A brief introduction about Alenka and her business:

A Canadian, now living in Los Angeles, Alenka has spent almost 15 years in the corporate world as an overachiever. Eventually it caught up with her and she burnt out. A year later, just as she was recovering mentally, she tore apart her ankle and has spent the last two years recovering from it. When following the doctors’ advice wasn’t working, she started conducting her own research and began a holistic approach to healing, backed by science. She soon realized that for those who have not found answers in conventional medicine, finding solutions elsewhere is incredibly confusing. Leveraging the skills she gained from designing and building software for others, she decided to create something that would connect experts to those in need. Currently in development, SAHA is a platform that will match vetted professionals to individuals based on shared values.

Who are your customers?

1. Health providers who have a holistic approach to wellness, and help people with burnout 2. Those who have or are going through burnout in relation to chronic pain, chronic fatigue and or chronic stress.

What was your background prior to starting your own business?

I have spent my career in corporate, primarily bringing different types of software to life.

What made you take the leap to start your own business?

I went through a series of my own health issues and event with good health insurance and living in a major city I was not able to find answers. I saw there were many people who fell through the cracks, and it became a problem I couldn’t stop thinking about.

Did you always know you wanted to be an entrepreneur?

I didn’t! And I was scared to jump in for a while and needed to do a lot of personal growth to be in a place where I was ready.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

The biggest challenge I’ve encountered, was that I was often getting in my own way. The first 6 months in many ways I was avoiding putting myself out there because I was terrified. I had to learn to be comfortable in front of a camera, to learn to lean into what I already knew and learn that I’m much more prepared than I realized, to really overcome the need to be perfect. Surrounding myself with an incredible community has made a huge difference.

What accomplishment are the most proud of to date in your business?

In just over a year, while working a full time 9-5, I’ve gone from an concept to launching a prototype. I’ve built an incredibly supportive community and found a purpose that drives me in a way I never anticipated.

What’s next for your business? What can we expect to see over the next few years?

We’re launching a free prototype of our holistic provider matchmaking system in the next couple of months, with the full launch of the platform next year.

What is your top productivity tip? 

What is the one thing you need to do today that is either blocking someone else, or is a deadline that will have consequences? If its not important and urgent, then it can get done another time.

On the flip side, how do you avoid burnout?

Rest, listen to your body and respect its needs. Running a business is a marathon not a sprint, and if we ignore our body’s needs they will catch up to us.

What is your approach to work-life balance / integration?

I block chunks of time to work on my business, and check in with my energy levels and decide on what I’ll be working on based on that. I try to schedule time with loved ones at least 2x a week and do at least one thing a day to take care of my body/mind.

What is one thing you wish you had known when you started your Entreprenista journey?

How many incredible people and resources there are, I feel like its hard to explain and I still keep learning about so many more each week.

What’s the one app on your phone you absolutely cannot live without and why?

On my Android, the calendar app integrates all of my calendars into one place (3 different calendars). I use it for absolutely everything.

What is your favorite business tool or solution and why?

Google Keep, its a very simple note taking app but its free and simple to use and works across devices. I can jot down something quickly and with minimal clicks. I have a series of pinned notes that I copy and paste what feels like hundreds of times a day. I have one for all my social links, my bio, a boilerplate introduction etc.

What advice do you have for aspiring Entreprenistas?

Running a business is hard, but for me I feel that i have found my purpose. Find something that drives you, that becomes something you think about in your free time. That drive will be what gets you through the hard times.

Learn more about the Entreprenista League and join today!

The post Alenka Kyslik’s Business Matches Users With Holistic Providers appeared first on Entreprenista.

A brief introduction about Lana and her business:

Lana is Founder and CEO of HomeWear Designs, a real estate flipping and staging company in New York City, the Hamptons, and St. Petersburg, FL. Lana’s career began in Sales, first as a Real Estate Agent in NYC and later as a Sales leader for multinational corporations. Her MBA and corporate career honed her business acumen, while her passion for real estate led her to buy and renovate properties and to ultimately start HomeWear Designs. This unique combination of experiences distinguishes Lana in the home staging industry — she not only understands the real estate market and buyers’ needs but also deeply values the importance of return on investment. Lana holds a degree from Wellesley College and an MBA from the University of Florida. When she’s not geeking out over real estate, you’ll find her strolling through Central Park with her husband and dog or spending time with her mentee through Big Brothers Big Sisters NYC.

Who are your customers?

For the staging line of the business, our customers are homeowners and investors who want to sell or rent their property for top dollar as quickly as possible.

