Epiphany Metrics

40+ Social Media Tools for Trade Shows

Trade Show Social Media — Thu, 07 Feb 2013 17:55:40 +0000

For everyone planning, promoting, or managing an event there is one necessity… discovering new ways of being more efficient.

The problem is that social media tools are coming out at an amazing pace and it is nearly impossible to track them. Here at TSSM we’ve collected a database of roughly 5000 social media tools (not all focused on the event industry) only to realize some of the best tools were never intended for events.

Trade Show Displays: why the audience demands more

Trade Show Social Media — Fri, 21 Dec 2012 01:46:11 +0000

After spending more than a decade of my professional life attending all forms of trade shows and association events, I am perplexed by the consistent lack of evolution in what a trade show display is (or could be.)

I believe that a functioning trade show display is not a display, but an experience.

Social Media Training – 40 Questions for the Corporate Team

123 Social Media — Wed, 19 Dec 2012 10:16:34 +0000

There are a lot of questions regarding social media training and how it ties into a larger organization.

To help with that I’ve collected some of my thoughts in a free whitepaper that highlights some of the critical areas of impact you should be thinking about.

You can read through the list of questions I’ve covered below… but will need to download the whitepaper to get some of my value-added thoughts.

10 tips for QR codes at Trade Show Booths + 3 bonus ideas

Trade Show Social Media — Mon, 10 Dec 2012 19:23:50 +0000

If you feel your audience is a tech-friendly group and thus decide to add QR codes to your trade show exhibit graphics, then do these 10 things:

Mobile Media Training – basic questions to think about

123 Social Media — Thu, 29 Nov 2012 01:40:14 +0000

A day doesn’t go by without someone asking me about mobile media.

At first glance it sounds like a relatively simple problem and is usually summarized by a question like “what is the best mobile app for us?”

If only it were that simple for a company.

The mobile trend is accelerating faster and faster.

It isn’t a question of if someone is connected,
but how, why, and when they are connected.

Trade Show Displays and 3 essentials you need to have

Trade Show Social Media — Wed, 28 Nov 2012 12:42:09 +0000

Having attended several trade shows in the past month covering outdoor gear, military development, and corporate training – our team is constantly intrigued by common elements being left out of the standard trade show display.

Trade Show Budget – where do you fit in?

Trade Show Social Media — Mon, 24 Sep 2012 02:10:50 +0000

One of the biggest questions we receive from executives is “where do we fit in?”

Depending on your organization, the planning and budget requirements of a trade show could be owned by product managers, marketing directors, or general cross-departmental teams.

Unfortunately this means that many decision makers are perplexed by how much they should spend, where they should spend it, and what the expectations should be.

Event Hashtags – a guide to using them

Trade Show Social Media — Sun, 23 Sep 2012 11:58:19 +0000

Hashtags would seem like they aren’t terribly complex, but what if you don’t know what a Hashtag is or have never setup a business strategy using one? This guide covers event hashtags and why it makes sense to define a logical structure for your audiences to engage with you on.

What is a Hashtag?

Hashtags are words that have the hash symbol (“#”) attached to them. This highlights the #hashtag as an important part of the message. In a more traditional application you use Hashtags to note #classifications #categories and #similar topics. In many cases this allows you to talk about a brand or product and define what category the conversation should be in.

Social Media Security – is your event social and secure?

Trade Show Social Media — Sun, 09 Sep 2012 03:43:02 +0000

If you manage or attend events regularly, this is an important topic to educate your community on.

One of my professional niches is understanding new types of security and privacy concerns regarding new media.
A common type of question people ask me revolves around exposing where people are located:

Should I tweet it?

Should I check in on FourSquare?

Should I comment on the presentation?

Should I tag them?

This article goes into some of the questions you should strategically consider for your event and ways that you can make it a great experience for everyone involved.

Corporate Social Media Training, cookie cutter = bad

123 Social Media — Wed, 01 Aug 2012 09:37:16 +0000

On a daily basis we receive inquiries for social media training via webinar and on-demand platforms.

The reality of the request is that most of the people want a “canned solution.”

The general reasoning goes like this:

They have a problem.
They need it fixed.
They want to buy something off the shelf to fix it.