Engine Digital Inc. / Blog

Old Spice: Luck or planning?

James Riley — Fri, 30 Jul 2010 17:14:33 +0000

The recent positive sales results related to the Old Spice Guy campaign not only tell us that guys everywhere are smelling better, but that being able to consider how a character in a television ad responds to consumers on the internets can be wildly successful. I can’t think of many examples of an agency for [...]

Last Week’s Meme (episode 2)

David Look — Fri, 16 Jul 2010 22:28:34 +0000

Welcome to another installment of Last Week’s Meme at the Engine Digital Blog, where we investigate the latest internet meme, a week too late. I’m sure you can guess what this week’s Last Week’s Meme is, since we haven’t seen an explosion of traffic around a piece of video like this since 37 million of [...]

James Riley named Partner & EVP Client Services at Engine Digital

Stephen Beck — Wed, 14 Jul 2010 18:33:15 +0000

Vancouver, Canada., July 14, 2010 – Engine Digital Executive Creative Director Stephen Beck announced today that James Riley, former Global Director of Marketing for Disney Online and CEO of AdCritic.com, has joined the firm as a Partner and Executive Vice President of Client Services “James is a formidable strategic marketing talent who will bring innovation, new [...]

Mobile, and The Quest for Brand Affinity

Stephen Beck — Tue, 06 Jul 2010 19:38:48 +0000

Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s [...]

A Deeper Way to Think About Branding

James Riley — Fri, 02 Jul 2010 22:43:29 +0000

Reading a great book that a number of top marketing executives have written, including Rita Clifton of Interbrand. The book is called “Brands and Branding” and is published by the Economist. From the book: ‘As one CEO recently noted, those who move from the traditional idea that brand is about marketing and advertising, to using the [...]

Last Week’s Meme

David Look — Tue, 08 Jun 2010 00:23:19 +0000

If you’ve been seeing a lot of guys on one knee in your online travels as of late, I can assure you it’s not a springtime rush of romance that has a bunch of dudes proposing marriage. Instead, it’s romance of another kind, and it’s been drinking up the internet lately as last weeks meme. [...]

These Robot Legs Were Made For Walking

Yaz Jallad — Wed, 26 May 2010 21:45:05 +0000

The past few months at Engine have found us using frameworks to build all our Flash projects; for obvious reasons. Frameworks allow for a scenario in which we’re building libraries of reusable code. Multiple developers are able to work on the same project in their own “views,” until we need to bring all the code [...]

Flash vs. HTML5 – Should The End User Care?

Stephen Beck — Tue, 11 May 2010 06:25:49 +0000

Is Flash on its way out? From where I sit, I can’t imagine it anytime soon. BC Business recently posted an article about the demise of the Flash website due to an increased interest in HTML5. While there are a few points in this article that we can appreciate, the whole Flash vs. HTML5 argument [...]

For Retail, Location Is Everything

Stephen Beck — Wed, 28 Apr 2010 15:30:54 +0000

The fight for domination over location-based marketing is on, with Foursquare, Google, Gowalla, Yelp, and now Facebook pushing aggressively into the space. And if they buy in (and they most definitely should), the real winners are sure to be small-to-medium sized business owners. This is essentially big business creating opportunity for small business – or – [...]

Get Your Groupon On

David Look — Tue, 27 Apr 2010 00:56:45 +0000

Guess who’s going to Kettle of Fish for dinner tomorrow? You guessed it, me! Well, at the time of this writing, me and 259 other tech savvy people. It’s all part of the buzz that’s surrounding the launch of Groupon in Vancouver earlier today. Groupon is a Chicago based website that negotiates discount deals that [...]