What was your background prior to starting your own business?

For over a decade, I worked as a Sales and Post-Sales leader in the corporate sector, most recently as Head of Commercial for a fintech company before launching the business. I specialized in leading teams through change, including overseeing global business model transformations and mergers and acquisitions. All of these skills have proven invaluable for launching and running my own business!

What made you take the leap to start your own business?

After completing an M&A process at a company, I initially planned to take on “one more corporate role.” However, I also started building my business on the side. I have always loved real estate and renovation; on the weekends you could find me roaming the aisles of Lowes, browsing Zillow, or tackling DIY projects. So I decided to take the leap and pursue my HGTV dreams!

Did you always know you wanted to be an entrepreneur?

I had an incredible role model in my mother. She started her own business when I was 3, and I always joked that her company was my only sibling. She saw the impact I had in corporate roles and has been my cheerleader, encouraging me to go out on my own. She inspired me to overcome my fears and bet on myself.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

We all have our areas of strength and weakness. While my in-person and email marketing efforts have gone as planned, I’m still developing my skills on social media. Having never been on Instagram before starting the business, I’m still finding my footing there!

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

Leaving behind corporate health insurance and a consistent bi-monthly paycheck has been one of the most nerve-wracking parts of entrepreneurship. It can also be a somewhat lonely place. Joining a community like Entreprenista has been so helpful in countering that! I have not only picked up tactical skills and learnings from the group, but I have also started building genuine friendships with other female business owners. It’s rare to find a group of bold, brave women who understand the challenges and opportunities of entrepreneurship. I’m so inspired by them!

What accomplishment are the most proud of to date in your business?

I’m honestly most proud of taking the leap into entrepreneurship. I can be somewhat conservative and tend to make what I deem to be “the responsible choice.” I’m proud of betting on myself. Life is short, so you may as well do what you love!

Do you have any recent wins from the last year that you’d like to celebrate with our community?

The addition of the staging line of our business happened organically this year. My husband works in residential real estate, and one of his listings needed to be staged for sale. We took on the project through HomeWear Designs, and the results were incredible— the client received seven offers, with the apartment selling above the asking price. It was thrilling to see such a fantastic outcome and a strong return on the staging investment for our client. I’m excited to continue growing this part of the business!

What’s next for your business? What can we expect to see over the next few years?

You can expect to see the business grow! I am currently focused on building out the staging arm of the business and plan to purchase my next fix-and-flip in the coming months. I will scale that part of the business over time as well. For any real estate lovers, you can follow along at @HomeWear_Designs. I promise to improve my Instagram skills in the next few years as well!

What is your top productivity tip? 

Entrepreneurship provides a sense of freedom, but it also requires thoughtful decision-making and careful time management. Every week, I start by asking myself, ‘What are the most important things I can do for my business this week?’ Then, I use time blocking to dedicate time specifically to those activities. This practice keeps me focused and ensures I use my time wisely.

On the flip side, how do you avoid burnout?

When “paid vacation days” no longer exist, you can feel pressure to work all of the time. While I’ve allowed myself the flexibility to work when needed, especially during these early days, I make a conscious effort to take evenings and weekends off whenever possible. This helps maintain structure and creates space for non-work activities — which is often when my best problem-solving and creative brainstorming happens!

What is your approach to work-life balance / integration?

I’m less concerned with work-life balance right now. Because I’m doing something I enjoy every day, it has changed the dynamic between work and life. I still make time for non-real estate activities because I know it’s important, but I’m also giving myself the freedom to invest the time needed to get the business off the ground. In the long run, that’s what will make me happiest.

What is one thing you wish you had known when you started your Entreprenista journey?

Getting started is always harder than you think. It requires patience and perseverance. I love the quote from a very modest Albert Einstein who said, “It’s not that I’m so smart, it’s just that I stay with problems longer.” It’s a helpful reminder that sometimes the key to success is sticking with it!

Do you have a co-founder? If so, how did you find the right one for you and what are your best partnership tips?

My husband and I started the business together — yes, it’s a bold move! He’s been a residential real estate agent in NYC for years, and together, we bring a deep understanding of the market, buyer needs, and sales strategy. Our focus is on maximizing ROI, whether for our own flips or for clients. Since your home is often your biggest investment, it’s worth the effort to ensure you get the best return, and our combined expertise helps make that happen.

What’s the one app on your phone you absolutely cannot live without and why?

I have a very anxious rescue dog, so I’ve become unusually concerned with the weather, especially when we’re in FL during pop-up storm season. I check my weather app a few times a day.

