http://www.enquiro.com/images/EnquiroLogoSmall.JPG http://www.enquiro.com/ It is written by Enquiro President and CEO Gord Hotchkiss. Gord serves as an expert on online marketing for both the Gerson Lehrman Group and the Round Table Group. He serves as a director on the Search Engine Marketing Professionals Organization (SEMPO) board and is co-chair of the research and membership committees. en-us Copyright 2004-2006 Enquiro Search Solutions, Inc. Mon, 16 May 2005 08:24:00 PST EnquiroNetProfithttp://feedburner.google.com I have got a question for you: would you want to do anything with Kevin Federline? Personally, the more Federline-free my world is, the better. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/cR9Q8riR7Co/K-Fed-Up-with-Celebrity-Skinned-Search.asp Thu, 22 Mar 2007 11:50:00 PST http://www.enquiro.com/net-profit/K-Fed-Up-with-Celebrity-Skinned-Search.asp Jimmy Wales, the co-founder of Wikipedia, is placing a fairly large bet that people can trump technology in the search engine game. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/neHXdWwPT5E/Jimbo-Wales-and-People-Powered-Search.asp Thu, 15 Mar 2007 11:50:00 PST http://www.enquiro.com/net-profit/Jimbo-Wales-and-People-Powered-Search.asp Why is search engine marketing defined by diametric opposition. It seems like for every question there are two extreme answers. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/dXN4cURSs0Y/Lesson-Learned-from-the-Pasternack-SEO-Contest.asp Thu, 08 Mar 2007 11:50:00 PST http://www.enquiro.com/net-profit/Lesson-Learned-from-the-Pasternack-SEO-Contest.asp The search engines have a dilemma on their hands when it comes to click fraud. We are all clamoring for more information on the issue. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/iMVIWqiZcAI/Don't-Think-Click-Fraud-Think-Negative-ROI.asp Thu, 01 Mar 2007 11:50:00 PST http://www.enquiro.com/net-profit/Don't-Think-Click-Fraud-Think-Negative-ROI.asp Why do epiphanies always happen in the middle of the night http://feedproxy.google.com/~r/EnquiroNetProfit/~3/Oi71pHs1gS8/I-Have-Seen-the-Future.asp Thu, 22 Feb 2007 11:50:00 PST http://www.enquiro.com/net-profit/I-Have-Seen-the-Future.asp Google announcement a little more than a week ago that they would be showing personalized search results to more people http://feedproxy.google.com/~r/EnquiroNetProfit/~3/3C1vXIHpomk/The-Inevitabilit-%20of-Personalized-Search.asp Thu,15 Feb 2007 11:50:00 PST http://www.enquiro.com/net-profit/The-Inevitabilit-%20of-Personalized-Search.asp You know the phenomena of Synchronicity, where once you become aware of something it seems like everyone is talking about the same thing? http://feedproxy.google.com/~r/EnquiroNetProfit/~3/9_ZMooI7z1g/The-Social-Fabric-of-Search.asp Thu, 01 Feb 2007 11:50:00 PST http://www.enquiro.com/net-profit/The-Social-Fabric-of-Search.asp The 2004 acquisition of SEM firm iProspect by the advertising network Isobar marked a turning point in the search marketing industry. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/zXG9h1SW6wk/SEM-Seven-Year-Itch-Part-Three.asp Thu,25 Jan 2007 11:50:00 PST http://www.enquiro.com/net-profit/SEM-Seven-Year-Itch-Part-Three.asp There is another controversy stirring in the SEM blogosphere, and this one is revolving around the very future of organic optimization, the yin to the paid yang of search. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/_jEse8Y5Iks/SEM-Seven-Year-Itch-Part-Two.asp Thu,18 Jan 2007 11:50:00 PST http://www.enquiro.com/net-profit/SEM-Seven-Year-Itch-Part-Two.asp There has been a lot of speculation lately about the future of Matt Cutts. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/lSAir49BjCQ/SEM-Seven-Year-Itch-Part-One.asp Thu,11 Jan 2007 11:50:00 PST http://www.enquiro.com/net-profit/SEM-Seven-Year-Itch-Part-One.asp The US Census Bureau has just released their new statistical abstract and according to them here is how the average adult or teen will spend their time in 2007 http://feedproxy.google.com/~r/EnquiroNetProfit/~3/Hmd_XqRWROQ/A-Day-in-the-Life-of-the-Average-American.asp Thu, 04 Jan 2007 11:50:00 PST http://www.enquiro.com/net-profit/A-Day-in-the-Life-of-the-Average-American.asp Last spring, I attended the Pubcon conference in Boston put on by Webmaster World. During one of the breaks between the sessions I was tucked away in an empty room trying to keep up with the inevitable flood of emails. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/bqiAnvr7rgY/Yahoos-Quiet-Guy.asp Thu, 21 Dec 2006 11:50:00 PST http://www.enquiro.com/net-profit/Yahoos-Quiet-Guy.asp There are few issues in search marketing more thorny and convoluted than click fraud. It is the elusive problem, the industry scourge that seems to defy definition. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/lMxuNqeZ-zY/The-%20Elusive-Click-Fraud-Issue.asp Thu, 14 Dec 2006 11:50:00 PST http://www.enquiro.com/net-profit/The-%20Elusive-Click-Fraud-Issue.asp Things are changing in the SEM world. At SES Chicago, it is more than the ice cold winds off Lake Michigan that are blowing. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/5pr9Uh42swc/Search-and-the-Bumpy-Ride-Ahead.asp Thu, 07 Dec 2006 11:50:00 PST http://www.enquiro.com/net-profit/Search-and-the-Bumpy-Ride-Ahead.asp If you have not heard or received your invite the annual SEMPO State of the Market survey is currently looking for search marketers to give us this years snapshot of the industry. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/btR2fQfoewc/SEMPO-Snapshot-of-Search.asp Thu, 30 Nov 2006 11:50:00 PST http://www.enquiro.com/net-profit/SEMPO-Snapshot-of-Search.asp I believe passion trumps everything else intelligence education money social connections. Look at when people have really moved the world in a meaningful way, and you will always find passion. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/f_KH6b2wvZM/Search-Gets-Passionate-in-Vegas.asp Thu, 16 Nov 2006 11:50:00 PST http://www.enquiro.com/net-profit/Search-Gets-Passionate-in-Vegas.asp Earlier this week, in OnlineSpin, Seana Mulcahy wrote about two new complaints filed by consumer groups with the FTC. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/szu5Zka3U_Y/Search-and-Consumer-Privacy.asp Thu, 09 Nov 2006 11:50:00 PST http://www.enquiro.com/net-profit/Search-and-Consumer-Privacy.asp Last week, I gathered in New York with 12 other search marketers for SEMPOs bi-annual planning retreat. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/Y4gOLzQxHm4/All-Hands-on-Deck-Search-Marketing-is-Crossing-the-Chasm.asp Thu, 19 Oct 2006 11:50:00 PST http://www.enquiro.com/net-profit/All-Hands-on-Deck-Search-Marketing-is-Crossing-the-Chasm.asp The business to business marketplace is infinitely more complex, and therefore, more challenging, than most of the business to consumer verticals. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/jzUd_iGuCBw/Rules-for-Making-B2B-Search-Marketing-Successful2.asp Thu, 12 Oct 2006 11:50:00 PST http://www.enquiro.com/net-profit/Rules-for-Making-B2B-Search-Marketing-Successful2.asp The business to business marketplace is infinitely more complex, and therefore, more challenging, than most of the business to consumer verticals. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/0dCqOVSEstw/Rules-for-Making-B2B-Search-Marketing-Successful.asp Fri, 6 Oct 2006 11:50:00 PST http://www.enquiro.com/net-profit/Rules-for-Making-B2B-Search-Marketing-Successful.asp People who buy radiators online are unique. For one thing they do not really research their purchases beforehand. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/gZNDY_VgVG0/Place-for-Pay-per-Call.asp Thu, 28 Sep 2006 11:50:00 PST http://www.enquiro.com/net-profit/Place-for-Pay-per-Call.asp There are a few items that crossed the threshold of my inbox recently that led me to speculate about search in the grand scheme of things. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/YrNGoXIc84A/Whole-World-Searchable.asp Thu, 21 Sep 2006 11:50:00 PST http://www.enquiro.com/net-profit/Whole-World-Searchable.asp Into each social structure, a little stratification must fall. As our society takes a decidedly virtual turn, I am finding that my Outlook inbox is the latest place where a class structure is taking shape. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/oKHD8W1t6Jk/SEM-Hierarchy-of-email.asp Thu, 14 Sep 2006 11:50:00 PST http://www.enquiro.com/net-profit/SEM-Hierarchy-of-email.asp Much of what little strategy exists in search marketing is aimed towards the first click from a results page . http://feedproxy.google.com/~r/EnquiroNetProfit/~3/UHkjf7NNtas/Tales-of-Pogo-Sticks.asp Thu, 07 Sep 2006 11:50:00 PST http://www.enquiro.com/net-profit/Tales-of-Pogo-Sticks.asp After 10 years, Danny Sullivan was leaving Search Engine Strategies and Search Engine Watch. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/dakrkGF5xnk/Life-After-SEW-for-Danny-Sullivan.asp Thu, 31 Aug 2006 11:50:00 PST http://www.enquiro.com/net-profit/Life-After-SEW-for-Danny-Sullivan.asp One could argue that we are addicted to oxygen. Breathing is certainly habit forming. So is there anything wrong with developing a strong dependency on the Internet http://feedproxy.google.com/~r/EnquiroNetProfit/~3/dAitNedFCsc/Want-a-Hot-Spot-Paisano.asp Thu, 24 Aug 2006 11:50:00 PST http://www.enquiro.com/net-profit/Want-a-Hot-Spot-Paisano.asp Through travel sites like TripAdvisor and others, we create our own recommendations. And search acts as the connector to these nuggets of information http://feedproxy.google.com/~r/EnquiroNetProfit/~3/TOYytcnCmS0/Finding-Fame-Online.asp Thu, 17 Aug 2006 09:39:00 PST http://www.enquiro.com/net-profit/Finding-Fame-Online.asp It's hard to believe that in San Jose, there's little happening that doesn't have to do with search engines.. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/1oRDYYekTSw/Two-Views-Of-Tempus-Fugit.asp Mon, 14 Aug 2006 03:38:00 PST http://www.enquiro.com/net-profit/Two-Views-Of-Tempus-Fugit.asp At the end of this week, thousands of search marketers will begin their pilgrimage to the west, to the mecca of search that is San Jose. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/DbvSySKRVLc/Do-You-Know-the-Way-to-San-Jose.asp Thu, 03 Aug 2006 03:38:00 PST http://www.enquiro.com/net-profit/Do-You-Know-the-Way-to-San-Jose.asp You probably have not given a lot of thought lately to vertical search results, that thin sliver of search real estate that is sandwiched between the top sponsored ads and the top organic ads that generally shows a few lines of news results, or local, or products. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/7a7zA7Hb4jw/Whats-Up-with-Verticals.asp Thu, 27 Jul 2006 03:38:00 PST http://www.enquiro.com/net-profit/Whats-Up-with-Verticals.asp Once again I find myself up to my earlobes in eye tracking data. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/PLip1kUnR4U/The-Rule-of-3-in-Search.asp Thu, 20 Jul 2006 03:38:00 PST http://www.enquiro.com/net-profit/The-Rule-of-3-in-Search.asp Sometime ago I signed up for a Google Analytics account for my blog and at the time I somehow activated Googles Personal Search History function. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/OSwDC_pL1cc/Dear-Google-Search-History.asp Thu, 13 Jul 2006 03:38:00 PST http://www.enquiro.com/net-profit/Dear-Google-Search-History.asp Two separate occurrences in the last little while have leant credence to a behavioral occurrence we have seen in many of our studies. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/AZ9GaptCASo/Branded-Terms-in-Search-Results.asp Mon, 10 Jul 2006 03:38:00 PST http://www.enquiro.com/net-profit/Branded-Terms-in-Search-Results.asp Jakob Nielsen knows a lot about usability. He is perhaps the worlds foremost expert on how people use websites. