Escrivo Internet Consulting

26 June 2008 - Maximising the value of your website - eCommerce basics training course

Cameron Leask — Wed, 14 May 2008 07:53:00 GMT

Cameron Leask, managing director of Escrivo Internet Consulting, will present this half-day basic ecommerce training session as part of the "Business Training Programme" run by the North Edinburgh Business Incubator.

To book your place please email Shirley Shields at North Edinburgh Business Incubator, or call her on 0131 552 1042.

Or, for more information, please contact Escrivo and speak to Cameron.

These website and eCommerce training sessions are always different and the content is based on the questions which participants bring with them to the course.

With live examples, participants will build their knowledge of how to use their website to ensure it delivers value for their organisation. The subjects covered usually include Search Engine Optimisation and Internet Marketing, hosting, content management systems, analytics and measurement, and visitor conversion and retention. Previous training courses in this series have received very positive feedback.

If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.

View Cameron Leask's LinkedIn profile

28 May 2008 - 5 Approaches to Improve the ROI of your website

Cameron Leask — Tue, 13 May 2008 10:13:00 GMT

Cameron Leask, managing director of Escrivo Internet Consulting, will present this short ecommerce basics training session as a lunchtime session - the latest of the eBusiness Club training & networking sessions run by West Lothian Council.

To book your place please email Linzi Winton at West Lothian Council, or call her on 01506 777928.

Or, for more information, please contact Escrivo and speak to Cameron.

Cameron will reveal 5 practical approaches to ensure your website delivers return on investment (ROI) - from both existing websites, and website redesign projects.

With examples, he will also demonstrate how these approaches can improve the online operations of relationship-building and ecommerce websites, regardless of whether you are a start-up company or an established online operator. In addition businesses will get the opportunity to network over a buffet lunch.

If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.

View Cameron Leask's LinkedIn profile

7 May 2008 - Online Strategy - eCommerce basics training course

Cameron Leask — Wed, 07 May 2008 17:41:00 GMT

Cameron Leask, managing director of Escrivo Internet Consulting, presented this short ecommerce basics training session as part of a half-day ecommerce training course - part of the "Essentials for Business" training series run by West Lothian Chamber of Commerce.

"...informed, engaging and very thought provoking. I took away a lot from today’s workshop which I will be able to incorporate within my own business."

Topics covered advice on ecommerce strategy, including:

The relationship between business strategy and online strategy - and the fact that "moving your business online" is as much about ensuring that staff and resources are equipped with the skills required to conduct business using the internet, as it is about having a "good" website.
Four website models - transactional ecommerce websites, relationship-building websites, brand-building websites, and content-based websites - which are used by businesses to connect with customers in their target markets.
Using a Capability Maturity Model for ecommerce to measure the progress of online operations.

"Very helpful... a great starting base for our website."

During the Q&A session at the end we also discussed a number of specifics, including the costs of eCommerce and online business solutions.

If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.

View Cameron Leask's LinkedIn profile

Website Developer

Cameron Leask — Mon, 21 Apr 2008 07:18:00 GMT

Escrivo is looking for an enthusiastic web developer to join our growing Internet Consulting business.

The right person for this role will be an individual who can demonstrate a commitment to designing, developing and maintaining our clients' accessible and standards-compliant websites. You will be working directly with our clients and assisting our web application development team. You will be working with a wide variety of technologies: flexibility, strong communications skills and attention to detail are essential.

You must be able to demonstrate that you have a working knowledge of client-side technologies, particularly XHTML/HTML and CSS but also Javascript and AJAX, and how these impact upon issues such as accessibility and cross-browser compatibility.

The ideal candidate will have developed websites in the past, possibly based on server-side technologies such as C#, ASP.NET or PHP, and will be keen to work on a range of platforms and applications, applying themselves to a wide range of situations in support of our clients' requirements. This role represents an excellent opportunity for anyone keen to develop their experience of website and web application development, and could offer a career path for those seeking to become Web Applications Developers.

Remuneration will be based on the level of skills which you can demonstrate.

Web Applications Developer

Cameron Leask — Mon, 21 Apr 2008 06:54:00 GMT

Escrivo is looking for a versatile applications developer to join our growing Internet Consulting business.

The right person for this role will be a capable individual, able to demonstrate their ability to develop web-based applications and will be ready to apply their knowledge to a new range of clients and situations. This role will involve work at all stages of the project life cycle, and direct interaction with our clients.

Our Requirements:

you must be able to demonstrate your capability to analyse business requirements and design and develop database-driven web applications.
you must have skills in developing web-based applications using languages such as C#, ASP.NET, Java, PHP, Perl, Ruby or similar – and your SQL skills should be significant, gained from working with SQL Server or similar database platforms.
you should have detailed knowledge of client-side technologies including AJAX, XHTML, CSS, DHTML and JavaScript, and how these impact upon issues such as accessibility and cross-browser compatibility.

Our ideal candidate will have a broad knowledge of these technologies gained from working on a range of platforms and applications.

Our work is based substantially on Microsoft technologies (and therefore a strong working knowledge of the Microsoft technology stack would be preferred) but if you can demonstrate an ability to work effectively across different platforms then we would still like to hear from you.

Remuneration will be based on the level of skills which you can demonstrate.

6 March 2008 - Maximising the value of your website - eCommerce basics training course

Cameron Leask — Thu, 06 Mar 2008 15:41:00 GMT

Cameron Leask, managing director of Escrivo Internet Consulting, presented this half-day basic ecommerce training session as part of the "Business Training Programme" run by the North Edinburgh Business Incubator.

"It was a relatively small group which gave us all a chance to get involved ... the course was tailored to our needs."

The session was themed around maxmising the value of a website for small and startup businesses. We made sure that all the participants' questions were addressed, including:

Basics of Internet Marketing and Search Engine Optimisation, including planning & keyword research, Pay-Per-Click (PPC) advertising, URLs, content development.
The importance of properly managing domain registrations and hosting arrangements;
Updating your website - when to depend on your website developer, and when to use Content Management Systems;
Simple techniques for using a website as part of how you do business - not just an online brochure;
First principles of website accessibility;
Measuring website performance and success with website analytics.

"Very informative and helpful. An enjoyable course. Thank You."

If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.

View Cameron Leask's LinkedIn profile

20 February 2008 - Marketing on the Web - eCommerce basics training course

Cameron Leask — Thu, 21 Feb 2008 15:17:00 GMT

Cameron Leask, managing director of Escrivo Internet Consulting, presented this half-day basic ecommerce training session as part of the "Essentials for Business" training series run by West Lothian Chamber of Commerce.

"Very informative, delivered at a relaxed pace and well led. Content was chosen by participants, which was a good approach."

The session was themed around internet marketing. However we made sure that all participant questions were covered, and a number of topics were addressed, including:

The importance of ensuring that internet marketing projects (and website projects generally) are led by the commercial priorities of the organisation, and not regarded solely as "IT projects" or "design exercises";
Basics of Search Engine Optimisation, including planning & keyword research, URLs, content development and measuring success with website analytics;
The importance of ensuring that domain registrations and hosting arrangements are properly managed;
Using Social Networking tools such as LinkedIn and Facebook as part of your online marketing mix.

"Good advice, well presented."

If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.

View Cameron Leask's LinkedIn profile