Empower Media, LLC

Information or Implementation?

2018-01-09T10:44:00.001-08:00

What a great question, which is more important “Information or Implementation?”

Do You Have to Choose?

Actually, no. You need them both, information and implementation if you want to be successful. When I was young and I wanted information I had a few choices, I could ask someone for help, go to the library and hope they had what I was looking for or figure it out on my own. Since that was all I had to choose from I had to figure it out on my own. Very slow, very expensive and in some cases very painful.

A Millionaire on Every Corner

Today there is so much information available on virtually any subject you can think of and most of it is free. With all of this free information, information that I struggled to get when I was younger, you would think that everyone would be a millionaire by now!

What’s Missing?

The missing part is to decide what you want to do, decipher all of the information at hand, build your plan and implement your plan Read that last part again – implement!

So many businesses that we work with have great ideas, brilliant minds to take their ideas from a thought to a product and are going to completely change the world but….

There is no implementation. They don’t know how to go about putting it together and then actually put it to work. How do you go through the steps to get it into the hands of the people you are trying to help? In fact, what are the steps? Where do you begin, what should you be focused on, how do you get going?

On top of not knowing what to do to get it going, the real danger lies in the fact that most businesses will slide back into their old way of doing things. If the way that you were doing things before didn’t get you where you wanted to go why would you think they are going to get you there now?

Where to Start

In our last post we discussed starting out by being extremely clear. That goes here as well. Whatever you are trying to sell whether it is a product or a service you need to be clear about what it does for your prospects and who those prospects are.

Again, going back to our last post we asked a lot of questions that you should have answered by now so that you would be able to implement your plan.

Make It Public

Now that you have your plan and are ready to implement it, get everyone together (if it is just you, get in front of a mirror), provide breakfast or lunch or whatever you can but hold the food until you have finished your announcement.

Go over everything with everyone. In fact if you have employees they should have been part of this already. You should be asking them on a regular basis what they need or would like to see change, etc.

Let everyone know what the plan for the company is at a high level. You don’t need to get into deep specifics but an overview of where you would like to see the company going, how you are going to get there, what it means for everyone, etc.

Now Take It Semi-Private

Now that you made your announcement and have given everyone a bit to digest it, set up meetings with each group within the company. Here is where you want to dive into the specifics. What it’s going to take, how you are going to accomplish your goals and specifically what each person is going to have to do in order to make it happen and when it is to start.

Be Prepared

Be prepared for any fallout that may occur. Some people will be asked to step it up in order to reach your goals and they may not like it, that’s okay. Some people will get on the bus that you are driving and some will get off, that’s okay. Not everyone will buy into your vision and won’t be able to see clearly down the road and of course that’s okay as well but the bus is still going to get on its journey.

Until my next post, I wish you all success!

Dean Marchese

The Dean of Success!©

P.S. Grow Your Business Faster Here:

Need to grow your business right now? Email me directly at Dean@empowermediallc.net and I will share with you exactly how we:

*Started a janitorial business on a bet and grew it to $1 Million in only 18 months!

*Grew one department in a company from nearly $0.00 to over $80 Million in only 8 months!

*Helped someone with an idea create a business and signed a contract worth $500 Million in only 9 months!

*Guided a Madison Avenue Ad Agency to make a few changes which helped them win hundreds of millions of dollars in new business – many of their ads you have seen!

*Helped a hotel chain become #1 in their spot and add over $1 Billion per year!

*Helped a delivery company increase by over $1.5 Billion per year!

*Whether you are large or small, new or have been at it a while, we can help you grow faster than you ever imagined – email me NOW at Dean@empowermediallc.net!

P.P.S. The email that you can reach me at that I listed above is a direct email to me. No opt-ins, no forms to fill out, no filling your inbox with endless emails and this does NOT go to an assistant, it comes directly to me so email me now!

About the Author:

Known as The Dean of Success© Dean Marchese has built businesses from scratch, turned others around and helped others grow beyond their dreams. He has helped tiny startups become major players and major players stay at the top.

He has trained and worked with over 30,000 salespeople and owners around the world become massively successful and he can help you too.

Why waste years of your life figuring out how to do something when someone can show you how in a very short time?

Let me know your thoughts and how your business is doing by commenting or emailing us.

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The How!

2018-01-02T11:41:00.000-08:00

Now we get to the How of getting our business mojo back. Sometimes this can be hard depending on how difficult your situation may be. Keep in mind, generally things aren’t as bad as they seem. Many times we build up the issues in our mind to the point where they seem insurmountable but they really aren’t, so let’s jump in!

Be Extremely Clear

The first thing we want to do is to be clear. We want to be as clear as possible about what we are really looking for. What was really important a few years back my not be so important now and the other way around as well.

You want to get a really clear picture of where you want to go, what you would like to do with this part of your life and the role your business plays in it.

You may want to get your business to the place where it sustains your lifestyle while someone else runs the business. You may want to grow the business to a point and then sell it for a large gain and ride off into the sunset. Whatever it happens to be it must be extremely clear and you must write it down.

What Will It Take

Now that you have a clear picture of what you want your business to be and you have written it down we need to lay out our plan. What will it take to get us to the place that we have decided we want our business to help us reach?

What will you have to change? What will you have to add or subtract? Who will you have to add or subtract? All of the parts of the plan don’t all have to be done at once but you must have a clear plan so that when the time comes for the changes, you can make them without hesitation and it will all be part of the overall plan.

You will also want to have a timeline in your plan so that you can measure yourself and your plan against the timeline to see how well you are doing. Make sure your timeline is realistic but it must also stretch you and push you to get it done.

When Will You Start

This is extremely important! The vast majority of people, including business owners, never get to the start date because it allows them to procrastinate from making the changes they need to make. Don’t be a hostage to procrastination!

You must get started as quickly as possible once you have determined to turn things around. Things will never fix themselves and your business will never become what it could or what you would like it to without your help!

What If You Can’t

It’s okay to admit that you can’t do the things necessary to fix your business, there is nothing wrong with this. In fact, if you truly can’t make the changes and you admit it to yourself, you will be much farther along than if you keep telling yourself something that is not true.

What Do You Do

Find someone that knows how to turn businesses around that you are comfortable working with (no, this is not an ad for our company Empower Media. This is what we do but this is not an ad for us, this is all about you). Find someone or a company that you can work with and are comfortable that they will have your best interest at heart as well as your businesses best interest at heart and not their own.

I will advise right up front this can be a difficult thing to do but it is possible. Interview several different business that do this type of work to see how you are around them, do they have a plan, do they have a track record, etc.

Once you have settled on a particular company that you can work with, worked out the finances, etc., get to work!

If you have decided to do this yourself, get to work! In the process of changing your business, read books, watch videos, join some executive and/or business owner groups to have people to bounce ideas off of and more.

Make sure you are comfortable with the group and don’t divulge more than what you are comfortable divulging, this is your business and your livelihood so it is important to protect yourself but you must be willing to share in order to get help.

There you have the basic outline of the “How” in “How To Get Your Mojo Back!” The most important parts of this are to be extremely clear and take action!