Engineered Wood Floor Weekly

THE SCOOP ON FLOORING CERTIFICATION

2011-02-02T14:18:00.000-08:00

WHAT IS A CERTIFIED WOOD FLOOR?

IS YOUR WOOD FLOORING CERTIFIED?

Certifying wood products began in the early nineties as an effort to identify and promote materials produced by ecologically reputable companies. Acme Lumber might sell plywood ten miles away that looks just like what they have on shelves at the Home Depot, but the product at Home Depot costs a little more and has a stamp on it that says, FSC Certified.

Well, who is the FSC? What exactly do they certify? And are they connected in any way to the SFI or the CSA? Are they BFFs?

FSC stands for the Forest Stewardship Council, and according to an article by the National Wood FlooringAssociation, the FSC is the most recognized of the three major certification program sponsors. The others are the Sustainable Forest Initiative (SFI), and the Canadian Standards Association.

All three support programs to maintain forestry stewardship standards within the industry, but FSC was developed first and has garnered the support of most of the major environmental organizations, including The World Wildlife Fund and Sierra Club. And while the FSC is the governing body for the certification standards, it is necessary that they contract with third-party auditors and site examiners like Smartwood and Scientific Certification Systems.

The SFI organization got its origins in 1994 from the American Forest & Paper Association (AF&PA), a group that seeks to maintain standards in the paper industry. The Initiative is mandatory for members of the AF&PA, and is regulated by the Sustainable Forestry Board (SFB).

In Canada, the Canadian Standards Association provides certification and standards testing on wood products all over the world, and is responsible for the National Standard for Sustainable Forest Management of Canada.

As you can tell, each organization is committed to the same end: creating and maintaining sustainable forest land. Sustainable Forestry refers to sustained yields combined with efforts to maintain biodiversity within forest ecosystems.

Critics of the standards systems say that they represent significant disparities in the way they evaluate such important issues as clear-cutting, pesticides, and use of old growth trees. But others say that the systems are basically the same, and that any differences are purely political.

Either way you look at it, consumers have a clear-cut choice to make: pay more for the certified product, or pay less for less certainty about the way the wood product was made.

To see hardwood flooring products please click here.

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Wood Floor Video Long Beach

2010-07-30T11:55:00.000-07:00

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hard wood floors for the sexy individual

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Wood Floors Long Beach, Wood Floors San Diego, Wood Floors Sacramento

2010-07-26T10:27:00.000-07:00

Link: http://realestate.msn.com/slideshow.aspx?cp-documentid=24745153&GT1=35006#2%23q=7%20fixes%20to%20boost%20your%20home%27s%20value%3A%20Focus%20on%20the%20flooring

Get the latest updates from MSN Real Estate

2. Focus on Flooring!

Good, well maintained flooring can set a positive tone for the entire intirior of your home.

“Like paint, flooring can help creat an impression of spaciousness and airiness,” Nickell says. Weather it’s floating laminate flor, tile, or a natural “green” alternative, lighter tone flooring can make formerly drab areas appear modern and streamlined,”

Engineered Wood Floor Blog

2010-07-12T08:32:00.000-07:00

Engineered wood floors are often misconstrued as something of lesser quality than solid hard wood floors. This is not true. Engineered wood floors actually involve a lot of science and skill in their preparations. They are mostly comprised of at wear layer (between 1 and 3mm thick) and 7 layers of plywood. A good engineered wood floor will have a thicker wear layer. The wear layer is typically what determines the cost of your engineered wood floor, as well as the lifetime. That is to say how long the floor will last you. I would hope to get at least 25 years out of any wood floor. A standard 2mm engineered wood floor will have 25 years in it for sure, and at least one resurfacing. When i floor is resurfaced, it is sanded smooth, then refinished with a fresh layer of polyurethane. This process should add another good 25 years at least to your flooring. So when you purchase your engineered wood floors, make sure you know how thick the wear layer is and how long the finish is guaranteed to last. Wholesale Woodfloor Warehouse is a distributor of many fine floors, but the happen to carry all Max Windsor engineered wood floors at the lowest possible prices.

wholesale Woodfloor Warehouse is Having A Sale

2010-06-29T08:36:00.001-07:00

This weekend at Wholesale Woodfloor Warehouse there will be an Independence Day SALE. These guys have an airplane hangar full of inventory that is priced to move. I mean you just can’t find deals like this. They have engineered flooring starting at .99c. They have laminate flooring starting at .79c, and solid bamboo flooring at $1.89!!! This place has unheard of deals, and ultra low prices. Plus they have most of their inventory IN STOCK, and if it isn’t stocked it usually comes in the next day. So, if you’re in or around the Long Beach, or Sacramento areas do yourself a favor, and go find at deal at Wholesale Woodfloor Warehouse.