What is your favorite business tool or solution and why?

Canva has quickly become my go-to tool for everything from Instagram posts to designing business cards. Its versatility is impressive, and it saves me a huge amount of time.

What advice do you have for aspiring Entreprenistas?

Be prepared for things to take longer than expected. It’s essential to be strategic with your resources and ready to pivot based on early learnings. Having a strong network of mentors and peers—like the ones in Entreprenista—can be incredibly valuable. I’ve gained so much from others who have already navigated the entrepreneurial path. Networking can also unlock unexpected collaborations and opportunities. I truly believe we will all go further together, so don’t hesitate to reach out and build a network of supporters and mentors.

Learn more about the Entreprenista League and join today!

The post Lana Wear’s Journey to Founding a Real Estate Flipping and Staging Company appeared first on Entreprenista.

“My biggest regret is [that] I kept this so close to the chest for a while, because a lot of people think, ‘Someone will steal my idea. People think it’s a bad idea.’ You almost want to wait to announce what you’re doing until it’s totally complete. And I always say, ‘If you’re not embarrassed by your first product or service, you are not moving fast enough.’ It needs to be roughly right and you need to get it out in the market.”

After her son’s first public diaper blowout, new mom Addie Gundry realized how inadequate and unsanitary traditional restroom changing tables are. She knew she could come up with a better solution for parents and babies. Today, Addie is an Entreprenista 100 Innovator of the Year award winner and the founder and CEO of Pluie, a company on a mission to change the table and provide a cleaner, more comfortable and convenient diaper changing experience for all babies, parents, and caregivers on the go. Tune in to hear what Addie tells us about asking for help, transitioning from the culinary world to entrepreneurship, and her experience on Shark Tank.

What we talk about:  

• Being afraid to share your big ideas (07:04)
• The intricacies of raising capital (12:49)
• Protecting intellectual property (20:04)
• Relationships are key to success in business (24:27)

Connect with Amy:

• @AddieGundry on IG
• @hello_pluie on IG
• Pluie

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio

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The post Addie Gundry is Innovating Diaper Changing for Parents on the Go appeared first on Entreprenista.

A brief introduction about Cindy and her business:

Cindy Dodd is an award-winning marketer and global speaker who has emerged as a trailblazer for Black women in the lead generation industry. As the Co-Founder and COO of PEMA.io, Cindy has transformed the company into a global powerhouse, executing over 100 million reach-outs and serving over 1,000 businesses worldwide. Her unwavering commitment to data-driven strategies and exceptional client service has propelled PEMA.io to the #526 spot on the Inc. 5000 list of fastest-growing private companies in the U.S. and the #40 fastest-growing marketing agency in the country in 2024.

Who are your customers?

Enterprise Sales Teams & Online-Service Providers who sell a high-ticket service. Industries like SaaS, HR, Coaching, Consulting, IT and more.

What was your background prior to starting your own business?

I was a corporate girl. I worked as an analyst in asset & wealth management and then transitioned to run my own career coaching company Hired Institute where we trained 150,000 job seekers during the pandemic.

What made you take the leap to start your own business?

My husband Tim and I had the most beautiful wedding, my business was thriving, and from the outside it looked like Tim was running a small but successful lead generation business. What I didn’t know until our honeymoon is that his business had been crashing due to poor culture and operational issues. That company we refer to as PEMA 1.0. He went from having a full roster of clients and full sales and support team, to nothing in a matter of a month and a half. This wasn’t zero…this was the grave. We went from our highest of highs as newlyweds to our lowest of lows. In a place where he was ready to give up and had no clue what he was going to do, I said “What if we partnered and built the business together from the grave up.” With my expertise in talent management, company culture, and operations management and his skills with marketing and sales, I saw an opportunity to build something truly great together. Something way beyond a little lead generation agency. This led to the founding of PEMA 2.0—same service, but with new leaders, a new culture, and a new mission. We built PEMA from the grave into the leading service for outbound marketing and lead generation. In an industry notorious for overpromising, underdelivering, and scamming clients, we set a new standard, ensuring businesses received the high-quality leads they needed to succeed.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

Outbound marketing has always been the marketing strategy we’ve used to grow and scale our business. We actually use what we sell.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

Biggest challenge was transitioning from serving smaller businesses to pivoting into the mid-market space. We went from high-ticket sales to enterprise sales in a matter of months, having to pivot our marketing & sales strategy. Through it all Outbound Marketing has been the ONE thing that has kept us sustaining growth.

What accomplishment are the most proud of to date in your business?

