Emotional Branding's Insights Sharing Feed

Time to Wake Up! Emotional Branding 2nd Commandment: From Honesty to Trust

admin — Sat, 26 Nov 2011 02:21:13 +0000

What is best, being endorsed by the 1% or trusted and bought by the 99% ?

Benetton professes “Un-Hate” by creating more hate.

Washington passes a law that makes pizza a vegetable (try explaining that logic to a child).

And our “beloved” ☺ banks reward us by charging more fees to recoup the money they lost (which was taxpayer money in the first place). Thereby making us pay twice for their efforts – or rather, their mistakes.

All this while some people, [...]

Consumer Behavior: The Psychology of Now

admin — Sat, 19 Nov 2011 03:54:57 +0000

Original Post appeared in WWD November 14, 2011 By EVAN CLARK Photo By Serge Bloch

Amped-up change has supercharged the consumer and is frying retailers’ brains.

People are angry.

And anxious, obsessed, hyper-informed, overwhelmed, demanding, confused, broke, underwater, overeducated, ill-prepared, exasperated by their leaders and disgusted with the economy.

Welcome to the psychology of now.

It ain’t pretty, but it is who we are at this moment (literally, because the mood could change in a split second). It’s the very human reaction to the one-two punch of [...]

VISUAL POLLUTION

Marc Gobe — Thu, 21 Jul 2011 02:12:57 +0000

How brands and people need to co-exist as cities and citizens “Brands need to be part of the solution- not the pollution”

On June 7, 2011, I had the honor of being invited by Sustainable Life Media to give a talk at their annual Sustainable Brands Conference in Monterey, California. This was my first time attending this conference, and by no means my last. I was most impressed by the quality of exchange, the non-stop inspiration and courageous topics explored during the [...]

GRAFFITI IS A LANGUAGE THAT CANNOT BE IGNORED

Marc Gobe — Fri, 19 Nov 2010 15:15:07 +0000

Everything I had ever heard about graffiti is that it is bad, it is gang-related, illegal and that the strictest laws put offenders in jail. Taggers are relentlessly harassed, and in New York if you provide information leading to a graffiti artist’s arrest, the city gives you $500.

But two years ago, when Sao Paulo mayor Gilberto Kassab banned all form of outdoor media in the city, he told me in an interview that graffiti art in Sao Paulo is important [...]

JARDINIER PROMOTING LOVE AND TOMATOES

Marc Gobe — Thu, 19 Aug 2010 15:18:23 +0000

New luxury concepts are hard to find nowadays, but Prince Louis Albert de Broglie of France has accomplished his most cherished dream: to bring his passion for luxury gardening to all those in search of new ways to enjoy this wonderful pastime. Known as the Tomato Prince, he grows 514 varieties of tomatoes on his own estate, conveniently situated in one of the most beautiful regions of France, the Loire Valley.

I discovered this gardening paradise for myself when I was [...]

THE WORLD CUP IS OVER AND THE WINNER IS BRAND SOUTH AFRICA

Marc Gobe — Wed, 28 Jul 2010 15:17:23 +0000

photo by Axel Bührmann

This World Cup was supposed to be all about branding and brand presence, the shoe brands on the pitch and the soft drink brands around the stadium and on the streets. Trying to paint the town in their colors was the game plan, and making their products unforgettable with ubiquitous visibility was the goal.

But in terms of branding, most unforgettable were South Africa itself and the iconic vuvuzelas that dominated the discourse.

While Nike was busy creating [...]

GEORGE STEINBRENNER: THE LAST BRANDING LION

Marc Gobe — Wed, 14 Jul 2010 15:17:56 +0000

Image via Wikipedia

I had just finished the book “Steinbrenner: The Last Lion of Baseball,” by Bill Madden, a sports writer for the New York Daily News, when I learned of the passing of the Yankees’ famous owner on July 13.

It wasn’t far into the 1,398-page inside story of Steinbrenner’s career that I could see why he would never be on the cover of the Harvard Business Review or held up as a model of effective management. Put bluntly, he was [...]

GEN X FRED PINEL & THE FUTURE OF LUXURY DESIGN

Marc Gobe — Fri, 19 Mar 2010 15:14:20 +0000

“Customization with luxe brands today is ‘de la poudre au yeux,’ translated as ‘a lot of hype.’ They have lost their total credibility in this domain.” So said Fred Pinel, founder of Pinel & Pinel, at the start of my recent interview with him. I knew right then that I would be in for some serious surprises from this Gen-X designer.

We met in his atelier right at the foot of Montmartre, in a small street that reflects the secretive feeling [...]

IS LUXURY GOING TO BE SAVED BY SOCIAL MEDIA?

Anneliza Humlen — Wed, 13 Jan 2010 15:17:00 +0000

At this year’s annual NRF Conference in NYC, there was an optimistic buzz that permeated throughout the event. The general vibe coming from the presentations and workshops was that of relief due to stabilization of the market, juxtaposed with cautious excitement for the changes and opportunities in retail. The NRF event statistics for this year reinforce this observation. According to Eric Olsen, Senior Director of Education Strategies for the NRF, “this year may actually be a record- breaking year for [...]

MAKING THE PLANET A BETTER BRAND

Marc Gobe — Thu, 19 Nov 2009 15:06:22 +0000

Yves Saint Laurent, the French design legend regarded by many as the most stimulating fashion designer of the last century, left us recently at the age of 71. A Daily Mirror headline punned that he “went out of fashion,” an elegant way to signal his passing but not particularly apt, since his legacy is sure to live on through generations of designers and creators.

Nobody will deny Yves Saint Laurent’s impact on women in the 60’s, but we may not recall [...]