Ball'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-3668288131082322088</id><published>2013-12-19T11:46:00.001-06:00</published><updated>2013-12-19T11:46:20.306-06:00</updated><title type='text'>Social Media “Face Palms”: Be Careful What You Post</title><content type='html'>&lt;div align=&quot;center&quot; class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in; text-align: center;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
In 2013, social media is
continually evolving—you can do more than ever online and the user base for all
of these sites from Facebook to Google Plus is expanding. Kids as young as 13
and older adults as well are becoming daily, active users of social media.
These platforms can be a great tool for staying in touch with friends, sharing
personal and professional updates, and networking. But posts made in haste can
get you in some hot water, whether you realize it immediately or not. Real life
can bring us some “face-palm” moments; that feeling of “I can’t believe I
said/did that”. This embarrassment is completely avoidable online if you are
proactive. Once a post is out there, however, it is tough to do damage control.
Here are a few basic rules to keep in mind to avoid posting something that will
embarrass you or worse, get you fired.&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;b&gt;If you don’t want your parents or kids to see it, you probably don’t
want to post it.&lt;/b&gt; We all have moments where have a little too much to drink
and maybe snap a flushed faced photo with a friend wearing a ridiculous hat and
holding a beer.&amp;nbsp; Maybe writing about the
great deal you got on a case of king sized candy bars (even though you’re on a
low fat diet) seems like a good idea in the store, but the resulting comments
of concerned family members may not be worth it. &amp;nbsp;There are a lot worse examples you can
probably think of here, but the point is, once that awkward picture or
questionable status is posted, those who you think won’t see it just might.&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;b&gt;If you’re extremely angry or depressed about something, keep the
details offline. &lt;/b&gt;It happens to the nicest of people—you have a disagreement
with your significant other, a friend does something unexpected, or a major
disappointment comes from out of the blue. While it can be tempting to vent on
your page or to post something just to spite the person you’re conflicting
with, do you really want your entire friends list to know this personal
information? You probably won’t remember at the time that Jenny from 12&lt;sup&gt;th&lt;/sup&gt;
grade is friends with your friend; if she sees you lashing out, she might stick
her nose in the drama. (You don’t want that, do you?) When emotions run high,
people often construe the situation disproportionately and say things they don’t
mean. Who knows when an important professional connection will see this and get
the wrong impression? It’s best to stay away from your social media pages until
the problem has subsided.&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;b&gt;Whatever you do, don’t post anything negative about your boss, your
coworkers, or your job itself online. &lt;/b&gt;&amp;nbsp;You can work for someone who is impossible, do
a project with a lazy coworker, or have the worst day ever, but don’t post any
details about these things online. It makes you look bad and more importantly,
it can taint the image of your company. Even when you’re off the clock, you are
still representing who you work for. So you’re the one in charge? It’s even
more important in that case not to post negative things about your employees or
company frustrations. &lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;margin-left: .1in;&quot;&gt;
While these things may seem
obvious, it happens all too often where people just don’t think about what they
post until it’s too late. It’s ok to ask for advice, celebrate positive news,
and talk to your friends and family through your social media pages. They can
also be a way to make initial business connections and boost your company’s
reputation. Like most things, social media can be used for good or for bad.
When it doubt, don’t post it. Keeping your online presence clean makes your
real presence all the more easy for others to feel confident in.&amp;nbsp;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/3668288131082322088/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/3668288131082322088' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3668288131082322088'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3668288131082322088'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/12/social-media-face-palms-be-careful-what.html' title='Social Media “Face Palms”: Be Careful What You Post'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-6696299252390531426</id><published>2013-11-27T15:09:00.004-06:00</published><updated>2013-11-27T15:09:46.147-06:00</updated><title type='text'>Customer Christmas Cards Do’s and Don’t’s</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
As a small business owner, you probably have a group of customers
who are especially loyal and who really appreciate your business. You may want
to send them a Christmas card. This shows that you really enjoy working with
them and you can be sociable rather than all business, all the time. What
should you include in a customer’s Christmas card? What should you avoid?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Send cards that are of high quality (files if the cards are
digital, good quality paper if they are to be sent in the mail or given out).
If your cards are cheap, that will send the message the that your company is
cheap. Remember to be tasteful and sensitive to varying customer views and
opinions by keeping the theme of the card tame and traditional. Also, be aware
of different religious beliefs and customs. Not everyone celebrates Christmas,
so if you’re unsure, send out a Happy Holidays or Season’s Greetings card. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
For the inside of the card, write a brief personal message
and hand-write a signature. This really makes the card personal and memorable.
If you don’t have a stamp, include a business card so the person remembers what
business the card came from a few weeks down the road.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
While address labels are convenient and work for mass mailings, that is exactly the message you do not want to send with your Christmas cards (that it is a mass mailing). Hand write the address of the recipient (you can use
printed envelopes or labels for your business address in the top left corner).