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/YlutLD3sdxw/Wise-Words-about-Branding.asp Thu, 29 Jun 2006 03:38:00 PST http://www.enquiro.com/net-profit/Wise-Words-about-Branding.asp Google may be the king of search, but in one area at least, Yahoo is kicking Google can around the block. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/qMJvLVU1siE/Yahoo-has-the-Answers.asp Thu, 22 Jun 2006 03:38:00 PST http://www.enquiro.com/net-profit/Yahoo-has-the-Answers.asp What is the number one thing that keeps the sales teams at Yahoo, Google and MSN up at night It's not click fraud, it's not capping of bid prices, and it's not counting their stock options. This is another C word. I call it the C Level http://feedproxy.google.com/~r/EnquiroNetProfit/~3/p55Slf8au28/Search-and-the-C-Level-Ceiling.asp Fri, 16 Jun 2006 03:38:00 PST http://www.enquiro.com/net-profit/Search-and-the-C-Level-Ceiling.asp Let me apologize right off the bat. I am going to jump on a pop culture bandwagon but I am doing it to prove a point. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/OvK8N4rQHKI/American-Idolizing-Google-Trends.asp Thu, 08 Jun 2006 10:37:00 PST http://www.enquiro.com/net-profit/American-Idolizing-Google-Trends.asp On Tuesday night, I was wondering aimlessly through the streets of Old Montreal, staring in hapless confusion at my Pocket PC. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/f2FnuvWtEBk/Tales-of-Mobile-Woe.asp Thu, 01 Jun 2006 10:37:00 PST http://www.enquiro.com/net-profit/Tales-of-Mobile-Woe.asp?cid=12 In the latest Business Week buried on page 70 there is a story about outsourcing in search marketing. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/Tpuvax7lhnM/Search-Marketing-Sweat-Shop.asp Thu, 25 May 2006 10:37:00 PST http://www.enquiro.com/net-profit/Search-Marketing-Sweat-Shop.asp?cid=13 I pity the poor new entry in the search engine space. How do you possibly stake out new territory in the hottest online space there is? http://feedproxy.google.com/~r/EnquiroNetProfit/~3/LWm77fytD-8/Quintura.asp Thu, 11 May 2006 10:37:00 PST http://www.enquiro.com/net-profit/Quintura.asp?cid=14 Let me quote some rather startling numbers to you from a recent eye tracking study we did. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/CMfs5pHvLhg/Relevancy-Rules-in-Sponsored-Search-Ads.asp Thu, 04 May 2006 10:37:00 PST http://www.enquiro.com/net-profit/Relevancy-Rules-in-Sponsored-Search-Ads.asp?cid=15 April has been a tough month. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/HOHu98fvbGE/Jet-Setters-But-Wheres-the-Paparazzi.asp Thu, 27 Apr 2006 10:37:00 PST http://www.enquiro.com/net-profit/Jet-Setters-But-Wheres-the-Paparazzi.asp?cid=16 On April 5 fellow Search Insider Max Kalehoff wrote about the likelihood of search continuing to be dominated by three players. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/4v08G1Lws_s/Why-Search-May-Not-Fragment.asp Thu, 20 Apr 2006 10:37:00 PST http://www.enquiro.com/net-profit/Why-Search-May-Not-Fragment.asp Currently, the Advertising Research Foundation has an initiative called MI4. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/jLMOMIJH_zU/Branding.asp Thu, 13 Apr 2006 10:37:00 PST http://www.enquiro.com/net-profit/Branding.asp It was a sad day in the Hotchkiss household. While doing her homework, my twelve year old daughter Alanna had a question. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/mqPRWBX5HTE/Google-is-now-Smarter-than-Daddy.asp Thu, 06 Apr 2006 10:37:00 PST http://www.enquiro.com/net-profit/Google-is-now-Smarter-than-Daddy.asp I was sitting in on the Monday morning keynote address from Albert Cheng, who is ABC's newly minted executive vice president of digital media. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/enPkMW_VjH4/Disney-Disses-Search-But-Misses-the-Mark.asp Thu, 30 Mar 2006 10:37:00 PST http://www.enquiro.com/net-profit/Disney-Disses-Search-But-Misses-the-Mark.asp Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text based presentation. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/V_rPWnA7--Y/Video-and-the-Online-Paradigm.asp Thu, 23 Mar 2006 10:37:00 PST http://www.enquiro.com/net-profit/Video-and-the-Online-Paradigm.asp As search innovation rolls out to the user, the beta release has been a tried and true way of testing the waters. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/OGJPamZz_Do/The-Bold-and-the-Beta.asp Thu, 16 Mar 2006 10:37:00 PST http://www.enquiro.com/net-profit/The-Bold-and-the-Beta.asp Geoff Ramsay from eMarketer is a smart guy. At Search Engine Strategies in New York last week, Geoff said that search marketing is only at 10% of its potential size. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/aajtoVm-yI8/Enough-Talk-about-Search-Bubbles.asp Thu, 09 Mar 2006 10:37:00 PST http://www.enquiro.com/net-profit/Enough-Talk-about-Search-Bubbles.asp Barry Diller likes long shots. He's built a career betting on the long shot. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/eXu3UWvzaAI/Ask-The-Dark-Horse-in-Search.asp Thu, 02 Mar 2006 10:37:00 PST http://www.enquiro.com/net-profit/Ask-The-Dark-Horse-in-Search.asp Search is rapidly turning from the darling of the internet to a demon. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/Cvr2l66Q1TA/Is-Search-Leech-on-the-Internet.asp Fri, 24 Feb 2006 10:37:00 PST http://www.enquiro.com/net-profit/Is-Search-Leech-on-the-Internet.asp The twains have met. Back in the dark recesses of my past, I used to toil in the radio biz as a copywriter. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/UlrkCsl-GbM/Try-My-Search-Engine.asp Thu, 16 Feb 2006 10:37:00 PST http://www.enquiro.com/net-profit/Try-My-Search-Engine.asp We have recently done a lot of testing on how people interact with search results, both on the general engines we all use, and vertical search engines in a few industries. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/yfZgzk-RL94/Search-Experience-has-De-Facto-Standard.asp Thu, 09 Feb 2006 10:37:00 PST http://www.enquiro.com/net-profit/Search-Experience-has-De-Facto-Standard.asp Fifty milliseconds is not a long time. It is about one frame of video or half as long as the blink of a human eye. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/9GmJlbcNjX0/The-50-Millisecond-Judgment.asp Thu, 02 Feb 2006 10:37:00 PST http://www.enquiro.com/net-profit/The-50-Millisecond-Judgment.asp Not too long ago, I was moderating a panel of search marketing experts who were comparing the merits of sponsored search and organic search optimization. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/MlMBrgy2104/The-Real-Cost-of-SEO.asp Thu, 26 Jan 2006 10:37:00 PST http://www.enquiro.com/net-profit/The-Real-Cost-of-SEO.asp Microsoft will be making online video more interactive by creating the ability to click on a product in the video and being served up advertising for whatever you clicked on. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/I8E_oD2F8o8/Lights-Camera-Point-Click.asp Thu, 19 Jan 2006 10:37:00 PST http://www.enquiro.com/net-profit/Lights-Camera-Point-Click.asp Last week, I talked about studies, done both by the PEW Internet group and Enquiro, that explored the differences between how men and women interact online. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/S4vWhoWg8a4/Men-and-Women-and-Search-pt2.asp Fri, 13 Jan 2006 10:37:00 PST http://www.enquiro.com/net-profit/Men-and-Women-and-Search-pt2.asp A recent PEW Internet study exploring how men and women use the Internet points out some interesting differences between the sexes. