Enrique J. Gonzales, the Latino Contrarian

At a genetic level, Mexican's indigenous heritage intact and extremely diverse

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 16 Jun 2014 16:57:00 +0000

FROM NBC NEWS Genetically, There's No Such Thing as a Mexican http://www.nbcnews.com/health/health-news/genetically-theres-no-such-thing-mexican-n129866 FROM SCIENCE MAGAZINE People from Mexico show stunning amount of genetic diversity http://news.sciencemag.org/biology/2014/06/people-mexico-show-stunning-amount-genetic-diversity

Science finds Mexico's indigenous heritage extensive and diverse, revealing implications for health care

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Fri, 13 Jun 2014 16:35:00 +0000

Science Magazine: People from Mexico show stunning amount of genetic diversity http://news.sciencemag.org/biology/2014/06/people-mexico-show-stunning-amount-genetic-diversity

A Latina's take on being Tejana ...

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Tue, 03 Jun 2014 16:43:00 +0000

A Latina's take on being Tejana ... http://www.latina.com/lifestyle/signs-raised-latino-texas

Sheriff Joe in the news again.

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 02 Jun 2014 15:02:00 +0000

Sheriff Joe in the news again. Officer's Case Renews Focus on Arizona Sheriff Joe Arpaio http://www.nbcnews.com/news/latino/officers-case-renews-focus-arizona-sheriff-joe-arpaio-n120086

Mentors for Latino kids

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Fri, 30 May 2014 17:57:00 +0000

White House needs Latino mentors for kids. http://blogs.wsj.com/washwire/2014/05/30/white-house-seeks-mentors-for-black-and-latino-youth/ Here's where you sign up. http://www.whitehouse.gov/my-brothers-keeper

Google has hired very few Latinos - only 3% of work force

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Thu, 29 May 2014 13:27:00 +0000

From Fox News Latino: Google Workforce Only 3% Latino And Overwhelmingly White, Study Finds http://latino.foxnews.com/latino/money/2014/05/29/google-workforce-only-3-latino-and-overwhelmingly-white-study-finds/

NPR story on getting Latino kids into classical music.

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Wed, 28 May 2014 19:36:00 +0000

I met Mandalit del Barco a few years back at a National Association of Hispanic Journalists session on digital media at the Fort Lauderdale Sun Sentinel building. Here's a nice piece she's done on getting Latino kids to appreciate classical music. How Do You Get Latino Kids Into Classical Music? Bring The Parents

NPR story on changes in Latino media

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 09 Apr 2012 00:33:00 +0000

I've been saying for years that Latino marketing needs to evolve. The market place is changing finally, but I find it hard to believe Univision is accepting English language or US centric programming willingly. This NPR piece is a great overview that captures the breathe of the issues Latino marketers face without getting into much detail.

http://www.npr.org/2012/04/03/149845056/media-outlets-adapt-to-growing-hispanic-audience

Starmedia subsidiary fraud settlement

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 14 Nov 2011 12:31:00 +0000

According to the complaint, Starmedia "misstated the quality and amount of the company's revenue" in 2000 and 2001.

Clickz report: Majority of Latinos with Internet access tap in via phones

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Tue, 19 Jul 2011 20:45:00 +0000

Folks,

Latinos in the USA are a significant part of the smart phone audience.

From: Clickz: Latinos Leading the Mobile Web

65 percent of Latinos use their handset as their primary access to the Internet.
more than 30 percent of iPhone users are Hispanic.
From a language perspective, 52 percent of Latino smartphone users are English preferred with some Spanish, and 38 percent are Spanish preferred.

Source: Clickz

Former StarMedia exec settles with SEC

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 04 Jul 2011 12:27:00 +0000

At the height of the hype of the Latino internet bubble in the late 1990s, I was certain the revenue was not there. For one, most of the Latinos online at the time, lived in the United States. For two, almost 100 percent of the advertising market and potential advertising market for Latinos online was in the United States.

ChristianScienceMonitor: Latinos at rally to Dems: immigration reform or no votes

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Wed, 24 Mar 2010 22:16:00 +0000

“It’s frustrating that we haven’t seen change. We haven’t seen what we expected. But I understand that things in the government take time.”

http://www.csmonitor.com/USA/Politics/2010/0322/At-Washington-s-immigration-reform-march-a-warning-from-Latinos

CorpusChristiCallerTimes: State board member urges remembering Latinos who defended the Alamo

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 22 Mar 2010 02:07:00 +0000

"She was trying to persuade the board to include in the teaching of Texas history the names of the eight Tejanos who died at the 1836 battle of the Alamo. "

http://www.caller.com/news/2010/mar/21/hispanic-texans-part-legend/

FastCo.: Blogger recaps the history of Hispanic ad networks

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 15 Mar 2010 21:29:00 +0000

"The more ad networks make monetization possible for the content creators focused on the Hispanic market – the better. The eco-system grows and validates the Hispanic market and the Hispanic consumer – all I’ve ever wanted."

http://www.fastcompany.com/1579996/an-ad-network-story

Black Athlete: Latino professor digests issue of race and Latinos in Baseball; black Latinos playing the game.