Always stick to professional tiles and use proper salutations. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
When it comes to sending out the cards, send it to their
business address unless you know them personally. Try to have all your cards in
the mail by December 15&lt;sup&gt;th&lt;/sup&gt; to ensure they arrive on time.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Christmas cards for your customers is a great personal touch
that will not go unnoticed. Make it happen!&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/6696299252390531426/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/6696299252390531426' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/6696299252390531426'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/6696299252390531426'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/11/customer-christmas-cards-dos-and-donts.html' title='Customer Christmas Cards Do’s and Don’t’s'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-6859830160235282661</id><published>2013-11-08T13:26:00.004-06:00</published><updated>2013-11-08T13:39:40.079-06:00</updated><title type='text'>Should You Have an Office Holiday Party?</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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Around the time of Christmas and New Years, there are
several events you’ll be invited to with friends and family. You enjoy this
time of year, but it can be busy and stressful, too. Your employee team works
hard, so they should get rewarded, right? Some businesses will decide to have a
holiday party. It is a good idea? Should your business have a Christmas or New
Year’s Eve party?&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
It can be fun and rewarding, but it can also be risky. If alcohol is served
at the event, even at a location away from the office, it’s still a professional
event. When drinks are involved, people tend to forget this. Rules still apply,
and talking to your boss with a drink in his hand is no different than talking
to your boss any other time. Then there’s the debate of attending or skipping
it, and how long you should stay. To show commitment to the company, everyone
should come for at least 30 minutes. Treat it as a “must attend” event, but if
you’re the one inviting, don’t officially make it mandatory. Employees need to
remember to dress professionally as well even if it’s not at the office.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;People should stay away from business matters
at the party—this is a time to socialize outside of work, and doing otherwise makes
it appear as though they have an agenda.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
General office party etiquette suggests you aren’t expected
to provide a full meal, just light snacks. People should know that they may
want to eat dinner beforehand. Just remember that if you choose to serve drinks
at the party, there may be irresponsible people that will get intoxicated. Make
it clear that if the party is on a weeknight, they are expected to show up to
work the next day no matter what. Also remember that if the party ends early,
some employees will go out to another venue afterward. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The choice of whether or not to have a party is ultimately
up to you. But if you’d rather not take the risks involved, try offering a free
office-wide lunch instead. Not everyone celebrates Christmas, so be sensitive
to their needs as well. Overall, a short, low-key event such as a gift exchange
over lunch tends to be the safer way to go.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/6859830160235282661/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/6859830160235282661' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/6859830160235282661'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/6859830160235282661'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/11/should-you-have-office-holiday-party.html' title='Should You Have an Office Holiday Party?'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-4064286554449343671</id><published>2013-10-17T13:29:00.004-05:00</published><updated>2013-10-17T13:29:55.397-05:00</updated><title type='text'>What Services Should I Outsource?</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
As a small business that is continually growing, it’s
important to focus on the core services and products that make your business a
success as well as the functions that best serve your employees. When new
challenges arise and increased business comes into play, it may be best to
consider outsourcing some of your tasks. If you’re a fairly new business owner,
or you’ve never outsourced before, you may be wondering: What services &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;should&lt;/i&gt; I outsource? Here are a few
suggestions.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
You can try subcontracting some of your marketing efforts.
Marketing fuels small businesses because they tie in directly to sales results.
But if you already have an extensive client base, focusing on current business
may be more than enough to keep you very busy. This is where a public relations
specialist or consultant can step in. You can find individuals who can focus on
developing PDFs and flyers which customers can download from your website,
conducting email campaigns, or social media networking. As you gain more
employees, it can grow tougher to manage your own payroll. Unless you have an
extensive accounting department, you don’t have to do your own payroll.
Outsourcing this service will ensure you properly pay taxes and you can stop
worrying about uncertain situations such as workmen’s compensation. &lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;/span&gt;Finally, you may want to outsource your
administrative support. Virtual assistants are a cost effective way to handle
routine tasks in a business. Utilize this position for email and voicemail
management, blog maintenance, invoicing, and other such tasks. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
All of these are great ideas for reducing your internal
workload while increasing company productivity. Surely you can think of other
tasks that could be outsourced, but hopefully, this short list will get you
thinking about it. No small business should have to do every job it takes to
run a company without help, so take advantage of these types of resources. Make
it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
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2013 eMarketing 4 Business LLC&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/4064286554449343671/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/4064286554449343671' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/4064286554449343671'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/4064286554449343671'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/10/what-services-should-i-outsource.html' title='What Services Should I Outsource?'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-1991665104544189978</id><published>2013-10-08T17:03:00.000-05:00</published><updated>2013-10-08T17:03:00.510-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Communications"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Business Uses for Pinterest</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Pinterest—is it really so unique it coined its own word?
Maybe. What’s certain is there are some valuable uses small businesses can get
out of Pinterest. While it’s not a necessity, it can serve as an effective
marketing tool when used correctly. &lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;/span&gt;If
you aren’t familiar with this social media site, a user creates boards that
they pin to. Pins are images associated with how-to’s and popular trends from
another website or something you created yourself. You can have an unlimited
number of boards for multiple subjects and you can re-pin items from anyone
else’s board. It’s a method of organizing your interests, kind of like an inspiration/projects
bulletin board. Now that you know what it is, try implementing these uses for a
company Pinterest page.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Employee boards are great for companies that have visual
representations of their work such as a salon, restaurant, or one with popular
products. Each employee can have one board that they post to that will showcase
their work. This not only organizes and displays some of your business’ best
work but is also fun for each employee and a means of encouraging excellent
performance. Consider, on the flipside, customer boards. They could post how
they are using your products to inspire other customers. Similar to a blog but
more visually dynamic, you could have a Pinterest board for ideas and
tutorials, using your products. You can even hold contests that require the use
of your products and services to create something new. (For example, an art
project contest that uses a specific shade of the paint you sell). &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Sharing a wide variety of content is effective here and you
can link to your own work or blog as well as others in the industry. Finally,
contests are a great method of interaction for customers and it also promotes
your products while offering incentives for loyal customers.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Can you think of other uses for Pinterest? Try those out as
well! In today’s social media connected culture, it can only help you. Make it
happen. &lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/1991665104544189978/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/1991665104544189978' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/1991665104544189978'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/1991665104544189978'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/10/business-uses-for-pinterest.html' title='Business Uses for Pinterest'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-7287849370308291545</id><published>2013-09-26T10:49:00.000-05:00</published><updated>2013-10-03T15:12:50.585-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Communications"/><category scheme="http://www.blogger.com/atom/ns#" term="Management"/><title type='text'>Phrases to Avoid with Employees and Customers</title><content type='html'>&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;As a manager, it’s important to have great communication
skills in every form—written, verbal, and body language. You know quite a bit
about how to make both your employees and customers comfortable and how to gain
their trust. However, there are a few common phrases you should be very careful
about using and avoid when possible.&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;“We need to talk” is a phrase associated with bad news and