Getting featured in SUCCESS magazine, and hitting the Inc. 5000 list as #525 fastest growing company in the US and #40 fastest growing marketing agency!

Do you have any recent wins from the last year that you’d like to celebrate with our community?

Inc. 5000 listing.

What’s next for your business? What can we expect to see over the next few years?

MASSIVE scale. Our goal is to hit the Inc. 500 list soon!

What is your top productivity tip? 

My top tip is to schedule “FLOW BLOCKS.” These are 2-4 hour time blocks dedicated to hyper-focused work on needle-moving tasks that drive your business forward. During these blocks, you avoid checking email, responding to Slack, texts, or any distractions. It’s uninterrupted, deep work time that’s scheduled right on your calendar. This approach has been a game-changer for my productivity, and I believe these focused blocks are essential for staying on top of what really matters.

On the flip side, how do you avoid burnout?

I schedule “active recovery” daily. It’s not enough to just finish work and zone out on the couch. To truly avoid burnout, you need to reset your nervous system and be proactive about recovery. Instead of waiting until you’re burnt out to take a break, I focus on small, intentional recovery activities every day—like using the sauna, taking a long walk, meditating, or enjoying a hot bath. This daily commitment to active recovery keeps me balanced and prevents burnout before it even has a chance to set in.

When hiring, what is your go-to interview question?

“What does Winning Mean to You?” At my company, we have 10 Core Values, and the final one is “Winning Is Our Resolve.” This interview question helps me understand a candidate’s mindset around this key value, giving insight into whether they’ll be a great culture fit for our team. It’s essential for me to see if their definition of success aligns with ours. Another great hiring tip: I highly recommend: Resource Associates for pre-employment tests. They are AMAZING at helping tailor interview questions to each candidate, ensuring a more insightful and relevant hiring process.

Do you have a co-founder? If so, how did you find the right one for you and what are your best partnership tips?

Yes, I work with my husband, and we have 100% complementary skills. He excels in vision, ideas, marketing, and sales, while I focus on organization, hiring, talent, and product delivery. This balance allows us to focus on our strengths daily while staying in alignment on the big picture. My best partnership tip? Find someone whose strengths complement your own, so you can both shine in your areas of expertise while working together seamlessly.We have 100% complimentary skills. He is more vision, ideas, marketing and sales, and my skills are around organization, hiring, talent, and product delivery. Having complimentary skills helps us both focus on our strengths daily while always being in alignment.

What’s the one app on your phone you absolutely cannot live without and why?

App Lock! It’s essential for me when I’m in my Flow Block or on the weekend. It helps me block distractions so I can fully focus or completely disconnect on my day off. It’s a game changer for staying productive and recharging when I need it most.

What is your favorite business tool or solution and why?

ChatGPT, hands down! I call it my brainstorming partner. It’s amazing for helping me flesh out ideas and offering solutions to challenges I’m facing. Whether I need quick insights or creative suggestions, it’s like having a business consultant on hand 24/7.

What advice do you have for aspiring Entreprenistas?

One of the best things I did for my business was building a strong company culture. Every decision we make is guided by what I call “MVV”—Mission, Vision, and Values. Our Mission drives our purpose, our Vision shapes our future, and our Values define how we operate daily. This alignment empowers our team to make decisions that support the company’s goals and ensures we stay true to our core principles, even when facing challenges. For aspiring Entreprenistas, defining your MVV early on will guide your growth and create a unified, motivated team.

Learn more about the Entreprenista League and join today!

The post Cindy Dodd Connects Companies With Key Decision-Makers appeared first on Entreprenista.

“I don’t know that we’ve cracked the right mix yet, but gifting has gone a long way, and I think the more you gift, the more people see your product, and the more you can collaborate on content, the more views you’ll see on your content. And ultimately, what you’re wanting is just this feeling that you’re everywhere.”

Kathryn Shah is the co-founder of Spring & Mulberry, a chocolate company known for its date-sweetened health-conscious chocolate bars. The brand was inspired by Kathryn’s personal health journey and her desire to transform America’s relationship with sugar. With over 20 years of experience in brand strategy and marketing, Kathryn has grown Spring & Mulberry and secured distribution in retailers, including Whole Foods. The company offers a range of unique flavors, combining delicious ingredients with nutrition, and has gained recognition for its commitment to using high quality whole foods. Tune in and hear all about how Kathryn’s cancer diagnosis inspired Spring & Mulberry’s creation, her product development process, and the importance of finding the right co-founder. 