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Sun, 14 Mar 2010 16:44:00 +0000

"So, in seeking to shed light on one problem, (Torii) Hunter has cast a spotlight on another, one that is a perhaps longer-lingering matter that afflicts not just baseball but U.S. society as a whole: how to talk about Latinos and race, and, even more challenging, what to do with Afro-Latinos."

http://blackathlete.net/artman2/publish/Baseball_20/Oh_brother_where_are_thou.shtml

AP: Latino businesses get less from economic stimulus plan

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 08 Mar 2010 01:26:00 +0000

"Hispanic and black businesses are receiving a disproportionately small number of federal stimulus contracts, creating a rising chorus of demands for the Obama administration to be more inclusive and more closely track who receives government-financed work."

http://www.google.com/hostednews/ap/article/ALeqM5i_ASC3UbkEMU5PBn1mEeSphYzmkQD9E9VLU00

DallasMorningNews: Latino incumbent loses in Republican primary, blames bias

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Thu, 04 Mar 2010 18:07:00 +0000

Victor Carrillo, chairman of the Texas Railroad Commission, which despite its name regulates the powerful and important energy industry in Texas: said, according to the Dallas Morning News: "Given the choice between 'Porter' and 'Carrillo' – unfortunately, the Hispanic surname was a serious setback from which I could never recover, although I did all in my power to overcome this built-in bias."

http://www.dallasnews.com/sharedcontent/dws/news/texassouthwest/stories/DN-gopmin_04met.ART.State.Edition1.4bdd15c.html

WSJ: Univision's new video site lacks popular content from supplier/rival Televisa

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 01 Mar 2010 23:19:00 +0000

"Univision's new offering will have one big omission: It isn't currently slated to include telenovelas produced by Mexican media giant Grupo Televisa SA, which are among Univision's most popular. Univision has the exclusive right to air Televisa's shows on TV in the U.S., but a federal court ruled last summer that neither company has the right to put the shows on the Web ..."

http://online.wsj.com/article/SB10001424052748703791504575079683403113468.html

PBS: Latino history revealed in San Antonio missions

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Mon, 01 Mar 2010 01:13:00 +0000

PBS series on National Parks reviews the San Antonio Missions. http://video.pbs.org/video/1185040258

MediaPost: LatinosOnline, mostly in English

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Thu, 25 Feb 2010 23:49:00 +0000

"Online Hispanics (excluding mobile) are primarily English-language dominant, meaning they are either U.S. born (second-generation), or came to the U.S. at an early age," says Maria Lopez-Knowles, SVP of MRM Worldwide.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123178

Portada: StarMedia loses top exec.

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Thu, 25 Feb 2010 23:45:00 +0000

"Juan Jose Nuñez,COO of Starmedia in the U.S and Latin America, yesterday left his position at the U.S Hispanic and Latin American Internet company."

http://www.portada-online.com/article.aspx?aid=5862

Nacho Hernandez of MexGrocer.com: Spanish not always needed to market to US Latinos

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Thu, 25 Feb 2010 17:19:00 +0000

U.S. Latinos make up more than a third of Latinos on-line in the western hemisphere, have U.S. dollars, good jobs and mostly use English online, according to Nacho Hernandez, head of MexGrocer.com, a 10-year-old online Mexican food retailer based in San Deigo.

Hernandez, speaking on a panel at the Online Marketing Summit in San Diego on Thursday Feb. 25, 2010, said he started his business focused only on U.S. Latinos and only in Spanish. But he quickly found that the Anglo market also wanted to buy Latino products and that his original target market - U.S.Latinos - didn't mind an using English.

He said he compromised, building out an English language site, with Spanish translations available at the product level.

Hernandez also said most U.S. Latinos search in English, but those who search in Spanish offer a great opportunity for U.S. marketers.

AP: Suit challenges Ca.'s anti-affirmative action prop

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Wed, 17 Feb 2010 04:00:00 +0000

"It challenges the constitutionality of Proposition 209, a ballot measure approved by California voters in 1996 that prohibited racial or gender preferences in public contracting, education and employment."

http://www.google.com/hostednews/ap/article/ALeqM5iFVoX0Ou2IXE_FMy9DCl9qcpIrpgD9DTJSM81

SanJoseMercuryNews: Fewer Latinos,Blacks,Women working in Silicon Valley jobs

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Sun, 14 Feb 2010 04:34:00 +0000

"The trend is striking in a region where Hispanics are nearly one-quarter of the working-age population — five times their percentage of the computer work force — and when dual-career couples and female MBAs are increasingly the norm."

http://www.mercurynews.com/breaking-news/ci_14383730

L.A.Times: LA Archbishop says he'll retire in a year; Church may seek a Latino replacement.

Enrique.Gonzales@gmail.com (Enrique J. Gonzales) — Sat, 13 Feb 2010 04:10:00 +0000

"The archbishop of the Los Angeles Archdiocese is about to turn 74 and has announced on his blog that this would be his last full year. Some speculate that the Vatican might be seeking a Latino."

http://www.latimes.com/news/local/la-me-mahony12-2010feb12,0,2108550.story