What is LSI?

LSI – “Latent Semantic Indexing” as complex as it may sound, basically refers to the relationship between the words in a paragraph. I will also add that LSI is a search algorithm used by Google (and many others) to increase the relevancy of websites displayed on their result pages for specific keywords.

The whole purpose of LSI is to give web surfers more relevant results based on their search queries which in turn increases a search engines effectiveness and accuracy, placing them ahead of their competition.

A brief example of LSI would be if you had an article focused around the keyword phrase “Sony digital cameras”. Looking from a LSI perspective one would think certain keyword phrases might also appear in the article such as “camera tripods” ,”digital photos” or “picture albums”. These are relevant phrases that are linked to the theme of digital cameras.

How Can It Help Me?

When I first ventured into article marketing and content creation I was clueless when it came to LSI. After reading a few articles on the subject I soon discovered that LSI optimization can’t really be done and you shouldn’t spend hours researching relevant theme based keywords.

My best advice would be to write your articles/content naturally without keyword stuffing and over optimization. Remember search engine prefer naturally optimized sites. Have a well balanced keyword density in your content don’t just optimize for one keyword phrase and use it over and over again. Use different variants of your keyword in your content, this will appear more natural and benefit your search engine rankings.

Useful Resources:

When it comes to article marketing some of the first thoughts that spring to my mind are boredom, repetitive tasks and writers block. Let’s face it, writing articles and submitting them to article directories can be grueling work, especially when you have another hundred tasks needing to be done. Wouldn’t it be great if you could just write one master article and create hundreds of unique articles from it? Or how about when you’ve finished writing your articles you can submit them to the webs top directories automatically, with one click?

Sound too good to be true? Well if a commercial product was boasting these capabilities 2 years ago I would say yes. That is until 2009 artificial intelligent, push button technology came along and impressed us all. I must warn you though that this product is so unique and revolutionary that it could cause one’s eyes to bleed if not properly prepared to see it.

Mass Article Control 2009 Pro

This is the future of article marketing as we know it. This double software package includes mass article creator and mass article submitter.

Together, these products can dominate any niche you are marketing to, create massive amounts of backlinks to specified pages and increase your traffic considerably.

Key Features

• Create up to 1000 articles from just one article in under 30 seconds flat.
• Uses 2009 artificial intelligent, push button, technology.
• Huge in-built synonym database for ultra quick insertion and replacement processing.
• Generate thousands of backlinks to specified pages.
• Saves you time and money by freeing you from hiring content writers to write articles for you.
• Easy to use and implement successful.
• Generates unique quality content for articles or websites.

This is truly a revolutionary product in the article marketing industry and is a must have for any marketer that wishes to save time, build backlinks, drive massive amounts of traffic to pages and most importantly earn a substantial income online.

More Information on Mass Article Control Here

Welcome back, if you missed our first post on viral marketing you can view it here. In this post I will be talking about the benefits of viral marketing vs. other forms of marketing like PPC. I will also be explaining some important key factors that can determine whether a viral marketing campaign is successful or not, so grab some coffee and enjoy.

Know Your Audience

When launching a viral marketing campaign it is very important to know what your audience’s interest are and what they like and do not like. It would be very disadvantageous to design and release a viral marketing campaign that has no real connection to your product or business as the people that view your campaign will not necessarily be interested in what your business has to offer.

If this does happen your preset goals for your viral marketing campaign might be negatively affected, such as not converting viewers to clients at the rate you planned for or in the worst case situation your company’s image might be negatively affected by an unconnected viral marketing campaign.

Another important factor is what the social credibility of your target market is. In other words, what is going to make people forward your viral marketing idea on to friends or other people to achieve a wider audience? If people do not share or want to share it then your viral marketing campaign will suffer drastically because the main idea is to make a viral marketing campaign that people want to share with their friends and family.

So as you might realize now it is very important to know your audience as it can make or break your viral marketing campaign. If you have an opt-in list for your clients (Which you should) send an email to each of them and ask if they would be willing to complete a survey that you have designed to see what your their interests are.  This can be a very useful method to do market research and in turn develop a successful viral marketing campaign.

