Since then we have sent eight editions of Reading In, our weekly newsletter. It’s so much fun to write these every week and we touch off many topics.

This week we lead on the fate of mass market paperbacks in the US along with much else.

Check out this week’s edition and subscribe here.

*In case you are wondering, we’re open for submissions.

Super excited to see The New Voices Award competition go live. Amazon Publishing has partnered with OWN IT! to bring this competition into being with a goal of addressing issues around inclusion and representation in commercial fiction.

There is still time for folks to get their works into the competiton by going here and submitting.

Good luck.

Koontz said: “Working with the wonderful team at Thomas & Mercer has energised me and freed my imagination from all constraints. I am delighted to be extending our relationship for another five novels. Their enthusiasm and creativity are inspiring, and they produce beautiful editions that book lovers and collectors (like me) find irresistible.” 

The Bookseller: Thomas & Mercer signs five books from Koontz

Brandon Sanderson’s Kickstarter has cruised past $20M in pledges and it has weeks left to run.

It’s gotten some attention:

NYT: Fantasy Author Raises $15.4 Million in 24 Hours to Self-Publish

The Bookseller: Sanderson raises more than $18.5m on Kickstarter to publish four new novels

To say this is impressive is to understate the case.

“Romance is still too white,” says Nadine Gonzalez, a Haitian-American author now published by Mills & Boon. The publisher has launched a competition to find writers from “underrepresented ethnic backgrounds” in order to “bring more diverse characters” to the genre.

Tall, handsome—and darker [£]

Mr Fallon said Pearson was selling 20m books a year when he became chief in 2013. This year, it expects to sell 2m.

From FT.com today (£)

And no one was more transformative and ingenious than Robert Maxwell, who turned scientific journals into a spectacular money-making machine that bankrolled his rise in British society. Maxwell would go on to become an MP, a press baron who challenged Rupert Murdoch, and one of the most notorious figures in British life. But his true importance was far larger than most of us realise. Improbable as it might sound, few people in the last century have done more to shape the way science is conducted today than Maxwell.

Is the staggeringly profitable business of scientific publishing bad for science? | The Guardian

Decline in Irish Consumer Market slows, as Children’s volume sales slightly increase.
The Irish Consumer Market (ICM) has seen sales to 19 April of €22.8m (down 10.8% on 2013) and 2.3m units (down 6.4%). Fiction is down 14.6% with sales of €6.2m (by volume, down 10.3% to 675k), and Non-Fiction declined by 12.0% with sales of €11.3m (down 8.9% in volume to 828k). Children’s did decline by 3.0% in value sales to €5.3m, but volume is slightly up (+0.6%), to 746k units sold.

As I wrote in The Irish Times last month, the story of Irish book sales is not a pleasant one and yet an under reported and under examined one. These figures confirm that continued downward trend and the corresponding fact that average selling price is being driven down in an attempt to stem the reduction in sales but it is not working.

I’m not normally pessimistic but unless the summer sees some stabilisation and the autumn a pick up, 2014 looks like another bad year for good books and good publishers in Ireland.

Whatever the route taken the stupid thing would be to continue to merely pour the same content into a digital container. This logic is flawed as it not only creates competition where competition is not needed and can be counter-productive, but it fails to understand the technology, the cultural changes that are happening and the opportunities that are available for the two that matter – the author and the reader.

via Brave New World: HELLO! Books Are Digitally Different.

I hear this a lot from folks, that ebooks are a misunderstanding of the innovative capacity of digital creation and distribution. I may even have written something that touches on that territory in the past (cf: this piece*). I think this viewpoint misses two crucial issues.

First, that readers and writers have found these crippled tools to be “good enough“. And they think them so “good enough” that they account for 30% of the market. That’s a pretty compelling argument for viewing ebooks as the right technology at the right time.

The second is whether anyone is looking for such innovations. The question those seeking to make more exciting and innovative products from books have to answer is straightforward; will those new products entice ebook readers away from ebooks, entice print readers from print books when ebooks didn’t do so, or entice new readers to read where ebooks and print books didn’t?

I think it’s possible but unlikely that ebook readers will be interested, improbable and unlikely that print readers will have their heads turned, and simply unknowable if non-readers will suddenly turn to reading in  clever and innovative new guises. It is far more likely that content from beyond the book world will succeed in eroding the attention time devoted to books (of all forms) in established markets than books** will, in any form, colonise the attention time currently devoted to other content forms (I wrote about the impact of this in the Irish trade in The Irish Times last weekend).

To counter that trend, we will need to find new ways to market ebooks and digital reading to existing print readers in the coming years and that may involve new forms, as Martyn suggests, but one wonders just how much can be done to change reading before it becomes not reading, but something else and whether given the “good enough” nature of ebooks for so many, we need to do so.

When viewed through this lense, ebooks are the heavy infantry at the front lines of the battle to protect and grow the overall attention time devoted to reading, not a mistake or a failure of imagination.

Eoin

*In my defence, I’d argue that the line was one intended to spur publishers to action, and is, in any case, four years old an eternity in ebook terms!

**Spotted today, by way of Benedict Evans, this rather interesting piece of news about how mobiles are changing reading in the developing world an area where many of the factors I commented on above will be less relevant and where there is a good chance that reading can actually gain serious traction in digital form, even in the face of competition from other forms, though ultimately as incomes there rise I would expect other forms to gain back attention time.

He thinks publishing a new book is a bit like running a startup company, or – in an analogy closer to this horse-racing enthusiast – a flutter at the track, where “relentless optimism” is blended with controlled risk-taking.

via Tom Weldon: ‘Some say publishing is in trouble. They are completely wrong’ | Books | The Observer.