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<title type="text">Epistemo Marketing - Denis Failly</title>

<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/" />
<subtitle type="html">Le blog Marketing de Denis Failly&#xD;
dédié à une vision du marketing revisitée en environnement incertain complexe et flou.</subtitle>
<updated>2009-10-30T17:17:24+01:00</updated>
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<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Le constat durable de l'éphèmère</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/30/le-constat-durable-de-l-ephemere.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-30:1845848</id>
<updated>2009-10-30T17:17:24+01:00</updated>
<published>2009-10-30T17:02:00+01:00</published>
<category term="Livre" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Prospective" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="gilles lipovestky" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="l'empire de l'éphémère" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="epistémo marketing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> Le philosophe et sociologue   Gilles Lipovetsky   auteur de   "l'empire de...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p&gt;Le philosophe et sociologue &lt;strong&gt;&lt;a href="http://fr.wikipedia.org/wiki/Gilles_Lipovetsky" target="_blank"&gt;Gilles Lipovetsky&lt;/a&gt;&lt;/strong&gt; auteur de &lt;strong&gt;&lt;i&gt;"l'empire de l'éphémère"&lt;/i&gt;&lt;/strong&gt; (éditions Gallimard /Folio Essais&amp;nbsp;- 1991) nous parle en vidéo de cette tendance lourde du même nom. nous avions &lt;a href="http://nextmodernitylibrary.blogspirit.com/archive/2006/04/07/le-bonheur-paradoxal-essai-sur-la-societe-d-hyperconsommatio.html" target="_blank"&gt;interviewé&lt;/a&gt; l'auteur autour de son livre &lt;strong&gt;&lt;i&gt;"Le bonheur paradoxal"&lt;/i&gt;&lt;/strong&gt;&lt;/p&gt; &lt;div style="text-align: center;"&gt;&lt;object height="308" width="380" data="http://www.dailymotion.com/swf/xavoqp" type="application/x-shockwave-flash"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent" /&gt; &lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://www.dailymotion.com/swf/xavoqp" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;br /&gt; source Newzy&lt;br /&gt; &lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/div&gt;
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&lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=9RG9TImRFTU:9zXk3HSN3dI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=9RG9TImRFTU:9zXk3HSN3dI:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=9RG9TImRFTU:9zXk3HSN3dI:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=9RG9TImRFTU:9zXk3HSN3dI:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=9RG9TImRFTU:9zXk3HSN3dI:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=9RG9TImRFTU:9zXk3HSN3dI:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=9RG9TImRFTU:9zXk3HSN3dI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=9RG9TImRFTU:9zXk3HSN3dI:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=9RG9TImRFTU:9zXk3HSN3dI:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>10 chiffres clés sur les médias sociaux</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/28/10-chiffres-cles-sur-les-medias-sociaux.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-28:1844840</id>
<updated>2009-10-28T17:54:50+01:00</updated>
<published>2009-10-28T17:48:00+01:00</published>
<category term="medias sociaux" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="social medias" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="réseaux sociaux" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="social networking" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary>      Utilisation professionnelle des blogs et des médias sociaux   View more...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p style="text-align: center;"&gt;&lt;img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTY3NDg*MzA5NTUmcHQ9MTI1Njc*ODQzNTY2NiZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89ODI*MjZmNmFiYTYyNDdlZjkzOWEzM2Q5YzlkOGJjODEmb2Y9MA==.gif" border="0" height="0" width="0" /&gt;&lt;/p&gt; &lt;div style="width: 425px; text-align: left;" id="__ss_1964233"&gt;&lt;a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/104/10-chiffres-clefs" title="Utilisation professionnelle des blogs et des médias sociaux"&gt;Utilisation professionnelle des blogs et des médias sociaux&lt;/a&gt; &lt;div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"&gt;View more &lt;a style="text-decoration:underline;" href="http://www.slideshare.net/"&gt;presentations&lt;/a&gt; from &lt;a style="text-decoration:underline;" href="http://www.slideshare.net/104"&gt;Karine TOUSSAINT&lt;/a&gt;.