Trust Your Creative Side

Going with your creative side when brainstorming ideas can be hard, time consuming and frustrating all at the same time. There can be a lot of doubt and uncertainty with viral marketing as it is not an exact science and you never know how your audience will react to what you produce.

Saying that, you must trust your instincts and creative side when planning a viral marketing campaign. A good rule of thumb is, if you like what has been produced then there is a very high possibility others will like it too. If you are unsure about the effectiveness of what you have produced then just send it to a few friends or family members and see what they think. If they like it then other people will to.

Viral Vs Conventional

Now the big question, is viral marketing more effective than conventional marketing methods such as PPC, SEO and SEM? Personally, I would have to say no because as i said before viral marketing is not an exact science and the amount of viral marketing campaigns that are created are high and the amount that are successful are low.

I am not saying that you shouldn’t bother with viral marketing, actually the exact opposite as viral marketing can bring in tens of thousands of unique traffic for a fraction of the cost. Achieving the same volume with conventional marketing would cost an arm and a leg but with conventional marketing you will receive more targeted traffic and higher conversions.

The ideal would be to have both implemented in your company’s marketing strategy, do not place all your faith in one and not the other rather see what method is more effective for your business and go from there.

Well that’s it or now, thank you for reading and please feel free to subscribe any way you see fit below.

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Welcome to our first post on viral marketing, this is just an introductory post explaining the basics for what viral marketing is and how it can be a huge asset to any company, let’s begin. Viral marketing can be a huge asset to any company if implemented correctly.

Viral marketing is defined as the power of word of mouth leveraged by the speed and reach of the Internet. Every company should have some form of viral marketing campaign set up however small it may be. So what are the factors that influence whether a viral campaign is successful or not?

The Factors

All successful viral marketing campaigns are built around a set of key factors, they may even be built around more than one to appeal to a wider audience and achieve greater exposure. These key factors being:

• Funny/Humorous
• Remarkable
• Unique
• Controversial
• Shocking
• Related to product/service

The Most Important!

One very important factor that many people forget is that your viral marketing campaign should be related to your company or product, if its not you might find most of the traffic and exposure you are receiving from your campaign will not be converting highly.

This is because your campaign is targeting the wrong audience and they might not find your product/service useful. So a good measure to take would be to make sure your viral marketing campaign is somehow related to your product or service.

Creative viral marketing campaigns can take on its own life and might be a turning point in your company’s goals or future. An important thing to remember about viral marketing is that, if perfected and implemented correctly it can be the most important and effective marketing tool in your inventory, so get it right.

That’s it for now, there will be more posts on viral marketing shortly so keep updated. Thanks for reading.

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There is always a time when you will need to make some extra money online. You might be just starting Internet marketing or your campaigns are not converting as high as they should and you need some extra cash to pay the bills. For whatever reason there might be, here are some other ways to earning extra money online.

Article Writing

If your English skills are up to scratch and you know how to write effective articles then why not consider writing articles for money. There is quite a high demand for article writers all you have to do is write some samples and advertise your services. Forums are good places to advertise such services but be sure to adhere to their guidelines.

eBay

Yes there is money to be made on eBay though buying and selling items. If you have a good eye for determining if items are valuable then buying and selling on eBay might be for you. Of course this takes time and is not a sure way of making extra money online.

Website/Blog Promotional Services

If you have skills in link building, directory submission or SEO then this will highly benefit you in making extra money online as your services are needed by almost everyone who has a website and can’t do it themselves.

I personally used to do this when I was low on cash or waiting for pay checks to come and I can tell you it is grueling work but the pays not bad and you build on your skills. A good way to advertise promotional services is on forums, or you can set up a web page with your service details and prices on and email it to webmasters and see if they respond.

Graphic Design & Photography

If you are the creative type then why not design some good looking images and sell them online. If you are a photographer then take some decent appealing images and sell them. There is always demand for appealing images and photos and some good sites that allow you to do this would be Stockpot, ShutterStock and GraphicLeftOvers.

Freelancer Sites

If you find being an independent freelancer doesn’t bring in enough jobs or you are finding it hard to find clients then why not join up to sites that connect freelancers with clients? A good one I used to use was oDesk, and they have all sorts of online jobs. You work through a remote client and you can be paid a fixed amount or work by the hour charging your desired amount. Check them out here.

