At what point is cheating in rugby actually cheating? When is a ban, a fine and an expulsion from competition justified? People who have played the game understand how tight the lines of legality are. Cheating, if you want to call it that, is, rife. For players, it is not a case of where the line is, but whether you are caught at the opposite side of that line. This cynicism is largely protected by the authorities within the game.

The Harlequins case reveals the pressure support staff are under to produce results, be that for the vindication of the coach or the profit and loss margins of the Chief Executive. It reveals the ERC’s desire to protect the credibility of a competition (and sponsors) only when they are faced a situation as ludicrous as a chartered physiotherapist purchasing fake-blood in a joke shop with intent to supply. The verdict, and the punishments bestowed, do nothing to deter the real cynicism that permeates our game. The gouging, the collapsed scrums, the tampering of lineouts, killing the ball… the list goes on.

The severity of the judgement taken against Harlequins, Dean Richards, Tom Williams and Steph Brennan is not out of a desire to protect the integrity of the game, but out of a need to placate sponsors in a buyers market. If the ERC are serious about cleaning up the game, they would want to do more than punish a coach who has been corrupt for many years and a player  and physio acting under obvious coercion. 

Dean Richards is a man conditioned by his sport to cheat. Richards has history. A lot of it. The Leicester Tigers team he groomed were animals in the loose, pushing the limits of the law beyond the ability of any competent referee. When Neil Back swiped a Munster scrum in the final moments of the 2002 Heineken Cup Final, we saw a power-play of a cheat executed without remorse. For Richards, the ends justified the means. He is certainly not alone.

He has plenty of time to mull over the consequences of re-introducing Nick Evans. One thought may cross his mind. Why should he not have been allowed to re-introduce Nick Evans late in the second half? 10 is a specialized position, like front row, although without the safety concerns. What difference does it make if he comes on? If anything, the laws favored Leinster by preventing Evans from returning to the field despite injury. 

I disregard the people who say that this is not rugby that this is not a realistic impression of our game. Cheating is part of the sport and will never be entirely contained. What must be examined are the reasons we want to eradicate it from the sport. The cynics of the game who represent some of the top teams in the world need to be put on the same list as Richards, Quins et al.

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Munster are renowned for playing with an edge. Lets not forget they have been at the top of European game for nearly ten years now, despite last week’s wash-out. Psychologically, physically and tactically they have stuck it to teams they often had no right to beat. 

In 2006 Sale came to Thomond Park as the form team in the English Guinness Premiership with a pack led by Sebastian Chabal; their primary ball carrier, their go-to forward. Chabal set the tone for that Sale side. 

And Munster battered him. They targeted him in the loose early on and nailed him from a kick-off. O’Gara spoke about this in his book, he called it “hammering the hammer.” Pick out the oppositions biggest, most influential forward and drive him out of the game, put in a place where he does not want to see the ball.

In real terms it may be argued that breaking this player can break a pack allowing a team to get on top at the breakdown and on the gainline. Rugby is an elemental sport. It plays on the ebb and flow of momentum. Munster got the momentum that day. They broke Chabal early.

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Fingers to the face. Right across the eye. Leo Cullen’s reaction says it all. In slow-mo it certainly looks like the Quinlan was scraping Cullen’s face. But is it a full on gouge? Quinlan will have a few nervous days before the citing commission convene. He will definitely face a hearing and given the stage of his career I would imagine he will risk an appeal if found guilty. Bear in mind that Neil Best got 18 weeks earlier this season for gouging James Haskell having admitted intent. If Quinlan pleads not-guilty he may be facing a bigger problem than just missing a Lions tour.

Either way, allowing this to happen is incredibly stupid on Quinlan’s part. Any game covered by Sky will not miss a beat in breakdowns that open up to the cameras. Given the surprise at Quinlan’s selection and the reputation he has fostered as an ‘annoying player,’ its no real shock that the cameras picked this up yesterday.

Any physical game like rugby is going to create moments where players are right on the edge. This is understandable, however gouging cannot be condoned, regardless of degree.