Are you going to put flooring down in your new home? Are you in the middle of a remodel? Did you take advantage of government tax breaks and purchase a house to flip? Let us help you to add value to that home. A solid food floor raises the resale value of your home more so than any other type of floor covering. Not only that, wood floors can last forever! Exotic wood floors can be up to 185% harder than an Oak floor, did you know that? Are you looking for something environmentally friendly? Well, a bamboo floor can be harvested in 4 to 8 years! That means no forest need to cut down, yes that’s renewable flooring, and it’s very inexpensive. Not to mention the fact that it makes for beautiful flooring. Do you have a concrete slab, and need to utilize a glue down application? Well you can get engineered flooring made with real wood veneer top. This product is amazing; it uses less wood for the flooring, while still providing the natural beauty, and desirability of a true hardwood floor. Is laminate flooring a good choice? Well, more and more people are turning to laminate flooring as lumber prices continue to grow, and focus on the environment becomes more and more relevant. Laminate floors don’t require special logging, and don’t use real wood. Laminate floors can’t be resurfaced, but a good flooring installer can come in and replace the damaged isolated boards. Furthermore, laminate floors can be up to 3 dollars a square foot cheaper than a true solid hardwood floor, or even certain engineered wood floors. This means you can get more bang for your buck. Why else? To be totally honest, laminate floors are great do it yourself projects. Snap together seams and pre attached padding, makes this a super easy application. And finally, the look of laminate floors has improved dramatically over the last 20 years, you can now have a computer generated image of wood, beautifully designed on each board, tricking even the trained eye into believing its looking at a real hardwood floor. Laminate floors = today’s economic

Wood Floors

2010-06-23T15:14:00.001-07:00

Wood floors are a valuable addition to any home or office. They have proven to be healthier than carpet, and have a much longer expected life than any other floor covering option. Additionally laminate floors have also come onto the market strong as a positive alternative to true hard wood floors. Today many laminated floors are so good that they are almost indecipherable from a real ¾ solid plank. Not to mention the fact that a good laminated floor is far more inexpensive that real wood.

Despite pricing, and improvements in laminate technology, hard wood floors still remain the most desirable floor covering. The natural beauty and color, as well as the god given individuality of every piece, assures that it will remain the best option for flooring in any setting.

Laminate Floors

2010-06-15T08:54:00.001-07:00

BUYING A LAMINATE FLOOR:

Laminate flooring offers the look of hardwood or stone flooring, but without the expense and required maintenance.

Laminate flooring usually is made from high-density fiber or wood particles, with a laminate overlay that is designed to look like wood or stone. A clear, hard layer is placed on top, giving the laminate floor its durability. Laminate flooring has become a popular way to update the look of a home.

Pros of Laminate Floors

Price and Installation Laminate flooring is cheaper and easier to install than hardwood flooring. Prices range from about $1.50 per sq. ft. to $3 per sq. ft, but you can find better deals from wholesalers and from online distributors. Laminate flooring can be placed on top of almost any existing floor, excluding carpet, and several manufacturers offer a glue-free, tongue-and-groove system. The interlocking planks make it an easy installation for weekend warriors and it can be uninstalled without damaging the laminate or the original flooring underneath.

Durability Laminate flooring works well in high-traffic areas and homes with pets. It is scratch-resistant, durable and easy to clean. Just use a dust mop or a mop dampened with water. Most manufacturers offer at least a 10-year warranty on their product.

Resale Value Laminate flooring can add to the resale value of your home. Most home buyers are looking for hardwood floors instead of carpet. Laminate gives you the wood look for less and can make your home look more open and modern. It also is environmentally friendly because it uses less wood – if any – in its construction.

Cons of Laminate Floors 

Noise Laminate flooring does not absorb sound well and can have a hollow sound when you walk on it, particularly in high heels. Using an acoustic underlay will help reduce the noise, but it still may be a nuisance. Laminate also lacks the visual warmth of other materials, including hardwood.

