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	<title>Enavigo</title>
	
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	<description>Take lemons, make lemonade or Jill and Yuval's Musings</description>
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		<title>Parallels and Windows 7 really hate Virtual Box</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/L9WdjVa9JM0/</link>
		<comments>http://www.enavigo.com/2012/01/04/parallels-and-windows-7-really-hate-virtual-box/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:44:44 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[Computing]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[bridged networking]]></category>
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		<category><![CDATA[networking]]></category>
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		<category><![CDATA[parallels]]></category>
		<category><![CDATA[parallels desktop]]></category>
		<category><![CDATA[shared networking]]></category>
		<category><![CDATA[unauthenticated domain]]></category>
		<category><![CDATA[virtual box]]></category>
		<category><![CDATA[windows 7]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/?p=492</guid>
		<description><![CDATA[While I am a huge fan of Virtual Box, work supplies us with Parallels and a Windows 7 virtual machine. I find Parallels to be slower but it works overall just fine. Recently I wanted to install a Linux VM so I installed Virtual Box on my Mac. As always, Virtual Box installs virtual network [...]]]></description>
			<content:encoded><![CDATA[<p>While I am a huge fan of Virtual Box, work supplies us with Parallels and a Windows 7 virtual machine. I find Parallels to be slower but it works overall just fine. Recently I wanted to install a Linux VM so I installed Virtual Box on my Mac. As always, Virtual Box installs virtual network cards (vnic) and makes some modifications to the underlying OS.</p>
<p>My Parallels Windows 7 VM was running using shared networking. I needed to have it be accessible outside the host so I switched it to Bridged Networking using the host&#39;s Ethernet device. At that point something weird happened: the VM would connect to the network, get an IP address assigned, but it would report failing to get to the network gateway. It failed to see the outside Internet. Trying all sorts of Windows networking tricks did nothing to alleviate the situation, with Windows reporting that &#39;unauthenticated domain&#39;.&nbsp;</p>
<p>The solution: removing Virtual Box using the script that comes on its dmg installer, restarting the Mac host and starting Parallels again. Suddenly I was able to connect to the network just fine.&nbsp;</p>
<p>Hope it helps others.</p>
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		<title>Enabling Oracle OCI8 PHP Extension on OS X Snow Leopard</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/OYM_CxzkCJM/</link>
		<comments>http://www.enavigo.com/2012/01/04/enabling-oracle-oci8-php-extension-on-os-x-snow-leopard/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 15:21:22 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[Computing]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[PHP]]></category>
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		<category><![CDATA[Apache]]></category>
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		<category><![CDATA[php]]></category>
		<category><![CDATA[Snow Leopard]]></category>
		<category><![CDATA[sql]]></category>
		<category><![CDATA[web server]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/?p=486</guid>
		<description><![CDATA[My current project involves using PHP with an Oracle database. Oracle apparently embraces PHP warmly and as such supports an open source database driver for the environment called OCI8. As a Mac user I was looking to use OS X&#39;s built-in Apache and PHP setup, which like many PHP installations does not have the Oracle [...]]]></description>
			<content:encoded><![CDATA[<p>My current project involves using PHP with an Oracle database. Oracle apparently <a href="http://blogs.oracle.com/opal/entry/oracle_resources_for_php">embraces PHP warmly</a> and as such supports an open source database driver for the environment called <a href="http://us3.php.net/manual/en/book.oci8.php">OCI8</a>. As a Mac user I was looking to use OS X&#39;s built-in Apache and PHP setup, which like many PHP installations does not have the Oracle OCI8 driver installed or enabled. It took me some time and research to get it up and running. I was using Oracle Express, a limited capability, free-ish version of Oracle&#39;s database. Oracle Express was installed on a separate Windows machine as it cannot run or be installed on Snow Leopard. I also assume that you enabled PHP in your Apache configuration (<code>/etc/apache2/httpd.conf</code>) and have a <code>/etc/php.ini</code> by copying it from <code>/etc/php.ini.default</code>.</p>