Hope you enjoyed the post and got a few ideas from it. Keep checking back for more or subscribe. Thanks for reading.

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PayPal is currently the preferred payment method for internet transactions as it is simple and effective. The problem with PayPal is that it is not available to all countries, which can be very frustrating to online merchants that wish to sell products in unsupported countries. I am one of those unlucky few, so I have put together a list of other good payment services available.

1. AlertPay: Very similar to PayPal. It is easy to use and has great customer support. A very good alternative to PayPal but the only problem is that not many people use it.
2. FastSpring: Personally FastSpring is one of the best payment options you can register with. If you are an online merchant and cannot accept PayPal payments this is your best choice. I have signed up with them and their customer service is exceptional, and they can handle your clients PayPal payments.
3. Money Bookers: They are also a popular alternative to PayPal, I have read good reviews on them. I have however not used their service so I can’t personally recommend them.
4. Plimus: Another great alternative to PayPal if you are an online merchant. They also have an affiliate network and they also have a digital product store. The only negative comment I have heard about them is that they are slow at paying out.

Those are my top alternate payment options to PayPal. Hope you enjoyed the post, check back regularly for more info or subscribe below. Thanks for reading.

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As we have all seen Twitter can be a very powerful Internet marketing tool as you can share information with vast amounts of people in seconds. Twitter is ideal for getting fast traffic to your sites and building good relationships with your followers and clients.

Twitter is fairly easy to begin with, nothing complicated at all when getting started. Even though Twitter is easy to understand there are quite a lot of useful tools out there that can make your Twitter life easier, and save you time in the process.

Useful Internet Marketing Twitter Tools

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1. FlashTweet : Is probably one of the best multipurpose Twitter tools available. You can add multiple Twitter accounts, mass follow users based on search terms, schedule tweets in advance to run throughout the week and many more. Sadly you now have to pay to use this service, but there is a 14 day free trial to date its worth checking it out.
2. Huitter : Is a simple but useful free Twitter tool that allows you to do 3 things, unfollow all who do not follow you back, unfollow all and follow all who follows you. Quick, free and easy.
3. Twollow : Basically this service offers you to find and follow people with similar interests to you, good for finding people interested in your niche.
4. TweetLater : This is a free and paid service and allows you to schedule tweets for specific times, send automatic DM’s when someone follows you and automatically unfollow someone when they stop following you.
5. TweetaFile : Allows you to send pictures, documents and videos in your tweets.  I find this useful when giving my followers a free eBook or video tutorials.
6. Twonvert : Find you can not fit your whole message into the 140 characters that Twitter provides? Use Twonvert to convert your tweets into SMS shorthand language. I have not tried this service but thought it would be useful to some.
7. IsTwitterDown : A simple tool that informs you if twitter is down or not, displays a yes or no answer.
8. TweetDeck : Desktop Twitter application that helps to organize your twitter profile. You can create groups to easily follow friends, follow topics in real-time with saved searches and you can manage multiple Twitter accounts with ease.
9. Su.pr : A brilliant URL shortening service for Twitter created by the people who run StumbleUpon. One very useful aspect of this tool is that when you shorten a URL it also gets exposed to StumbleUpon’s 8 million users as well, very useful.

That’s it for now. I hope you found these Twitter tools useful and I hope they will aid you in your Internet marketing journey. If there are any useful tools I’ve left out, feel free to post a comment with them in. Thanks you.

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Welcome to our 3rd and last post on landing page optimization. In this post I will be detailing the rest of the factors you have to focus on to increase your landing page conversions and in turn earning you more money per visitor.

Make it Easy to Spend

Only having one payment option is a very bad idea. Lets say you only accept Pay-Pal as a payment method and someone from a country where Pay-Pal is not supported wants to purchase your product, you just lost that sale.

Having multiple payment options makes it easy for clients to buy from you, and that is what you want. Accept credit cards, direct bank transfers and maybe even have a monthly payment plan. The more payment options you offer increases your conversions and commissions, simple.