Buyers Know It’s Not Hardwood Although laminate floors will increase a home’s value compared to wall-to-wall carpeting, hardwood floors will increase it even more. Buyers generally can tell the difference between laminate and hardwood or stone, and they prefer natural materials.

Design Options Another drawback is that the look of the flooring is set by the manufacturer. Color and sheen cannot be customized so choices are limited, and a buyer may not like your selection. Hardwood floors can be sanded and re-stained.

Warping The materials in laminate flooring are moisture resistant, but the floors can warp in high-moisture areas. There is a debate over whether it should be installed in kitchens and bathrooms or other rooms that are exposed to heavy water or steam. Most manufactures warn that laminate flooring will be damaged by standing pools of water. This is true of other materials as well, but hardwood floors may be able to be sanded and refinished. Laminate floors would have to be replaced. The material is still relatively new, so it isn’t clear how this type of flooring will hold up over time.

Before You Buy Homeowners thinking about buying laminate floors should visit a few stores before making a decision. Talk with a store associate and research the different manufacturers. Some companies use different materials or construction methods

Laminates

2010-06-11T10:05:00.001-07:00

Unlike hardwood, laminate floors will not stain, fade, dent and are far more scratch and water resistant. Entry level laminate wood flooring is designed for light traffic areas and come with warranties ranging from 10 to 15 years. Most people set their expectations too high and expect that entry level floors will perform under heavy traffic conditions and still look good for the duration of the warranty. This is however not the case, as an entry level floor subject to high traffic will start to show wear and tear within three to five years.

Laminate floors come with cores ranging from 6mm up to 12mm. A thicker core is more stable, less vulnerable to buckling and will sound more like real hardwood when walked on. Good quality cores are treated with water repellent chemicals, and resist swelling due to excessive moisture. This is very important especially when considering placing laminate wood flooring in bathrooms and kitchen. For these applications also consider a floor that has Paraffin wax impregnated joints. The Paraffin wax acts as a water repellent and will prevent topical water spills from penetrating down to the core. Also remember to scrutinize the warranty, as certain products are not covered for use in bathrooms and kitchens.

Buying the floors that suits your needs will save you money in the long run. This is not to say that every home requires a high end floor with an extensive warranty. Consider the amount of traffic as well as the amount of time you intend staying in your current home. There is no point in purchasing an expensive floor with an extended warranty if you plan on moving in the near future. Remember, the floor is usually the first thing replaced by people when moving to a new home.

Laminate wood flooring offers the best combination of quality and value in a wide range of colors, styles and designs and are also engineered for exceptional strength and durability and will last for years and years. For a rich and long-lasting experience, at a home friendly price, choose laminate; it's a natural look for your home and for the way you want to live.

Laminate wood floors history

Since their introduction into the US in 1982, the sector has experienced growth of up to 20% per annum at the expense of other floor types, making laminate the fastest growing floor type in the country. The appeal lies not only in its aesthetic value of its representation of real hardwood, but also due to its incredible durability and ease of maintenance.

The traditional look of hardwood is timeless; its beauty has brought a sense of comfort and elegance to homes around the world for many generations. Hardwood floors are however pricey, not very durable and require a fair amount of routine maintenance and care. Even the most recent technological advancements in surface treatment have not been able to solve such problems as scratching, fading, denting and staining. This has lead to the invention of laminate wood floors. With its machine made construction and hardwood photographic laminated surface, this floor is the perfect solution for the look and appeal of real hardwood that is more durable and requires less maintenance.

End Block Flooring

2010-06-09T13:03:00.001-07:00

Here's something in the unique category! Doubtful if many of us have ever seen this kind of hardwood floor pattern work. Leave it to anyone's imagination, end block flooring can offer a multitude of designs.

One company that specializes in such is Kaswell Flooring Systems. Currently offering a multitude of different hardwood patterns with hardwood species in the likes of teak(shown above) to bamboo and some reclaimed hardwood. Products offered vary in four different thicknesses and glued to any proper subfloor. Following installation, sanding equipment is brought in much like traditional hardwood floors

The appearance offers a busy look, but think about using them for border work or entry ways. If they're installed with solid 3/4" floors, other preparations will have to be considered to reach the same vertical height.

