eMedia Vitals

VIDEO: Pete Cashmore, founder of Mashable at SXSW

Sean Blanda — Sun, 14 Mar 2010 20:40:40 +0000

At South by Southwest, Mashable Founder Pete Cashmore said that "curation is journalism." Suffice to say, many a traditional newsman would have a fit at such a statement. We ask Cahsmore to elaborate.

SXSW: News apps outperform games

Sean Blanda — Sat, 13 Mar 2010 21:31:25 +0000

According to mobile analytics provider Flurry, the average mobile news application session clocks in at ten minutes – even game apps don’t do that.

5 steps to getting your brand mobile

Naomi Reiter — Fri, 12 Mar 2010 17:35:05 +0000

More than half of the world's population owns a mobile phone.

9 tools to help live-stream your newsroom

Mitch Speers — Fri, 12 Mar 2010 16:34:16 +0000

More and more traditional journalists recognize the benefits of blogging and social media, but many just can't figure out how to add them to their existing workload. Roland Legrand recommends colleagues do everything they usually do, except now they should do it publicly.

http://www.pbs.org/mediashift/2010/03/9-tools-to-h...

Hearst's app strategy: adding more needles to a growing haystack

Mitch Speers — Fri, 12 Mar 2010 15:20:37 +0000

Hearst has about 70 apps under its LMK ("Let Me Know") banner in the iTunes App Store right now and it plans to keep adding. Most of the LMK apps sell for about $1.99, while a handful cost $0.99 per download. The apps are devoted to news and photos about single Hollywood stars, sports teams and athletes, as well as hobbies and general topics like cupcakes and Barbie dolls.

Hearst appears to have a smart, SEO-based strategy behind its push into paid iPhone apps.

Original Story:

http://paidcontent.org/article/419-hearsts-app-strategy-adding-more-needles-to-a-growing-haystack/

"Honor system" payment system Kwedit has 26% repayment rate

Mitch Speers — Fri, 12 Mar 2010 15:13:37 +0000

Kwedit is a service lets users promise to pay later in lieu of a direct credit card payment when they want virtual currency for social games like Farmville. When the product first launched they had no idea what percentage of promises would be repaid. 26% at two months in is pretty good.

Original Story:

http://techcrunch.com/2010/03/12/amidst-controversy-storm-kwedit-reveals-repayment-rate-already-at-26/

6 thoughts about location madness

Mitch Speers — Fri, 12 Mar 2010 15:05:50 +0000

Location based social networks - are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW.

Location aware applications have huge potential, but at this point it's mostly just that...potential. ReadWriteWeb offers a 6-point reality check.

Original Story:

http://www.readwriteweb.com/archives/location_analysis_sxsw.php

Google launches B2B software marketplace

Mitch Speers — Fri, 12 Mar 2010 14:57:58 +0000

This week Google unveiled their Google Apps Marketplace. This is an app store for enterprise software applications that are accessed through the web (in the "cloud"). Using a set of APIs, these third-party apps can deeply integrate their products within Google Apps, including over 2 million businesses ranging from startups to Fortune 500 companies.

Original Story:

http://techcrunch.com/2010/03/09/google-apps-marketplace

Evri acquires Radar Networks in semantic search consolidation

Mitch Speers — Fri, 12 Mar 2010 14:52:27 +0000

Yesterday, Evri announced it would acquire Radar Networks, along with its core technical team and its main product, Twine. Rumors surfaced Wednesday on ReadWriteWeb that Evri was being acquired, but that is not the case. Evri is the acquirer.

Original Story:

http://techcrunch.com/2010/03/11/evri-acquires-radar-networks

What do social media marketers know about tech?

Mitch Speers — Fri, 12 Mar 2010 11:39:31 +0000

Self-proclaimed social media experts are everywhere, but not all of them understand the technology that makes social media possible. Is it possible for someone to give good social media advice if they don't really understand how the internet works? These survey results shed some light on how technically knowledgeable social media experts really are.

http://www.readwriteweb.com/archives/what_do_socia...