&lt;/div&gt; &lt;/div&gt; &lt;p style="text-align: center;"&gt;&lt;object height="319" width="380" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=10chiffresclefs-090907142548-phpapp01&amp;amp;stripped_title=10-chiffres-clefs" type="application/x-shockwave-flash"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent" /&gt; &lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=10chiffresclefs-090907142548-phpapp01&amp;amp;stripped_title=10-chiffres-clefs" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;/p&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=EIktrAKezF4:poAPNOxyTCM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=EIktrAKezF4:poAPNOxyTCM:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=EIktrAKezF4:poAPNOxyTCM:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=EIktrAKezF4:poAPNOxyTCM:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=EIktrAKezF4:poAPNOxyTCM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=EIktrAKezF4:poAPNOxyTCM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=EIktrAKezF4:poAPNOxyTCM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=EIktrAKezF4:poAPNOxyTCM:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=EIktrAKezF4:poAPNOxyTCM:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Influence des médias sur les décisions d'achats</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/23/influence-des-medias-sur-les-decisions-d-achats.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-23:1842181</id>
<updated>2009-10-23T17:46:14+02:00</updated>
<published>2009-10-23T16:59:00+02:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="médias" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="internet" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="web" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="epistemo marketing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> Une étude IFOP-NURUN   Internet est le grand gagnant (à nuancer cependant...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p style="text-align: center;"&gt;Une étude IFOP-NURUN&lt;/p&gt; &lt;p style="text-align: center;"&gt;Internet est le grand gagnant (à nuancer cependant selon le type de produits, de secteur ou l'objectif market / com)&lt;/p&gt; &lt;p style="text-align: center;"&gt;&lt;object height="319" width="380" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nurun-ifop-etude-influence-medias-decisions-achats-2009-091014132931-phpapp01&amp;amp;stripped_title=nurun-ifop-etude-influence-medias-decisions-achats-2009-2223084" type="application/x-shockwave-flash"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent" /&gt; &lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nurun-ifop-etude-influence-medias-decisions-achats-2009-091014132931-phpapp01&amp;amp;stripped_title=nurun-ifop-etude-influence-medias-decisions-achats-2009-2223084" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;/p&gt;
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&lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=E7yGOFYsJs4:5ZnmY5weY1E:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=E7yGOFYsJs4:5ZnmY5weY1E:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=E7yGOFYsJs4:5ZnmY5weY1E:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=E7yGOFYsJs4:5ZnmY5weY1E:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=E7yGOFYsJs4:5ZnmY5weY1E:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=E7yGOFYsJs4:5ZnmY5weY1E:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=E7yGOFYsJs4:5ZnmY5weY1E:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=E7yGOFYsJs4:5ZnmY5weY1E:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=E7yGOFYsJs4:5ZnmY5weY1E:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Etude Tendances Luxe 2009</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/20/etude-tendances-luxe-2009.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-20:1840646</id>
<updated>2009-10-20T13:26:35+02:00</updated>
<published>2009-10-20T13:06:00+02:00</published>