Unlike older methods where lumber was cut on site and dried accordingly, the Kaswell product line arrives kiln dried with some patterns sanded to a 40 grit appearance. Definitely more time saving than the older methods.

how to choose

2010-06-08T18:02:00.000-07:00

How to choose

Last reviewed: August 2009

VIDEO:

Testing Flooring

See Types to pick a type you like. Then see our Recommended (available to subscribers) for top performers. Here are other tips:

Gauge the traffic

While the best plastic laminates and vinyls might be tougher than solid or engineered wood, they can't be refinished when worn. Moisture resistance is a strong point for some wood. But our Lumber Liquidators solid oak and bamboo flubbed this test, as did the Lauzon, Bruce, and Armstrong engineered-oak flooring.

Think safety

All but the solid-wood Anderson Pacific oak were judged at least good for wet and dry slip resistance in our flooring Ratings (available to subscribers). High-scoring floors rated very good include the engineered-wood Mohawk Antiquity, the laminate Montado and Wicanders, and vinyl Congoleum and Allure.

Don't get bamboozled

Even greener options use some petroleum when shipped. Teragren says its Synergy bamboo uses adhesives that emit less formaldehyde in the home than the usual glue, though they still emit some at the factory. And while the linseed oil in linoleum comes from flax, growing that plant might require harmful chemicals to fight disease and insects.

Learn how to get the best installation for your new flooring.

Floor Tube

2010-06-04T10:59:00.000-07:00

FloorTube™ Has The Videos You're Looking For

Installing, maintaining and purchasing flooring is now made simple with FloorTube's™ flooring videos. On FloorTube™ you can find floor installation videos on a wide range of floor types such as carpet, hardwood, laminate, tile and more. There are even floor care videos that can show you how to properly clean your specific floor surface. For those looking for eco–friendly flooring options, visit the "Green Solutions" section for more information. FloorTube™ is a great tool for homeowners who are interested in do–it–yourself flooring. Best of all, uploading and viewing flooring videos on FloorTube™ is free.

Bamboo Floors

2010-06-03T15:09:00.000-07:00

Bamboo Floors - Walk The Plank... In Style

Just mention "bamboo floors" and many people will imagine strips of uneven cane or round poles which would seem difficult or uncomfortable to walk on if used as a floor. The fact is, this relatively new type of flooring is as flat as any other hardwood or laminate floor as we know it. With the help of recent technological advances, manufacturers are now turning bamboo stalks into high quality ultra smooth flooring on a grand scale in order to meet the fast growing demand for this exceptionally stylish floor covering.

Just like some other wooden floors, the processed and machined cane comes in short laminated strips, planks or tiles, therefore installation is conducted in much the same way to any other similar type of flooring. It should also be said that, being tough and durable, it will also last many years if both properly installed and cared for. See our section on Bamboo Flooring Care for some tips.

Solid Hardwood Floors V. Engineered Wood Floors

2010-06-02T08:45:00.000-07:00

Solid

Solid hardwood floors come in a wide range of dimensions and styles, with each plank made of solid wood and milled from a single piece of timber. Solid hardwood floors were originally used for structural purposes, being installed perpendicular to the wooden support beams of a building. Modern construction techniques now rarely use wood building frames and solid hardwood floors are used almost exclusively for their appearance.

For flooring, solid wood has many limitations due to the natural characteristics of wood. Expansion and contraction of wood from moisture and temperature fluctuation puts many dimensional restrictions on solid wood floors. Typically, 5" wide and 3/4" thick boards are the largest that can be manufactured from solid wood without compromising the structure of the flooring (some manufacturers produce wider boards using proprietary milling techniques). There is, however, no standard size which will perform well in every environment. For contemporary construction techniques, the most significant characteristic of solid wood floors is that they are not recommended to be installed directly over concrete.

[edit]Engineered

Wood flooring is a popular feature in many houses.

Engineered wood flooring is composed of two or more layers of wood in the form of a plank. The top layer (lamella) is the wood that is visible when the flooring is installed, and is adhered to the core (or substrate) which provides the stability.

Laminate, vinyl and veneer floors are often confused with engineered wood floors - laminate uses an image of wood on its surface, vinyl is plastic formed to look like wood, and veneer uses a thin layer of wood with a core that could be one of a number of different composite wood products (most commonly, high density fibreboard).

Engineered wood is the most common type of wood flooring used globally. North America is the only continent that has a larger solid wood market than engineered, although engineered wood is quickly catching up in market share.