<p>OCI8 relies on OS X having several <a href="http://www.oracle.com/technetwork/topics/intel-macsoft-096467.html" target="_blank">client libraries and tools from Oracle installed on OS X</a>. For most intents and purposes download the 64-bit version of the following files under the title &quot;<span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; text-align: -webkit-left; ">Version 10.2.0.4 (64-bit)&quot;:&nbsp;</span></p>
<ul>
<li><a href="http://www.oracle.com/technetwork/topics/intel-macsoft-096467.html" id="file6" name="file6" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; ">instantclient-basic-10.2.0.4.0-macosx-x64.zip</a></li>
<li><a href="http://www.oracle.com/technetwork/topics/intel-macsoft-096467.html" id="file9" name="file9" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; ">instantclient-sqlplus-10.2.0.4.0-macosx-x64.zip</a></li>
<li><a href="http://www.oracle.com/technetwork/topics/intel-macsoft-096467.html" id="file10" name="file10" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; ">instantclient-sdk-10.2.0.4.0-macosx-x64.zip</a></li>
</ul>
<p>Registration is required for all downloads.</p>
<p><span id="more-486"></span></p>
<p>Once downloaded, unzip all three files, which will look like this on your file system</p>
<p><img alt="" height="299" src="http://www.enavigo.com/wp-content/uploads/Screen shot 2012-01-04 at 9_58_42 AM.png" width="400" /></p>
<p>Now, create a separate directory (which I called <code>instantclient_10_2</code>) and copy the contents of all the files included in these subfolders into it, which will look something like this:</p>
<p><img alt="" height="309" src="http://www.enavigo.com/wp-content/uploads/Screen shot 2012-01-04 at 10_00_52 AM.png" width="400" /></p>
<p>The next step is to copy the necessary files into your OS X dynamic library and bin directories (<a href="http://stackoverflow.com/questions/684352/installing-oracle-instantclient-on-mac-os-x-without-setting-environment-variable">as described here</a>). Open a terminal window and go to the directory above the one you created containing all the files you unzipped.</p>
<p class="p1"><code>sudo cp instantclient_10_2/sdk/include<span class="s1">/*.h /usr/include</span></code></p>
<p class="p2"><code>sudo cp instantclient_10_2/sqlplus /usr/bin</code></p>
<p class="p2"><code>sudo cp instantclient_10_2/*.dylib /usr/lib</code></p>
<p class="p1"><code>sudo cp instantclient_10_2/*.dylib.*&nbsp;<span style="font-family: monospace; ">/usr/lib</span></code></p>
<p>Now move to the <code>/usr/lib</code> directory and create the following link:</p>
<p><code>sudo ln -s libclntsh.dylib.10.1 libclntsh.dylib</code></p>
<p>To test, open another terminal window or tab, and try to run Oracle&#39;s SQL*Plus tool using<br />
	<code>/usr/bin/sqlplus</code>. If it worked, you are almost there. Exit SQL*Plus by entering <code>quit</code> or simply Ctrl+C.</p>
<p>You now have the Oracle tools installed. Now, to install OCI8, which we will install from the PECL repository. In a terminal window enter</p>
<p><code>sudo pecl install oci8</code></p>
<p>OCI8 will download and will eventually give you the prompt:</p>
<p><code>Please provide the path to the ORACLE_HOME directory. Use &#39;instantclient,/path/to/instant/client/lib&#39; if you&#39;re compiling with Oracle Instant Client [autodetect] :</code></p>
<p>In response enter:</p>
<p><code>instantclient,/usr/lib </code></p>
<p>We are doing this because Oracle is not installed on our local machine. If it were we would respond with the path to Oracle&#39;s installation directory. Once entered, PECL will compile and build OCI8. Once done, it will ask you to enable the extension in your PHP configuration. To do that, open <code>php.ini</code> and add the line (normally among the list of extensions):</p>
<p><code>extension=oci8.so</code></p>
<p>Once done, you can start Apache again using</p>
<p><code>sudo apachectl start</code></p>
<p>To test the installation, enable the HR account in your Oracle installation and run a PHP file such as (make sure you replace the password and database server IP or name in the code):</p>
<p>&nbsp;</p>

<div class="wp_syntax"><table><tr><td class="line_numbers"><pre>1
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</pre></td><td class="code"><pre class="php" style="font-family:monospace;"><span style="color: #339933;">&lt;</span> ?php
<span style="color: #000088;">$c</span> <span style="color: #339933;">=</span> oci_connect<span style="color: #009900;">&#40;</span><span style="color: #0000ff;">'hr'</span><span style="color: #339933;">,</span> <span style="color: #339933;">&lt;</span>PASSWORD HERE<span style="color: #339933;">&gt;,</span> <span style="color: #0000ff;">'&lt;server IP OR NAME&gt;/XE'</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span>
<span style="color: #000088;">$s</span> <span style="color: #339933;">=</span> oci_parse<span style="color: #009900;">&#40;</span><span style="color: #000088;">$c</span><span style="color: #339933;">,</span> <span style="color: #0000ff;">'select city, postal_code from locations'</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span>
