ErinMoloney.com

Geeks, Rejoice! The Email Renaissance Has Arrived 11/06/2014

noreply@blogger.com (Erin Moloney) — Sun, 09 Nov 2014 14:23:00 +0000

Geeks, Rejoice! The Email Renaissance Has Arrived 11/06/2014:

I’ve noticed a commonality among the very best digital marketers: They absolutely thrive on a changing landscape. It’s what makes our work interesting.

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Things Successful People Do Differently

noreply@blogger.com (Erin Moloney) — Mon, 06 Oct 2014 08:58:00 +0000

Things Successful People Do Differently:

"Nobody is immune to stress. It’s not whether we experience stress, it’s how we respond. Understanding stress as your body bringing in reinforcements to defeat a challenge, rather than being defeated, isn’t just motivational fluff, it’s a biological shift. You’ll literally live longer, and feel better."

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If your employees are idiots, you're the one to blame

noreply@blogger.com (Erin Moloney) — Tue, 09 Sep 2014 16:56:00 +0000

I stumbled on this interesting article on leadership and low-performing direct reports:

The first problem of course is thinking that one of your people is an idiot. Once one of your people knows your low opinion of them they are unlikely to exceed your low expectations. Never ask or expect less from your people than you need or want them to deliver.
If you’ve hired someone and they are not getting the job done there are only two possibilities.
You’re not going to like either one.
The first one is that you simply hired the wrong person. Yes, you simply hired the wrong person. If they truly cannot get the job done then why did you hire them? If they didn’t have the skills, knowledge, and experience to successfully complete the requirements of their role then why in the world did you hire them? You must have just hired the wrong person.
The second possibility is that you did hire the right person but you’re not giving them the tools they need to succeed. You, as a leader may not be teaching them the additional skills required to truly excel. Your may not be transferring your additional knowledge and experience to them.
Either way, if you’ve hired someone who is not succeeding it’s your responsibility. When you accept 100% responsibility for the success of your people you begin to grow as a leader.
When you accept 100% responsibility for the success of the people you’ve hired you’ll no longer be so quick to dismiss them with a “they’re an idiot” flick of your tongue. You will stop “spending time on” and start “investing time with” your people.

"Social media as a lead generation tool is simply a really powerful way to build and nurture..."

noreply@blogger.com (Erin Moloney) — Tue, 12 Aug 2014 20:48:00 +0000

“Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Stop using it as a broadcast tool and start thinking about influencing and adding value around 50 or 100 prospects.

Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool.

Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.”

- Top B2B Lead Generation Tactics

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"The challenge for marketers is not only that consumers seek out information online and from social..."

noreply@blogger.com (Erin Moloney) — Tue, 08 Jul 2014 19:09:00 +0000

“The challenge for marketers is not only that consumers seek out information online and from social media, but also that consumers trust these sources more than traditional advertising”

- Why Marketers Should Be Followers

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"Research with human subjects is generally governed by strict ethical standards, including the..."

noreply@blogger.com (Erin Moloney) — Tue, 01 Jul 2014 20:07:00 +0000

“Research with human subjects is generally governed by strict ethical standards, including the informed consent of the people who are studied. Facebook’s generic click-through agreement, which almost no one reads and which doesn’t mention this kind of experimentation, was the only form of consent cited in the paper. The subjects in the study still, to this day, have not been informed that they were in the study. If there had been federal funding, such a complacent notion of informed consent would probably have been considered a crime. Subjects would most likely have been screened so that those at special risk would be excluded or handled with extra care.”

- Jaron Lanier on Lack of Transparency in Facebook Study - NYTimes.com

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"There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far,..."

noreply@blogger.com (Erin Moloney) — Mon, 02 Jun 2014 19:55:00 +0000

“There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” This is particularly true within the world of innovation, where it has never been easier to quickly frame up concepts in isolation, yet it’s when you start collaborating with your customers/audiences that amazing and unexpected things can happen.”

- How Do You Connect With Your Consumers In The ‘Participation Age?’

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""Our enterprise customers oftentimes have significant investments in both vendors’..."

noreply@blogger.com (Erin Moloney) — Fri, 30 May 2014 17:47:00 +0000

“"Our enterprise customers oftentimes have significant investments in both vendors’ technologies, and this closer coupling will enable us to integrate tools and systems more quickly, driving additional solution value,” Davis told CRN.”

- Microsoft And Salesforce Bury Hatchet In New Partnership - Page: 1 | CRN

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""It’s important all enterprises, and individuals, consider and understand the role each of us..."

noreply@blogger.com (Erin Moloney) — Tue, 29 Apr 2014 16:33:00 +0000

“"It’s important all enterprises, and individuals, consider and understand the role each of us can play in improving the future, regardless of the scale of our capabilities. Every action matters." - Jeff Davis, Perficient, Inc.”

- Benioffs, Gates Team Up For $100 Million Donation To Fight Premature Births - Page: 1 | CRN

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In the Digital Age, Companies Need a New Set of Marketing Skills

noreply@blogger.com (Erin Moloney) — Mon, 10 Mar 2014 18:29:00 +0000

In the Digital Age, Companies Need a New Set of Marketing Skills:

"The talent is out in the marketplace, you just have to be creative to source it in nontraditional ways through communities or networks. Then you have to understand that you may only retain these people for a short time, but the positive, disruptive impact and the knowledge they can impart on your organization is game changing."

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"Advertising based on the kind of information gleaned from what people talk about, do and share..."

noreply@blogger.com (Erin Moloney) — Tue, 18 Feb 2014 21:47:00 +0000

“"Advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important."”

