Native Ad Disclosure All About Trust

Brands Get More Specific About Content Marketing

Top 10 Ways to Measure Advertising Impact

Tales From the Bar: a CMO Held Accountable

What Marketers Can Learn From Content Marketing World

How To Market Your Content Like The Media

The Untold Story of Programmatic: Context Over Audience

Ad or Editorial? Considering Content Marketing’s Legal Implications

Can Amazon’s CEO Save The Washington Post?

Industry Develops Privacy Regulations for Mobile Behavioral Targeting

Look Before Leaping Onto the Digital OOH Bandwagon

3 Short-Form Content Tips From News App Circa

Viggle App Rewards TV Watchers

5 Powerful Ad Retargeting Techniques

#waywire Brings Context, Curation to Online Video

3 Tips for Respecting Consumers’ Online Privacy

2013 Upfront Results (Finally) Arriving

Is BuzzFeed the Key to Highly Shareable Content?

Dig Beneath the Surface: Broader Implications of Responsive Design

Samsung Takes a “New” Approach to Content Marketing

Can an Online Video GRP Measure Success?

Facebook Simplifies Ads in Play for Paid Media Relevance

The Current State of Online Video

How Television Ads Make the Case for Content Marketing

2013 Upfront: Predictions & Prognostications: Part 2

2013 Upfront: Predictions & Prognostications: Part 1

Twitter’s Lead Generation Cards Are Latest In-Stream Ad Opportunity

Understanding & Closing the Generation Gap

Insights From the 2013 NewFronts

2013 Upfronts Creating TV-Worthy Drama

Programmatic Buying: 5 Whys & Watch-Outs

Why Brands Should Pay Attention to LinkedIn

New FTC Disclosure Rules Affect Content Marketing

5 Reasons Why Brands Should Engage Bloggers

Curation Nation: Latest Stories on Content Curation

Brand Narrative Evolution: Storytelling 201

Ethics in Media – Why You Should Care

Facebook’s New Changes and “the Long Here”

3-D Printing Will Disrupt Brands, Increase Consumer Control

A Guide to Migrating to Enhanced Campaigns: Slightly More Difficult Than Flying South

Think Consumer, Not Platform, for Online Video

Nielsen Engages Twitter for TV Insights

What SXSW Did (and Didn’t) Cover on the Future of Mobile

Angry Birds Cartoon Series Taps User Base to Take Flight

Xbox Plans to Produce Premium Original Content

Going Digital Not a Quick Fix for Struggling Magazines

Millennials as Crowdsourcing’s King

The Mobile Takeover Picks Up Steam. Is Your Brand Ready?

Ax the Ad Tax: National Implications of Ohio’s Tax Plan

The New Google Adwords: Enhanced Campaigns

UX Is the New Customer Service

Storytelling: the Single Currency for Media & Marketing

Are Print & Online News Mimicking Each Other?

Survey Shows Users Succumbing to ‘Facebook Fatigue’

Streaming Media Part 3 – Additional Competition Will Spur More Innovation

Driving Guests To Your Restaurant – Dos & Don’ts

Streaming Media Part 2 – Consumers Want Content Everywhere and on Their Time

5 Tips to Help Brands Create Content: INFOGRAPHIC

Twitter’s Biggest Value: The Big Now

3 Things Brands Need to Know About Vine

Streaming Media Part 1 – Why Streaming Content Will See Continued Growth

Fan Engagement the Real Game for Super Bowl XLVII

What Facebook Graph Search Ultimately Means for Your Brand

To Succeed In Digital, You Must Be Magic

Cross-Cultural U.S. Hispanic Campaigns Must Be Strategic, Not Superficial

Can Paywalls Save Newspapers?

CES 2013 — the NOT Top 5

TV Apps to Sweep 2013 Awards Season

CES 2013 – The Content Everywhere Show

Local TV Audience Measurement is Broken; How Can We Fix It?

What Nate Silver’s ’The Signal and the Noise’ Can Teach Marketers

Zipcar’s Purchase Shows How Sharing’s Gone Mainstream

Why 2013 Is Unleashing an Innovation Avalanche

Does Your Brand Have a Mobile Advertising Strategy?

Content Marketing: Creating vs. Engineering Content — The Final Chapter

IT and Marketing Need To Reframe Relationship

Content Marketing: Creating vs. Engineering Content — Part 4

Mobile Usage Shifts in 2012 Holiday Shopping

Why “Limited by Budget” is an Easy Win for your Paid Search Strategy

Mary Meeker’s Internet Trends December 2012

Bing: Don’t Get Scroogled by Google

5 Ways Technology’s Impacting Public Relations

Content Marketing: Creating vs. Engineering Content — Part 3

Bing 2012 Search Report

2012 ABC Conference Discusses Hot Topics in Media

Understanding Search Funnels: Gaining a Leg Up on the Competition

King Content Is A Southpaw

Brands Get the Picture on Instagram

Content Marketing: Creating vs. Engineering Content — Part 2

Big Data Questions ≠ Measurement Questions

Magazines’ Use of Action Codes Rising

Content Marketing: Creating vs. Engineering Content — Part 1

Ford’s Marketing is Fueled by Content: 5 Insights From Ford Motor Company’s CMO

3 Must-Have Tools for Website Optimization

8 Tips to Avoid a Blogger Outreach #Fail

Safeguarding Against Click Fraud

Guy Kawasaki’s Messaging Mantra & Media Convergence

Be Thankful for Bite-Sized Big Data Analysis

INFOGRAPHIC: How Election 2012 Spent $10 Billion on Ads in Six Months

Utility, NOT Purpose, Will Drive Brand Success in 2013

OMMA Panel Discussion Inspires Premium Display Debate

Google Data Yields Consumer Insights for Free

Is Your Content Nutritious or Junk Food?