[edit]Comparison of solid wood and engineered wood

It is very difficult to compare a solid wood floor to engineered wood floors, as there is a wide range of engineered wood floor qualities. There are several limitations on solid hardwood that give it a more limited scope of use: solid wood should not be installed directly over concrete, should not be installed below grade (basements) and it should not be used with radiant floor heating. Solid hardwood is also typically limited in plank width and is more prone to gapping and cupping with increased plank size. Solid wood products, on average, have a thicker 'sandable area' (the wood that is above the tongue), and can be installed using nails. Lastly, solid wood tends to be less expensive than engineered wood, but this, as with the 'sandable area,' depends on the quality of the engineered wood (most inexpensive engineered wood products are 'veneer' wood floors, and not 'engineered').

Engineered wood flooring has several benefits over solid wood, beyond dimensional stability and universal use. Patented installation systems (such as "click" or "G6") allows for faster installation, and easy replacement of boards. Engineered wood can use 'floating' installations, further increasing ease of repair and reducing installation times.

www.wholesalewoodfloorwarehouse.com

Benefits Of Hard Wood Floors

2010-06-01T09:12:00.001-07:00

Benefits of Wood Floors

No other flooring offers the warmth, beauty, and value of wood. Wood flooring enhances the décor of any room, and provides timeless beauty that will increase in value throughout the years. In fact, in a national survey of real estate agents, 90 percent said that houses with wood flooring sell faster and for higher prices than houses without wood floors. That’s money in your pocket!

Ease of Maintenance

Maintenance of today’s wood floors is easy! New technology in stains and finishes call for regular cleaning that takes little more than sweeping and/or vacuuming, with occasional use of a professional wood floor cleaning product. You will want to use a cleaning product recommended by your flooring manufacturer, installer, or other wood flooring professional. This will ensure that you use the proper cleaner for your type of flooring and finish.

For more maintenance tips, check out the NWFA’s Wood Floor Maintenance section.

Ecological

Wood floors are ecologically friendly. Since it is a natural resource, wood is both renewable and recyclable. Many of yesteryear’s old wood ships , warehouses, barns, and other structures often find a second life in wood flooring. And, because wood does not collect dust and other allergens, many leading health associations agree that wood floors are the perfect choice for a healthy home.

Affordable

Today’s wood floors are affordable. Over time, wood floors maintain their value. When other flooring options are looking tired and worn out, wood floors will still look beautiful and timeless.

Variety

Wood floors have come a long way in the past few years. Today, there are more styles, colors and species of wood flooring available than ever before. Whether you’re looking for traditional Oak, rustic Pine, exotic Wenge or trendy Bamboo, you’re sure to find a color and style to fit your décor.