will immediately evoke anxiety in an employee even if the conversation will be
positive. Instead, try saying “Do you have a few minutes to meet with me?” This
sounds more inviting and implies a neutral tone. Also, try to not to start a
negative statement with the word “You.” Even if you need to address a specific
person’s issue, try saying “It’s important that everyone follows this
procedure” rather than “You failed to follow this procedure.”&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;“Always” and “never” are absolutes and rarely accurate in
any case. In conversations with employees, avoid these words with both positive
and negative conversations. With customers, don’t make statements about things
you aren’t sure you can do (always), but don’t disregard a request completely
right away (never) if it may be possible.&amp;nbsp;
“Unfortunately” immediately sounds disappointing, however, it is easy to
say when something inevitable is preventing you from saying “Yes.” Instead, try
using the phrase “as it turns out”. (We would love to attend the business
conference, but as it turns out, we are already scheduled at another event). &lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;There are many more phrases that could be listed here and
you will discover more in your future communications. The main idea to take
away is to try and avoid these connotations: negative, condescending,
non-committed, and overly-authoritative. While you do need to be firm in some cases,
make sure you are using the best tone and phrases possible. Make it happen!&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size: small; line-height: 115%;&quot;&gt;©
2013 eMarketing 4 Business LLC&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/7287849370308291545/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/7287849370308291545' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/7287849370308291545'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/7287849370308291545'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/09/phrases-to-avoid-with-employees-and.html' title='Phrases to Avoid with Employees and Customers'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-656292854777434876</id><published>2013-09-05T16:47:00.000-05:00</published><updated>2013-10-03T15:13:57.527-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Other"/><title type='text'>Stay in Your Running Shoes: Go the Extra Mile for Customers</title><content type='html'>&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;The saying may be cliché, but actually “going the extra
mile” for a customer in any industry remains important and a key aspect for
making your company memorable.&amp;nbsp; I’m sure
you’ve got some ideas in your bag already, but if you’re looking to add more or
gain some insight, here are five things you can do to truly let your customers
know you care about their needs. So lace up your running shoes and take in
these tips.&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;&amp;nbsp;Follow up, and follow
up some more. The little things really do matter in small business, so no
matter if the correspondence is regarding a major crisis or a simple
compliment, return phone calls and emails promptly, always. If something they
request seems unclear or you haven’t heard back in a while, send them a follow
up message or give them a call. It is better to over-follow up and then give
them space than to not follow up and risk wasting everyone’s time. &lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;Every so often, provide your customers (especially regular
ones) with a promotional gift like a mug, letter opener, mouse pad, or
something else small that has your logo and contact information on it. (Pens
are very common, but why not think outside the box a little?) Customized
promotional products are easy to obtain and purchase. Another thing to do is to
provide a venue for giving feedback. It can be as simple as a comments form on
your site for testimonials and questions or you can do this on social media
pages with status updates. Simply asking for feedback on your emails or stationary
can work too. &lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;
&lt;span style=&quot;font-family: Calibri; font-size: small;&quot;&gt;This next one is especially important: under-promise and
over-deliver. This helps you develop a reliable reputation and will ensure you
don’t make promises you can’t keep. &amp;nbsp;It’s
a good idea to frequently assess your customer base and get reacquainted with
who is a new customer and who is no longer a customer. For those in the second
category, send out some type of inquiry about why. Finally, if your business is
one where people come into a physical location, greet them within 30 seconds.
Even if you’re busy, a simple “Hello” will acknowledge them and you can
continue talking to them when you are finished with the task at hand. Make it
happen!&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size: small; line-height: 115%;&quot;&gt;©
2013 eMarketing 4 Business LLC&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/656292854777434876/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/656292854777434876' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/656292854777434876'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/656292854777434876'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/09/stay-in-your-running-shoes-go-extra.html' title='Stay in Your Running Shoes: Go the Extra Mile for Customers'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-5202186788576828786</id><published>2013-08-15T16:56:00.001-05:00</published><updated>2013-08-15T17:00:09.192-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Should I Update or Customize My Packaging?</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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 &lt;/w:LatentStyles&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;
&lt;style&gt;
 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:&quot;Table Normal&quot;;
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
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 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;}
&lt;/style&gt;
&lt;![endif]--&gt;

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
When you receive a package in the mail, more often than not
in comes in a white padded envelope or brown box, right? If it’s been a month
since you placed the order, you might squint at the package in confusion and
wonder: &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;Where is this from again? &lt;/i&gt;It
used to be that standard UPS boxes were the norm, customized packaging was rare,
and personal touches didn’t matter too much. In 2013, more and more small
businesses and big companies alike are creating stand-out, unique packaging for
orders shipped out to their customers. It doesn’t stop there—some businesses
are personalizing everything, in store and for shipping, from tissue paper to
receipts. So do you need to customize your packaging to stay in the game?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The answer is it certainly can’t hurt; it can only help you
to be memorable in the customer’s mind. The packaging doesn’t have to be
elaborate and sometimes less is more. Adding stylish details such as a label
with sketches that represent your products can do the trick. Sometimes bold
colors with the company logo are the best route to go, or depending on the type
of products you carry, you may want to add embellishments such as ribbons,
beads, or trinkets. The key is to choose elements that match your industry, use
for the product, and that fit your budget and brand. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Packaging sells and some customers, myself included, have
chosen one product over another product because of the packaging extras
included with the item. When it comes to packaging for mailing, the new concept
is for the customer to feel like they are receiving a gift (even if the product
is something practical such as a new doorknob). If you have the budget, you
might want to outsource this to a graphic design or marketing company who can
create a whole line of packaging ideas for you. For brainstorming, look on
sites such as Etsy and Pinterest to get you started. Make it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/5202186788576828786/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/5202186788576828786' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/5202186788576828786'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/5202186788576828786'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/08/should-i-update-or-customize-my.html' title='Should I Update or Customize My Packaging?'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-2190578339096601708</id><published>2013-07-25T14:20:00.000-05:00</published><updated>2013-07-25T14:21:59.389-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Technology"/><title type='text'>Tech Mistakes Small Businesses Make</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The era when it was not important to be tech-savvy has come
to an end. It’s just important to be smart about IT as it is to be smart about
what you do in your business.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;You want
to appear reliable and ahead of the game to your customers. Don’t make these
tech mistakes in the meantime.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Looking small online:
&lt;/b&gt;Look big, not small online. If you have a great looking website that works
well and is easy to use, that’s a big part of it. Have a large web presence
with a blog, discussion forum, and social media pages. Making a big splash on
the internet opens up a word of opportunity.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Overlooking computer
security: &lt;/b&gt;Make sure you have adequate security software and policies that
employees should follow. Of course, you’ll want high quality virus protection
software, but there’s more to it than that. You need a system for protecting
your data, customer lists, account numbers, passwords, and contracts. You also
need to let employees know how to handle laptops, how to properly download
software updates, and how to secure their smart phones. Educating your team on
these procedures is your first line of defense against any security issues.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Not backing up
information: &lt;/b&gt;Schedule time to regularly back up your data. Enforce how
important it is for the team to back up all their work because computers can
malfunction, programs can crash, and you don’t want them to lose hours or days
worth of work. You can do this manually or with an online service, but the
important thing is that it is done regularly. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Lack of reputation management:
&lt;/b&gt;Keep an eye on your online reputation. What are people tweeting about you?