oci_execute<span style="color: #009900;">&#40;</span><span style="color: #000088;">$s</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span>
<span style="color: #b1b100;">print</span> <span style="color: #0000ff;">'&lt;table border=&amp;quot;1&amp;quot;&gt;'</span><span style="color: #339933;">;</span>
<span style="color: #b1b100;">while</span> <span style="color: #009900;">&#40;</span><span style="color: #000088;">$row</span> <span style="color: #339933;">=</span> oci_fetch_array<span style="color: #009900;">&#40;</span><span style="color: #000088;">$s</span><span style="color: #339933;">,</span> OCI_NUM<span style="color: #339933;">+</span>OCI_RETURN_NULLS<span style="color: #009900;">&#41;</span><span style="color: #009900;">&#41;</span> <span style="color: #009900;">&#123;</span>
<span style="color: #b1b100;">print</span> <span style="color: #0000ff;">'&lt;tr&gt;'</span><span style="color: #339933;">;</span>
<span style="color: #b1b100;">foreach</span> <span style="color: #009900;">&#40;</span><span style="color: #000088;">$row</span> <span style="color: #b1b100;">as</span> <span style="color: #000088;">$item</span><span style="color: #009900;">&#41;</span>
<span style="color: #b1b100;">print</span> <span style="color: #0000ff;">'&lt;td&gt;'</span><span style="color: #339933;">.</span><span style="color: #990000;">htmlentities</span><span style="color: #009900;">&#40;</span><span style="color: #000088;">$item</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">.</span><span style="color: #0000ff;">'&lt;/td&gt;'</span><span style="color: #339933;">;</span>
<span style="color: #b1b100;">print</span> <span style="color: #0000ff;">'&lt;/tr&gt;'</span><span style="color: #339933;">;</span>
<span style="color: #009900;">&#125;</span>
<span style="color: #b1b100;">print</span> <span style="color: #0000ff;">'&lt;/table&gt;'</span><span style="color: #339933;">;</span>
oci_free_statement<span style="color: #009900;">&#40;</span><span style="color: #000088;">$s</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span>
<span style="color: #000000; font-weight: bold;">?&gt;</span>
<span style="color: #339933;">&lt;/</span>server<span style="color: #339933;">&gt;</span></pre></td></tr></table></div>

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		<title>Kale is superfood</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/x0jdVJmlM4Y/</link>
		<comments>http://www.enavigo.com/2011/12/08/kale-is-superfood/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 19:00:25 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[cooking]]></category>

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		<description><![CDATA[Best question: can you eat Kale? Do you even like Kale? Can you hide Kale in foods you eat? Superfood Kale In The Limelight : The Salt : NPR.]]></description>
			<content:encoded><![CDATA[<p>Best question: can you eat Kale? Do you even like Kale? Can you hide Kale in foods you eat?</p>
<p><a href='http://www.npr.org/blogs/thesalt/2011/12/07/143304131/superfood-kale-in-the-limelight'>Superfood Kale In The Limelight : The Salt : NPR</a>.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.enavigo.com%2F2011%2F12%2F08%2Fkale-is-superfood%2F&amp;title=Kale%20is%20superfood" id="wpa2a_6"><img src="http://www.enavigo.com/wp-content/plugins/add-to-any/share_save_120_16.gif" width="120" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Are Netbooks really dead?</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/q0az97L7Aq4/</link>
		<comments>http://www.enavigo.com/2011/11/29/are-netbooks-really-dead/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 06:28:50 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[Computing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[acerbic]]></category>
		<category><![CDATA[android]]></category>
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		<category><![CDATA[laptop]]></category>
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		<category><![CDATA[Netbook]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/2011/11/29/are-netbooks-really-dead/</guid>
		<description><![CDATA[Acer is sticking by netbooks. Samsung is not. So who&#8217;s making a mistake? Did tablets kill the netbook? Tablets are certainly on fire right now. Not tablets per se, the iPad that is. Kids want tablets and parents agree, as they are spreading light wildfire in the enterprise. It seems like Steve Jobs managed to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.enavigo.com/wp-content/uploads/2011/11/20111129-012931.jpg"><img src="http://www.enavigo.com/wp-content/uploads/2011/11/20111129-012931.jpg" alt="20111129-012931.jpg" class="alignnone size-full" /></a></p>
<p>Acer is <a href="http://feeds.macnn.com/click.phdo?i=8d21cc06ac0e9d0d1fa10f28aff6a506">sticking by netbooks</a>.<br />
Samsung is not.<br />
So who&#8217;s making a mistake? Did tablets kill the netbook?</p>
<p>Tablets are certainly on fire right now. Not tablets per se, the iPad that is.<br />
