Emily Kostic is a leader in data-driven brand marketing, known for developing go-to-market strategies that drive emotional engagement and deliver measurable business results.

As the Senior Director of Brand Communications at The Ad Council, Emily oversees industry marketing and brand partnerships. She is the force behind the organization's presence at major industry events like CES, SXSW, Cannes Lions, and Advertising Week. There, she led the communications for key COVID-19 response campaigns such as “You Will See Me” to reach Black Americans. She also oversaw the industry launch of the organization’s partnership between the CDC and WarnerBrothers. 

Emily's journey in the industry began at HISTORY, where she produced 360-marketing campaigns for programs like Hatfields & McCoys, Pawn Stars, American Pickers, and The Bible. 

After working in cable television for several years, Emily led product marketing at Canvs AI, where she developed go-to-market strategies for the venture-backed startup. Canvs AI used artificial intelligence and natural language processing to measure audience reaction to entertainment content for organizations like HBO, Sony Pictures, FOX, Netflix, Nielsen and Meta. This background has provided her with a distinct advantage in applying emerging media strategies to more traditional marketing strategies.

Beyond her professional achievements, Emily frequently guest lectures on social media measurement, emerging media, and environmental, social, and corporate governance (ESG). She has shared her insights with students at Pace University, UC Davis, University of Maryland, and FIT.

Her leadership extends to the nonprofit sector, where she serves as Vice President of the John E. Kostic Memorial Foundation. There, she oversees strategic partnerships and helped secure $5.5 million in seed funding for Cooper Medical School of Rowan University. Emily’s previous board service also includes work with The Junior League of New York and Cooper University Hospital’s philanthropic foundation, The Cooper Foundation.

Emily lives in New Jersey with her husband and children.

Relevant Industry Awards

  • Clio Key Arts: Vikings Integrated Campaign – Silver

  • The FAXIES: Vikings Integrated Campaign – Winner

  • OBIE: Houdini Interactive Campaign – Gold

  • Clio Key Arts: Houdini OOH Winner – Gold

  • Pearl Awards: Oak Island Native Advertising - Gold

  • Digiday Publishing: MENtors Native Advertising - Winner