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“Tell me about your setup”

Seth Gottlieb — Thu, 09 May 2013 07:24:12 PDT

Finding excellent technical people is a constant challenge that I struggle with every day. The traditional recruiting process of searching résumés for keywords has been broken for a long time. You need to use clever techniques like my “One Field Job Application” and engage ...

Drupal not listed as an alternative to WordPress

Seth Gottlieb — Mon, 06 May 2013 06:02:46 PDT

Anthony Myers (@xanthonysfx) , from CMSWire, recently posted an article listing “Five Alternatives to WordPress.” His list was really interesting. First, he openly left off Drupal, putting Plone there instead. I really like Plone but I would have to say that ...

How frequently should we update our homepage?

Seth Gottlieb — Tue, 30 Apr 2013 05:51:41 PDT

I recently overheard a discussion that should have gone extinct years ago: “We try to update our home page twice a month … you know … to keep it fresh” In my early CMS days I used to hear this type of thing all the time ...

PL Upload: a solution for uploading really large files into a web application.

Seth Gottlieb — Wed, 24 Apr 2013 06:56:31 PDT

I am working on this web application project that has a requirement for users to upload REALLY big files (as in 1 gigabyte plus). Given ubiquitous broadband (do people even call it broadband anymore?), and increased usage of video, I would not be surprised ...

Now What 2013

Seth Gottlieb — Tue, 23 Apr 2013 12:21:07 PDT

Last week I had the honor of being the first speaker to present at the first Now What Conference. My presentation was called “Marketing Operations: How to get the bang from your bytes.” The conference was an amazing experience. Here are a few ...

Control vs. Delegation

Seth Gottlieb — Mon, 15 Apr 2013 06:30:47 PDT

A couple of months ago, I fell in love with the Platform as a Service (PaaS) Heroku for a new web application that we are building. Compared to managing a farm of EC2 instances and other Amazon Web Services (AWS) products, Heroku seemed like a ...

Portfolio Rot

Seth Gottlieb — Thu, 11 Apr 2013 11:02:58 PDT

Image Source: There I Fixed It. Jake Dimare, over at The CMS Myth, has a great post that speaks to the frustration that agencies feel after turning over websites to the incapable hands of their clients. Back in my agency days I used to call ...

Predictive Analytics for Marketing

Seth Gottlieb — Mon, 25 Mar 2013 13:48:41 PDT

As a consumer, the article “Predictive Analytics: The Power Behind Next-Gen Marketing” sounds very encouraging. To date, most marketing technology has focused on increasing the capacity of marketing departments: more marketing emails, automated interactions …, which leads to a marketing strategy of throwing more at ...

Localizing the Long Tail

Seth Gottlieb — Tue, 19 Mar 2013 11:13:00 PDT

Choosing the first few markets to localize your website for is relatively easy: look for the ones with the most obvious market potential. A U.S.-based company may start with U.S. Spanish and Canadian French and then expand into some of the larger European and Asian ...

How to have success with technical freelancers

Seth Gottlieb — Mon, 18 Mar 2013 05:25:14 PDT

Over the past year, I have had the opportunity to work with some excellent technical freelancers. These relationships have been both professionally and personally rewarding. However, I also understand that for every one freelancer success story, there are many disasters. In fact, as a consultant, ...