www.wholesalewoodfloorwarehouse.com

Floor Repairs

2010-05-31T13:26:00.003-07:00

Renewal & Repairs Unlike most other floor covering options, wood is very forgiving. Most problems can be prevented with proper maintenance, but when problems do occur, renewal and repair usually is possible. For renewing and repairing stains and scratches on any wood floor, always begin at the outer edge of the stain or scratch and work toward the middle. To renew or repair a wood floor, you first will need to determine which kind of finish is on your floor. Wax Floors If the stain or scratch has penetrated the surface and is in the wood, you are dealing with a wax-finished floor. Stains How you tackle renewing and repairing stains depends on the type of stain. Chewing Gum, Crayon, Candle Wax Apply a plastic bag filled with ice until the deposit is brittle enough to crumble off. Crayon or candle wax can be removed by placing an ink blotter on the area and applying a hot pressing iron to the top of the blotter. Solvent-based wax also can be applied around the area to loosen the deposit. Cigarette Burns If the burn is not very deep, rub the area with fine sandpaper or steel wool. Moisten the steel wool with wax for better results. If the burn is deep, scrape the area with a penknife to remove charred fibers. Rub the area with fine sandpaper. Stain, wax and hand buff. Dark Spots, Dog Spots, Ink Stains Rub spot with #000 steel wool. Wax the affected area. If this fails, lightly sand the area with fine sandpaper, and clean it using #00 steel wool and mineral spirits or a wood floor cleaner . Allow the floor to dry. Stain, wax and hand buff. If the spot remains, apply a household bleach or vinegar and allow it to soak for an hour. Rinse with a damp cloth, wipe dry and smooth with fine sandpaper. Stain, wax and hand buff. Dried Milk, Food Stains Gently rub the stain with a damp cloth. Rub the area dry and wax. Mold Rub with a wood cleaner. Oil, Grease Stains First rub the area with kitchen soap having a high lye content, or saturate cotton with hydrogen peroxide and place over the stain. Then saturate a second layer of cotton with ammonia and place over the first layer. Repeat until stain is removed. Let the area dry and then hand buff. Water Stains, White Spots Rub spot with #000 steel wool. Wax the affected area. If this fails, lightly sand the area with fine sandpaper, and clean it using #00 steel wool and mineral spirits or a wood floor cleaner . Allow the floor to dry. Stain, wax and hand buff. Wax Build Up Strip the old wax away with odorless mineral spirits or a wood floor product made for stripping wax. Use cloths and fine steel wool to remove all residue. After the floor is dry, wax and buff. Scratches To renew and repair scratches, wax the area thoroughly. Heel Marks Rub in a small amount of wax with fine steel wool and hand buff to a shine. Surface Finished Floors If the stain or scratch has penetrated the finish only and is not in the wood, you are dealing with a surface finished floor. Stains Chewing Gum, Crayon, Candle Wax Apply a plastic bag filled with ice on top of the stain until it is brittle enough to crumble off. Clean the area with a product made for urethane finishes. Cigarette Burns Most common burns can be treated with a touch-up kit made for urethane finishes. Rub with sandpaper, stain and refinish. For burns that reach deep into the wood, individual plank or parquet boards may need to be replaced. Food, Water, Dark Spots, Dog Spots Use a cleaner developed specifically for urethane finishes to remove the spot or stain. More stubborn spots may require additional scrubbing with the cleaner and a wood flooring scrub pad made for urethane floors. Oil, Grease Stains Rub the area with a cleaner developed for urethane. Scratches Repair with a touch-up kit made for urethane finishes available from any wood flooring retailer. www.wholesalewoodfloorwarehouse.com

Maintaining your floors

2010-05-31T13:16:00.003-07:00

Regular Maintenance

With today’s advances in wood flooring stains and finishes, cleaning your wood floors has never been easier. Regular maintenance requires little more than sweeping with a soft bristle broom, and vacuuming with a soft floor attachment if your wood floor includes a beveled edge that could collect debris. You also should clean your floors periodically with a professional wood floor cleaning product recommended by a wood flooring professional. The NWFA can help you find one in your area.

Preventive Maintenance

There are other steps you can take to minimize maintenance and maintain the beauty of your wood floors as well.

Do not use sheet vinyl or tile floor care products on wood floors. Self-polishing acrylic waxes cause wood to become slippery and appear dull quickly.
Use throw rugs both inside and outside doorways to help prevent grit, dirt and other debris from being tracked onto your wood floors. This will prevent scratching.
Do not wet-mop a wood floor. Standing water can dull the finish, damage the wood and leave a discoloring residue.
Wipe up spills immediately with a slightly dampened towel.
Do not over-wax a wood floor. If the floor dulls, try buffing instead. Avoid wax buildup under furniture and other light traffic areas by applying wax in these spots every other waxing session.
Put soft plastic or fabric-faced glides under the legs of furniture to prevent scuffing and scratching.
Avoid walking on your wood floors with cleats, sports shoes and high heels. A 125-pound woman walking in high heels has an impact of 2,000 pounds per square inch. An exposed heel nail can exert up to 8,000 pounds per square inch. This kind of impact can dent any floor surface.
When moving heavy furniture, do not slide it on wood flooring. It is best to pick up the furniture completely to protect the wood flooring.
For wood flooring in the kitchen, place an area rug in front of the kitchen sink.
Use a humidifier throughout the winter months to keep wood movement and shrinkage to a minimum.

Booya

2010-05-20T12:00:00.001-07:00

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2010-05-20T08:22:00.001-07:00

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Wholesale WoodFloor Warehouse

2010-05-18T10:57:00.003-07:00

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The Leader in Engineered Wood Floors

2010-05-17T13:39:00.000-07:00

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Why Max Windsor

A Message from Max Windsor

Environment

2010 began a new decade, the second of this millennium. While most of us were relieved to see the close of the last decade with its disturbing events and hard economic times, there was much accomplished on a variety of fronts. Among these accomplishments was a worldwide initiative to further protect vital forest resources. Since Max Windsor is a producer of hardwood flooring, we are particularly mindful of where and how trees are harvested and of the efforts to sustain forests for future generations.

