Finding an ethical AI. Ethical and environmental rankings of 12 chatbots and generative AI large language models, with recommended buys and what to avoid.
With a huge surge in use of AI chatbots and generative AI large language models (LLMs), we ask the important question of if there are any ethical AI tools available.
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Ethical Consumer
Join thousands of others and become an ethical consumer today.
Join thousands of others and become an ethical consumer today.
Learn how to use your spending power to help change the world for the better.
We are an independent, not-for-profit, multi-stakeholder co-operative with open membership.
At the heart of the ethical consumer movement, since 1989.
We are an independent, not-for-profit, multi-stakeholder co-operative with open membership, based in Manchester.
We provide all the tools and resources you need to make choices at the checkout simple, informed and effective.
Includes guides to: AI tools, social media platforms, web browsers, search engines
The latest magazine includes guides to:
- AI tools
- Social media platforms
- Web browsers
- Search engines
Plus:
- score tables rating and comparing the brands
- Best Buy recommendations
- AI and the rise of Big Tech
- digital privacy and military links ratings for all companies
- the impact of AI on workers
- the climate and energy impact of data centres
- social media misinformation and disinformation
- what are the alternatives to Google for searching and web browsers?
- Israel-Palestine rating for all companies in the guides
Features
- which are the ethical alternatives to Big Tech?
- how Big Tech and Big Military are inextricably linked
- who's campaigning against Big Tech?
Issue 221 (July/Aug 2026) now in print and online.
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- Finding an ethical and environmental social media platform. Ratings for 21 different social media platforms and messaging tools, with recommended brands and what to avoid. We look at issues such as data privacy and tax avoidance.Read more
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Looking for ethical alternatives to Spotify, Amazon, and YouTube? Our guide rates and ranks 13 music streaming services and digital music download platforms, offering Best Buys advice, recommended brands, and brands to avoid. Discover the best options for ethical music consumption.
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Finding an ethical and environmental car. Ratings for 43 brands of electric cars. With recommended buys and what to avoid. We look at how environmentally-friendly electric cars are, and discuss why hybrids are in the doghouse.
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Finding an ethical and sustainable travel booking company. Ratings for 29 travel companies, with recommendations, best buys, and what to avoid. The reduction in flying during the global pandemic led to a rise in interest in 'slow holidays' and more local vacations. This guide gives you all the options for sustainable holidays.
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Finding an ethical mobile phone. Ethical and environmental rankings of 21 mobile phones with recommended buys and what to avoid. In this guide we look at the ethics of tech companies, from Apple and Samsung to smaller brands doing things differently in the mobile phone industry.
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Looking for an ethical and sustainable chocolate brand? This guide rates and ranks 31 chocolate brands, with our unique Best Buy recommendations and the brands to avoid.
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If you are looking to reduce your use of Amazon, we've got your covered. We share our favourite ethical alternatives to Amazon – including the most ethical and eco-friendly places to shop.
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Find the main Israel boycott targets, boycotting strategically, ethical brands you can support instead, plus an introduction to the Palestinian Boycott, Divestment and Sanctions (BDS) movement.
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A comprehensive list of current consumer boycott calls from campaigning groups around the world. Boycotts exert economic pressure on some of the biggest companies to change their practices.
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Find natural and cruelty free soap. Eco friendly and sustainability ratings for 61 brands of soap bars, liquid hand wash and shower gel, with recommended buys and what to avoid. In this guide to ethical soap, we look at the ethics of soap companies, from the big brands like Dove, Palmolive, Pears and Simple to high street shops like Boots and Superdrug, as well as smaller eco brands.
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Looking for the most ethical bookshop? Our guide rates and ranks 27 top UK bookshops, providing Best Buys, recommended brands, and which to avoid. Find your next great read while supporting ethical businesses.
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Find ethical online shops so that you can shop with a clear conscience. In this guide, we rate and rank 18 online shopping websites, giving our unique Best Buy advice, recommended buys and places to avoid.
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Choosing an ethical bank account is one of the simplest and most powerful things you can do. This guide rates 28 UK current accounts based on their ethical and environmental impact, revealing recommended options and those to avoid.
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Which are the most sustainable ethical clothing brands? In this guide, we explore 29 ethical clothing companies which show the mainstream brands how sustainable clothing should be done.
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