Emblemetric

Jolly Roger and Friends

admin — Wed, 29 Oct 2025 17:15:55 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the popularity of logos featuring skulls:

The reason you’re seeing so many skull logos now

TSMC’s Old Wafer

admin — Wed, 16 Jul 2025 15:17:52 +0000

For Fast Company, Emblemetric’s James I. Bowie looks at the antiquated logo of $1 trillion chipmaker TSMC:

It’s one of the most valuable companies in the world, and its logo is baffling

You Can Call Me AI

admin — Mon, 16 Jun 2025 16:16:39 +0000

For Fast Company, Emblemetric’s James I. Bowie presents a modest proposal to rebrand AI:

Why AI has a big branding problem

Bold New Logos

admin — Wed, 07 May 2025 16:48:29 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the trend of putting logos in bold:

Why every company is hitting ‘Ctrl+B’ on its logo

Number Trademarks, Numeral Logos

admin — Wed, 23 Apr 2025 16:21:47 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the use of numbers in trademarks and numerals as logos:

When it comes to logos, these numbers are the most popular

Them Apples

admin — Fri, 14 Mar 2025 21:49:47 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about Apple and Major League Soccer combining their logos in a bit of co-branding that is more inspired than what we usually see:

Apple’s cool Major League Soccer logo mash-ups are changing the rules of co-branding

City Names as Trademarks

admin — Tue, 11 Feb 2025 19:01:29 +0000

On the occasion of Nike naming a shoe after Flagstaff, Arizona–the location of Emblemetric world headquarters–we take a look at the use of city names as trademarks in Fast Company:

When your town becomes a Nike brand

And here’s the list of the largest 100 U.S. cities, in order of the number of trademark applications featuring the city name by companies located elsewhere, per 100,000 residents:

1 Buffalo 763.80
2 Madison 431.67
3 Lincoln 390.49
4 Miami 356.64
5 Boston 344.89
6 Washington 322.10
7 Aurora 310.59
8 Detroit 208.93
9 Chesapeake 200.09
10 Atlanta 185.58
11 Phoenix 177.08
12 New Orleans 163.68
13 Orlando 158.38
14 Cleveland 143.11
15 Las Vegas 137.23
16 Mesa 129.39
17 St. Louis 127.06
18 Riverside 105.69
19 Richmond 104.69
20 Austin 102.36
21 Pittsburgh 100.25
22 San Francisco 99.14
23 Tampa 90.74
24 Nashville 86.95
25 Seattle 81.58
26 Reno 79.66
27 Chicago 78.55
28 Lexington KY 74.34
29 New York 72.62
30 Gilbert 69.35
31 Henderson 68.78
32 Garland 68.59
33 Baltimore 65.81
34 Irving 64.47
35 Memphis 64.17
36 Charlotte 62.88
37 Chandler 60.68
38 Kansas City 60.50
39 Cincinnati 58.82
40 Toledo 56.92
41 Milwaukee 56.47
42 Denver 56.38
43 Dallas 56.11
44 Laredo 53.57
45 Fremont 52.61
46 Scottsdale 49.51
47 Columbus 49.17
48 Oakland 44.90
49 Portland 43.77
50 Los Angeles 43.76
51 Durham 41.19
52 Philadelphia 39.34
53 San Diego 38.25
54 Arlington 34.89
55 Stockton 30.04
56 Houston 29.17
57 Irvine 28.61
58 Omaha 28.14
59 Minneapolis 27.99
60 Norfolk 26.85
61 St. Paul 26.33
62 El Paso 26.22
63 Honolulu 26.04
64 Glendale 26.00
65 St. Petersburg 25.04
66 Long Beach 24.70
67 Raleigh 23.84
68 Anchorage 22.37
69 Anaheim 21.44
70 Tulsa 21.36
71 Tucson 19.74
72 Boise 19.54
73 Sacramento 18.81
74 Newark 17.71
75 San Antonio 16.05
76 Louisville 15.57
77 Huntsville 15.52
78 Bakersfield 14.27
79 San Jose 14.03
80 Indianapolis 13.99
81 Jacksonville 11.97
82 Santa Ana 11.91
83 Fresno 11.36
84 Oklahoma City 10.96
85 Spokane 10.90
86 Wichita 10.86
87 Fort Wayne 10.37
88 Plano 9.99
89 Greensboro 9.59
90 Fort Worth 9.20
91 Corpus Christi 7.90
92 Albuquerque 7.50
93 Chula Vista 6.93
94 Lubbock 6.37
95 Virginia Beach 5.73
96 Colorado Springs 3.48
97 Winston-Salem 2.37
98 Jersey City 2.06
99 Port St. Lucie 0.82
100 North Las Vegas 0.70

Lower 48 Logos

admin — Wed, 08 Jan 2025 18:55:29 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the dearth of logos featuring the outline of the continental United States:

Patriotism is out of style, at least when it comes to logo design

Jaguar’s New Logos Follow the Crowd

admin — Mon, 09 Dec 2024 21:09:57 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about how Jaguar has followed a trend of flat, thin, and round logos in the automotive industry as carmakers pivot toward electric vehicles:

Why Jaguar’s controversial new logo actually signals a big shift in car branding

Everybody Needs a Logo

admin — Tue, 08 Oct 2024 20:46:30 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the ability of a logo, any logo, to provide legitimacy to organizations of all sorts:

What FIFA’s new controversial logo reveals about the power of branding

OpenAI’s Black Hole

admin — Thu, 03 Oct 2024 01:32:51 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the Rorschach test that is the rumored new OpenAI logo:

Why concerns about OpenAI’s new logo are about more than design

Logos Take the Field

admin — Sat, 31 Aug 2024 17:36:06 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the advertiser logos popping up on college football fields this season:

College football is entering its branding era

Nvidia’s Peter Pan Logo Never Grew Up

admin — Mon, 17 Jun 2024 16:07:08 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about Nvidia’s extremely mid-90s logo:

Nvidia’s quirky logo reveals just how much the company has changed

Why Your Logo Needs a Name

admin — Wed, 08 May 2024 18:29:41 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about logo nicknames:

Bombardier’s new logo is part of a growing trend: naming your logo

Logos on Tilt

admin — Wed, 07 Feb 2024 16:15:01 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about how brands are using angles and tilts to hide “Easter eggs” in their logos:

The hidden meaning behind Bitcoin’s leaning logo is part of a growing trend in design

Silly Rabbit, Mascots Aren’t for Kids

admin — Wed, 20 Dec 2023 21:43:52 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about today’s brand mascots:

New Pop-Tarts ‘edible mascot’ is part of a big trend in branding

Twilight of the Cursive Logo?

admin — Mon, 20 Nov 2023 16:33:37 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the not-so-new trend of companies abandoning script logos:

Brands keep dumping their script logos. Which brand will be next?

Ozempic’s Skinny “i”

admin — Wed, 20 Sep 2023 18:09:18 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:

Why a hidden message in Ozempic’s logo represents a big shift in drug branding

Yellow’s Orange Logo

admin — Thu, 03 Aug 2023 14:27:23 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:

Yellow trucking may be shutting down, but its logo remains iconic

Is Apple Really a Trademark Bully?

admin — Wed, 12 Jul 2023 01:16:38 +0000

For Fast Company, Emblemetric’s James I. Bowie writes about the prevalence of apple logos in a world where Apple is the most valuable company:

Is Apple really a trademark bully? Here’s what the data says