The views & opinions expressed in this guest post are those of the guest author and do not necessarily reflect the opinions & views of Eric Wagner.

Did you know that a Google query for “New York Italian Restaurants” doesn’t display a single restaurant in the top 10 organic listings? The top 10 organic listings are links to popular local directories like Zagat, Yelp & Urbanspoon and no longer links to popular Italian restaurants like Carmine’s. At this point you might be asking yourself, “Where did the Italian restaurants go?” – The answer is that they’re now living in a happy place above the organic listings getting more visibility and receiving a higher CTR. What’s the catch? You’re only showing up there if your Italian restaurant is optimized for Google+ Local!

Today we’re going to give you 4 simple tips that can bring your businesses Google+ Local page from no visibility to fully optimized with the potential to rank for competitive keywords that will bring your business new customers. These tips will take you no more than a few hours to implement and will immensely improve your presence on Google+ Local – let’s hop right into it!

1. Google+ Verification

Before doing any work we’ll want to make sure you’re signed into a Google account. After you’ve signed in, head to Google Maps and do a quick search for your business name or address. When you find your listing on the map, click on the location pin and select “More Info”. It’s now time to take “ownership” of your page which will allow you to make changes as well as get great analytics on your page. Click on the “Manage this page” button found on the right sidebar of your page. From here we’ll want to validate the listing by phone. This entire process should take no more than 5 minutes!

2. Google+ Local Optimization

Now it’s time to actually make some adjustments and optimizations to your G+ Local page. Here are a few things you’ll want to do:

- Ensure all of your information is correct (Hours, payment methods accepted, website, etc.)
- Provide 5 categories for your business. This is important! Make sure you utilize all 5 possible categories!
- Write a two sentence (200 characters max) description for your business. Include keywords – and mentions of your categories as well
- Upload 3-5 photos that represent your business. Pictures of your entrance, food, or people working are great for this!
- If you have a YouTube video, be sure to add it as well. This helps a lot!
- Ask one friend (who you’ve done business with) to leave you one G+ Local review

Congratulations, your Google+ Local page is now optimized! But we’re not done yet. It’s time to move onto website optimization! You do have a website, right?

3. Website Optimization

Just because we’re optimizing for Google+ Local doesn’t mean we get to ignore website optimization. It’s still extremely important to make sure that our G+ Local optimization and website optimization complement each other for an efficient local SEO campaign. Here are a few tips to bring your website up to par:

- Update your home page <title> tag in the following format: Location + Keyword – Name of Business. An example would be “Brooklyn, NY Italian Restaurant – Matt’s Bistro”
- Update your home page <h1> tag in the following format: Name of Business – Keyword in Location. Another example here would be “Matt’s Bistro – Italian Restaurant in Brooklyn, NY”
- Add your name, address & phone number as it appears on your G+ Local page to every page on your website. You can add this in the footer or sidebar

4. Local Directory Submission

A critical component of local SEO is your presence in top local directories like Yelp & City Search. If you want to get found on Google+ Local, you’ll need to have a significant presence on the smaller directories as well. This is the most time consuming step in optimizing your businesses local online presence. What we’ll want to do here is sign up for each of the local directories mentioned below & add your business using the same information we used on the Google+ Local profile. (name, address, phone number, website need to be identical!)

  Yelp – WhitePages – Citysearch – FourSquare – Local.com – MerchantCircle – Manta

Like we mentioned earlier, when signing up for these websites and submitting your business, we want to make sure the information is taken directly from Google+ Local. When adding your business, filling out videos, pictures, and social media links will greatly help your local SEO presence.

That’s all, folks! If you follow these 4 simple tips, you’ll be ahead of your local SEO competitors. Please feel free to ask any questions or for further clarification in the comments, I would love to help you out in any way possible.

Guest posts are a great way of generating traffic to your site while providing your audience with the content they crave. To develop a fully effective guest post strategy, it’s important to consider the following factors:

- What’s your message?
- Who is your target audience?
- How will this content reach them?

Craft a Specific Message

Before you start work on a guest post, it’s a good idea to plan out what you’re going to say. Your content is only as strong as the message it conveys. Ask yourself how much time you can realistically set aside to focus on writing powerful contributions to the publication you are guest posting with. If you sit around waiting for inspiration to strike, you’ll never get around to writing.