<a href="http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011">Kids want tablets</a> and parents agree, as they are spreading light wildfire in the enterprise. It seems like Steve Jobs managed to invent an entirely new computing and entertainment category based on early failures of others. Again. </p>
<p>While you can attach keyboards and stands to tablets, seed entire accessory ecosystems, tablets remain content consumption tools. The can attach themselves to other devices as controllers and rich user interfaces &#8211; a future I am truly stoked about. But writing serious documents, creating stuff &#8211; they are not ideal. To create, a keyboard, a real keyboard, seems to still be a necessity.<br />
<span id="more-478"></span></p>
<p>Netbooks are not hot, have a normally cramped keyboard and are not sexy. They are cheap, have lots of storage space and can do 80% of a desktop&#8217;s work (outside of gaming). Yes, the OS is not glamorous and the user experience is just bearable. Yet the killer feature for a Netbook is price. Utility over cost is the netbook&#8217;s forte. You need something small and cheap to write or work on extensively &#8211; it&#8217;s Netbook time. And while tablet prices are falling, the utility gap is still there. Not fun device, work device.</p>
<p>Samsung is doing elevating itself from packs of generic device makers running common operating systems. Their Android phones attempt to be cooler than others with the same OS. Now, they look to escape the cost-focused realm of Netbooks. Consumers don&#8217;t care about extra bells and whistles or superior design. Nokia proved it. There is no room for frills. Samsung does not belong here anymore. </p>
<p>Acer on the other hand is about cost management. About no frills. Like Asus and other fellow Taiwanese equipment makers they control more of the manufacturing stack and know where to squeeze pennies. They cater to areas where cost is still the primary concern and know how to live off of it. And for my wife, who wanted something to Facebook and do web-based everything on &#8211; an iPad would not have been the right thing. It would have been cool, by why waste the money? We&#8217;ll see how that goes once we get the netbook we ordered on Black Friday.</p>
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		<title>iPad with Keyboard</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/26wrn2gof-8/</link>
		<comments>http://www.enavigo.com/2011/11/28/ipad-with-keyboard/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 02:57:28 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[copy and paste]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[havit]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/2011/11/28/ipad-with-keyboard/</guid>
		<description><![CDATA[Got this Bluetooh keyboard this evening for $20. So far, it&#8217;s working pretty well. My first impressions: Connecting to the iPad was quick and easy. Select, copy and paste work pretty much like they would on the Mac. Arrows are used in text field as you would on the desktop/laptop You still use your finger [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.enavigo.com/wp-content/uploads/2011/11/20111128-185507.jpg" style="-webkit-user-select: none" width="350px" /></p>
<p>Got this <a href="http://www.centralcomputers.com/ccp81047-bluetooth-keyboard--black-23hv-k201bt-hv-k201bt-key-hvk201b1.htm">Bluetooh keyboard</a> this evening for $20. So far, it&#8217;s working pretty well. My first impressions:</p>
<ol>
<li>Connecting to the iPad was quick and easy.</li>
<li>
</li>
<li>Select, copy and paste work pretty much like they would on the Mac. Arrows are used in text field as you would on the desktop/laptop</li>
<li>You still use your finger to tap around.</li>
</ol>
<p>
Hope it keeps working&#8230;</p>
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		<title>Cue – A gesture icon system — Some Random Dude</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/mzPXEoQnkVs/</link>
		<comments>http://www.enavigo.com/2011/11/25/cue-%e2%80%93-a-gesture-icon-system-%e2%80%94-some-random-dude/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 10:57:41 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[ios]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[cue]]></category>
		<category><![CDATA[gesture]]></category>
		<category><![CDATA[swipe]]></category>
		<category><![CDATA[tap]]></category>
		<category><![CDATA[tool]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[wireframe]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/?p=452</guid>
		<description><![CDATA[A new new way to define gestural interactions on touch screens. Cue &#8211; A gesture icon system &#8212; Some Random Dude.]]></description>
			<content:encoded><![CDATA[<p>A new new way to define gestural interactions on touch screens.</p>
<p><img alt="" height="88" src="http://srd-static.s3.amazonaws.com/wp-content/images/pages/cue/preview_sm.png" width="215" /></p>
