News from Enable Interactive

Breast Cancer Care live

2009-02-05T00:00:00+00:00

Our new site for Breast Cancer Care is now live and hosting one of the largest online cancer communities in the world, with thousands of people affected by cancer supporting each other. It's pretty amazing.

It also marks the beginning of an era for BCC who are making digital the central plank of their service delivery as an organisation.

UK's Time To Change

2009-01-21T00:00:00+00:00

Our latest campaign breaks today - Time to Change is the UK's biggest ever attempt to tackle stigma around the 'last social taboo' mental illness. It's fronted by Stephen Fry and Ruby Wax - here's Ruby telling you a bit about her personal story:

We've used animation to bring to life the stories of people who've suffered from stigma and discrimination - take a look

And here's the TV ad - it airs tonight during Coronation Street:

Kit and Ben's excellent adventure

2009-01-13T00:00:00+00:00

Kit and Ben are off to do the first of their digital brand workshops. Today they'll be spending time with the digital team at Amnesty.

They're on a world tour of, well, London mostly, and will be spending the next couple of months talking to people about this sort of thing:

Impact of recession
Changing models of audience/brand relationship
Brand integrity in community and social media
Opportunities and emergent trends
Innovation too high risk?

�and workshopping ideas.

A few windows are still available in their busy schedules so if it sounds interesting and you can offer them a cup of tea and a biscuit, get in touch with Kit.

Speedo top brand for online chatter

2008-11-20T00:00:00+00:00

An independent study into 'global online chatter' has our friends at Speedo whupping their competitors during the Beijing Olympics with a 128% increase in talk around the brand.

By contrast Nike and Adidas only saw an additional 17% and 18% respectively. We'd like to think Speedo's digital marketing is working a little harder for them...

While we're on the subject, why not visit speedo80 and play LZR Trials?

[via AdAge.com]

More ARG-speak

2008-11-17T00:00:00+00:00

And if you fancy knowing more about Traces Of Hope, here's a podcast of Darius speaking at The View From Here - New forms of Public Service Broadcast hosted by SW Screen.

Darius's bit starts about 38 minutes in but there's also some very interesting stuff from Stuart Cosgrove, Director of Regions at Channel 4 and Marc Goodchild, Head of Interactive and On-Demand for Childrens BBC.

The View From Here podcast

'Traces of Hope' ARG now live

2008-10-14T23:00:00+00:00

Traces of Hope - our ARG for the British Red Cross is now live! The game is designed to help create awareness of the issues around the Red Cross Civilians in Conflict campaign and also incorporates brand immersion for Penguin and Reuters.

In the run up to launch there's been a load of press attention, including these…

…and loads of write-ups on gaming blogs. So it�s no surprise we�ve already had thousands of pre-launch registrants. Very exciting!

And now it's officially live and we reckon you should head to www.tracesofhope.com and help Joseph find his mum. Good luck!

FAST

2008-09-19T23:00:00+00:00

Our first site for Concern went live today. FAST is a national institution in Ireland and every year thousands of people give up food for 24 hours or take part in other activities, raising over �1 million in sponsorship. Register to take part now!

Speedo going swimmingly

2008-09-07T23:00:00+00:00

A while back we beat the likes of Glue, AKQA and Agency Republic to win the account for Speedo�s 2008 digital activity.

We�ve been working on a ton of stuff in the run-up to and during the Olympics. Check out Speedo80 where you can see the record-breaking LZR Racer, Olympic athletes on the beach in Sports Heritage swimwear or join the PureSwim community. More coming soon.

Give Coal the Boot

2008-09-04T23:00:00+00:00

The burning of non-renewable resources is one of the biggest contributors to global carbon emissions. We�re working with Greenpeace on their new campaign Give Coal the Boot, which includes plenty of mash-up and social media action. Find out more here.

New recruits

2008-09-01T23:00:00+00:00

Growing agencies need great people. We�ve got some senior additions to our already pretty incredible team:

Fergus Roche joins as Head of User Experience. Previously at Conchango and LastMinute.com he�s worked on some of the biggest brands in the UK and combines rocket science with outstanding taste in t-shirts.

Amanda Milton is our new Head of Production. Previously Mandy was Production Director across Carlson Marketing�s UK operation and is busy whipping us all into shape.

Natasha McKenzie joins as head of Client Services bringing weapons-grade experience in senior marketing roles at the like of M&C Saatchi and McCann Worldgroup.