Once you’ve established a set goal for writing each month, think about what your message to the public will be. Are you trying to grow a product by enticing consumers? Have you appropriately researched your customer’s needs? Will this paint the company you’re writing for in a positive light? Answering these questions will give you a clear goal and will allow you to better take advantage of content marketing.

Research Your Target Demographic

Having a clear goal is a great first step, but it’s not the only one. Once you know what you want to say, you need to think about how it will be received by consumers. Each piece of content should not only refer back to other relevant posts you’ve written, but also entice a specific target demographic. By better understanding the type of traffic you want to attract, you’ll know how to craft guest posts that are informative and entertaining to them.

Promote Social Awareness

You know what you want to write and who you’re writing for, but now the problem is awareness. The best guest post in the world doesn’t amount to much if no one is reading it. Promoting your work through social media is a great first step in this regard. If you control a blog or a company newsletter, don’t be afraid to include links to your articles within them to generate interest.

Following these steps may seem like a lot of work at first, but their results don’t lie. Crafting a truly unique and engaging guest post requires both time and effort, but once you’ve done the hard work you will be surprised at how quickly the goals you’ve outlined are achieved. With that in mind, it’s time to get out there and start writing.

Learn about new ways of generating targeted traffic to your site by visiting us soon again at Eric Wagner Marketing!

Now webmasters have the Data Highlighter, which is only available in English and for structured data about events. Events can be concerts, sporting events, conferences, or festivals. More languages and data types will soon follow in the coming months.

This is a point-and-click tool that authorized webmasters can use within your site in Google Webmaster Tools. This doesn’t change your HTML code, it just uses the mouse to highlight and “tag” each important piece of structured data on an event page of your website. Here is a video from Google displaying how it works.

Since many people list their events in different formats the Data Highlighter can “learn” the format you display events in. When you are applying tags the tool will suggest additional tags. If you have multiple pages of events for say a musician with tour dates. The Data Highlighter will walk you through a process of tagging through example pages so it can learn your format variations. Generally it takes 5 – 10 tagged pages for the algorithms to understand similar pages on your site within your format.

When done tagging you can review samples of the event data that the Data Highlighter now understands. When you’ve made changes and approve you can “Publish” them.

This allows Google to crawl your site and understand your latest event listings then make them available for enhanced search results. Periodically you can inspect the crawled data on the Structured Data Dashboard. If there are mistakes on the results you can “Unpublish” any of the event listings you aren’t happy with.

Photo from MemeBurn.com

How does this show up in SERPs?

After you have used the Data Highlighter tool and “Published” your data to Google. Your results will show up under sitelinks as well as location based searches. Now obviously for larger cities or regions you will be competing for those search results based on your relevancy. For broad searches like “things to do in Dallas, Texas” you might not be found if your band is listing a small gig. You would have better luck being found in “live music in Dallas, Texas”.

As you can see below one URL displays their upcoming events in the sitelinks. This is exactly the search result that will give you an edge in the SERPs and help your CTR.

If your website goals are related to events and location you should quickly jump on this tool. As more data and languages are added to the Data Highlighter expect this tool help leverage your data in many other useful ways. Remember you are still competing versus other regions so including specific locales to the events will be important. Get out and start playing with this tool to get comfortable so you are able to recognize opportunities to get more data crawled by Google.  

Learn more about Google tools for your website visit us at Eric Wagner Marketing.

Thumb credits: Jeroen van Oostrom

Physical retail goods and services made on smartphones were $8 billion in the U.S. last year, accounting for 3% of online sales and less that 1% of total retail sales. Though those numbers were driven up by the outlier Amazon and eBay who both had sales in the billions. Most U.S. retailers mobile represents only 1.5% of online sales. Through the next five years total mobile sales are rise to 31 billion, making 33% growth annually. Making mcommerce 9% of online sales in 2017.

According to Forrester of the 132 million Americans with and Internet-connected smartphone, only one-fourth have made a purchase on their devices last year. This is kind of surprising considering how many people have used a smartphone to purchase an app, song, or other digital media. The crossover from purchasing a physical item hasn’t translated well on mobile apparently.

It may very well be the retailers fault for not catering to the mobile platform to checkout via mobile devices. Other if they do offer a purchasing app they don’t promote it very well to make it easy for customers to find where to purchase goods. Screen-sizes may play a factor where it’s very difficult to display a receipt or checkout window in an attractive way on a 3-5 inch device. And not to mention more check-outs will provide a photo with the transaction information so that could be more difficult to work around with web-design.

