ethnicomm - the blog part I

A social media cheat sheet

Bhupesh — Mon, 08 Mar 2010 18:36:27 +0000

With so many social media sites out there, it is easy to spend too much time being “social” and “networking” and not enough time building your business. Without a proper marketing strategy, your efforts are as beneficial as trying to compete against The Hurt Locker or Avatar for attention. In school, a cheat sheet helps [...]

A social media cheat sheet

What is the difference between Marketing and Sales?

Bhupesh — Thu, 04 Mar 2010 18:57:15 +0000

What is the difference between Marketing and Sales? I was asked this question and thought to myself…” if ONE person was asking, many more are probably thinking the same thing” Marketing gets the attention of the prospective customer through a variety of means like advertising, public relations, viral marketing, guerrilla marketing, direct marketing and promotions. Marketing seeks [...]

What is the difference between Marketing and Sales?

Studying for a marketing final? Check out these 15 videos!

Bhupesh — Mon, 30 Nov 2009 22:43:21 +0000

Studying solely from the textbook and reviewing lecture notes sucks (except my notes of course)! Many textbook publishers have really useful websites where you can watch video cases, do online quizzes, mess with flash cards and click on related links that unfortunately are either dead, outdated or horribly lame. There are many creative people posting [...]

Studying for a marketing final? Check out these 15 videos!

5 elements of a great tagline

Bhupesh — Tue, 24 Nov 2009 04:36:10 +0000

I recently went through a rather exhausting exercise creating a “tagline” for a client. A tagline – you know…those succinct and often memorable statements that capture the essence of the brand. Think of some of the classics and soon-to-be classics: A Mind is a Terrible Thing to Waste® (United College Negro Fund) Don’t leave home without it (American [...]

5 elements of a great tagline

Time Management for Entrepreneurs

Bhupesh — Mon, 03 Aug 2009 16:52:28 +0000

Many of us start the day with the best of intentions but by dinner time, are not entirely satisfied with our accomplishments. It’s hard to stay focused with emails, phone calls, text msgs, IM, SKYPE, Twitter and FB updates constantly interrupting us. Not to mention blog posts! The time management courses that I took while in [...]

Time Management for Entrepreneurs

Who Uses Social Networks and What Are They Like? A Warning.

Bhupesh — Fri, 10 Jul 2009 14:39:10 +0000

Marketing decisions based on surveys can be dangerous if you don’t dig into the data to ensure that the insights gleaned are relevant. For example, a study by Anderson Analytics which is discussed in a ReadWriteWeb article, says a lot about social networkers and says very little! Part 2 of the article is even less [...]

Who Uses Social Networks and What Are They Like? A Warning.

Top 9 changes to Facebook – Desi version

Bhupesh — Tue, 16 Jun 2009 03:26:40 +0000

The June 2009 issue of Business Week has an article called Social Networking: Facebook Looks to India which discusses the push that Facebook is doing to increase market share. The international manager for Facebook is quoted as saying “people like to communicate in Indian languages” (instead of Hinglish). I humbly suggest that enterprising [...]

Top 9 changes to Facebook – Desi version

Customer Service – Fail!

Bhupesh — Fri, 01 May 2009 14:13:06 +0000

In one of my lectures on Customer Service, I played a 6:23 min YouTube video from VocalLabs called Ordinary Indignity that followed someone’s customer service experience with HP’s Technical Service. In this video, it appears that HP would like to have a file on each customer and the specs of their machine. Watching this interaction [...]

Customer Service – Fail!

Seven little known facts about me.

Bhupesh — Tue, 30 Dec 2008 20:54:08 +0000

One of the many good people that I have met through social networking is Kellye Crane. Kellye writes about the solo PR field and is someone that I respect – for her writing and her inclusive nature. So when she “tagged” me in her meme blog, I was honored and felt compelled to participate even [...]

Seven little known facts about me.

Financial advisors – what should you do now that the sky has fallen?

Bhupesh — Thu, 16 Oct 2008 14:48:15 +0000

If you’re a financial advisor, you’re probably feeling overwhelmed because you’re wondering when the bad news is going to stop. The media is not helping. There is unprecedented market volatility! Declining consumer confidence, declining property values and declining share prices. This can really take a toll on you and your ability to think rationally and [...]

Financial advisors – what should you do now that the sky has fallen?