NFL: Total Access on Sky Sports 3 is a program produced by the NFL Network in collaboration with NFL Films to offer a subscribing public a level of access  to NFL teams that rugby fans could only dream about. Training sessions, draft selections, salary cap debate and exclusive video of an in-house draft meeting all featured in the one hour show with former players contributing to the analysis and presenting. The whole set-up blows our conventional tv panel out of the park.

If we want to grow rugby outside of the traditional base, we need to develop a means of packaging the game in a way that makes it accessible and attractive to potential fans. Rugby Union is no longer the baby of professional sport. We must stop taking our lead from football (soccer), where a closeted, autocratic system controls media coverage and fan interaction is reduced to tabloid speculation and fantasy leagues.

Even in Ireland, where there is a tiny media market, our rugby teams are a closed shop. In interviews we are subjected to cliches and bland statements that feign modesty. The Irish rugby public are often treated with indifference when it comes to the disclosure of team related information or opinion. Rugby administrators are spending hundreds of thousands of euro on PR consultants who throw out the same old pre-packaged muck.

The games best asset are the players and the coaching staff. They should be used in any way possible to increase access to the game. NFL: Total Access offered the viewer an opportunity to sit in on a draft meeting with the top tier of the Atlanta Falcons management team. They discussed selection policy, character references and weaknesses within the squad that needed to be addressed with the upcoming draft.

Imagine Setanta Sports getting access to McGahan, Fisher and Payne shooting the breeze about future Munster signings. It sounds far-fetched but it is exactly the kind of coverage the Magners League needs to accelerate growth. NFL: Total Access is largely scripted and tele-prompted. It is packaged professionally and choreographed to perfection. It mixes that cringeworthy American humour with forthright opinion and honesty. It works, and I want to watch it again and learn more about the draft system and the NFL process.

Rugby Union exists in a much smaller market. The fight to win hearts, minds and season subscriptions is a lot tougher. Teams should be open to the media and what they have to offer: a direct link to the public, instead of being treated with contempt. A philosophy of openness creates and grows an idea. Shutdowns and blackouts and limiting information kills it. Management within Rugby Union must reassess how they communicate and interact with the public through the media. If they want a bit of inspiration they should just look across the water where access is still controlled, but more meaningful to the fan.

Lions captain Paul O'Connell flanked by Gerald Davies and Ian McGeechan

A few tight calls in the outside backs and back-row, but overall it is a squad that was selected predominantly on form, although Delon Armitage and Mike Blair might dispute that. Spare a thought for Ryan Jones who plummeted from much-touted captain to Sky analyst in the space of a Six Nations cycle and rejoice at the wizened selection of  Alan Quinlan.

Every team needs a fair blend of youth and experience.  They also need direction, and the selection of only two 10’s gives them that. This ensures that every team session will see O’Gara and Jones running the backline, day in, day out. They are also guaranteed maximum playing time.  Taking Wilkinson, Flood, Cipriani or Hook would cut down both and just generate tension. Now its only a 50/50 call. Clever.

As Jim Telfer says, “the easy part is getting selected.” 

It is on.

Backs :

Lee Byrne (Wales), Rob Kearney (Ireland), Shane Williams (Wales), Leigh Halfpenny (Wales), Ugo Monye (England), Luke Fitzgerald (Ireland), Tommy Bowe (Ireland), Tom Shanklin (Wales), Jamie Roberts (Wales), Brian O’Driscoll (Ireland), Keith Earls (Ireland), Riki Flutey (England), Ronan O’Gara (Ireland), Stephen Jones (Wales), Mike Phillips (Wales), Harry Ellis (England), Tomas O’Leary (Ireland).