<p><a href="http://somerandomdude.com/work/cue/">Cue &ndash; A gesture icon system &mdash; Some Random Dude</a>.</p>
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		<item>
		<title>Flying With Little Children? Go to the Back of the Plane – WSJ.com</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/usWy3RMNM9o/</link>
		<comments>http://www.enavigo.com/2011/11/18/flying-with-little-children-go-to-the-back-of-the-plane-wsj-com/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 18:17:22 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[British Airways]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[babies]]></category>
		<category><![CDATA[british airways]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[layover]]></category>
		<category><![CDATA[Scott McCartney]]></category>
		<category><![CDATA[stroller]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/?p=434</guid>
		<description><![CDATA[Great story from WSJ&#39;s Scott McCartney about the increasing unpleasantry of flying with children. Worse than flying domestic is international travel. If you have a layover in Europe and have children who need a stroller, assume you will not have the stroller during that layover. Despite what gate agents say &#8211; unless you carry the [...]]]></description>
			<content:encoded><![CDATA[<p><img align="" alt="" height="375" src="http://www.enavigo.com/wp-content/uploads/4468254545_d5f30fbe10.jpg" width="500" /></p>
<p><a href="http://online.wsj.com/article/SB10001424052970204517204577042111627445348.html">Great story from WSJ&#39;s Scott McCartney</a> about the increasing unpleasantry of flying with children. Worse than flying domestic is international travel. If you have a layover in Europe and have children who need a stroller, assume you will not have the stroller during that layover. Despite what gate agents say &#8211; unless you carry the stroller on board you will not see the stroller until you collect it from the carousel at your destination. Very unhelpful. British Airways in particular was misleading and rude in that respect.</p>
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		<item>
		<title>Customer Service is marketing. Get it?</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/BB5voS2ouyY/</link>
		<comments>http://www.enavigo.com/2011/11/13/customer-service-is-marketing-get-it/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 13:40:17 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Incase]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/2011/11/13/customer-service-is-marketing-get-it/</guid>
		<description><![CDATA[The day the iPhone 4s came out I had it. Love it. It&#8217;s great. Part of the pomp and ceremony associated with getting such a fancy device is to accessorize it. Chargers and cables and apps and all. The most important accessory to most is the protective case. My iPhone 3GS was protected for the [...]]]></description>
			<content:encoded><![CDATA[<p>The day the iPhone 4s came out I had it. Love it. It&#8217;s great. Part of the pomp and ceremony associated with getting such a fancy device is to accessorize it. Chargers and cables and apps and all. The most important accessory to most is the protective case.<br />
My iPhone 3GS was protected for the entire duration of our intense two year relationship by a case made by a brand called <a href="http://goincase.com">Incase</a>. I liked it so much that when I was at BestBuy and saw people shopping for cases, I&#8217;d stop and tell them to pay the extra money (Incase cases retail for a plum $35) and get the Incase case.<br />
So it was a foregone conclusion that on day 2 of my new iPhone&#8217;s life that I go get a new Incase case for it. And I did at Target, instead of buying a knockoff or bulk package from Amazon. I respected the product and was willing to pay for quality.<br />
Two weeks later a crack appeared in the case near the headphone jack. A piece then fell off. It looked pretty bad. Naturally I went to Incase&#8217;s website and filled out the return form to request a replacement. An email was sent to me pretty quickly asking me to email a photo of the purchase receipt along with a photo of the damaged case so I can get an RMA number. I did.<br />
I never heard back.<br />
I tweeted Incase and got a response that I will get a response within 1-3 weeks&#8217; time. </p>
<p>Really? </p>
<p><span id="more-433"></span></p>
<p>Being in marketing the entire story made me think of Incase&#8217;s predicament.  On the one hand, it is really challenging to deal with every primadona iPhone owner like a single child. Problem is, too many consumers today, if not all, are wielding powerful bullhorns that can outright destroy a company&#8217;s reputation. </p>
<p>My tweet to Incase received a response immediately by another disgruntled consumer who was waiting for a response for a month. He was not all too happy. I am unhappy and I am now blogging about my experience and about the fact I did pick a case on Amazon for $3 (incl. shipping).<br />