<category term="Prospective" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="luxe" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="rené duringer" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="duringer" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="tendances luxe" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="trends" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> La pré-synthése de l' étude  réalisé par René Duringer de  Smartfutur...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p&gt;La pré-synthése de l'&lt;a href="http://www.scribd.com/doc/10213342/Rapport-Luxe-Duringer-Treize-Janvier-2009" target="_blank"&gt;étude&lt;/a&gt; réalisé par René Duringer de &lt;a href="http://www.smartfutur.fr/" target="_self"&gt;Smartfutur&lt;/a&gt;&lt;/p&gt; &lt;p&gt;voir aussi son &lt;a href="http://luxedufutur.blogspot.com/" target="_blank"&gt;blog&lt;/a&gt; dédié à la prospective dans le domaine du luxe&lt;/p&gt; &lt;p&gt;&lt;object height="500" width="100%" data="http://d1.scribdassets.com/ScribdViewer.swf?document_id=10973085&amp;amp;access_key=key-165ph38ipl2jq8x8sa4&amp;amp;page=1&amp;amp;version=1&amp;amp;viewMode=" type="application/x-shockwave-flash"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="wmode" value="opaque" /&gt; &lt;param name="id" value="doc_58424130617023" /&gt; &lt;param name="name" value="doc_58424130617023" /&gt; &lt;param name="align" value="middle" /&gt; &lt;param name="quality" value="high" /&gt; &lt;param name="play" value="true" /&gt; &lt;param name="loop" value="true" /&gt; &lt;param name="scale" value="showall" /&gt; &lt;param name="devicefont" value="false" /&gt; &lt;param name="bgcolor" value="#ffffff" /&gt; &lt;param name="menu" value="true" /&gt; &lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://d1.scribdassets.com/ScribdViewer.swf?document_id=10973085&amp;amp;access_key=key-165ph38ipl2jq8x8sa4&amp;amp;page=1&amp;amp;version=1&amp;amp;viewMode=" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;/p&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=w91QSXokN-8:Zf_FejsyTCw:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=w91QSXokN-8:Zf_FejsyTCw:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=w91QSXokN-8:Zf_FejsyTCw:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=w91QSXokN-8:Zf_FejsyTCw:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=w91QSXokN-8:Zf_FejsyTCw:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=w91QSXokN-8:Zf_FejsyTCw:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=w91QSXokN-8:Zf_FejsyTCw:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=w91QSXokN-8:Zf_FejsyTCw:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=w91QSXokN-8:Zf_FejsyTCw:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Les nouveaux comportements du consommateur sur les médias sociaux</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/09/30/les-nouveaux-comportements-du-consomateur-sur-les-medias-soc.html" />
<id>tag:denisfailly.blogspirit.com,2009-09-30:1831642</id>
<updated>2009-09-30T19:35:01+02:00</updated>
<published>2009-09-30T19:17:00+02:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Web 2, TIC" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="web 2" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="médias sociaux" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="consomm'acteurs" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="collaboratio" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="auto-production" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="crowdsourcing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary>    View more  documents  from  Yeasty Mobs .                   </summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;div id="__ss_2083297" style="width: 380px;"&gt;&lt;br /&gt; &lt;div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"&gt;View more &lt;a href="http://www.slideshare.net/" style="text-decoration:underline;"&gt;documents&lt;/a&gt; from &lt;a href="http://www.slideshare.net/YeastyMobs" style="text-decoration:underline;"&gt;Yeasty Mobs&lt;/a&gt;.&lt;/div&gt; &lt;/div&gt; &lt;p style="text-align: center;"&gt;&lt;object height="319" width="380" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lesnouveauxcomportements-090928122430-phpapp01&amp;amp;stripped_title=les-nouveaux-comportements" type="application/x-shockwave-flash"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent" /&gt; &lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lesnouveauxcomportements-090928122430-phpapp01&amp;amp;stripped_title=les-nouveaux-comportements" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;/p&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=_b8QMAP2Kps:CBC5vkpOqyg:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=_b8QMAP2Kps:CBC5vkpOqyg:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=_b8QMAP2Kps:CBC5vkpOqyg:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=_b8QMAP2Kps:CBC5vkpOqyg:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=_b8QMAP2Kps:CBC5vkpOqyg:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=_b8QMAP2Kps:CBC5vkpOqyg:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=_b8QMAP2Kps:CBC5vkpOqyg:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=_b8QMAP2Kps:CBC5vkpOqyg:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=_b8QMAP2Kps:CBC5vkpOqyg:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>De la marque transactionnelle à la marque relationnelle, conversationnelle</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/09/09/de-la-marque-transactionnelle-a-la-marque-relationnelle-conv.html" />