What do review sites such as Yelp say about you? If you don’t know, you could
be overlooking some of the negative, and that’s a huge mistake. Set up alerts
on sites like Google Plus so you can take down bad “tweets” or reviews if you
have to. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Be smart about handling technology issues and if you avoid
mistakes, that will contribute to your success. Make it happen!&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/2190578339096601708/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/2190578339096601708' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/2190578339096601708'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/2190578339096601708'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/07/tech-mistakes-small-businesses-make.html' title='Tech Mistakes Small Businesses Make'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-3012008223747425360</id><published>2013-06-28T11:34:00.001-05:00</published><updated>2013-06-28T11:34:32.227-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Outsourcing"/><title type='text'>What to Consider Before You Outsource</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Outsourcing task or getting products from an outsourced
vendor can help small businesses grow by freeing up more time to do whatever is
at the core of the business even more effectively. You might know exactly what
you need to outsource and who you’re going to work with, or you may be in that
crucial decision making process. If outsourcing is still a future plan,
consider these aspects before you do so.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
How established is the vendor or individual? Have they been
around for a long time or are they just starting out? Is there track record for
deadlines, quality, and customer service positive or shaky? The way this vendor
runs their business will affect how you run yours, so do your research to make
sure this affect is positive for you. Check references and contact some of
their other clients to get a better idea of how they work.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
How will you monitor the vendor’s impact? Develop a system
for keeping track of what they are doing, how long key processes are taking,
and evaluating whether you investment in this company is worth the time for
your business. Another thing to think about is are your employees comfortable
with this new vendor’s relationship with the company? Some positions may not be
effected at all and others may be directly. Have you had a conversation about
the upcoming changes while addressing their concerns?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Have you set expectations and goals for the vendor and
communicated them? Both businesses need to know what is expected from the other
to make this partnership run smoothly.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;
&lt;/span&gt;Be specific and get assurance that they are confident they can meet all
of your needs and expectations before things are finalized. Finally, how will
you communicate the ins and outs of your business with the vendor? What methods
and schedules will you have for communication in general? Working this out
ahead of time will save you stress down the road. They will need to be absorbed
in the key knowledge of your business that impacts what they’ll be doing for
you. Make it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
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&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;&quot;&gt;©
2013 eMarketing 4 Business LLC&lt;/span&gt; &lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/3012008223747425360/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/3012008223747425360' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3012008223747425360'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3012008223747425360'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/06/what-to-consider-before-you-outsource.html' title='What to Consider Before You Outsource'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-704067163797630957</id><published>2013-06-21T15:07:00.000-05:00</published><updated>2013-06-21T15:08:16.838-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Technology"/><title type='text'>Needs and Benefits of Online Training</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
In recent years, more and more online training websites have
developed. Many offer employers a membership which the entire team can access
and lessons are free to watch once the company has joined. The courses are
often very long, but broken down into short chapters that allow the employee to
choose which ones are most relevant and complete the course at their own pace.
Some even have practice files attached so that employees can interactively try
out what they’ve learned.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;A few popular
ones include Lynda.com, TotalTraining.com, and W3Schools.com. It’s also fairly
easy for a company to create its own online learning system through a Moodle
account. Some focus on a particular area such as software programs or
marketing, and others cover many subjects and employee might want to learn more
about. Do your employees need to take online training courses and what are the
benefits of these programs?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
While an employee has to have a developed skill set to
perform successfully, they can never run out of things to learn and should
always be expanding their knowledge. If the company adopts new procedures or
software programs, employees unfamiliar with them can get up to speed in a
matter of hours. Most courses offer certificates of completion, which is good
for the company reputation and the employee’s resume. If an employee gets
promoted, they might need to brush up on some of the new skills they will be
using, which can be possible through online training. If employees seek out
these opportunities on their own, that shows their dedication to the company
and to developing their career.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;You may
recommend or require your employees to complete short lessons during work time
on a schedule or go through complete courses on their own time. Whatever you
decide, always encourage continued learning, online or offline. The online
versions can be a cost effective method of accomplishing this. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
If you want to implement a program like this, start by
researching different websites and choosing one to create an account with. Then
introduce your team to the training through a brief meeting and provide them
with the login credentials. Assure them that this is meant for personal growth,
not an indication that their skills are not up to par. Then suggest or require
a schedule of doing these and ask for updates regularly. Make it happen!&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/704067163797630957/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/704067163797630957' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/704067163797630957'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/704067163797630957'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/06/needs-and-benefits-of-online-training.html' title='Needs and Benefits of Online Training'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-6799312121013253562</id><published>2013-06-05T10:29:00.001-05:00</published><updated>2013-06-05T10:29:22.210-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Management"/><title type='text'>Should I Hire My Intern on Full Time?</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
An internship is a mutually beneficial experience for both
the company and the intern.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;As a small
business owner, you get an eager individual ready to help out and learn. They
receive great experience for their resume. The terms of internships vary
greatly—they may be seasonal (during the school year or summer), temporary (3
to 6 months), very part time or nearly full time, and paid or unpaid. The
bigger question is after an intern completes the internship, should you hire
them on as a regular, full time employee?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The first thing to consider is before you hire an intern,
choose someone who you can envision one day being an employee. While interns
don’t always continue their career at that company, the best case scenario is
that their position lines up perfectly with their career goals and they turn
out to be a rock star that you would love to have as an employee. The worst
that could happen is they fulfill a need for a short period of time and you go
your separate ways. But it is much easier to fill an open full time position by
promoting an intern that by hiring a totally new candidate. Even if they have
to finish school before they can start, it could be well worth the wait for the
right person for the job.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Another thing to remember is offer paid internships if at
all possible. There are plenty of talented young people out there who just
can’t afford to spend time in an unpaid internship, so you don’t want to miss
out on potential talent by only offering college credit—although that is a good
benefit. The most important thing is to provide them with a value equal to the
time and responsibilities you are giving them. You also don’t want to be too
flexible with the time frame. Give a firm start date, end date, number of hours
per week, and when they can expect to be offered a full time position or not.