Instant ads set the pace on the web

Mitch Speers — Fri, 12 Mar 2010 11:31:45 +0000

Advertisers have been able to direct online messages based on demographics, income and even location, but one element has been largely missing until recently: immediacy. Advertisers booked slots in advance, and could not make on-the-fly decisions about what ads to show based on what people were doing on the Web. Now, companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web address and the moment the page appears.

Original Story:

http://www.nytimes.com/2010/03/12/business/media/12adco.html

Experimenting with a new journalism model

Rob ORegan — Thu, 11 Mar 2010 21:37:38 +0000

Proclaiming that the old models of news are dead, a venture-backed startup called NewsLabs is recruiting journalists for a new type of journalism – one in which the journalists are the brands and are paid directly from the revenue their stories generate.

Download Email Marketing: a Publisher's Playbook

Thu, 11 Mar 2010 21:24:24 +0000

Free for a limited time only!

Inside the playbook:

We need an app for telling us what we don’t want to know

Constantine von Hoffman — Thu, 11 Mar 2010 19:49:20 +0000

Can people get even dumber? Forgive me for the cynical view of my own species but … well, some of my best friends are human. Actually dumber is not quite accurate. Can they get even more ignorant? If our lack of interest in anything besides ourselves wasn’t bad enough, now humanity is being aided and abetted by the latest in technology.

To wit, this advance being unveiled at the MSN homepage:

4 reasons Facebook should be your next CMS

Sean Blanda — Thu, 11 Mar 2010 18:40:23 +0000

First Facebook pioneered the concept of a “news feed” for friends. Now, the social networking giant is about to strike again with its upcoming roll out of Facebook Credits, an online currency to purchase digital goods.

SXSW 2010 for marketers & online strategists

Mitch Speers — Thu, 11 Mar 2010 15:27:26 +0000

ReadWriteWeb provides a summary of SXSW 2010 sessions that marketers and online strategists should find useful and thought-provoking.

http://www.readwriteweb.com/archives/sxsw_2010_for...

Use video SEO to jump to top of Google search results

Mitch Speers — Thu, 11 Mar 2010 15:15:18 +0000

Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings.

http://techcrunch.com/2010/03/10/video-seo-top-goo...

Reuters sets up social media guidelines

Katherine Heisler — Thu, 11 Mar 2010 15:07:56 +0000

Reuters has published some social media guidelines in its handbook of journalism. Dean Wright, Reuters' global editor for ethics, innovation and news standards, announced the new guidelines yesterday. While the guidelines encourage Reuters journalists to use social media and stress that it is a powerful new tool, Reuters journalists are asked to get in contact with their line manager if they want to use them in a professional context.

Original Story:

http://www.guardian.co.uk/media/pda/2010/mar/11/reuters-sets-up-social-media-guidelines

Why do we ignore 'real-time' results from Google search?

Mitch Speers — Thu, 11 Mar 2010 14:58:46 +0000

Users ignore "real time" results in searches. That's the conclusion of some eye-tracking studies carried out on people doing usability studies with Google results, and it might not be good news for Twitter - which has done deals with Google and Bing to let them index its content and serve it up in the results for searches.

Original Story:

http://www.guardian.co.uk/technology/blog/2010/mar/09/google-eye-tracking-twitter-real-time-search

Sony brings more newspaper and magazine content to its e-readers

Mitch Speers — Thu, 11 Mar 2010 14:54:35 +0000

Sony just announced that it is expanding its selection of newspapers and magazines in its e-book store. Starting today, users of Sony's e-readers will be able to subscribe to 20 new newspapers and magazines, including the New York Times, Boston Globe, San Jose Mercury News, PC Magazine and Foreign Affairs.

Original Story:

http://www.readwriteweb.com/archives/sony_brings_more_newspaper_and_magazine_content_to.php