<id>tag:denisfailly.blogspirit.com,2009-09-09:1821637</id>
<updated>2009-09-09T11:40:15+02:00</updated>
<published>2009-09-09T11:30:00+02:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="brand" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="branding" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="conversation" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary>     Brève présentation qui nous rappelle que les marques qui durent, et qui...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;div style="width: 350px;" id="__ss_630626"&gt;&lt;br /&gt;&lt;/div&gt; &lt;div style="width: 350px; text-align: justify;"&gt;Brève présentation qui nous rappelle que les marques qui durent, et qui suscitent une certaine adhésion, construisent des histoires, des expèriences non standards en prise avec la complexité du moment et non figée dans des visions par trop programmatiques et "packagées" une fois pour toutes. Conversationnelle, relationnelle, telle est le nouveau credo de la marque. On s'éloigne de la basique vision transactionnelle.&lt;br /&gt;&lt;/div&gt; &lt;p&gt;&lt;object height="294" width="350" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=deepspacemodernbrands-1222902761525292-8&amp;amp;stripped_title=modern-brand-building-presentation" type="application/x-shockwave-flash"&gt;&lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=deepspacemodernbrands-1222902761525292-8&amp;amp;stripped_title=modern-brand-building-presentation" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;/p&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=HHLYXHdWGXU:VqAMFcnwfKE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=HHLYXHdWGXU:VqAMFcnwfKE:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=HHLYXHdWGXU:VqAMFcnwfKE:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=HHLYXHdWGXU:VqAMFcnwfKE:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=HHLYXHdWGXU:VqAMFcnwfKE:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=HHLYXHdWGXU:VqAMFcnwfKE:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=HHLYXHdWGXU:VqAMFcnwfKE:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/EpistmoMarketing?a=HHLYXHdWGXU:VqAMFcnwfKE:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/EpistmoMarketing?i=HHLYXHdWGXU:VqAMFcnwfKE:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>REPUTATION NUMERIQUE</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/07/06/reputation-numerique.html" />
<id>tag:denisfailly.blogspirit.com,2009-07-06:1790579</id>
<updated>2009-07-06T23:13:39+02:00</updated>
<published>2009-07-06T23:13:39+02:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Web 2, TIC" scheme="http://www.blogspirit.com/ns/types#category" />
<summary>  Un mémoire sur la réputation numérique par Noam Perakis...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p style="text-align: center;"&gt;Un mémoire sur la réputation numérique par Noam Perakis&lt;/p&gt; &lt;p style="text-align: center;"&gt;&lt;object height="380" width="76%" data="http://d.scribd.com/ScribdViewer.swf?document_id=12636849&amp;amp;access_key=key-7jwbzwd1zdhqellxuwl&amp;amp;page=1&amp;amp;version=1&amp;amp;viewMode=" type="application/x-shockwave-flash"&gt;&lt;param name="id" value="doc_309691865473565" /&gt; &lt;param name="name" value="doc_309691865473565" /&gt; &lt;param name="align" value="middle" /&gt; &lt;param name="quality" value="high" /&gt; &lt;param name="play" value="true" /&gt; &lt;param name="loop" value="true" /&gt; &lt;param name="scale" value="showall" /&gt; &lt;param name="wmode" value="opaque" /&gt; &lt;param name="devicefont" value="false" /&gt; &lt;param name="bgcolor" value="#ffffff" /&gt; &lt;param name="menu" value="true" /&gt; &lt;param name="allowFullScreen" value="true" /&gt; &lt;param name="allowScriptAccess" value="always" /&gt; &lt;param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=12636849&amp;amp;access_key=key-7jwbzwd1zdhqellxuwl&amp;amp;page=1&amp;amp;version=1&amp;amp;viewMode=" /&gt; &lt;param name="allowfullscreen" value="true" /&gt;&lt;/object&gt;&lt;/p&gt; &lt;p style="text-align: center;"&gt;(&lt;i&gt;source&lt;/i&gt; &lt;i&gt;&lt;a href="http://www.scribd.com/doc/12636849"&gt;http://www.scribd.com/doc/12636849&lt;/a&gt;)&lt;/i&gt;&lt;/p&gt; 
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&lt;/div&gt;</content>
</entry>
</feed>
