Entrepreneurship

What leads to success?

Fri, 07 Oct 2011 05:50:55 +0100

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Marketing tactics that cost more than they're worth

Sat, 05 Dec 2009 08:10:17 +0100

More Buck Than Bang Don't waste your startup funds on marketing tactics that cost more than they're worth. By Geoff Williams | Entrepreneur.com You have to get the word out about your business somehow. That’s drilled into every entrepreneur’s head from the moment he plans on starting a company. Every business professor will tell you so. Every magazine or book on startups will swear by marketing. Even your grandma knows you have to market your company. And they’re all right.But not ev...

Advertising versus social media

Wed, 02 Dec 2009 06:49:27 +0100

By Jacky Lopez, Founder of The Central Coast Women's Network When you ignore (or mess up) social network power, you are missing one of the Internet's most cost-effective and potent opportunities. Other excellent promotional opportunities for your business are available too, like word of mouth, that's worth another conversation in it by itself, this time we'll address social network because some businesses just don't seem to get it. As a result, you are missing a great opportunity for contac...

What's Your Vision?

Wed, 02 Dec 2009 06:40:08 +0100

Jacky Lopez, Founder of The Central Coast Women's Network What do you see for your future? Have you considered what you want to create - or are you letting the world around you dictate what happens? In other words are you making things happen or waiting for things to happen? Remember when you first started your business? You were excited and eager to begin! You printed business cards, you created a business name and decided how much money you wanted to make. Then there was the honeymoon perio...

Effective Networking

Wed, 02 Dec 2009 06:29:27 +0100

Effective Networking By Jacky Lopez, Founder of The Central Coast Women's Network Networking has acquired a life of its own on my agenda these days. It all started when I left a boring job two years ago and decided to start my own business offering webmaster services. At first, I was appalled by the price of advertising and knew I had a dilemma: look for another job I'll hate every minute, pay prohibitive prices for ads, or should I consider networking to get the word out about my service? ... ...

Making Your Mastermind Group

Mon, 23 Nov 2009 07:03:32 +0100

Making Your Mastermind Group By Jacky Lopez, Founder of The Central Coast Women's Network The explosion of social media in many and varied forms has led lots of people to wonder is there still a place for the business mastermind group? I firmly believe the answer is yes. Since the publication of Napoleon Hill's book on the topic, the idea of mastermind groups has grown and evolved to become a staple tool of successful individuals. The benefits of having a supportive mastermind group are ple...

Success Strategies from a Media Mavern

Mon, 23 Nov 2009 03:35:05 +0100

Success Strategies from a Media Mavern "I love to achieve extraordinary success," says Lauren Zalaznick. "I am in general a very motivated person to achieve really big hard goals." Lauren Zalaznick, head of the Bravo network, took her own elite, urban, downtown sensibility and brought it into America's living rooms with hit shows like Top Chef. This businesswoman with a keen sense of how to build a brand and a sharp sense of self shares with us five success strategies: Cultivate a des...

Get out there: 12 Tips to create a dynamic ad campaign

Fri, 07 Aug 2009 18:31:50 +0100

Get Out There! 12 Tips to Create a Dynamic Ad Campaign Compiled by the Viralfirefly Team Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Mario Pricken, author of Creative Advertising, unravels the creative process behind some of the most effective campaigns of recent years. 1. Follow the 20 Sec rule: People will watch at least 20 seconds of any show before they change channels. Movies change camera angles, clips, capti...

Seven Secrets to Turn Contacts into Relationships

Fri, 07 Aug 2009 17:50:44 +0100

Seven Secrets to Turn Contacts into Relationships By Wandia Chiuri Working several years in sales has taught me a few things about building rapport and turning contacts into relationships. I broke down my copious lessons into seven snappy secrets you can use. Here are some fundamental tips you can use to turn a contact into a relationship: 1. Figure out who they are and what they want. 2. Find common ground. 3. Listen. Find out how you can help them get what they want. 4. ...

3 Bold Tips to Build Rapport on the Phone

Fri, 07 Aug 2009 17:48:14 +0100

3 Bold Tips to Build Rapport on the Phone 1. Get to the point in 15 seconds or less If its a cold call, its not necessary to ask the insincere how are you today. State the purpose of your call immediately. Your name your company and how you can help the prospect. The prospect will be relieved because now he knows why you are calling. Now you can work on establishing rapport and setting up an appointment. 2. Get to know something personal about the prospect. You can gain insight ...

Power Positioning: The Art of Becoming Known As a Valued Authority

Fri, 07 Aug 2009 17:42:05 +0100

Power Positioning: The Art of Becoming Known As a Valued Authority Compiled by Viralfirefly Team Jeffrey Gitomer, best selling author of the Little Black Book of Connections, shares six powerful pointers on how to position yourself as a valued authority: 1. Get in print. Use Public Relations to your maximum advantage. Get yourself mentioned not featured because then you are positioned as a hero to a vendor or customer. 2. Publish useful information. Weekly ezines, newspap...

Six Tips to Smart Networking

Fri, 07 Aug 2009 17:25:13 +0100

Six Tips to Smart Networking Compiled by the Viralfirefly Team They say you ought to dig your well before you are thirsty. Here is a quick snapshot of stellar tools from top networking gurus like Dale Carnegie, Harvey B. Mackay and Diane Darling to help you quickly develop a new new blood type: N+ (Networking Positive) 1. Network where your prospects are. If you go to networking events but are not getting leads you are probably not networking where your prime prospects might be. ...

Words From The Wise: Been There Done That

Sun, 19 Jul 2009 21:49:35 +0100

Words from the Wise: Opinion Leaders & Trend Setters Who Have Been There Done That Words of wisdom from opinion leaders in entrepreneurship, philanthropy, technology and management... Paul Orfalea's Blog Kinko's founder, entrepreneur and philanthropist. Seth Godin's Blog Compiles information from opinion leaders on Technology Management and Business. The Informed Observer: Thoughts on Technology, Finance, Management. Tom Davenport Harvard Business Revi...

Great Blogs for Creativity and Inspiration

Sun, 19 Jul 2009 21:46:57 +0100

Great Blogs for Creativity and Inspiration A Budding Contrapreneur: This snappy new blog by Matthew K. Ing talks about ideas and why some fail. Life Beyond Code: Categories on this blog cover business models, distinguishing yourself and innovation. Stephen Shapiro: Changing the Rules of Innovation and Creativity... Steve shares his “unconventional approach on business innovation, creativity, goals, performance and critical thinking.” Simplicity: The author of "Simplicity Is the Key" ...

500 Free Tools for Business

Sun, 19 Jul 2009 21:42:25 +0100

By Linda Daichendt Founder, CEO and Managing Consultant at Strategic Growth Concepts In today’s turbulent economy small businesses need to take advantage of every resource that they can locate. Here are over 500 gems for small business from the most reputable sources online and off. 35 Free or Cheap Resources for Start-ups 65 FREE Resources from Entrepreneur.com 270+ Resources from Mashable.com 197 Resources from Business Owner’s Toolkit Resources fr...

Must See Sites For The Female Business Pioneer

Sun, 19 Jul 2009 21:37:25 +0100

MUST SEE-SITES FOR THE FEMALE BUSINESS PIONEER . Inc: Enough Talk! If you are ready for results Inc. offers time-tested success strategies for women in business . Ladieswholaunch.com: Blogs, success stories, how-tos and more all targeting women entrepreneurs. . Tools for Business Success Business Networks for Women. Great for women who want tips and tools needed to start up a business. . Pink Magazine Success stories & simple strategies to help you achieve results....