To invest in mcommerce or not?

According to Forrester they say yes. But only invest if the mcommerce experience is quick, simple, and the platform looks good. You can defer to quick checkout solutions like PayPal Express or Checkout by Amazon. It’s recommended that your mobile websites are responsively designed so that it is optimized for the wide variety of today and tomorrow’s devices. Also invest deeper into a great tablet experience because the most purchases are made more often from them rather than a smartphone.

Learn more about small business strategies for mobile platforms by visiting us at Eric Wagner Marketing

Image credits: emptyglass

Google Authorship  

Content creation will be one of the most influential ways to increase your page rank. Start of by claiming your content and personal Google+ profile so you can be associated as the author. Google+ has been pushed across their products and will most likely show preference to recommended (more Google+’s) links in the future.

Google Authorship markup is very helpful in providing the best results for users. The more +’s a user’s link get the better the link shows up in results as top result. It also gives credit to that content creator and improves their connections on Google+.

Get a Twitter Profile

If your customers are on Twitter it wouldn’t be a bad idea to interact with them on Twitter. You can promote daily deals, updates, events, and new products or services. Twitter can be a great platform to let users share your links and it can increase your SEO campaign significantly. For the cost of a Twitter account (free) the potential audience is outstanding. Not to mention if your competition is doing it you’re missing out on your share of that target market.

Make Your Content Work Across Multiple Platforms

Convert your traditional media documents or files into digital and share them online. Post PDF’s of posters or ads you are running. If you have a sales coupon post it on your website and social media. If you have a radio ad use that file and put it into a video or like the audio for a Facebook post. PDF files can be placed on slideshare.com or scribd.com for customers to download and share. Create DIY YouTube videos with instructions you give out in your store. You can also use any of your content as a way to get customers to sign up for emails, contact information, likes, or shares.

Re-using content across multiple platforms lets you not recreate the wheel but giving you a chance to blend traditional marketing with online marketing. It also give your online audience a better idea of how you interact off-line and give your company more engagement avenues.

WordPress Websites

WordPress will be a largely used tool for small business in 2013. The self hosted site allows you to alter many things HTML or PHP doesn’t let you. They can offer mobile websites, responsive design, E-Commerce Sites, Search Engine Optimized Websites, and much much more. WordPress is free to use and allows a high level of customization. The site does a great job of letting users manage their own content without knowing how to code.

Link Diversification

Links still matter no matter where they are and even after Panda & Penguin updates everyone still agrees that a back-link helps search engines rank a website for a term. What is more important now is that do not rely on one or two types of links. Diversify your link profile across other avenues You priority of where you get links may look like this:

1. Link where you’re competitors are within the most powerful link neighborhood.

2. Golden linking that aren’t spammy are hard to come by. These opportunities may be industry specific sites that fit your SEO goals perfectly. These will be limited but should be hard for your competitors to get as well.

3. Foundation linking can be within Directories, web 2.0 sites, blog comments, guest posts, and more. This is your base layer of links that support your website’s initial link profile.

Learn more about social media marketing changes and how they can affect your small business by visiting us at Eric Wagner Marketing

Image credits: bobbigmac, Slava Baranskyi & Idea go

Freelance, freelance, freelance.

After our historic financial crisis the last couple years, one thing is evident. They way we work is changing for the long-haul. The advent of social applications in to work applications has provided more people the means to collaborate on projects. It used to be that freelancing was microscopic portion of the global workforce. Now freelance has grown to be a credible means to earn a living from anywhere with an internet connection.

The combinations of remote collaboration technology like Skype, Google+, or GoToMeeting have provided companies to do more with less. Freelancing is the perfect vehicle for web designers and development firms or individuals. Be prepared to see more and more people being able to use these online tools like Toggl, oDesk, and Google Documents to take the leap and freelance.

This will require multi-skilled professionals that can learn on the go as well as work with others who will need a short learning curve to that specific project or industry. This will require more people to have solid understanding of a few key areas in web design.

More people will be designers that can program and programmers that can design. Most will get a foundation in HTML and CSS. They must also grasp web copywriting. Some people like to write copy and design at the same time to be more efficient. Developers will need to know the basics of layout, user experience and design to work well with clients and collaborators. The disciplines will also create a new challenge with working with different styles across multiple cultures and languages.