Forwards : 

Jamie Heaslip (Ireland), Andy Powell (Wales), David Wallace (Ireland), Stephen Ferris (Ireland),Alan Quinlan (Ireland), Joe Worsley (England), Martyn Williams (Wales), Alun Wyn Jones (Wales), Paul O’Connell (Ireland) (captain), Donncha O’Callaghan (Ireland), Simon Shaw (England), Nathan Hines (Scotland), Gethin Jenkins (Wales), Adam Jones (Wales), Andrew Sheridan (England), Phil Vickery (England), Euan Murray (Scotland), Jerry Flannery (Ireland), Lee Mears (England), Matthew Rees (Wales).

D'Arcy showboating for some Indian kids.

Fascinating Saturday interview with John O’Shea in the Irish Times. O’Shea is  humanitarian, founder and CEO of Goal, an Irish Non-Governmental Aid Agency. A former sports journalist and self-confessed sports fanatic, O’Shea’s pragmatic approach to the political minefield of foreign aid to developing countries is refreshing. GOAL have dispensed over half a billion in disaster and development aid since its inception in the late 70’s.

GOAL has been really pro-active in taking on athletes  and adopting them as ambassadors for the aid agency. In Leinster alone GOAL have signed up Jamie Heaslip, Luke Fitzgerald and Gordon D’Arcy; all potential Lions with D’Arcy having previously spent much of his summer breaks in Kolkatta, India.

I’m hoping to keep an eye out on other initiatives in the developing world that use rugby as a focus to fundraise, build a profile or bring people together in saving lives, educating and building for the future.

Nice break from the Munster-Leinster Heineken Cup guff, Lions selections and captaincy rubbish. Looks like its going to be O’Connell anyway. Jim Telfer pretty much let it slip about a month ago!

Ian McGeechan picks his 2009 Lions squad on Tuesday. It will probably be a pared down 36 player group, a throwback to the South Africa tour of 1997. The media has generated a huge amount of hype around the captaincy, with the selection being narrowed to Ireland’s Brian O’Driscoll and Paul O’Connell. The Irish Times ran a piece immediately after the Grand Slam claiming O’Connell had the blessing of Kidney and the preference of McGeechan. An O’Connell captaincy would put further distance between the current touring party and the shambles of 2005.

I think ultimately there will be a lot of leaders selected to tour within the group, the choice of figurehead is largely irrelevant once you consider the shortlist. Both Paul O’Connell and Brian O’Driscoll are winners. Both lead from the front. The real selections issues are in the pack. Selecting a mobile but physical back-row who can compete and kill the South Africans on the deck and a front five that can build and secure momentum in the set-piece.

Here is a taster of what is to come…Jim Telfer leaving the 1997 in no doubt about the scale of the task ahead.

Not everyone can train with discipline and attentiveness. Coaches in schools and clubs are always faced with a few players who lack the conventional attention span! Indeed the rates of  Attention Deficit Disorder  diagnoses has rocketed in recent years. 

For the rugby coach, these kids are easy to spot. They are bundles of energy, extroverted and bouncy, often hanging off the edge of huddles and chatting away, seemingly uninterested in the game/session at hand.

For a weak or stubborn coach, such players can be detrimental to the group. They disrupt, they distract and they appear unwilling to learn or listen. 

Many coaches will simply cut these players out in the long run, like blasting a cancer. Yet these players often have the most to offer on the pitch. They respond to stimulation, to pressure, to the immediate nature of sport. 

If we are to deal with these players, we must make a few adjustments to how we engage with them. Talk less. Ask questions more. Keep sessions short and sharp. Introduce fresh skills, new plays and reduce the technical load. Challenge them in a meaningful way. Set them targets in matches. Tackle counts, offloads, ruck clearances. Track their progress.

We will rewarded with boundless energy that may produce surprising results.

This drill is taken from the Western Force site. We wouldn’t be big into drills here, but there is a good emphasis on practical skills in this one.

The 9 has to dig the ball out of the tyre, replicating bad ruck ball.

The runner can alter his line, pace and timing of the run.

The player assigned to clear-out the ball carrier can focus on hitting the target with strong technique, getting lower than the opposing player and ensuring proper foot placement.

The tyre is very clever and should provide something fresh for all players involved. Small changes make a big difference.

Good man Jerry.