Enigma Marketing Blog

Email response rates – are you getting enough?

Whether you’re sending lead gen emails, event invite emails, survey emails or a newsletter – typical email response rates vary greatly. The details below are based on results from over 5 million emails we have sent in the last couple of years.

“Just One More Amend…” The Scientifically Proven Fallacy of Tinkering

If you can get 80% of the results from just 20% of the work then should you really be spending valuable marketing budget on the 80% that doesn’t convert? I've opted to take a more pragmatic, and dare I say ‘realistic’, approach to New Year’s resolution making. This year it’s as simple as the intention to ‘do more with less’...

The art of blogging

I love to read. Words fascinate me. If I see or hear a word I don't know I will always, always, discreetly, look it up – and usually whilst trying to nod along enthusiastically as if I've always known it...

When to go Mobile with your site or emails?

What percentage of your current emails are being opened on mobile devices, and what percentage of traffic to your landing pages (or website) is coming from mobile devices? Averages of mobile audience for our different client types below (stats for late 2011 and 2012 campaigns)...

Mobile-optimised email

I wonder how many of you are reading this on a mobile device? You may have noticed the Enigma emails look different (yes, the same email) whether viewed on a phone or on a desktop. Here at Enigma we’ve elected for a form of responsive design – our emails are intelligent enough to respond to the screen-size of the device they’re being viewed on...

Facebook wants to know you better

Facebook is interested in one thing above all else. It wants to get to know you better. Facebook has amassed an enormous user base, more than half a billion in size, larger than any other social network. Its focus is now shifting towards encouraging its 800 million user base to share more and more about themselves. But why does Facebook care about you? And does this throw up any opportunities for businesses?

The Fast Lane

Automotive marketing has got more creative recently with Volkswagen leading the way with their viral advertising stunts.

The Power of Facebook Justice

When was the last time you really lost your rag with a company and threatened to sue them? For me it was about 5 days ago.

How to Guarantee an Upgrade – An idiot’s guide

An excerpt from Russell’s facebook (where some words may have been edited to remove bad language or drunkenly misspelt words)...

Santa's Delivery Dash

Decorations up, Christmas cards going out – we’re all getting in the festive spirit here at Enigma, so we’ve created a Santa facebook game just for you.

Our festive 70's spectacular!!!!

Pull on those bellbottoms, grab your loudest shirt, climb onto your platform shoes and get inside the coolest automobiles in the world - and don’t forget to put on a seatbelt because this Christmas Enigma is taking you for a ride back to the 1970's.

Aspirational human beings

Wow, I love it when I see something truly aspirational. Veteran parachute jumper Loic-Jean Albert had a dream, a vision, that one day he could fly, so he designed his very own flight suit and took to the skies.

Marketing Automation - what's all the fuss about?

So what is this 'Marketing Automation' then? Essentially it’s good CRM meets email (and in a rare few cases DM, social media or telemarketing). So why is it such a buzz now?

Social Search Made Better With Google+

After two previous attempts Google has failed to establish itself as a strong social media player. Google waved goodbye to Google Wave a while ago and the only buzz that Google Buzz generated was making headlines for breaching privacy laws. Why is Google still persisting and throwing everything at the Google+ project? Is this 3rd time lucky for Google?

The New Enigma Website – what, why and how?

Nowhere is the course of evolution more visible, or crucial to survival, than in the realm of websites. As a marketing agency (and indeed a digital marketing agency) we need to ensure we are constantly bang up-to-date with our website – and hence the recent website redesign.