Manuvering Three Challenges to Measuring Media ROI

Univision to Start Its First Digital Network

Mobile Brings Undiscovered Opportunity for Consumer Insights

2013 Marketing Strategies Tap Into a Mobile, Multiscreen World

Publishers: 3 Tips to Embrace the Tao of Digital Media

SEMPO Releases 2012 State of Search Marketing Report

Google Shares Decline on News of Mobile Decline

Brands & Bloggers: A Love/Hate Relationship?

Ad Age Interact App: A True Print & Digital Integration

Tips for Your Holiday Search Campaigns

Social Media’s Impact on Brand Storytelling

Telemundo’s Diversification

New ARF Research Details Impact of Digital & Social on Consumer Purchases

Will Pay Walls Help or Hurt Newspapers?

7 Technologies Lowering the Publishing Barrier for Brands

Apple’s iPhone 5 — Missed Marketing Opportunity?

Engaging Audiences with Cinema

Media Has No Future — It’s About Programming

Facebook Gifts Taps Social Actions to Make Real World Gifting Simple

Controversy — ‘The New Normal’?

‘Replacement Google’ Rips NFL, Holds Lesson for Marketers

Talk is Cheap: Daytime Talk Shows Abound

Google Acquires Wildfire

Are Brands People, Media or Publishers? You’re Missing the Point.

Facebook Offers Sponsored Results for Advertisers

Bing Challenges Google to a Search Off

Are Hispanic Voters a Smart Investment?

3 Ways the 2012 Elections & Media Are Morphing

Can Couric Recapture Consumer Attention?

TV’s Fall Primetime Schedule Focuses on Comedy

Content Marketing Takes a Big Leap Forward

The Summer of Content Marketing: 5 Brand Insights on Sustained Content Creation

Obama, Reddit & the Rise of Niche Networks

Measuring for C-Suite Success

Visual Content Success is More Substance Than Format

The Risk of Generalities in Social Media

Google TV Shutters Ads to Boost Larger Video & Cable Strategy

What Do You Want Consumers to Do?

Social TV: How Tweets, Likes & Sharing Influence Media Plans

Facebook Ads vs. Paid Search: Who’s Growing Spend Faster?

Infographic | #HappyBirthday to the Hashtag

ABC Shuffles Line Up: MIP on National TV

#OlympicsFails?

Watchouts of Data Analysis

Google Plus Local

Google Goes Shopping

Audience Targeting: More Than Buying Eyeballs

Three Brands Getting Content Marketing Results

4 Steps to Building A Measurement Strategy

Sustainable Content Marketing Requires a New Approach

Amazon’s Unassuming Impact on Consumer Goods Brands

Stop Chasing Insights, Start Using Data

Google’s Consumer Survey Offering Shows Promise, Despite Limitations

Product Profile: GoLocal Helps Brands Target Intelligently

Two Search Engines Diverged in a Crowded Internet: Updates from Google and Bing

Connect With Your Consumers at the Movies

Local, Social & Mobile Fields Maturing Quickly notes Mary Meeker

How to Optimize Your Website Post-Penguin: Wipe the Slate Clean

Why Attribution Will Pay Off This Time Around

Upfront 2012: More of the Same?

Tidy Cats Out-of-Home campaign — What’s all the stink about?

Instagram Expands Mobile Brand Adoption

The Interest In Pinterest

Social Discovery Trend Comes to Geolocation Apps

Brands: Stop Speed-Dating Consumers, Start Content Marketing

A Quick Read of a Magazine’s Digital Ads

Understanding Media Mix

Near Field Communication Technology Shows Promise for Out-of-Home Media

Google “Search Plus Your World” — The Fight for Social Search

Super Bowl Advertisers Go (Well) Beyond the 30-Second Spot

Digital Out of Home Investments to Increase in 2012

Search & Display: A Brand’s Secret Weapon

Brands Need A Map, Not a Funnel, to Track Consumer Purchases

The Ripple Effect: How to Get the Most Out of Your Google Plus Brand Page

Out-of-Home Industry Gets New Integration Opportunities with RoadNinja

Twitter Changes’ Impact on 3 Stakeholders

Media Convergence in 2012

Where Have All the Kids Gone?

Celebrate Heterogeneity: Focus on Customer Lifetime Value

Data & Analytics Driving Return on Information

Social TV’s Connecting Consumers

Google’s Commoditization of Search

Online Ad Industry Looks to Make Sense of 3MS

The Science of Facebook Posts (Part 2 of 2)

The Science of Facebook Posts (Part 1 of 2)

Sharing Paid Search Planning Metrics

Mobile Tech, Culture & Human Evolution

Make the Most Out of Check-In Promotions

Five Ways to Make Your Content Stick

Retailers Plan for a Mobile (Merry) Holiday

The Extinction of Link Building: The Social Search Results Page

Pages, Navigation & the News Feed: Implications of Facebook’s (1st Round of) Changes

f8 2011: Facebook’s Changes & What they Mean for Marketers

Is Digital Courage Marketing’s New Liquid Courage?

Search Gives Earned Media Impact Beyond the Social Stream

Committing to your Consumer: Several Tools Drive Engagement & Insights

Consumer Behavior & Media Mix: Comparing Media Spend With Consumers’ Time Spent

2011 Will Be a Year of Media Convergence

A Banner Year for Political Ads