Ben Akin-Smith joins as Head of Planning. Ben was one of the founders of e-commerce specialists Add Momentum and brings serious entrepreneurial flair along with great consumer insight.

Lipsy

2008-08-19T23:00:00+00:00

Over the next few months, we�ll be working with fashion brand Lipsy on an exciting innovation project. More news soon�

British Red Cross ARG and digital prototyping

2008-07-14T23:00:00+00:00

We�re hard at work on another project for British Red Cross � this time we�re creating an ARG (Alternative Reality Game) to run alongside their Civilians in Conflict campaign. We�re teaming up again with Hazel Grian, who worked on HIV: What�s the Story? with us and was script-writer on Bebo�s KateModern.

It�s going to be amazing. Drop us an email if you�d like to register for the game�

If that wasn�t exciting enough we�re also working with BRC�s digital team to concept and prototype their new digital platform.

Digital strategy roundtable

2008-06-20T23:00:00+00:00

With the input of the leading charities across the UK, Matt chaired a charity roundtable to explore the future of digital within the industry. Because Enable works with some of the biggest UK charities, the event was well attended by the press who were treated to some seriously thought-provoking debates. Check out some of the coverage below.

Charities look to harness social media

Charities too cautious about digital

New work

2008-06-19T23:00:00+00:00

War Child
We love working with War Child so much that we�re doing it again! This time round we�ve been appointed to develop a social network for kids to tie in with the key stage 4 Citizenship syllabus.

Unison
We�re also happy to announce that Unison, the UK�s largest public services union, have selected Enable to develop and deliver their digital strategy. We�ll be kicking off with an extensive user and business requirements gathering phase before moving on to their website, extranets and intranets.

Time to Change
Some of the UK�s biggest charities are embarking on an integrated campaign to change the way the public perceive mental health issues � Time to Change. The good news is that Enable has been appointed as their digital partner!

Concern

2008-05-11T23:00:00+00:00

Concern are Ireland�s largest charity and an incredible organisation which is why we�re so excited to be working with them. We�re going to be doing loads for them during 2008, including working on the main corporate site as well as their campaign sites, with the first of due to launch in September.

Connect2Earth

2008-03-14T00:00:00+00:00

Connect2Earth is a fantastic new project from Nokia, WWF and IUCN to combat environmental issues. And now we�ve joined them to raise awareness across a number of social networking sites, including Facebook, Bebo, Orkut and MySpace. We�re looking into a number of exciting applications for the project as well designing web and mobile banners.

Breast Cancer Care

2008-02-27T00:00:00+00:00

We�re delighted to say that Breast Cancer Care have chosen Enable to redevelop their website. The new site, due to launch in September, will incorporate a number of groundbreaking features designed to deliver their services online. Revolution magazine are following the development of the site each month so keep an eye out for it.

Revolution ranks Enable as UK's No.1 digital agency

2008-01-04T00:00:00+00:00

Amazing news. The readers of Revolution Magazine have voted us the UK's no. 1 digital agency in their annual survey.

Nearly 400 agencies were ranked by different criteria and we scored a whopping 9.78 out of 10 average. We topped the tables in strategic ability, creativity, new technology, and account management.

A big, big thanks to everyone who voted for us!

HIV: What�s the story?

2007-11-30T00:00:00+00:00

In time for World AIDS day, British Red Cross and Enable have launched HIV: What�s the story? on redcrosshiv.org, Bebo and Facebook .

The campaign features a �nano-soap� where you can watch the videos of Shabna, Marco and Kirsty, they all know each other and they�re all worried about HIV in different ways. The story starts with Shabna: she�s just had Marco�s baby but he�s had a one night stand with a girl everyone�s saying has HIV. What should she do?

We came up with the initial concept, characters and stories and then worked with our friends Hazel Grian (who writes for KateModern) and Greg Browning (who makes very good films).

War Child Iraq Appeal

2007-11-01T00:00:00+00:00

We�re awfully proud of our work with War Child. Our friends there need to raise �1.5m to continue their amazing work in Southern Iraq where they estimate that one child dies every five minutes.

Here are some things you can do to help:

Visit the Iraq Appeal site site where you can find out more and become a donor
Text CHILD to 88818 to donate �1.50
Show your support by posting the widget or badge on your blog/profile/site