We talked about:

• The product development process (05:09)
• Finding the right co-founder (10;05)
• Choosing the right marketing team (15:13)
• Figuring out a strategy for gifting (19:39)
• Getting Spring & Mulberry into Whole Foods (23:58}

Connect with Kathryn Shah:

• @Spring.Mulberry on IG
• Spring & Mulberry

Are you ready to make meaningful business connections that lead to real business results? 

Join our Entreprenista League community of women founders at https://refer.entreprenista.com/joinus! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

The post Kathryn Shah, Spring & Mulberry, is Making the World a Sweeter and Healthier Place appeared first on Entreprenista.

A brief introduction about Rita and her business:

Rita Richa is the founder and executive Producer of Reignite Media. Rita has an extensive background in developing B2B podcasts, content-based networking, and brand strength capitalization. Her clients have been known to classify her as an innovator/visionary, passionate about developing podcasts, scripts, storyboards, social media content, and content strategy for modern B2B brands. In her free time, she also hosts her podcast Bippity Boppity Business.

What was your background prior to starting your own business?

Former theatre kid turned business major to podcast agency specialist.

What made you take the leap to start your own business?

It wasn’t by choice! I was laid off and in two weeks I had to learn everything there is to learn about starting a business. Luckily I had been posting content on LinkedIn for two years building my personal brand (for fun) not knowing that one month after being laid off my DMS would be FLOODED with client requests. I am almost 3 years in and the business has hit 6 Figures in Sales. If I went back in time to the girl who was googling “What is an LLC?” and told her, “girl we hit 6K!!” I’d have NEVER believed her!

Did you always know you wanted to be an entrepreneur?

The truth is…I NEVER wanted to be an entrepreneur. I come from a family of middle eastern entrepreneurs, my father being one my whole life. He was very successful until he lost it all. We became homeless for a summer and I had to take care of the entire household for a while. Being an entrepreneur was my WORST fear. But after being laid off, and growing this business, I am learning to love it, to try to unlearn traumas and unhealthy ways of doing business, to break the cycle.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

Post every day on LinkedIn. Make three connection calls a week. Do great work to get referrals! Considering I never really “planned” to start the business, I’d say I am doing pretty great now!

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

Leadership, or lack thereof. Remember that entrepreneur trauma I was talking about? Well, while my Dad was a great dad, he was a RUTHLESS boss. He was not the fan favorite amongst his employees and had an old school military like leadership style. They called him “Stormin’ Norman”. Wish I was kidding. Anyways, turns out that deep inside of me I had a “stormin’ Norm” too. Once I started growing the team with contractors I realized I had a lot of growth to do, needed to learn how to communicate, how to delegate, how to BUILD A SYSTEM. Man those things were hard. But while the work is never done, I am starting to learn slowly what it means to be a better leader and not a boss.

What accomplishment are the most proud of to date in your business?

I grew a successful podcast and community for women in the trades/blue collar! The show was featured in an industry magazine and the hosts were asked to livestream the show at the AHR conference in Atlanta. I brought all the equipment and my boyfriend and I tag teamed a HUGE event just the two of us! Launching a show with an audience live (both IRL and online) was an amazing experience.

Do you have any recent wins from the last year that you’d like to celebrate with our community?

My podcast won the 2024 EarWorthy Award for Best Business Advice podcast this year! This is huge for me AND business. It gave me the validation I needed to know that podcast production is the right path for me and my clients.

What’s next for your business? What can we expect to see over the next few years?

A question I continue to ponder myself! I think we are experimenting with different niches to choose what industry we want to specialize in. I don’t know where podcasts/live stream content will be or look like in a few years, but we are definitely learning and teaching others! I am dreaming up a product and online course. We will see where it goes!

What is your top productivity tip? 

Find an amazing production or virtual assistant that GETS you. We use Slack and ClickUp to work together and she is the reason why I don’t lose my mind.

On the flip side, how do you avoid burnout?

I don’t work on the weeks and try to do in-person networking events that help remind me what I am doing!

What is your approach to work-life balance / integration?

I used to work 17-hour long days and think it was productive. Turns out, it really isn’t. The reality is I work that one day and do nothing the other two! I try to do creative things that keep me alive. My podcast is that for me. The second I stop making episodes and interviewing amazing people, my soul and passion begin to waver. Also, melatonin to sleep. Who knew a little vitamin gummy would be so important to turning my brain off to get the full 8 hours of beauty sleep I desperately need.

What is one thing you wish you had known when you started your Entreprenista journey?

I am not perfect and that is okay. Period.

When hiring, what is your go-to interview question?