As a civilization, we are gradually gaining an understanding of how humanity and nature interrelate. Individuals, businesses, conservation groups and governments have nudged our collective consciousness into greater awareness of what each of us can do to protect what nature provides. The cornerstones of this effort include conservation, recycling and innovation. The movement, which took on great momentum during the last decade has become known, simply, asGreen.

At Max Windsor, Green is among our highest priorities. Others are product and service innovation, responsible corporate citizenship, and value to customers. These priorities are at the heart of our company’s culture. We are proud of what we do each day to advance this culture, recognizing that what is good for the environment is good for us, what is innovative and exciting attracts customers, and what we do to improve our communities and encourage our employees strengthens not only them, but us as well. The flooring industry has experienced rocky times of late. Home building and remodeling fell victim to the highly publicized difficulties which befell housing.

Max Windsor’s corporate culture gave us the road map to succeed during the hardest of times. We never forget that consumers have infinite choices available to them. We want that choice to be Max Windsor, so it is our challenge to create the products you want to increase the value of your home and the joy of living in it.

Thank you for giving Max Windsor that opportunity.

Quality

At Max Windsor we know what great quality is based on: Establishing extraordinary standards and maintaining them.

We set the bar high knowing that in the long run we are no better than the product we sell. We are unreasonable with ourselves, recognizing that terms such as “industry standards” and stock mantras like, “That’s the way everybody does it,” are inadequate for those who choose to lead the field in quality. We prefer our own standards and ways of doing things. For instance, our rate of claims due to substandard product is less than one-tenth of one percent, compared to an industry average of just over 2%. This is our proudest statistic.

There isn’t anything complex about sustaining a 99.9% norm for customer quality satisfaction. It begins and ends with wanting to. It means that we pay a little higher price for the best wood and other raw materials.

It means discarding or downgrading suspect product rather than taking a chance in selling it into the market. Our inspectors aren’t paid to close their eyes, and their call on quality is the final word in our factory.

We are proud of our products and realize that it is their inherent quality which encourages our Max Windsor Authorized Dealers to recommend our brand above others. We have earned the trust of consumers and they have shown their appreciation for Max Windsor Floors by urging friends and neighbors to consider our flooring. We compete not just in price, but in the real value of the great floors we make.

When you are ready for new hardwood flooring, specify Max Windsor. We won't let you down.

Peace of Mind Warranty

We recognize that installing new wood flooring in your home or office is an expensive investment, worthy of careful thought. You want to be sure that the floor you are buying brings you not only elegance and fashion, but peace of mind as well. Max Windsor’s Warranties are in place to provide a high level of comfort to those who select our products. We certify our flooring to provide a lifetime of service and pleasure to the original buyer.

What do we mean by Max Windsor Certified Flooring?

Flooring which is produced from selected fine grades of wood in each species.
Flooring which is milled on state-of-the-art European equipment with finite tolerances to ensure straight, tight seams.
Flooring which is guaranteed not to buckle, cup, crown, gap, warp or delaminate when professionally installed.
Flooring which is warranted for 25 years of satisfactory residential wear when professionally installed.
Flooring which is produced in facilities certified by the Forestry Stewardship Council (FSC) as meeting standards for preserving the environment.
Flooring which is sold through a national network of Authorized Dealers who uphold Max Windsor’s standards of excellence in customer services.

Preferred vendor: www.wholesalewoodfloorwarehouse.com

What is the Max Windsor Limited Structural Warranty?

Max Windsor warrants that your flooring will be free from manufacturing defects.
Max Windsor offers a Sub-floor Bonded Warranty against releasing from the sub-floor during the lifetime of the product, provided Max Windsor urethane adhesive is used and professional installation guidelines are followed.
Max Windsor offers a 25-Year Limited Finish Warranty on its factory pre-finished Bona UV Aluminum Oxide surface finish. Under normal household usage, the finish will not wear through or peel during the warranty period.

Pre-installation Inspection: The buyer has responsibility for the final inspection and approval of the flooring as to grade, finish, and quality of the merchandise ordered. Materials with visible defects are not covered under warranty once they are installed. Please inspect the wood carefully prior to installation, making sure you are satisfied with all of its aspects.