eMedia Strategist

Revisiting the 30-Day, $1K Web Site Challenge - Mission Accomplished!

Eric — Thu, 02 Oct 2008 17:05:26 +0000

A while back I wrote a post claiming I could launch a full-blown publishing web site in 30 days and for under $1K of hard cost to me. I got too busy with my consulting business and never got around to actually doing it. I’m not complaining as I was doing really well as a [...]

Presenting at Oct 15 min Webinar: Monetizing Content Online

Eric — Mon, 29 Sep 2008 20:45:25 +0000

I’m honored to be part of a panel speaking at an upcoming webinar by min called “Monetizing Content Online: Turning Editorial & Eyeballs into Real Revenue.” The topic is a bit generic, but the panel min has assembled is excellent: Kevin Gentzel, Chief Advertising Office, Forbes.com Jim Berra, Senior VP & General Manager, Rodale Interactive John Alderman, Publisher, [...]

I Suck at Blogging

Eric — Mon, 29 Sep 2008 20:31:14 +0000

What’s one of the most important keys to a good blogger? Well, the fact that they actually write a blog post now and then certainly would help. The reality is that I have been so busy both professionally and personally that my blog has fallen to the bottom of my priority list. I still want a life [...]

Effective Email Newsletters Webinar

Eric — Thu, 12 Jun 2008 19:35:01 +0000

Back on May 2nd, I co-hosted a webinar on effective email newsletters (produced by Publishing Executive and sponsored by Campaigner). It was at a pretty high level, so I didn’t get to jump into a lot of detail, but there is some good info in the webinar that anyone doing email newlsetters should check it [...]

An Easy Way to Publish Media Kits

Eric — Mon, 14 Apr 2008 20:16:00 +0000

Sales teams are always looking for ways to publish media kits, sales sheets, and other marketing collateral. It’s often a challenge getting the documents on your web site and even then, they are usually PDF documents that take a long time to download before someone can read it. There’s also the bandwidth required to host [...]