And so it begins!

noreply@blogger.com (Doug Wotherspoon) — Tue, 20 Feb 2007 03:22:00 +0000

Q. How can a man of 43, who considers himself an early adopter, feel like a technology luddite? A. He starts a blog.

Whether others will find this blog relevant, informative, revolutionary...time will tell. For those of us in the business of marketing universities and colleges there are few places where honest opinion can be expressed. After five years in the industry I feel compelled to share successes and failures. To learn and teach, throw darts and flowers, and most importantly, get emotional.

I am convinced that the route to university or college brand heaven is in the development of infatuation, loyalty beyond reason, with - wait for it - students (and if we have time, faculty and staff). This blog is a quest for proof.

EmotionalU

And so it begins!