Estrela Marketing Solutions

The Creative Process

admin — Thu, 19 Apr 2012 13:01:50 +0000

Author: Jerry Canavit Having worked in the creative end of this business for a good while, I have often been asked ’How do you come up with advertising ideas?’ Do ideas just happen? So why do some seem to be so prolific at generating ideas while others are seemingly so challenged? Does it have something to do [...]

Why Counterfeiting Hurts

admin — Tue, 03 Apr 2012 15:54:12 +0000

Author: Tim Hawthorne When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products and may even get hurt by the counterfeit versions. The original marketer loses sales, incurs legal expenses and winds up with a damaged reputation. The industry as a whole gets a black eye as customers complain about the purchase to [...]

2012 & The Changing Face Of B2B Brand Advocacy

admin — Mon, 02 Apr 2012 19:58:31 +0000

Author: Linda Mentzer With super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to achieve superior levels of user engagement and brand advocacy. 1. [...]

Who Says Kids’ Products Don’t Sell on DRTV?

admin — Mon, 26 Mar 2012 18:41:22 +0000

Author: Tim Hawthorne Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are already being heard – and heeded – in many households. Answering the [...]

Creativity Killers: Early Warning Signs

admin — Wed, 21 Mar 2012 21:20:40 +0000

Author: Jim Kleypas If you closely examine the relationships involved in creating your marketing communications, you will discover that there are many facets involved. It is of the utmost importance that all parties are in step with each other in order to produce a top-quality product. There are some ‘early warning signs’ that the creative understanding [...]

Compliments Slips: A Success Business Tool

admin — Thu, 08 Mar 2012 21:48:27 +0000

Author: Carol Gracias The modes of communication and the methods of incorporating the business have gone radical changes with the passage of time. Being a professional, your credible attitude ensures the continuing success of a business house and as well to maintain your customers and clients loyalty. Apart of providing better products and services, maintaining a [...]

Listen Here to Our Latest Radio Interview

admin — Fri, 02 Mar 2012 22:48:37 +0000

Listen here to our latest radio interview on 3/2/2012. Jim and Adam talk about landing pages and their importance in email marketing. FriedonBusiness-03-01-2012

Brands Are More Than Just A Logo

admin — Wed, 22 Feb 2012 22:58:31 +0000

Author: Adam Canfield Brands and logos; are they synonymous? A person that isn’t business savvy might say that they are, but for your business to be successful, it’s important that you understand the differences between these two words. A logo is a picture or special colors and fonts that you recognize companies by. They’re the Target [...]

Brand Marketing Online: The Top 5 Secrets to Building Brand Visibility and Positively Enhancing Your Online Brand

admin — Fri, 10 Feb 2012 21:44:46 +0000

Author: Emily Stoik What is Brand Marketing Online? Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business. Whether you like it or not, everything that you do online will either help or hurt your Online Brand. But what is your Online Brand anyways and [...]

Listen Here to Our Latest Radio Interview – 2/2/2012

admin — Mon, 06 Feb 2012 15:35:32 +0000

Adam Taub, President/CEO of Estrela Marketing Solutions appeared on “Fried on Business” on Thursday 2/2/2012. Jim and Adam discuss the benefits of testing subject lines and A/B creative testing. Listen here: FriedonBusiness-02-02-2012