Visuals

The 2013 trends show that there will be a larger visual focus which includes multimedia content. Writing will always be important but it is never going to be as stimulating as visual channels.

Advertisers in a recent poll according to Altimeter suggested they will spend more on video, social media, and blogging in 2013. They also stated the will spend less in digital press and both print and television advertising. As stated in their blog from Altimeter Group analyst, Rebecca Lieb:

“One of the most critical trends we’ll see next year is increasing emphasis on visual and multimedia content,” Lieb said. “Writing will always be an important skill, and, as a longtime journalist, one I have a bias towards. But smart writers who want to be really successful in content marketing will take the time to expand their skill sets and technology prowess into more visual channels, or at least enhance their writing with a sharper visual sensibility.”

Content Is King

With the huge shift by Google to reward great content there is going to be a larger push to protect intellectual property because its value is going to increase. Shafqat Islam, a co-founder and CEO at NewsCred, states for Mashable:

“While marketers have gotten some practice purchasing stock images or using photos with a creative commons licenses, content distribution is new territory,” Islam wrote. “Although navigating copyright is a mystery to many marketers, the proliferation of content marketing means that they need to get smart quickly.”

Work Smarter, Not Harder

Freelance work will be higher in demand and it will be more valued by its customers for marketers and publishers. This should provide for more opportunity to better clients that understand your works value. Material will need to be more sophisticated and specialized which will bode well for adaptable writers, videographers, and info-graphic designers. You’ll still have to put in the work for it but it will be worth it. Either way you look at it 2013 is to be a great year for freelance workers in all web platforms.

Read more about SEO and website strategies for your business by visiting our home page.

Responsive Web Design

Photo from – What The Heck Is Responsive Web Design? A scrolldeck.js presentation by John Polacek

It may not be a new concept to techies but responsive web design (RWD) has been adopted as the new norm for a fluid web design. For those who don’t quite understand it, responsive websites respond to their environment. They are adaptive (multiple fixed width layouts) or responsive (multiple fluid grid layouts). Some websites provide a mixed approach with fixed width for large and medium layouts or they may have a fluid width with small screens. This means they show different layouts to match the screen size from large to small. A great example can be the Boston Globe (go ahead check out their site from your laptop, tablet, and phone to compare.) They are one of the largest responsive web design projects to date. Other good examples are Grey Goose or Barrack Obama.

WordPress has nearly all newly released themes optimized for mobile with their download pages stated they are “responsive”. Yes, mobile is the newest destination for web content but be prepared to start seeing larger and larger screens for home, work, and play. Some screens might not even be a screen; they may be projections on your wall that you can interact with via gestures. The soon to be big trend may come with Apple’s expected release of a TV set in 2013.

Don’t forget about the real “mobile” devices the automobiles. More and more vehicles are coming equipped with internet ready computers that can be optimized for voice command browsing and providing maps or other information.

Retina Display

Retina display has been all the rage this year with new devices and web applications. Apple had coined the term for which it boast up to four times the pixels of non-retina display devices. Image heavy websites need to consider what kind of device their site will be viewed upon or they may appear “grainy”.

Designers and developers have stepped up to the plate an provide a variety of solutions. These can include retina.js, along with HTML/CSS and pixel query solutions.

Twitter Boostrap Is the Definitive Framework

Many sites have provided all kinds of frameworks for web creators. They have varying degrees of popularity but none have been as popular as Twitter Bootstrap over the last two years.

Essentially Twitter Bootstrap is a barebones set of UI elements to speed up the process of creating web apps. Not only did it help with creating the UI of your next Rails app it has grown to be a fully fledged web-creation framework. It comes full of responsive layouts, interactive JavaScript plug-ins, customizable components and more. This versatile layout creator is used for sites large and small. 2013 will continue to see this application with all kinds of site creators and the support services are booming also.

Traffic: Google starts the rise of content marketing.

Penguin & Panda updates by Google to their algorithm in 2012 shook up the search engine world. They basically cracked down on black hat tactics that SEO’s have leveraged their sites rankings on for that first result in Google. The changes cracked down on low-quality link building tactics and other ploys for rapid website rank changes and penalized those within the algorithm. Google is protecting the quality of content and providing searchers with the most relevant results. It used to be a guideline that content is king but now it is nearly a law for businesses to survive online.

Businesses now have to work harder in SEO to produce valuable, useful, helpful, and share-worthy content that shows their expertise in a field. Look for companies to provide more in terms of blogging, podcasting, e-book writing, and email marketing.