Background Colors Do Effect Conversion Rates

Research has shown that your landing page background color can have an effect on your conversion rate. Studies have shown the best color to use are is dark blue but other colors such as Black, Grey and White also perform just as well. Avoid using bright colors as this has a noticeable negative effect on landing page conversions.

Another tip is to your products watermark to the background, doing this has been tested to increase conversions up to 30%, your visitors might view your site as an authority on the product/service you are trying to promote.

Other Aspects To Increase Conversions

• Don't waste your time writing about how much you believe in the product you are trying to sell and how much it has done for you. The truth is people care far more about themselves than they care about you. Tell them what the product can do for them, how they can benefit from it, not how you benefited from using it.

• The most powerful word to an Internet marketer is "You" And use it, a lot.

• Command people to take action, do not ask them. If you want them to buy your product say "Buy Now!" and link to your product. Do not say "Maybe Buy This" as it will not be effective.

• Guarantee: This is one of the most powerful tools in Internet marketing as it can make all the difference in conversions. What is truly amazing about a guarantee is that it shows the seller has confidence in his/her own product. It makes the potential buyer feel safer knowing they can get their money back. And the best thing about a guarantee is most people forget about it even if they are dissatisfied with the product.

• Free bonuses are a great way to heavily increase conversions , even if its a PLR product as people love to think they are getting something for free.

That's the end of our 3 part "Increase Landing Page Conversions" series. I hope you have learned something new that will help you increase your conversion rate, my next post will be on Useful twitter tools so keep updated, thank you for reading.

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Welcome back. This is our second post on landing page optimization, our first post was on landing page headers and what techniques you should implement to push up conversions. This post will be detailing how to use tones and language skills to further increase your landing page conversions.

Tones & Language Type

When you are designing a landing page there is nothing more important than your language and tone skills. To get this right is very important because the sentences you construct and the tone you use will, in the end be the determining factor in turning your prospective client into a buying client. Let’s take a further look into tones and language tips for your landing pages:

• Avoid the passive voice - Your landing pages must seem active and the way to achieve this is not to use the passive voice. Clients also like reading information that seems to be personally directed at them, make your landing page content seem like your having a personal conversation with your client.

• Bold, Underlined and Italics - Use these 3 formatting techniques to make important words jump out of the page. Be careful not to overdo it though as this could have negative effects.

• Spelling - Nothing screams "Don't Buy from Me" than misspelled words. Would you buy a product from someone who can’t spell? I know I wouldn't.

• Perspective - Keep your perspective constant if you start writing in the 3rd person, keep writing in the 3rd person. Consistency in your landing page content is highly advised to drive up conversions.

That’s it for now. Next post will be on all the other general factors that will increase your landing page conversions such as background colors, payment methods and use of the golden word so keep checking back for updates. Thanks for reading and I hope this information will help increase your conversions.

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Every Internet marketer who is earning just enough to stay interested in the filed and wishes he could be one of the millionaires you hear so much about, should master landing pages and what tactics to implement on them.

This is exactly what I am going to do in this post, amazing conversion tactics is what I am talking about ladies and gentlemen. Some of the landing page tips are quite obvious but i suppose we all need our memory refreshed every now and then.

Headers On Landing Pages

• Headers are, almost always the first thing your potential client sees when viewing your site. Using a high quality graphic is essential to conversion rates. Simply put people will likely NOT buy a product from a ugly site. I don't mean thrown in all the bells and whistles in an image just make sure its clean, neat and looks appealing.

• Headers must always have a good load time. This could become quite hard to balance with large high quality graphics but as a said before the header doesn't have to be HD quality. Important! - Most Internet marketers assume all their clients are on high speed Internet connections. Do not assume this! As probably a large amount of your prospective clients are only using 56k.

• Your header should have a clear connection with your product. Don't place images of pineapples and an apple marketing site, simple.

• Your header must not clash with the layout and design of your site. Make sure everything flows and looks right, rule of thumb is if it looks nice to you then it will hopefully look nice to someone else, if your not sure then get a second opinion.

Well thats it for now, part 2 will be on tones and language types to use in landing pages to increase conversions. Hope you enjoyed this post and hope it helps you to achieve greater conversions as we all desperately want.

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