You can offer a small bonus for completing their commitment to the company. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The bottom line? If an intern doesn’t offer the level of
skills and personality you were hoping for, kindly send them on their way at
the completion of the internship. But if you think they have the potential to
grow with the company, consider offering the next open position to them.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
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2013 eMarketing 4 Business LLC&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/6799312121013253562/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/6799312121013253562' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/6799312121013253562'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/6799312121013253562'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/06/should-i-hire-my-intern-on-full-time.html' title='Should I Hire My Intern on Full Time?'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-5801816686595103265</id><published>2013-05-17T13:56:00.002-05:00</published><updated>2013-05-17T13:56:30.897-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Other"/><title type='text'>Be Flexible with Lunch</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Some positions have scheduled breaks for whatever reason, so
you have no choice about when you take your lunch or where. But if you’re
fortunate enough to work in an environment where you can choose when you take
your lunch break, be flexible with it. Here’s why.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Say you work 9am to 5:30pm and you prefer to take your lunch
every day at 12:30. There’s nothing wrong with that—most people benefit from a
routine. However, if you are working on an important task at 12:15 and you
think it might take you a half hour or forty five minutes to finish it,
consider completing the work and then taking your lunch at 12:45 or 1:00. Don’t
always stop what you’re doing to take your lunch break at exactly the same
time. You should put your responsibilities before your appetite and be willing
to have your lunch a little later than usual to get something important done.
This shows flexibility and commitment. Always stopping the middle of something
to take a break sends the message that the work is inconvenient to you and
should be done in your timeframe, not the company’s. That doesn’t mean you have
to wait two hours to eat because a frustrating task is taking longer than you
expected. In that case, a break may help your concentration. But every now and
then, switch it up when it will be efficient for your workload.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Another way to be flexible with lunch is not always eating
at your desk by yourself. Say yes to an invitation to grab sandwiches with a
coworker (or better yet, a supervisor), sit next to someone in the lunch room,
or offer to buy someone else lunch every now and then. Participate in
company-wide picnics and free social lunches. It will show everyone you are a
team player and value the company of those you work with. Make it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Have you ever heard the expression “You are only as
successful as the person you talk to for no reason”? That profound statement
has some truth to it. For a small business, sometimes the least obvious
interactions can provide a huge partnership, deal, or sale. You never know
where the next big opportunity is going to come from. So what does this
expression mean and how you can keep it in mind for future interactions?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Start with the people you interact with regularly for short
periods of time: the barista at Starbucks who makes your latte, the server at
your favorite restaurant, the cashier at the grocery store, etc. Of course,
most of the time, you will end up with only what you expected-- your purchase--but
if you keep an open mind and give them the attention and respect they deserve,
you might find yourself talking business with them or at least building a
positive reputation as a professional. Then there are those people you know but
not well: church members, sports team coaches, school officials, parents of
your child’s friends. These people may be even more receptive to hearing about
how your business is going and any opportunities for them to get involved if
they come up. The newest employee, someone who works outside of your
department, or a contractor that comes in on a short term basis are all people
you may talk to for “no reason”, but they can have valuable insights and
opinions for you that you should consider.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Your success is up to you, but people can have an impact on
it. What some people do affects what you do, so look at their success and
appreciate it. Do not take their service to you and their interactions with you
for granted. Even if no business comes from these encounters, at the very
least, you will be setting an example to aspire to or brighten their day. Read
that phrase at the beginning again and make it happen!&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/600284526856366689/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/600284526856366689' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/600284526856366689'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/600284526856366689'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/04/the-person-you-talk-to-for-no-reason.html' title='The Person You Talk to for No Reason'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-9011002095342712559</id><published>2013-04-05T14:25:00.003-05:00</published><updated>2013-04-05T14:25:56.707-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Accounting"/><title type='text'>Small Business Tax Time</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Every small business must deal with the unpleasant task of
preparing and filing their taxes each year. While the process is easier than
for large corporations, it can still be more challenging than your personal
taxes and confusing. If you’re new to this process or need a refresher, here
are the basic steps to getting those taxes in.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The first thing you need to do is obtain an Employer
Identification Number online from the IRS. While it is not required for every
business to have one for tax filings, other companies may need it for doing
business with you, anyway. Then you will need to gather all your sales
receipts, invoices, cancelled checks, deposit slips, and other documents from
the year. Hopefully, you have saved copies of these and kept accurate records,
either electronically, on paper, or both. If the IRS asks you to explain
anything on your tax return, these items will be valuable proof that you need.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
T&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
hen you need to be sure there is a bookkeeping and
accounting system in place that functions well to record all income and
expenses. It does not have to be complex, but it will give you something to
look back into if you are asked for further information. Finally, you may have
already known this, but every new employee needs to complete and sign a Form
W-4. This determines how much income to withhold for taxes before they start
work. You may want to keep these tax withholdings in a separate account so you
can use that to pay the necessary employment taxes.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
To file your taxes, first gather and fill out all the forms
you need. Schedule C or C-EZ of Form 1040 is probably what you need. This is
called “sole proprietor income taxes”. Schedule SE of Form 1040 is for
self-employment income. Finally, Form 1065 is for partnership income taxes.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;The next step is using the IRS’ E-File system
online, unless your company is required to file by mail. Filing online is
faster and easier. The final step is to send every employee a W-2 form. You
will also need to send copies to the Social Security Administration each year.
