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	<title>Empower MediaMarketing | Thought Leadership</title>
	
	<link>http://blog.empowermm.com</link>
	<description />
	<pubDate>Tue, 09 Mar 2010 20:30:56 +0000</pubDate>
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		<title>You Like Ellen…You Really Like Her!</title>
		<link>http://blog.empowermm.com/2010/03/09/you-like-ellen%e2%80%a6you-really-like-her/</link>
		<comments>http://blog.empowermm.com/2010/03/09/you-like-ellen%e2%80%a6you-really-like-her/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:30:56 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=490</guid>
		<description><![CDATA[
No doubt about it. Ellen DeGeneres is hot! Her daytime television talk show is up 15 percent this year and second in daytime ratings only behind daytime’s reigning champion, Oprah Winfrey. TV Guide Magazine reports Ellen’s Q Score, a measure of celebrity ‘likeability’ is even higher than Oprah’s. And as of her February 9th debut, [...]]]></description>
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		<item>
		<title>Can Online Buzz Predict the Oscars?</title>
		<link>http://blog.empowermm.com/2010/03/05/can-online-buzz-predict-the-oscars/</link>
		<comments>http://blog.empowermm.com/2010/03/05/can-online-buzz-predict-the-oscars/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 22:03:57 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[2010 Academy Awards]]></category>

		<category><![CDATA[ChatterWatch]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=475</guid>
		<description><![CDATA[
If online buzz from the week prior to the 82nd annual Academy Awards is any indication, the winners may have already been decided for best picture, best actor and best actress. A sample of data gathered by Empower MediaMarketing via our ChatterWatch(sm) service* indicates that Avatar is the favorite among social media fans to win [...]]]></description>
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		<item>
		<title>Media Mythbusters: Revisiting Consumer Usage Habits</title>
		<link>http://blog.empowermm.com/2010/03/03/media-mythbusters/</link>
		<comments>http://blog.empowermm.com/2010/03/03/media-mythbusters/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:21:31 +0000</pubDate>
		<dc:creator>tim</dc:creator>
		
		<category><![CDATA[Emerging Media]]></category>

		<category><![CDATA[General Industry]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[TV]]></category>

		<category><![CDATA[Cross Media report]]></category>

		<category><![CDATA[DVR habits]]></category>

		<category><![CDATA[media usage]]></category>

		<category><![CDATA[Nielsen]]></category>

		<category><![CDATA[online TV]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=464</guid>
		<description><![CDATA[The industry has established many notions about media usage which seem rational, but studies show that consumer media usage habits are as surprising as the gadgets that drive their behavior.
Consumers’ media usage is evolving as quickly as the technology driving the change.  Rather than simply moving away from traditional media to new and innovative options, [...]]]></description>
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		</item>
		<item>
		<title>Behavior in the Crosshairs</title>
		<link>http://blog.empowermm.com/2010/03/03/behavior-in-crosshairs/</link>
		<comments>http://blog.empowermm.com/2010/03/03/behavior-in-crosshairs/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:09:54 +0000</pubDate>
		<dc:creator>tim</dc:creator>
		
		<category><![CDATA[General Industry]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[TV]]></category>

		<category><![CDATA[behavioral targeting]]></category>

		<category><![CDATA[consumer behavior]]></category>

		<category><![CDATA[consumer connection]]></category>

		<category><![CDATA[sub-targets]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=459</guid>
		<description><![CDATA[The days of identifying a target audience by age and sex are long gone.  Nowadays, we usually identify target consumers by their behavior—what they buy, what they don’t buy and what lifestyle factors influence their need or desire for a product.
Meanwhile, media has also changed.  While TV remains enormously valuable to brand communications, it is [...]]]></description>
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		</item>
		<item>
		<title>The Ladder to “Social” Success</title>
		<link>http://blog.empowermm.com/2010/03/03/ladder-social-success/</link>
		<comments>http://blog.empowermm.com/2010/03/03/ladder-social-success/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 13:58:03 +0000</pubDate>
		<dc:creator>tim</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Emerging Media]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[bloggers]]></category>

		<category><![CDATA[conversationalists]]></category>

		<category><![CDATA[inactives]]></category>

		<category><![CDATA[Social Technographics Ladder]]></category>

		<guid isPermaLink="false">http://blog.empowermm.com/?p=431</guid>
		<description><![CDATA[In 2007, Forrester Research analysts Josh Bernoff and Charlene Li developed the Social Technographics Ladder.  This tool classifies people according to how they behave and participate in Social Media.  While it&#8217;s not the only model out there, the Social Technographics Ladder has become very influential as a way to describe the various groups of people [...]]]></description>
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