Engine Digital Inc. / Blog

That’s a Smashing decaf

Dave Smith — Wed, 25 Aug 2010 23:44:58 +0000

During the creative phase of any project we spend hours doing interviews with our clients, collecting reference and doing creative explorations that usually result in what I like to refer to as a total mess. Through the ungentle process of elimination, arguing, late-night epiphany and revision what we distil is still a dog’s breakfast of [...]

From Commodity to Experience

James Riley — Tue, 24 Aug 2010 00:12:52 +0000

Here is a video from TED that you have to watch. Okay, I know you keep hearing that. Love TED. But this one ties in the business and economic truth of what the consumer wants to marketing. Joseph Pine is a somewhat academic, but brilliant marketing professor and expert who has written many books, one of [...]

Last Week’s Meme (Episode 3)

David Look — Sat, 21 Aug 2010 00:16:57 +0000

It’s Friday, which means it’s time to drop another installment of everyone’s favourite ongoing blog-isode, Last Week’s Meme!! Where the team at Engine Digital decides on the most exciting thing that happened on the Internet, a week too late. (we’re busy, ok?) It’s unanimous. Episode 3 of this week’s Last Week’s Meme is the autotune version [...]

Thoughts On Mobile Web at Mobile Marketing Mag

Stephen Beck — Fri, 13 Aug 2010 11:30:18 +0000

Op-ed article over at Mobile Marketing Magazine on mobile web, why it’s a channel that can’t be overlooked, and why now is the right time for brands to to be fully accessible on the third screen. Read the article here and let us know your thoughts in the comments.

Old Spice: Luck or planning?

James Riley — Fri, 30 Jul 2010 17:14:33 +0000

The recent positive sales results related to the Old Spice Guy campaign not only tell us that guys everywhere are smelling better, but that being able to consider how a character in a television ad responds to consumers on the internets can be wildly successful. I can’t think of many examples of an agency for [...]

Last Week’s Meme (episode 2)

David Look — Fri, 16 Jul 2010 22:28:34 +0000

Welcome to another installment of Last Week’s Meme at the Engine Digital Blog, where we investigate the latest internet meme, a week too late. I’m sure you can guess what this week’s Last Week’s Meme is, since we haven’t seen an explosion of traffic around a piece of video like this since 37 million of [...]

James Riley named Partner & EVP Client Services at Engine Digital

Stephen Beck — Wed, 14 Jul 2010 18:33:15 +0000

Vancouver, Canada., July 14, 2010 – Engine Digital Executive Creative Director Stephen Beck announced today that James Riley, former Global Director of Marketing for Disney Online and CEO of AdCritic.com, has joined the firm as a Partner and Executive Vice President of Client Services “James is a formidable strategic marketing talent who will bring innovation, new [...]

Mobile, and The Quest for Brand Affinity

Stephen Beck — Tue, 06 Jul 2010 19:38:48 +0000

Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s [...]

A Deeper Way to Think About Branding

James Riley — Fri, 02 Jul 2010 22:43:29 +0000

Reading a great book that a number of top marketing executives have written, including Rita Clifton of Interbrand. The book is called “Brands and Branding” and is published by the Economist. From the book: ‘As one CEO recently noted, those who move from the traditional idea that brand is about marketing and advertising, to using the [...]

Last Week’s Meme

David Look — Tue, 08 Jun 2010 00:23:19 +0000

If you’ve been seeing a lot of guys on one knee in your online travels as of late, I can assure you it’s not a springtime rush of romance that has a bunch of dudes proposing marriage. Instead, it’s romance of another kind, and it’s been drinking up the internet lately as last weeks meme. [...]