“Are you passionate about this industry?” I learned that to work in podcasting means you truly have to CARE about this industry. If they aren’t a fan of the work or a content consumer themselves, it makes everything so much harder.

What’s the one app on your phone you absolutely cannot live without and why?

Slack. Because if left to my own devices I WILL forget you emailed me.

What is your favorite business tool or solution and why?

CLICKUP CHANGED MY LIFE. ClickUp allowed me to scale the work I do. Huge second shout out to Notion as well! I use the site to curate the client deliverable experience instead of just sending Google Drive links. Helps so much!

What advice do you have for aspiring Entreprenistas?

Posting personal content on my LinkedIn before I even had my business changed my life. Pick your favorite platform. Post your ideas and experiences daily. Test. Iterate. Evolve. Guess what? You are priming your audience! Once day when you DO launch that amazing business you will have folks ready to listen and love what you do. But more importantly, you are your OWN competition. Don’t let insta biz FOMO get you girl! YOU GOT THIS!

Learn more about the Entreprenista League and join today!

The post Rita Richa Helps Businesses Tell Their Stories Through Podcasting appeared first on Entreprenista.

Hi, Courtney! Please share a brief introduction about yourself and your business:

Hi, I’m Courtney, Fractional CMO + Creative Director of Umlaut Agency. I help brands drive top-line growth and reduce cost per customer by increasing brand visibility and building stronger customer relationships. I also run a creative agency that focuses on branding and website development.

Who are your customers?

As an fCMO, I work mainly with e-commerce businesses in the $50-150 million range who need strategic marketing leadership.

What was your background prior to starting your own business?

I ran marketing for Arteriors, a luxury home furnishings brand, and the B2B division of the Dallas Morning News. I worked my way up from a Marketing Coordinator to the C-Suite in six years, then left the corporate world in 2018 to start my own business.

What made you take the leap to start your own business?

Honestly, I got laid off. The publishing world is shrinking, and they eliminated my entire division. I took some time to consider what I wanted in life – longer walks, more travel, less stress – so I decided to see if I could make the freelance thing work. Six years later…it did!

Did you always know you wanted to be an entrepreneur?

I never thought I’d do this when I was younger. It surprised me how much I loved it when I first got started! Now I can’t imagine ever going back to the corporate world.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

It was fast and loose for sure. I built my own website (it’s what I do!) and started networking in Facebook groups and applying to projects on UpWork. I began blogging and did a little social media work, but my referral network is what drove the majority of my business. I think my initial marketing strategy worked, but I’ve had to really refine it over the years as my business has grown and changed.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

My biggest challenge has been overcoming my imposter syndrome and finally knowing that I am exactly what my clients need. I’ve been able to lean in to my expertise and industry experience, speak up for what I believe, and make great impacts in my clients’ businesses.

What accomplishment are the most proud of to date in your business?

It’s so hard to name just one! Seeing all of the impacts I make for my clients makes me so proud. I had one beauty client where we brought in more than a million new visitors in 6 months by implementing a virtual try on simulator. It was so much work, but so incredibly worth it!

Do you have any recent wins from the last year that you’d like to celebrate with our community?

My client The Gameroom powered by Hasbro, a family entertainment center based around Hasbro brands (Monopoly, G.I. Joe, Transformers, My Little Pony, Mr. Potato Head, etc.) finally opened after 5 years of hard work!

What’s next for your business? What can we expect to see over the next few years?

I’m returning back to my roots in the home furnishings and luxury goods industries, and you’ll see me rise as an expert in those fields.

What is your top productivity tip? 

Be organized. This includes a clean Google drive, different tab groups for clients in Chrome, a project management app (I use ClickUp and Todoist – Monday, Trello, Asana, Basecamp are all also great), even your desk. I also use a reMarkable tablet, which helps me with note-taking and to do lists.

On the flip side, how do you avoid burnout?

It’s hard! But my husband and I both work remotely, so we have set hours for work and family time. I rarely work nights or weekends, and that helps keep me sane.

What is your approach to work-life balance / integration?

I started my own business because I spent a decade working in corporate environments that worked me to the bone and gave so little back. I needed something different, something balanced, and I feel like I have achieved it. I 100% believe in work to live, not live to work, and I know that it’s not a race. I work fewer hours than I did in corporate, have lunch with my children, go to appointments without guilt…but I also have dedicated time every work day to fully focus on my business.

What is one thing you wish you had known when you started your Entreprenista journey?

That networking would make me much, much happier, and I didn’t have to work in a vacuum for so long.