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/HymBjPLH42U/Men-and-Women-and-Search.asp Mon, 09 Jan 2006 10:37:00 PST http://www.enquiro.com/net-profit/Men-and-Women-and-Search.asp So, the recent AOL Google deal caught my attention. Why does Google want AOL? What's the strategy? Where's the win? http://feedproxy.google.com/~r/EnquiroNetProfit/~3/YUd8yKY5W6I/Google-AOL-Deal.asp Wed, 04 Jan 2006 10:37:00 PST http://www.enquiro.com/net-profit/Google-AOL-Deal.asp To judge from the various most popular search lists that are showing up as the year draws to a close, the average search user is a pubescent male http://feedproxy.google.com/~r/EnquiroNetProfit/~3/iOaMR-mzbUw/We-Are-What-We-Search.asp Mon, 02 Jan 2006 10:37:00 PST http://www.enquiro.com/net-profit/We-Are-What-We-Search.asp Heaven help anyone trying to lead an illicit double life on the convention circuit. Blogging and camera phones have turned us into a society of voyeurs. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/U2DEr8ix6EU/What-Happens-On-The-Road.asp Fri, 16 Dec 2005 10:37:00 PST http://www.enquiro.com/net-profit/What-Happens-On-The-Road.asp My suspicion is that Matt Cutts leads a pretty normal existence most times. Matt can probably walk through most rooms without attracting too much attention. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/qXgRWBwlblU/Matt-Cutts-Celebrity-Google-Engineer.asp Fri, 25 Nov 2005 10:37:00 PST http://www.enquiro.com/net-profit/Matt-Cutts-Celebrity-Google-Engineer.asp Last week I was chatting with my friend Greg Jarboe. For those of you who do not know Greg, he is the guru of cranking up web visibility through effective optimization of press releases and leveraging news search. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/V4Z19X6HCGI/whiter-shade-of-black.asp Thu, 10 Nov 2005 10:37:00 PST http://www.enquiro.com/net-profit/whiter-shade-of-black.asp As I write this, I have literally just closed the cover on John Battelles new book, The Search. Reading it was a unique experience for me. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/SUIeHmfg2Rs/battelles-the-search.asp Mon, 31 Oct 2005 10:37:00 PST http://www.enquiro.com/net-profit/battelles-the-search.asp I'm not sure if this is being done in some university somewhere, but I would love to know if our use of search engines is changing how we communicate. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/rxyd3ODmKBI/i-speak-search.asp Thu, 13 Oct 2005 10:37:00 PST http://www.enquiro.com/net-profit/i-speak-search.asp This week, I was in New York, talking about Integrated Search Planning. It's one of those industry phrases that you gloss over, not paying much attention to it. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/1zvEhMpnyVY/extreme-makeover.asp Mon, 26 Sep 2005 10:37:00 PST http://www.enquiro.com/net-profit/extreme-makeover.asp IF YOU WERE GOOGLE, YOU had access to $4 billion in cash, and you were taking on Microsoft on their home turf, what would you do? http://feedproxy.google.com/~r/EnquiroNetProfit/~3/c4_BhWBE81E/if-i-had-4-billion-pt2.asp Thu, 15 Sep 2005 10:37:00 PST http://www.enquiro.com/net-profit/if-i-had-4-billion-pt2.asp The flurry of announcements coming out of Google and Yahoo! recently show their preparations for the onslaught of MSN Search. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/Pgjs4RJH8H0/if-i-had-4-billion.asp Thu, 01 Sep 2005 10:37:00 PST http://www.enquiro.com/net-profit/if-i-had-4-billion.asp In the good old days, online was the place where David could beat Goliath. It was the forum where success was decided not just by market cap or the size of your advertising budget, but by nimble strategies and just plain chutzpah. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/4tvDEWo5d7I/Murthy-vs-Goliath.asp Thu, 04 Aug 2005 10:37:00 PST http://www.enquiro.com/net-profit/Murthy-vs-Goliath.asp I'm pretty sure Yahoo owes me a lunch. Perhaps even a dinner. Their new Mindset beta looks suspiciously like a prediction I made 2 years ago. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/kvTiB_7GlNI/Is-there-a-Free-Lunch.asp Fri, 08 Jul 2005 10:37:00 PST http://www.enquiro.com/net-profit/Is-there-a-Free-Lunch.asp Let me tell you a story. In my company, we recently decided that we would invest in bringing a new service in-house. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/p0KuE4E_txU/Search-Will-Get-You-the-Lead.asp Thu, 23 Jun 2005 10:37:00 PST http://www.enquiro.com/net-profit/Search-Will-Get-You-the-Lead.asp In Malcolm Gladwells book Blink he examines how we make decisions in a split second, and how these intuitive decisions are often more valid than ones we labor over for months. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/FnoV-UmQpKc/Blink-Thin-Slicing-Search%20Marketing.asp Thu, 09 Jun 2005 10:37:00 PST http://www.enquiro.com/net-profit/Blink-Thin-Slicing-Search%20Marketing.asp We search marketers use the word optimize a lot. We use it to talk about increasing our positions in the organic listings, or maximizing our bidding strategies, or fine tuning our landing pages. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/FQ3nmgL64Fw/Redefining-Search-Optimization.asp Thu, 26 May 2005 10:37:00 PST http://www.enquiro.com/net-profit/Redefining-Search-Optimization.asp Search marketers are found of saying that search is the most measurable of marketing channels, and thats true, up to a point. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/EwS4p2VKYrw/Search-Multiplier-Effect.asp Thu, 12 May 2005 10:37:00 PST http://www.enquiro.com/net-profit/Search-Multiplier-Effect.asp When it comes to online searching, translating our concepts into words can be a challenge, for the user, the search engine and the marketer. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/MeXdGQXZRCY/Love-to-Search.asp Fri, 29 Apr 2005 11:28:00 PST http://www.enquiro.com/net-profit/Love-to-Search.asp Increasingly, search is being used for more than just reference. More and more people are using their search toolbar as their primary online navigation method. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/anDU7tiaR0o/Getting-from-Point-A.asp Wed, 13 Apr 2005 13:05:00 PST http://www.enquiro.com/net-profit/Getting-from-Point-A.asp Increasingly, it's the customers defining the brand experience, not the advertiser. The Internet is enabling this, and search could play an integral role. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/vpgjx9KwcLg/Can-Search-help.asp Wed, 30 Mar 2005 15:07:00 PST http://www.enquiro.com/net-profit/Can-Search-help.asp Sure Microsoft carries some big guns into the search engine war, but do they need them? Maybe all they need is a better search engine. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/y8OqoE3sDHo/Battle-Plan.asp Tue, 15 Mar 2005 10:32:00 PST http://www.enquiro.com/net-profit/Battle-Plan.asp We are creatures of familiarity, and this is especially true online. Our web destinations are determined as much by habit as by anything else. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/6oegGb2-l7c/Online-not-place.asp Tue, 08 Mar 2005 08:24:00 PST http://www.enquiro.com/net-profit/Online-not-place.asp Piper Jaffray analyst Safa Rashtchy bumped his revenue predictions for search by almost 100%, but no one seems to care. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/ltsOgeACW-4/Rashtchy's-Golden-Search.asp Thu, 24 Feb 2005 08:24:00 PST http://www.enquiro.com/net-profit/Rashtchy's-Golden-Search.asp The more I look at search, the more I see the recurring 70/30 ratio. Maybe it means something. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/H1lIvSSI_e4/70-30-Rule.asp Wed, 09 Feb 2005 08:24:00 PST http://www.enquiro.com/net-profit/70-30-Rule.asp Since the beginning of search, there has been black hat and white hat tactics used. But increasingly, the line between these two extremes is getting blurred. http://feedproxy.google.com/~r/EnquiroNetProfit/~3/6oegGb2-l7c/Online-not-place.asp Fri, 07 Jan 2005 08:24:00 PST http://www.enquiro.com/net-profit/Online-not-place.asp Click here to view all our Net Profit Articles http://feedproxy.google.com/~r/EnquiroNetProfit/~3/FEO_7LS0FrI/netprofit-archive.asp Fri, 07 Jan 2005 08:24:00 PST http://www.enquiro.com/net-profit/netprofit-archive.asp http://www.enquiro.com/