Form 1099 goes to contractors.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
In a nutshell, that’s about it. For specific tax write offs,
deductions, and questions, you can explore the IRS website or consult with a
tax professional. Since tax season begins in January, don’t put it off until
the second week of April. Business taxes take considerably longer to process on
your end and to get back from the IRS, so if you want your refund soon, get
them done. There should be no need for tax extensions, although they are
available for a fee. Take your time and be accurate to avoid an audit. Make it
happen.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/9011002095342712559/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/9011002095342712559' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/9011002095342712559'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/9011002095342712559'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/04/small-business-tax-time.html' title='Small Business Tax Time'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-8254185858789211507</id><published>2013-03-15T13:02:00.003-05:00</published><updated>2013-03-15T13:02:46.891-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Management"/><title type='text'>Tips for Training New Employees</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
It doesn’t happen often, but sometimes there is a need to
hire a new employee, and then that employee must be trained in their position
and given the tools they need to learn their job. Of course, you can’t watch
them every second or always be available to answer their questions. So how can
you effectively train new employees and still have time to do what you need to
do?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
First, it is important to immerse them into the culture of
your business. They should be involved with new ideas, collaboration, and
problem solving in a setting where it’s ok to make mistakes and advance some
new thoughts. The person training the new employee (s) should remain relaxed
and clearly explain why they are learning each thing they are being taught.
Negativity should stay out of the learning process and instead the focus should
be on positive feedback and rewarding new achievements.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The learning should be personalized for each new employee.
Companies are moving towards assigning mentors for each individual and help
them build solid relationships while serving as an outlet for advice and
information. Employee training should also be segmented, allowing them to
master one skill at a time. This will help them to gain confidence. Finally,
learning should be a continuous thing, not limited to new employees. There
should be training refreshers and opportunities to learn new skills for all
employees—the rate of change in the business world means there is always a need
to learn new skills.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Other tips to keep in mind is to make sure employees know
where everything is, including the coffee maker, lunch area, and restrooms and
to offer to eat lunch with the new hire or set them up with someone who will to
make them feel welcome. Following these tips will make the transition easier
for the employee and yourself. Make it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
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   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt;
 &lt;/w:LatentStyles&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;
&lt;style&gt;
 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:&quot;Table Normal&quot;;
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
 mso-style-qformat:yes;
 mso-style-parent:&quot;&quot;;
 mso-padding-alt:0in 5.4pt 0in 5.4pt;
 mso-para-margin-top:0in;
 mso-para-margin-right:0in;
 mso-para-margin-bottom:10.0pt;
 mso-para-margin-left:0in;
 line-height:115%;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-fareast-font-family:&quot;Times New Roman&quot;;
 mso-fareast-theme-font:minor-fareast;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;}
&lt;/style&gt;
&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:WordDocument&gt;
  &lt;w:View&gt;Normal&lt;/w:View&gt;
  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;
  &lt;w:TrackMoves/&gt;
  &lt;w:TrackFormatting/&gt;
  &lt;w:PunctuationKerning/&gt;
  &lt;w:ValidateAgainstSchemas/&gt;
  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;
  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;
  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;
  &lt;w:DoNotPromoteQF/&gt;
  &lt;w:LidThemeOther&gt;EN-US&lt;/w:LidThemeOther&gt;
  &lt;w:LidThemeAsian&gt;X-NONE&lt;/w:LidThemeAsian&gt;
  &lt;w:LidThemeComplexScript&gt;X-NONE&lt;/w:LidThemeComplexScript&gt;
  &lt;w:Compatibility&gt;
   &lt;w:BreakWrappedTables/&gt;
   &lt;w:SnapToGridInCell/&gt;
   &lt;w:WrapTextWithPunct/&gt;
   &lt;w:UseAsianBreakRules/&gt;
   &lt;w:DontGrowAutofit/&gt;
   &lt;w:SplitPgBreakAndParaMark/&gt;
   &lt;w:DontVertAlignCellWithSp/&gt;
   &lt;w:DontBreakConstrainedForcedTables/&gt;
   &lt;w:DontVertAlignInTxbx/&gt;
   &lt;w:Word11KerningPairs/&gt;
   &lt;w:CachedColBalance/&gt;
  &lt;/w:Compatibility&gt;
  &lt;m:mathPr&gt;
   &lt;m:mathFont m:val=&quot;Cambria Math&quot;/&gt;
   &lt;m:brkBin m:val=&quot;before&quot;/&gt;
   &lt;m:brkBinSub m:val=&quot;&amp;#45;-&quot;/&gt;
   &lt;m:smallFrac m:val=&quot;off&quot;/&gt;
   &lt;m:dispDef/&gt;
   &lt;m:lMargin m:val=&quot;0&quot;/&gt;
   &lt;m:rMargin m:val=&quot;0&quot;/&gt;
   &lt;m:defJc m:val=&quot;centerGroup&quot;/&gt;
   &lt;m:wrapIndent m:val=&quot;1440&quot;/&gt;
   &lt;m:intLim m:val=&quot;subSup&quot;/&gt;
   &lt;m:naryLim m:val=&quot;undOvr&quot;/&gt;
  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:LatentStyles DefLockedState=&quot;false&quot; DefUnhideWhenUsed=&quot;true&quot;
  DefSemiHidden=&quot;true&quot; DefQFormat=&quot;false&quot; DefPriority=&quot;99&quot;
  LatentStyleCount=&quot;267&quot;&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;0&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Normal&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;heading 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;
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&lt;![endif]--&gt;&lt;span style=&quot;font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;&quot;&gt;©
2013 eMarketing 4 Business LLC&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/8254185858789211507/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/8254185858789211507' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/8254185858789211507'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/8254185858789211507'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/03/tips-for-training-new-employees.html' title='Tips for Training New Employees'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-3063683874572847381</id><published>2013-02-19T11:49:00.002-06:00</published><updated>2013-02-19T11:50:09.018-06:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Unique Ways to Use Your Logo</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;/xml&gt;&lt;![endif]--&gt;So you’re familiar with your logo—it’s on your business
cards, your company stationary, and your website. There are many places that
may be appropriate for your logo. Are you using all of them to your advantage?