Multiply this tiny sample and you get to the conclusion that Incase has to do better or be in deep trouble: improve the product (and retain fervent influential follower), improve customer service (and assuage disappointed customers) or well, face the consequences. I will tweet about it, tell my friends on Facebook. They trust me more than any blog or ad. Mostly because I&#8217;m telling a real experience, not your story. </p>
<p>Incase is positioned, price-wise, as a premiere brand. Griffin, Speck and others are vying for the same consumers. Consumers who pay extra for quality and design. This is subpar experience that these consumers resent. The product is priced high enough for me to care. Again, not ideal. </p>
<p>To avoid harping anymore &#8211; think of this: invest in customer service. Word of mouth is a two edges sword. Consumers will love you or hate you in response to your relationship with them. If you skimp on customer service, you will be bitten. There is no avoiding. That advertising or marketing budget f yours? Put it into improving customer service. </p>
<p>Free advice. Now fix my case. </p>
<p><a href="http://www.enavigo.com/wp-content/uploads/2011/11/20111113-083957.jpg"><img src="http://www.enavigo.com/wp-content/uploads/2011/11/20111113-083957.jpg" alt="20111113-083957.jpg" class="alignnone size-full" /></a></p>
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		<title>Walgreens uses QR Codes for Sexual Education; sees 70 QR-driven hits per week</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/4kcCoEGQ3-w/</link>
		<comments>http://www.enavigo.com/2011/11/11/walgreens-uses-qr-codes-for-sexual-education-sees-70-qr-driven-hits-per-week/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 15:50:00 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[2d codes]]></category>
		<category><![CDATA[barcode]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[internet retailer]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[walgreens]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/?p=430</guid>
		<description><![CDATA[70 hits per week do not echo like a major coup by any means. QR scanning apps may be the least significant factor contributing to this humble number. Was the project properly promoted, how many posters with the code were distributed, were consumers instructed how to scan, etc. In short, though, seems like teens are [...]]]></description>
			<content:encoded><![CDATA[<p>70 hits per week do not echo like a major coup by any means. QR scanning apps may be the least significant factor contributing to this humble number. Was the project properly promoted, how many posters with the code were distributed, were consumers instructed how to scan, etc. In short, though, seems like teens are not necessarily jumping on the opportunity to use QR Codes. Experimentation is good and Walgreens helps us all by sharing this data. Time for NFC, no?</p>
<p><a href='http://j.mp/sl5le4'>Mobile Commerce &#8211; Walgreens uses 2-D bar codes in a teen sex education program &#8211; Internet Retailer</a>.</p>
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		<item>
		<title>Why keep HTML5 open when you can make it proprietary?</title>
		<link>http://feedproxy.google.com/~r/Enavigo/~3/3OkHuo1pgNg/</link>
		<comments>http://www.enavigo.com/2011/11/10/why-keep-html5-open-when-you-can-make-it-proprietary/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 18:36:50 +0000</pubDate>
		<dc:creator>yuval</dc:creator>
				<category><![CDATA[Computing]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Browser]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[html5]]></category>
		<category><![CDATA[mobius]]></category>
		<category><![CDATA[native]]></category>

		<guid isPermaLink="false">http://www.enavigo.com/?p=428</guid>
		<description><![CDATA[Say what you will, this is pretty cool &#8211; at least at the idea level: a specialized, HTML5 web browser for mobile devices that provides special hooks for HTML5 apps granting them access to native device features. Pretty nifty, right? Naturally the people who control the platform, kinda get to decide what can and cannot [...]]]></description>
			<content:encoded><![CDATA[<p>Say what you will, this is pretty cool &#8211; at least at the idea level: a specialized, HTML5 web browser for mobile devices that provides special hooks for HTML5 apps granting them access to native device features. Pretty nifty, right? Naturally the people who control the platform, kinda get to decide what can and cannot run, maybe get a cut of the action for the business that they are generating for you and for the work that they invested in making and marketing the app. </p>
<p>
In exchange for openness, you get cool features (especially for games) and capabilities you otherwise will not be able to provide. Tradeoffs tradeoffs. Still, pretty darn cool.</p>
<p><a href='http://www.appmobi.com/'>mobiUs &#8230; the world&#8217;s first HTML5 Web App browser</a>.</p>
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