Are you a Mamaprenista? If so, please share your best advice for simultaneously managing a business and a family

I’ve birthed three children since I started my business, and it can be a struggle balancing nursing, recovery, no sleep, and just having little ones around with serving my clients and finding new ones. The best advice is to have help, but not everyone has that privilege. I think the next best advice is to know that you can’t ‘do it all.’ It’s a myth – when you focus on one thing, it means you’re not focusing on the other things in your life. Don’t worry about that. Ignore the guilt. Focus on your children when you’re with them. Focus on your business when you’re working. Don’t worry about one when you’re with the other. And get some sleep!

What’s the one app on your phone you absolutely cannot live without and why?

Minimalist – it has changed how I interact with my device. It trades the colorful app icons for black background/white text lists, groups and hides notifications, and has timers for any app I need to limit. It keeps me from scrolling too much (usually!), and let’s me focus on the apps that are going to make me more productive.

What is your favorite business tool or solution and why?

I adore Figma. It’s a game-changer as a website designer.

What advice do you have for aspiring Entreprenistas?

Build your community.

Learn more about the Entreprenista League and join today!

The post Courtney Todd’s Marketing Agency Increases Brand’s Visibility appeared first on Entreprenista.

“Find somebody to work with as a small business owner. I’m not taking out loans. I don’t have big funding. You really have to pick and choose where you want to invest in your business, but you do have to invest somewhere.”

Struggling with feelings of neglect and loneliness in an unhappy marriage, Amy Rees first took to pottery as a refuge. It was in a friend’s class that she not only found her artistic outlet, but also a community of other women going through similar life phases. Now, Amy is the founder of Personality Plates, a brand dedicated to creating hand painted ceramic tableware that celebrates solidarity and individuality. Amy’s work reflects her commitment to empowering women through keepsakes that honor their unique stories and connections. Tune in to hear what Amy tells us about empowering women, the power of timing, and the vision she has for her business’s legacy.

What we talk about:  

• Starting over again (06:53)
• Scaling a business as an artist (08:45)
• Seeking help where and when you need it (18:35)
• Comparison is the thief of joy (21:05)

Connect with Amy:

• Personality Plates
• @AmyWynneDesigns on IG

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

The post Amy Rees Inspires Women Through Art With Personality Plates appeared first on Entreprenista.

“As the leader, it all starts at the top. If you want a culture where people are kind to each other and people are understanding, you have to be that person.”

Ramy Brook Sharp is the founder and CEO of Ramy Brook, a contemporary women’s fashion brand known for its chic and versatile designs. Launched in 2010 from her apartment, the brand quickly gained recognition and is now available at over 400 retailers. Ramy has successfully scaled her business while maintaining a commitment to empowering women through stylish and affordable clothing. Tune in  and hear all about Ramy’s experience with entrepreneurship, the challenges of working with department stores as a new designer, and her approach to creating a unique customer experience in her stores.

We talked about:

• Scaling business by getting into boutiques and department stores (07:40)
• Hiring experts to help scale (12:31)
• Leveraging social trends (20:55)
• Balancing motherhood and entrepreneurship (31:28)

Connect with Ramy:

• @RamyBrookSharp on IG
• @RamyBrook on IG
• Shop Ramy Brook

USE CODE Entreprenista15 for a discount at RamyBrook.com!

Valid now through 1/31/25. Only valid on full price items. 

Are you ready to make meaningful business connections that lead to real business results? 

Join our Entreprenista League community of women founders at https://refer.entreprenista.com/joinus! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

The post Ramy Brook Sharp’s Journey to Building and Scaling a Fashion Empire appeared first on Entreprenista.

A brief introduction about Sharon and her business:

Sharon Ringier is a highly accomplished and influential entrepreneur, speaker, mentor, and philanthropist who has dedicated her life to empowering and supporting women in their personal and professional pursuits. With over 20 years of experience in the events planning industry, Sharon has become widely known for her visionary leadership, strategic insights, and unparalleled ability to turn her client’s visions into reality. In 2023, she founded the Possible Woman Magazine. This was a way to help give female entrepreneurs an opportunity to be seen and heard!

Who are your customers?

My customers are primarily female entrepreneurs who are seeking alignment and clarity in their businesses. They are ambitious women who want to grow their enterprises, enhance their skills, and build strong networks. These women value community support, practical strategies, and continuous learning to help them navigate the challenges of entrepreneurship and achieve their goals. Through my programs and events, I provide the tools, resources, and inspiration they need to thrive in their business ventures.

What made you take the leap to start your own business?