Continue reading on the next article: The second part of Website Trends in 2013

Learn more about SEO and website strategies for your small business by visiting us at Eric Wagner Marketing

#1 Smell
IBM is predicting that computers will be able to use smell data to analyze someone’s air quality and test for diseases. This can be valuable in healthcare where a doctor could analyze airborne diseases instantly from someone’s breath.

#2 Hearing
Hearing is already used in everyday technology but it may be able to have more uses than before. IBM predicts that there are practical uses for sound devices in disaster zones prone to flooding and or mud slides in South America. The devices could monitor and predict these disasters based on the unique frequency given from roar of moving water and or mud down the hill sides.

#3 Taste
In five years computers will be able to break down what we individually need in our diets as well as analyze which foods we crazy by their chemicals. This can provide better ways to adjust our eating habits to foods that taste great and meet our diets.

#4 Touch
Already our touch phones provide haptic feedback responding to inputs of text or dialing numbers. IBM says that phones can provide more detailed feelings of touch like feeling the fabric of shirt you are ordering online. I imagine this will provide a larger avenue for communication apps with the blind as well.

#5 Sight
Sight has been important for a while now sending picture texts providing great UI for operating systems and entertainment platforms. With new technology they expect images to be a big part of cognitive computing to predict disaster paths with photos from a storm system. They also mention how photos of medical scans can be mined for nuances and predict cancerous patterns for an early warning system.

IBM has being releasing their predictions since 2006. Click here to see past predictions that have become reality.

#6 Multiple Senses and Touch/Gesture Controlled Technology
We are seeing touch technology being used with tablets, phones, computers, and even coffee table tops. And now gesture technology is used in Xbox 360 Kinetic or Nintendo Wii systems where your body is the controller in the console. Here is a great article from zdnet.com about gesture controlled tech in education. They are utilizing the sense of touch to correlate directly to sights and sounds and if IBM is correct it could include tastes and smells soon. I predict that more technology will combine your senses to provide even deeper user experiences.

Predictions #7-#20 are some of my favorites selected from Popular Mechanics 110 predictions for 110 years.

2012—2022

#7 People will be fluent in every language.
#8 Nanoparticles will make chemotherapy far more effective.
#9 That car part you need will be sculpted inside a 3D printer.
#10 Drones will protect endangered species.
#11 Rescuers will use electronic noses to locate disaster victims. (IBM was on to something predicting smell data in technology!)
#12 Smart homes will itemize electric, water, and gas bills by fixture and appliance

2023—2062

#13 Contact lenses will grant us Terminator vision.
#14 All 130 million books on the planet will be digitized.
#15 Highways will handle three times as many cars.
#16 Supercomputers will be the size of sugar cubes.
#17 Navy SEALs will be able to hold their breath for 4 hours.

2063—2122

#18 One of us will celebrate a 150th birthday.
#19 WITHIN 40 YEARS…Nanobots will perform medical procedures inside our bodies.
#20 WITHIN 60 YEARS…Digital data (texts, songs, etc.) will be zapped directly into our brains.

Learn more about how staying on top of new technology can help your business by visiting us at Eric Wagner Marketing

Images: Victor Habbick   & Antony Bennison

In this series about How to Market Yourself Online, we have already talked about Facebook, Twitter, and LinkedIn. But there are other social media marketing avenues out there that you can use to market yourself on-line. Utilize as many of these avenues as possible to gain your advantage. Depending on the industry that you are in, marketing avenues like Pinterest, Instagram, and YouTube might be the way to go.

Marketing Yourself Through Pinterest

Especially if you are in a visual-based business like a graphic design, interior design, retail, furniture refinishing, photography, or clothing; Pinterest could be just the source to market yourself. Pinterest is the third biggest social network in the United States behind Facebook and Twitter. Most of this growth happened since 2010. Even before Pinterest dropped their invitation-only format back in August 2012, the service was on track to surpass Yahoo’s organic website traffic that same month. Pinterest is also a referral traffic Mecca, beating out Bing and Twitter with an awesome year-over-year referral rate increase of 2,535 percent. Another study by Shopify shows that referrals from Pinterest are 10 percent more likely to be engaged and those referred to your site spend double the average spend of Facebook referrals.