Let’s look at unique ways to use your logo.&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Put it on a car (or
truck, or van).&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;/b&gt;This gets your logo
moving around a several mile radius. You can make the logo prominent on your
delivery trucks, company cars, and sales team’s vehicles. What if you don’t use
any cars or trucks for your company? Ask every day people in your neighborhood
to put their logo on their cars. You will pay them a small stipend and they
will be happy to do this. This is a trend that is definitely rising.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Have your logo appear
on all your materials. &lt;/b&gt;Boxes, tissue paper, tape, and bags should all have
your logo on it. If you provide services without products, put your logo on
pens, booklets, clipboards and other items you use to present your services.
This makes your logo memorable.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Think outside the box
with promotional items.&lt;/b&gt; Be creative and offer things that fit your business
such as a Frisbee for a sporting goods store or a wine opener for a winery.
People will actually use these items, see your logo, and think of your company.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Sponsor a league. &lt;/b&gt;It
can be little league, a bowling team, a golf team, or any local sports team who
can put your logo on their shirts, hats, and on banners at events. You can
reach a large audience and people will ask about your company. This is like
having others do the marketing for you! &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;
There are more unique ways of using your logo so start with
these and brainstorm for more. Take full advantage of your logo and all it can
do for you. Make it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
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2013 eMarketing 4 Business LLC&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/3063683874572847381/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/3063683874572847381' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3063683874572847381'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/3063683874572847381'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/02/unique-ways-to-use-your-logo.html' title='Unique Ways to Use Your Logo'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-5235972304148456194</id><published>2013-02-01T11:23:00.002-06:00</published><updated>2013-07-25T14:09:28.988-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Networking"/><title type='text'>How to Write a Candidate Rejection Letter</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;/xml&gt;&lt;![endif]--&gt;Small business owners love to meet new people and nothing
makes them feel better than to tell a candidate “You got the job!” But you
can’t tell everyone that. You do have to tell the others something, and that’s
where writing the rejection comes in. Here’s how to write a formal rejection
tactfully and as kindly as possible. &lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
It may be best to start with a follow up phone call. If you
do that, thank them for their time and interest, but clearly state that you are
offering the position to someone else. Then follow up with the rejection letter
right away. Be prompt with these—don’t leave people wondering for weeks on
end if they got the job. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The letter itself is known as a “thanks, but no thanks”
letter. First, if the person fit the company culture and may qualify for other
roles, you can encourage that person to apply again for something else in the
future. Personalize the letter with the candidate’s name, the position and a
remark about the interview. You don’t want them to think they just received a
form rejection letter, even if they did. It’s best to keep it short and to the
point. Make sure to be business-like, but gracious, and never say anything you
don’t mean—only say they should apply for future openings if you mean it. Even
though this is a rejection, you want the person to form a favorable opinion of
your company because this is important for your reputation as an employer.&lt;/div&gt;
&lt;br /&gt;
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&lt;/xml&gt;&lt;![endif]--&gt;Rejection letters are never fun, but they have to be written
to avoid “leaving people hanging.” Do so with honesty, politeness, and your
best judgment and it won’t be so bad. Make it happen!&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
2012 is over and at the beginning of a new year, it’s almost that time again…tax
time. Successful small businesses know what they need to do during this tedious
but important process—here’s some tips to get you ready for filing taxes and
hopefully save you some money.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Even though the focus is on making money from your day to
day operations, you should have all your records in order ahead of time, which
means up-keeping your system year round so you don’t have to pay an outside
professional to do that for you. You should know what can be written off for
your business, such as new equipment and supplies that you purchased throughout
the year. You also need to take a close look at how you are calculating your
estimated tax payments so you are not underpaying or overpaying. You may think
that offering generous employee benefits will cost you too much money, but in
reality, the loyalty and hard work you receive in return make it worth the
effort. But besides that, it will save you money at tax time because you are
not required to pay the employer’s share of payroll taxes on this form of pay. &lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
If you run part of or all of your business out of your home,
it’s important to have a designated space that is used as a home office. The
reason is that you can receive deductions for this space on rent, utilities,
and improvements. There are square footage requirements to qualify, so ask a
tax official about these requirements and what can and can’t be deducted. Also,
be sure you are filling out the correct forms for the type of small business
you have. Speaking of these forms, know that there are different due dates for
different forms so double check them on the IRS website so you don’t miss any
deadlines and end up paying fees.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Finally, look into websites and apps that will make the tax
filing process easier for you—Tax Answers by H&amp;amp;R Block, TurboTax, and EZ
Tax Return are a few. Follow these steps and use your organization and
experience so that this tax season is easy and stress free.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Make it happen!&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/5320662486910701891/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/5320662486910701891' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/5320662486910701891'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/5320662486910701891'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2013/01/preparing-your-small-business-for-tax.html' title='Preparing Your Small Business for Tax Season'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-4106990911836082828</id><published>2012-12-21T09:28:00.000-06:00</published><updated>2012-12-21T09:28:04.310-06:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Networking"/><title type='text'>Cuz You’ve Got Personality!</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;Any smart small business owner knows the many
varieties of marketing materials you can use to give your business a voice—your
website, email campaigns, brochures, business cards, and vehicle wraps to name
a few. But what some people don’t know is that the tone of your marketing
materials is just as important as how visually attractive and informative they
are. Whether your business is new or you’re updating your marketing package,
make sure you connect emotionally to your customers and show them who you
really are, cuz you’ve got personality!&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;A newsletter is a great way to do this because you
can show your customer specific events and promotions you have done recently.
The photographs you can include combined with the use of names and quotes will
tell the customer what kind of business you run: friendly, influential,
dedicated, etc. It will also make your people seem more genuine when they can
refer to a few names.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;When you write copy for any marketing material,
write as though you were having a face to face conversation with a customer.
Write in second person (you) and tell them specifically why you can help them.
