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	<title>Empower MediaMarketing | Thought Leadership</title>
	
	<link>http://blog.empowermm.com</link>
	<description />
	<pubDate>Thu, 18 Mar 2010 20:39:22 +0000</pubDate>
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		<title>The “Digital Life” at South by Southwest</title>
		<link>http://blog.empowermm.com/2010/03/18/the-%e2%80%9cdigital-life%e2%80%9d-at-south-by-southwest/</link>
		<comments>http://blog.empowermm.com/2010/03/18/the-%e2%80%9cdigital-life%e2%80%9d-at-south-by-southwest/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:37:41 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Emerging Media]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[SXSWi]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=505</guid>
		<description><![CDATA[
Well, I had an absolute wonderful trip to Austin (with my colleague Mike Adams) for South by Southwest Interactive (SXSWi). Austin lives up to its motto of “keeping it weird”. While it’s weird and you see some things on the street you’d rather not see, I have a whole new appreciation for Austin and the subculture [...]]]></description>
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		<item>
		<title>Hispanic Consumer Outlook for 2010</title>
		<link>http://blog.empowermm.com/2010/03/17/hispanic-consumer-outlook-for-2010/</link>
		<comments>http://blog.empowermm.com/2010/03/17/hispanic-consumer-outlook-for-2010/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:54:37 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
		
		<category><![CDATA[Hispanic]]></category>

		<category><![CDATA[BIG Research]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=501</guid>
		<description><![CDATA[What should be top of mind for marketers when it comes to the Hispanic consumer? Empower&#8217;s Consumer Insights Team participated in a webinar from BIGResearch about the Hispanic consumer outlook for 2010.
Here are some key takeaways:

Hispanics are more optimistic about their spending, but less optimistic about jobs than the general market.
Hispanics are less conservative with financial issues than [...]]]></description>
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		<item>
		<title>You Like Ellen…You Really Like Her!</title>
		<link>http://blog.empowermm.com/2010/03/09/you-like-ellen%e2%80%a6you-really-like-her/</link>
		<comments>http://blog.empowermm.com/2010/03/09/you-like-ellen%e2%80%a6you-really-like-her/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:30:56 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=490</guid>
		<description><![CDATA[
No doubt about it. Ellen DeGeneres is hot! Her daytime television talk show is up 15 percent this year and second in daytime ratings only behind daytime’s reigning champion, Oprah Winfrey. TV Guide Magazine reports Ellen’s Q Score, a measure of celebrity ‘likeability’ is even higher than Oprah’s. And as of her February 9th debut, [...]]]></description>
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		</item>
		<item>
		<title>Can Online Buzz Predict the Oscars?</title>
		<link>http://blog.empowermm.com/2010/03/05/can-online-buzz-predict-the-oscars/</link>
		<comments>http://blog.empowermm.com/2010/03/05/can-online-buzz-predict-the-oscars/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 22:03:57 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[2010 Academy Awards]]></category>

		<category><![CDATA[ChatterWatch]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=475</guid>
		<description><![CDATA[
If online buzz from the week prior to the 82nd annual Academy Awards is any indication, the winners may have already been decided for best picture, best actor and best actress. A sample of data gathered by Empower MediaMarketing via our ChatterWatch(sm) service* indicates that Avatar is the favorite among social media fans to win [...]]]></description>
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		<item>
		<title>Media Mythbusters: Revisiting Consumer Usage Habits</title>
		<link>http://blog.empowermm.com/2010/03/03/media-mythbusters/</link>
		<comments>http://blog.empowermm.com/2010/03/03/media-mythbusters/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:21:31 +0000</pubDate>
		<dc:creator>tim</dc:creator>
		
		<category><![CDATA[Emerging Media]]></category>

		<category><![CDATA[General Industry]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[TV]]></category>

		<category><![CDATA[Cross Media report]]></category>

		<category><![CDATA[DVR habits]]></category>

		<category><![CDATA[media usage]]></category>

		<category><![CDATA[Nielsen]]></category>

		<category><![CDATA[online TV]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=464</guid>
		<description><![CDATA[The industry has established many notions about media usage which seem rational, but studies show that consumer media usage habits are as surprising as the gadgets that drive their behavior.
Consumers’ media usage is evolving as quickly as the technology driving the change.  Rather than simply moving away from traditional media to new and innovative options, [...]]]></description>
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