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	<title>Custom Media Blog | Engage</title>
	
	<link>http://engage.tmgcustommedia.com</link>
	<description>Your custom media insider.</description>
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		<title>Head(line) of the Class</title>
		<link>http://engage.tmgcustommedia.com/2010/07/headline-of-the-class/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/headline-of-the-class/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 17:40:13 +0000</pubDate>
		<dc:creator>Melanie Padgett Powers</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1919</guid>
		<description><![CDATA[I still remember one of my favorite headlines with a chuckle: “Skywalkers in Korea Cross Han Solo.” I was enticed to click the head after spotting it while browsing a news website. The headline is so clever that it actually seems like a no-brainer to use. But remember, the editor was only crafting a headline [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Magazine Launch: Single &amp; Smart</title>
		<link>http://engage.tmgcustommedia.com/2010/07/magazine-launch-single-smart/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/magazine-launch-single-smart/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:59:45 +0000</pubDate>
		<dc:creator>Chloe Thompson</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Launches]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1907</guid>
		<description><![CDATA[Single and ready to mingle? There’s a magazine for that—at least in Westchester. Patch.com covered the opening bash for Single &#038; Smart magazine, launched by Inside Chappaqua Publisher and Editor Grace Bennett. According to Patch.com, Bennett has been a single mom for the past four years in the New York neighborhood. Her publication, a 25-page [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Magazine Launch: Dash</title>
		<link>http://engage.tmgcustommedia.com/2010/07/magazine-launch-dash/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/magazine-launch-dash/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:58:18 +0000</pubDate>
		<dc:creator>Chloe Thompson</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Launches]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1909</guid>
		<description><![CDATA[Two fantastic ingredients are coming together to form one delicious publication: Dash. Conde Nast is teaming up with its sister company Parade to launch a new recession-friendly mag. According to mediabistro.com the magazine is catering to a mostly female readership. The Web version will be up in the fall, while print will be seen in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Virgin Considering Entering Virgin Publishing Waters</title>
		<link>http://engage.tmgcustommedia.com/2010/07/virgin-considering-launch-of-magazine-on-ipad-iphone-and-android/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/virgin-considering-launch-of-magazine-on-ipad-iphone-and-android/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:40:20 +0000</pubDate>
		<dc:creator>Chloe Thompson</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Launches]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1899</guid>
		<description><![CDATA[Virgin has big plans for spreading the word—but you won’t find a magazine here. At least, not in the traditional sense. Advertising Age reports the new title, Maverick, will be only available on iPad, iPhone and eventually Android as an application beginning in October. The title is still seeking big name brands for its advertising, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Community, One Blog at a Time</title>
		<link>http://engage.tmgcustommedia.com/2010/07/building-community-one-blog-at-a-time/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/building-community-one-blog-at-a-time/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 14:32:53 +0000</pubDate>
		<dc:creator>Melanie Padgett Powers</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Building Community]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1890</guid>
		<description><![CDATA[A reader made my day today. Well, she’s more than a reader. She’s a blogger, and she just began blogging for a magazine website that I manage for a client. She reminded me of the impact our publications and websites can have on our audience—she even reminded me that I have an audience. Honestly, I [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ask For a Date, Not For a Marriage</title>
		<link>http://engage.tmgcustommedia.com/2010/07/ask-for-a-date-not-for-a-marriage/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/ask-for-a-date-not-for-a-marriage/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 18:48:53 +0000</pubDate>
		<dc:creator>Andrew Hanelly</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Building Community]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1775</guid>
		<description><![CDATA[It&#8217;s pretty easy to get carried away when you&#8217;re excited about the possibilities of a potential relationship. You feel the connection. They&#8217;re just your type. And they even seem mildly interested in what you have to say. So then, of course, you pop the question. You ask them to marry you. And then they get [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How Do You Have Time For That?</title>
		<link>http://engage.tmgcustommedia.com/2010/07/how-do-you-have-time-for-that/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/how-do-you-have-time-for-that/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:35:33 +0000</pubDate>
		<dc:creator>Andrew Hanelly</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[information overload]]></category>
		<category><![CDATA[resource management]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1703</guid>
		<description><![CDATA[I have been wanting to write this post for a while. But I haven&#8217;t had time. I figured I&#8217;d do it eventually. But project deliverables got in the way. So did happy hours. And so did sleep. Don&#8217;t get me wrong: I kept writing it on my to-do lists. I definitely wrote it down more [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Geeks in Style</title>
		<link>http://engage.tmgcustommedia.com/2010/07/geeks-in-style/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/geeks-in-style/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:58:11 +0000</pubDate>
		<dc:creator>Melanie Padgett Powers</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Launches]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1851</guid>
		<description><![CDATA[Last week, this self-proclaimed editing geek stumbled upon an unexpected gift: a styleguide for web writing. At first look, it seemed to be what I had been hoping my beloved The Associated Press (AP) Stylebook would become. Yahoo! has published its own web content style guide. However, it’s not the new guide I’m interested in. [...]]]></description>
		<wfw:commentRss>http://engage.tmgcustommedia.com/2010/07/geeks-in-style/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Dark Side I Sense in You</title>
		<link>http://engage.tmgcustommedia.com/2010/07/the-dark-side-i-sense-in-you/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/the-dark-side-i-sense-in-you/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 11:52:54 +0000</pubDate>
		<dc:creator>Melanie Padgett Powers</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1826</guid>
		<description><![CDATA[I was amazed to learn recently that Facebook sends more people to news sites than Google does. Sixty-eight percent of your Facebook fans are likely to recommend your product, and fans will spend nearly $72 more than non-fans. All these facts come courtesy of an interesting American Marketing Association webcast, “What the Big Brands Do [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Who Are You and What Do You Do? Customer Engagement Part 1</title>
		<link>http://engage.tmgcustommedia.com/2010/07/who-are-you-and-what-do-you-do-defining-customer-engagement-part-1/</link>
		<comments>http://engage.tmgcustommedia.com/2010/07/who-are-you-and-what-do-you-do-defining-customer-engagement-part-1/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 01:42:21 +0000</pubDate>
		<dc:creator>Josh Healan</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Building Community]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://engage.tmgcustommedia.com/?p=1835</guid>
		<description><![CDATA[In our business, we get called lots of names: custom publishers, social media specialists, SEO gurus, email marketers, magazine designers, and maybe a few more that probably shouldn’t be published here. And depending on who you ask and what we’ve done for them, you’ll probably get a different perspective on what we do. But none [...]]]></description>
		<wfw:commentRss>http://engage.tmgcustommedia.com/2010/07/who-are-you-and-what-do-you-do-defining-customer-engagement-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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