With that being said, if you are looking to market yourself or your wares, make sure you have a presence on Pinterest. The more pictures that you can take of your work, the higher the quality your pictures are, and the more creative you can be with the products in your pictures, the better you will showcase on Pinterest. Around February 2012, Pinterest also started showcasing a “gifts” tab. This is a specific place for customers to go that are looking for gifts for others. To post one of your products as a gift, all you need to do is add a price in the description of your product when you add it to Pinterest.

Marketing Yourself Through Instagram

Another visual based on-line tool to market yourself is Instagram. With the rise in mobile devices with higher quality cameras, Instagram started in October 2010 to monopolize on this trend. The service was then bought by Facebook in April 2012. Instagram is a social network and photo-sharing service that allows users to take a photo, apply a digital filter, and then share the photo with other Instagram users. Instagram can be an effective way to showcase your products. Make sure to optimize your Instagram pictures by using descriptive hashtags and if your website is made in WordPress, there is actually a plug-in that will help you optimize for Instagram. Be creative with your pictures and how you display them. One of the most important things to remember is to be selective about what pictures you upload. If you upload all of your products and services through un-edited pictures, your Instagram photos lose their effectiveness. Lastly, use your other social media accounts to publicize the fact that you are on Instagram, so that your fans on other social media networks know to follow you on Instagram too.

Marketing Yourself Through YouTube

Content is king in today’s digital world and video content is very effective. Back in 2008, YouTube overtook Yahoo! as the number two search engine. If you have the ability to create video content, this could be a major advantage in marketing yourself on-line. As of January 2012, YouTube users watched $4 Billion videos a day. If you can create quality content, this means the odds of your content being found and watched are good.

Whether you are interested in Pinterest, Instagram or Youtube for marketing yourself, you can count on us to help you keep up –to-date on all of the latest trends.

Visit our website Eric Wagner Marketing to learn more!               Image Credits: Dirk Dallas

In our series about How to Market Yourself On-Line we have already covered marketing yourself through LinkedIn and Facebook. But, what about other avenues? It is important to leverage as many social media avenues as possible to get your “brand” out to as many people as possible. This includes leveraging Twitter.

Complete your Twitter profile

To effectively market yourself through Twitter, it is important to have as complete of profile as possible. The first step to this is to use a professional-looking picture as your profile picture. The next thing that you can do is make sure that you use the entire 160-character bio area to write a well-written and thoughtful summary of who you are. Think of industry keywords that people might search for to find you and follow you. Try to make this more descriptive than just a sales pitch. The third thing that you can do is create a nice looking background for you Twitter account. While this isn’t as effective as it was before Twitter changed its layout to downplay the background image, it can still make for a creative background to your Twitter profile.

Using Twitter Search to Improve Marketing

Like on Facebook, you can actually use the Twitter search feature to see what your Twitter profile looks like to others. You can also use Twitter search to look up your blog URL or your website to see who is mentioning your page in their tweets. You can find people who are near you and on Twitter by searching for your City and State in the Twitter search bar. Alternatively, you may also want to search keywords for topics that you are interested in or that are related to your industry. This will help you find people to follow on Twitter and many of these people will then follow your Tweets back. This can help you build a network of people that you can show off your industry expertise to. Build the number of people that you follow a little at a time so that the numbers of people that you follow and the number that follow you are similar. This gives your Twitter account more credibility.

Creating Compelling Twitter Content and Gaining Followers

Don’t just think of Twitter as a sales tool. For instance, don’t Tweet out only offers and sales from your business. Your Twitter content will be much better received if you share interesting stories that relate to your industry and retweet content from other industry leaders. For instance, if you run a fitness business, share stories from other sources about proper running techniques, etc. Also try to create interesting content for your website or blog that can be Tweeted and that people will be interested in enough to retweet. Think content that is interesting, funny, or useful.

Don’t post mundane posts, post too frequently, or complain in your Tweets. This will often turn off followers, instead of gain you followers. Another good tip is to use hashtags in your tweets. In our fitness example above, maybe this could mean to using the hastag #running at the end of your tweet.

When should you post to Twitter to get the maximum amount of people to see your Tweets and thus build yourself as a brand? Research has shown that the best time to Tweet is Monday through Thursday, between the hours of 1 p.m. and 3 p.m. The worst time to post is after 8 p.m. through the night until 9 a.m. in the morning.

Follow us on Twitter and all of the time on our website Eric Wagner Marketing to learn more.