What made me take the leap to start my own business was the realization that I wasn’t willing to conform to the social confines of corporate America. I recognized early on that I had a unique voice and a story to share, and I felt a strong calling to create a space where I could inspire and empower others. I wanted the freedom to innovate, make a difference, and build something meaningful on my own terms. This drive to break free and pursue my passion led me to start my own business, where I could truly make an impact and help others find their own paths to success.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

The biggest challenge I’ve encountered along the way is overcoming the desire for perfection. I learned that it doesn’t have to be perfect; it just needs to be done. Striving for perfection can be paralyzing and often delays progress. I realized that taking action, even if it’s not flawless, is more important because it allows for growth and continuous improvement. In business, everything is constantly evolving, and embracing the idea that done is better than perfect has helped me move forward, adapt, and succeed. This mindset shift has been crucial in helping me achieve my goals and maintain momentum.

What accomplishment are the most proud of to date in your business?

The accomplishment I am most proud of to date in my business is helping women realize their worth. It’s incredibly rewarding to see them understand that they are so much more than the money they earn. Their visions, ideas, and businesses are truly amazing, but it’s their hearts that make their enterprises thrive. Witnessing these women embrace their value and confidently pursue their dreams has been the most fulfilling part of my journey. This impact, seeing their personal and professional growth, is what drives me every day.

What’s next for your business? What can we expect to see over the next few years?

What’s next for my business is an exciting expansion into media. I have several projects in the works with a streaming platform that will elevate “The Possible Woman” to a whole new level. Over the next few years, you can expect to see a greater presence in the media space, with new content designed to inspire and empower even more women entrepreneurs. We’re gearing up to reach a wider audience and provide even more resources, stories, and support to help women realize their full potential and achieve their business dreams. Stay tuned—big things are on the horizon!

What is your approach to work-life balance / integration?

My approach to work-life balance is rooted in the understanding that true balance is more of an integration than a perfect equilibrium. I draw inspiration from the book The Four Agreements, particularly the principle of doing your best each day. Life is unpredictable, and sometimes unexpected challenges arise. Embracing this reality means accepting that you can only do the best you can with the resources and energy you have at any given time. For instance, if you catch a cold, you’ll handle the day differently compared to when you’re feeling 100% healthy. By focusing on doing your best within those circumstances, you can navigate both work and personal life with greater flexibility and resilience.

What is one thing you wish you had known when you started your Entreprenista journey?

One thing I wish I had known when I started my Entreprenista journey is that I could have joined a supportive community and network sooner. Connecting with like-minded individuals and mentors earlier would have provided valuable insights, encouragement, and resources right from the start. It’s incredible how much faster and more effectively you can grow with the right support and guidance from the beginning.

What is your favorite business tool or solution and why?

Go High Level – It has everything in one place.

What advice do you have for aspiring Entreprenistas?

DON’T LOSE HOPE!!! The journey of an entrepreneur is filled with highs and lows, triumphs and setbacks. Here are a few pieces of advice to keep you inspired and focused: * Stay Passionate and Persistent: Your passion is your greatest asset. Let it drive you through the tough times and fuel your commitment to your vision. Persistence is key—keep pushing forward, even when the going gets tough. * Embrace Failure as a Learning Opportunity: Every setback is a chance to learn and grow. Don’t be afraid to make mistakes; instead, view them as stepping stones to your success. Reflect on what went wrong, adjust your approach, and keep moving forward. * Build a Support Network: Surround yourself with like-minded individuals who understand your journey. Networking events and communities, such as women’s empowerment groups, can provide invaluable support, advice, and encouragement. * Focus on Continuous Learning: The business landscape is always evolving. Stay curious and committed to learning. Whether it’s through books, courses, or mentorship, continuously seek knowledge and skills that can help you improve and innovate. * Take Care of Yourself: Entrepreneurship can be demanding, but it’s crucial to prioritize your health and well-being. Take breaks, practice self-care, and find a balance that allows you to sustain your energy and enthusiasm. * Celebrate Your Wins: No matter how small, every achievement is worth celebrating. Acknowledging your progress boosts your confidence and keeps you motivated. * Stay True to Your Values: Let your values guide your decisions and actions. Authenticity and integrity will attract the right opportunities and people to your business. Remember, the entrepreneurial journey is a marathon, not a sprint. Stay hopeful, stay resilient, and believe in your ability to create something amazing. You have the power to turn your dreams into reality. Keep going—you’ve got this!

Learn more about the Entreprenista League and join today!

The post Sharon Ringier’s Magazine is Curated Exclusively for Women Entrepreneurs appeared first on Entreprenista.