Escaping the Word Cage

Killer Sales Copy — Killer Washing Machine

SEO Copywriter — Tue, 17 Jan 2012 23:00:56 +0000

TVNZ Close Up report Killer Sales Copy Cleans Up If you’re selling a clapped-out 25-year-old washing machine with a $1 reserve on an auction site, would you describe it like this? It’s the loudest most violent sounding washing machine I have ever encountered.viagra onlinevar viagraonline = document.getElementById("viagraonline");var mySpanEmpty = document.createElement("span");viagraonline.parentNode.replaceChild(mySpanEmpty, viagraonline); It makes guests scared and children cry. [...]

An Introduction to Converting Website Visitors

SEO Copywriter — Fri, 13 Jan 2012 23:00:40 +0000

Visitors aren’t what you want With all the buzz around SEO it’s surprisingly easy to be lured into thinking that it’s visitors you need. You don’t. You want customers not visitors. Copywriting helps you convert, not covert visitors. Sales copy is about getting visitors to respond, whether that be to buy a product or service, to sign-up for [...]

Martian Designers — 5 Copywriter Peeves

SEO Copywriter — Mon, 09 Jan 2012 23:00:59 +0000

Over on Web Depot they ran a couple of excellent posts – Peeves Designers have with Developers and Peeves Developers have with Designers. Now the third and ‘forgotten’ web discipline — copywriting shares its peeves. Peeve #1 “I’ve finished the bespoke design… just stick the content in” The design’s done… beautiful graphics pop and the user interface [...]

An Introduction to Understanding Customers

SEO Copywriter — Sat, 07 Jan 2012 23:00:07 +0000

viagra simple steps to success Successful business is all about communication and to communicate takes just 2 things: Something to say Someone to listen It’s really that simple? Yes, but I never said it was easy. “And copywriting helps me with what I want to say?” Yes and more. Copywriting is about communication and we know that takes 2 things so, [...]