When appropriate, relate your interests to the services you provide. (“My love
of basketball gave me the idea to open this training center.”) &lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;Change things up every now and then. While it’s good
to have certain go-to graphics such as your logo and company colors, update
staff photos and images of your location every so often (once a year or
whenever a significant change has been made). This will ensure that customers
feel “in the loop” and know what’s going on at all times. The extra attention
in this area will pay off because it will lead customers to believe that you
work that hard in everything your company does—and of course you do, right? &lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;Make it happen!&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:WordDocument&gt;
  &lt;w:View&gt;Normal&lt;/w:View&gt;
  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;
  &lt;w:TrackMoves/&gt;
  &lt;w:TrackFormatting/&gt;
  &lt;w:PunctuationKerning/&gt;
  &lt;w:ValidateAgainstSchemas/&gt;
  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;
  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;
  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;
  &lt;w:DoNotPromoteQF/&gt;
  &lt;w:LidThemeOther&gt;EN-US&lt;/w:LidThemeOther&gt;
  &lt;w:LidThemeAsian&gt;X-NONE&lt;/w:LidThemeAsian&gt;
  &lt;w:LidThemeComplexScript&gt;X-NONE&lt;/w:LidThemeComplexScript&gt;
  &lt;w:Compatibility&gt;
   &lt;w:BreakWrappedTables/&gt;
   &lt;w:SnapToGridInCell/&gt;
   &lt;w:WrapTextWithPunct/&gt;
   &lt;w:UseAsianBreakRules/&gt;
   &lt;w:DontGrowAutofit/&gt;
   &lt;w:SplitPgBreakAndParaMark/&gt;
   &lt;w:DontVertAlignCellWithSp/&gt;
   &lt;w:DontBreakConstrainedForcedTables/&gt;
   &lt;w:DontVertAlignInTxbx/&gt;
   &lt;w:Word11KerningPairs/&gt;
   &lt;w:CachedColBalance/&gt;
  &lt;/w:Compatibility&gt;
  &lt;m:mathPr&gt;
   &lt;m:mathFont m:val=&quot;Cambria Math&quot;/&gt;
   &lt;m:brkBin m:val=&quot;before&quot;/&gt;
   &lt;m:brkBinSub m:val=&quot;&amp;#45;-&quot;/&gt;
   &lt;m:smallFrac m:val=&quot;off&quot;/&gt;
   &lt;m:dispDef/&gt;
   &lt;m:lMargin m:val=&quot;0&quot;/&gt;
   &lt;m:rMargin m:val=&quot;0&quot;/&gt;
   &lt;m:defJc m:val=&quot;centerGroup&quot;/&gt;
   &lt;m:wrapIndent m:val=&quot;1440&quot;/&gt;
   &lt;m:intLim m:val=&quot;subSup&quot;/&gt;
   &lt;m:naryLim m:val=&quot;undOvr&quot;/&gt;
  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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  DefSemiHidden=&quot;true&quot; DefQFormat=&quot;false&quot; DefPriority=&quot;99&quot;
  LatentStyleCount=&quot;267&quot;&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;0&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Normal&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;heading 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 4&quot;/&gt;
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  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;
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   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;
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   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;
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   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;
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2012 eMarketing 4 Business LLC&lt;/span&gt; &lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://blog.em4b.com/feeds/4106990911836082828/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment/fullpage/post/1771762358840564018/4106990911836082828' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/4106990911836082828'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1771762358840564018/posts/default/4106990911836082828'/><link rel='alternate' type='text/html' href='http://blog.em4b.com/2012/12/cuz-youve-got-personality.html' title='Cuz You’ve Got Personality!'/><author><name>Emarketing 4 Business</name><uri>http://www.blogger.com/profile/00443689198911572105</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='15' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3MbPf8WOec3RlHW2q5kIX4eOG0hcQnQ464erOvKOgf86x5kYWfmUEJT9TSRq8n7EuxNNRtimfEoKetz7TEC9kjmxw9EbksyvghCamQnlg-ei09Yh3G43M8fuN_NFvA/s220/em4b_logo_big.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1771762358840564018.post-8870448610160764219</id><published>2012-11-29T14:15:00.000-06:00</published><updated>2012-11-29T14:15:41.196-06:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Don&#39;t Over-Brand Yourself</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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woman, you often hear how important it is to “brand yourself”: find your niche,
your catchphrase, the product or service you are for which you are known. While
this self-branding concept is important to bring attention to you and your
business, you need to be careful not to over-do it. You want people to know you
as you, not your tagline. So what are some guidelines to creating a name that
sticks, but doesn’t stick &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;too&lt;/i&gt; well?&lt;/span&gt;&lt;br /&gt;
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&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;
&lt;style&gt;
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&lt;/style&gt;
&lt;![endif]--&gt;

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;The great thing about finding a tagline that’s
original is that you can build other phrases around it to represent other
features of your business so it becomes you own personal set of products,
services, and advertising that people remember. When choose that first one,
make sure it is something that can either blanket many parts of your business
with some variations or something that you can change readily without too much
confusion for your customers.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;Once you build a bigger audience, you can expand
away from your first set of branding because now that people know very well who
you are, they can follow you when you make changes. So even though you may
start out with something like “Beauty for the Nature Lover”, you can still
branch out with a new campaign such as “Evergreen Women’s Clothing” in the
future.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;When it comes to that first catch phrase, use it the
right doses. For example, if it’s on the walls of your store and on your
product labels, you may want to keep it off receipts and mix up the wording on
other print materials. Small print items such as coupons and receipts are good
places to test out new slogans and campaigns because the customer will always
receive them when they purchase and it many prompt them to ask you for more
info. &lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%;&quot;&gt;That being said, it is important to find your focus.
If you focus on growing one successful area of your business, it can exceed
your expectations and grow to epic proportions. If you put a little effort into
several things across the board, it will be much more difficult to grow
anything very much. Bottom line: find a niche and concentrate on growing it,
and when you think it’s reached its full potential find another niche that
branches off from that one to keep you, the business owner, fresh in the minds
of customers. Make it happen!&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
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