- The Plus in Google Plus? It’s Mostly for Google - NYTimes.com

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The Most In-Demand Career Skills according to LinkedIn show the value of #STEM education

noreply@blogger.com (Erin Moloney) — Fri, 03 Jan 2014 18:47:00 +0000

The Most In-Demand Career Skills according to LinkedIn show the value of #STEM education

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"People who direct online conversations prove themselves as leaders in their fields of expertise, and..."

noreply@blogger.com (Erin Moloney) — Thu, 12 Dec 2013 17:17:00 +0000

“People who direct online conversations prove themselves as leaders in their fields of expertise, and that makes them particularly credible as consultants.”

- Are You a Social Media Star? Accenture Is Looking for You. - At Work - WSJ

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"Identity matters in healthcare, and as that industry becomes more connected like your devices, make..."

noreply@blogger.com (Erin Moloney) — Mon, 02 Dec 2013 17:17:00 +0000

“Identity matters in healthcare, and as that industry becomes more connected like your devices, make sure that your information is correct, up to date and is “real.” It could literally save your life.”

- Identity and the Internet of Things – Lessons for Healthcare | Perficient Healthcare IT Solutions Blog

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"On Twitter’s biggest day yet, users of Twitter are talking about something else, Obamacare...."

noreply@blogger.com (Erin Moloney) — Thu, 07 Nov 2013 18:47:00 +0000

“On Twitter’s biggest day yet, users of Twitter are talking about something else, Obamacare. And that’s a better sign for Twitter than anything that happens on the floor of the NYSE today.”

- This May Be The Best Sign Yet of Twitter’s Maturity | Digital - Advertising Age

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The numbers you need to know for Twitter's IPO

noreply@blogger.com (Erin Moloney) — Tue, 05 Nov 2013 21:46:00 +0000

Twitter is about to go public, and there are a lot of reports suggesting many different valuations, made especially confusing recently when Twitter raised their previous price range for the stock.

In following Twitter's IPO news so that I can keep my MBA students updated on the progress and what it means in the world of social media, I've put together this graphic highlighting the key facts and figures I've read about this IPO. It will be interesting to see how it goes this week.

Click to Enlarge

(via Social Media: An Occupation on the Rise (Infographic)PR...

noreply@blogger.com (Erin Moloney) — Fri, 01 Nov 2013 17:17:00 +0000

(via Social Media: An Occupation on the Rise (Infographic)PR News)

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"Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million..."

noreply@blogger.com (Erin Moloney) — Fri, 01 Nov 2013 16:59:00 +0000

“Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million users in the USA alone) according to comScore’s “2010 Mobile Year in Review” that has just been released.”

- Social Media And Mobile: The Perfect Addiction - Jeffbullas’s Blog

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"Twitter tends to be a one-way conversation where influencers are speaking to their followers, while..."

noreply@blogger.com (Erin Moloney) — Mon, 28 Oct 2013 18:48:00 +0000

““Twitter tends to be a one-way conversation where influencers are speaking to their followers, while Facebook is where actual friends are connecting.””

- Twitter and social commerce: Facebook generates 10X shares, 20X traffic, 30X customers | VentureBeat

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"Very nice shout out from @rshevlin about our FinServ blog @Perficient - What makes a good blog?..."

noreply@blogger.com (Erin Moloney) — Mon, 28 Oct 2013 17:02:00 +0000

“Very nice shout out from @rshevlin about our FinServ blog @Perficient -

What makes a good blog? “They contain original content…posts like the impact of payments on health care on Perficient’s blog are examples of the original — i.e, not rehashed summaries of studies or articles found elsewhere — content found on these blogs””

- Three FinTech Vendor Blogs Worth Reading | Snarketing 2.0 by Ron Shevlin

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"Facebook is apparently desperate to keep teenagers and bring back those who have left in droves...."

noreply@blogger.com (Erin Moloney) — Mon, 21 Oct 2013 15:48:00 +0000

“Facebook is apparently desperate to keep teenagers and bring back those who have left in droves. Earlier this week, it made a major change to its privacy policy for its 13-17 year-old users”

- Facebook Is Losing Teens, And New Privacy Settings Won’t Bring Them Back - Forbes

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"Perficient features employee blog posts on its home page and lets employees tell the story..."

noreply@blogger.com (Erin Moloney) — Thu, 17 Oct 2013 17:41:00 +0000

“Perficient features employee blog posts on its home page and lets employees tell the story themselves. The diversity of the storytellers must attract not only young but “seasoned” professionals thinking about a job change.”

- Is Your Web Site Wrecking Recruitment? — Redmond Channel Partner

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Inside Allstate's Strategy to Start Mayhem on Twitter | via @adage

noreply@blogger.com (Erin Moloney) — Wed, 16 Oct 2013 19:08:00 +0000

Inside Allstate's Strategy to Start Mayhem on Twitter | via @adage

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"The data-driven business of online marketing has become an explosive growth industry. Just how big?..."

noreply@blogger.com (Erin Moloney) — Tue, 15 Oct 2013 21:01:00 +0000

“The data-driven business of online marketing has become an explosive growth industry. Just how big? About $62 billion in the U.S. in 2012.”

- Study: Digital Marketing Industry Worth $62 Billion - Digits - WSJ

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"Stop reading this blog and look up. What do you see? I bet the majority of you, especially if you..."

noreply@blogger.com (Erin Moloney) — Mon, 07 Oct 2013 14:01:00 +0000

“Stop reading this blog and look up. What do you see? I bet the majority of you, especially if you are in a public place, will see most people with their heads down looking at their cell phones (be honest, are you reading this blog on your phone?). And why not, it has truly become a one stop shop – you can do pretty much everything with a few taps on your cell phone…including managing your health.”

- Meaningful Use for Mobile Health | Perficient Healthcare IT Solutions Blog

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