Ergenomics - Visions are reality for dreams

Measuring the Business Impacts of Effective Data — University of Texas at Austin study

admin — Wed, 15 Sep 2010 19:35:48 +0000

Sybase, recently acquired by SAP in May of 2010, just released in conjunction with the University of Texas a study on the use of data in 150 Fortune 1000 firms. Ecrmguide.com has quite a nice review of the report.

A … Read the rest

Data Driven Detroit

admin — Tue, 07 Sep 2010 16:26:56 +0000

Data Driven Detroit is an organization which shows the power of analytics at the community level. Its director, Kurt Metzger, seems to be a staunch advocate of sharing as much data as possible to harness a true “enterprise” look … Read the rest

Effective Cross-sell and Up-sell

admin — Tue, 17 Aug 2010 20:25:28 +0000

Bill H. over at Sell It On The Web has written a great guide on the principles and practices of Cross-selling and Up-selling. The article is geared toward e-commerce but the old tried and true methods from brick-and-mortar days are … Read the rest

Balkan’s Leader Summit 2010

admin — Thu, 05 Aug 2010 19:06:28 +0000

Ergenomics is helping to facilitate and sponsor the Balkan’s Leader Summit 2010 this coming September 22 at the Waldorf Astoria Hotel. More details can be found at the Federation of Balkan Americans website. Please contact us if you are … Read the rest

Using Analytics to Achieve High Performance – Harvard Business Review

admin — Wed, 04 Aug 2010 16:35:00 +0000

Earlier this summer our partner Accenture had an article in the The Harvard Business Review about the importance of Analytics for businesses that want to have a competitive advantage. This article, in conjunction with Tom Davenport’s new book Analytics at … Read the rest

Four Analytics Roadblocks

admin — Tue, 20 Jul 2010 14:27:51 +0000

Is your company ready for Analytics? This is one of the first questions we ask a potential client. We have found organizational silos and credibility are among the major barriers for us to be engaged with a customer. Often there … Read the rest

ADAPA Predictive Analytics Scoring Engine

admin — Thu, 08 Jul 2010 19:31:43 +0000

Zementis’ ADAPA Scoring Engine is one of the best examples that demonstrates the power and revolutionary nature of cloud computing and Software as a Service (SaaS). The ADAPA Scoring Engine allows us to compute massive amounts of data like never … Read the rest

Value of Analytics Beyond the Day to Day

admin — Fri, 02 Jul 2010 14:18:59 +0000

One of the most common places we hear about analytics is in the area of Google Analytics and the tracking of website page views and click-through rates. As a first foray into the world of Analytics, Google offers an extremely … Read the rest

Reframing Health to Embrace Design of our Own Well-being

admin — Thu, 24 Jun 2010 14:35:18 +0000

There is no question healthcare in the United States is undergoing a paradigm shift. Many of the headlines have been on the financial impacts within the insurance industry, with doctors and with patients. There is also a trend evolving focusing … Read the rest

IBM buys Coremetrics to boost analytics

admin — Tue, 22 Jun 2010 21:24:43 +0000

From DMNews, IBM has purchased Coremestrics to assist its customer particularly in Web analytics. Of particular interest in this article is the following quote:

IBM noted that companies are looking for ways to optimize marketing processes and get better … Read the rest