What are the advantages of using video for content marketing?
There are tons of advantages to using online video in your content marketing. Video is a more passive and engaging form of content. Statistically speaking, videos are more likely to rank higher in search engine results. Additional research shows that users convert somewhere between 4-7x higher on landing pages with video than those with just static content. Online video is also advantageous for content marketing because you can actually be ranked in several spots for the same keyword just in different varieties. For example, you can be ranked 1, 2, 3 and 4 for the same term with one being a video, one being a blog article, one being a picture and one being a PPT presentation


What skills do you need to create quality video content? Can anyone do it?
Anyone can create quality video content but as with almost everything, it usually takes more time than you think it will. For those just starting out, I would recommend transforming existing popular content into video format. It could be as simple as discussing a popular blog article or transforming someone else's popular content into video format. The biggest thing is to make sure you know why you are creating the content, otherwise you can end up wasting a lot of time.  


What features make for an effective content marketing video?
It depends on what your goal is. Most online videos should have one primary goal. Some videos are made to sell, some are made to engage, some are made to build awareness but all videos should have a defined goal, in essence, what the viewer should get out of the video and a next step they should take. For example, we make promotional videos with the primary goal being to communicate what's happening at an event.  


Can you give some tips for improving SEO of video content?
Figure out the long tail keyword you want to target. You can try using YouTube's keyword tool but I'd suggest using the AdWords Keyword Planner to determine which keyword you want to target. After you've decided on your keyword, you should try to make sure you mention your keyword as many times as possible within reason in the video on the audio track. Before uploading your video, be sure to change the name of the file to the keyword you are targeting. If hosting on YouTube, be sure the keyword is the first part of the title followed by a dash and the rest of the title. In the description, be sure to include your keyword several times. The first tag should also be your keyword. The biggest piece of advice for video SEO is to get people to watch your video. Share it with your various social networks, embed it on your website, and encourage others to like, share and comment. 


What are some of the pitfalls to avoid?
Spending too much time on a video. Perfection is the enemy of execution. For a one minute video, I've actually spent days recording and editing videos before. Give yourself a time limit and stick to it. Secondly, make sure you set aside enough time to actual create a quality production. Third, check your lighting! Dimly lit videos are no fun to watch. Fourth, if it's for marketing purposes, make sure you have at least an outline of what you want your video to be. The more detailed you are, the easier it will be to execute on your vision. 


How can people learn more about using video for content marketing?
There are TONS of resources out there for people to learn about using video in content marketing. Just search for video marketing and read some of the fantastic blog posts and how-to guides that are out there. Honestly though, its probably easiest just to start doing it. If you've never done so, I'd encourage you to just go to YouTube and look at the resources available there.

Inside the Video
In the interview, Bruno discusses:

• Her involvement in the origin of "expochat"
  
• The most influential changes in event industry technology thus far
  
• How technology will continue to evolve the event space
  
• Hybrid events and the future of face-to-face meetings

Below are another top 10 handpicked blogs & resources for event planners (in no particular order):

1. Event Marketer | Sandra O' Laughlin
A great resource for event news and trends, Event Marketer allows your to narrow down your search by B2B events or B2C events, and also covers event technology, mobile marketing, and many other useful categories.

2. Meetings & Conventions
Under the umbrella of the Meetings & Conventions site are multiple blog & news sources, resources & supplied content for event planners (including white papers), and coverage of industry events.

3. Trade Show News Network
TSNN covers over 25,000 trade shows, exhibitions, public events, and conferences.  They have an expansive database of past trade shows that is searchable by name, date, and location, and provides all the details of the event - including square footage of the venue.

4. International Meetings Review
Reporting on meetings worldwide, International Meetings Review has a wide scope of coverage, in both location and topic.  Along with planner resources, also included are articles about travel, modes of travel, and destinations.

5. Event Solutions
Event Solutions provides excellent tips & recommendations by example for design, trends, and solutions in event planning.  Their website is also very user-friendly and visually pleasing, which is always a plus.

6. PCMA Convene | Convene Magazine
This blog contains useful stories & tips for inspiration in event planning, written by the seasoned editors of Convene Magazine.

7. Industry Leaders Magazine
Industry Leaders Magazine is more focused in the business sector, with a great breadth of article topics including Food & Drink, Energy, Construction, Manufacturing, Supply Chain, and Technology.  Relevant events & trade shows are covered in each of the respective categories.

8. Events Management News
News & great advice for event planners can be found here, especially for those based in the UK.

9. Planet Planit
How-tos & tips for many different kinds of events, including Weddings & Social Events, as well as articles about Social Media, Technology, Marketing & PR, and Hot Topics.

10. Evenium Blog | Evenium
Evenium covers best practices in event planning, including tips on social media, technology, and creating the most memorable event possible.

Event planning blogs have the immediacy that printed materials lack.  Online articles can surface within hours of an important discussion or occurrence.  Both blogs and social media give us the unlimited, constant ability to share new information and then update or supplement it later, providing instantaneous access for both the reader and the writer.

The most popular blogs in any field are usually run by industry leaders, industry veterans, and great thinkers who enjoy writing about their trade.  This is certainly true for the event industry, and although blog articles tend to support the author's opinions, they will be the most straightforward and least likely to beat around the bush.  

Without further ado, below are our 10 of our top picks for blogs & resources for event planners (in no particular order):

1. Velvet Chainsaw's Midcourse Corrections | Dave Lutz & Jeff Hurt
Midcourse Corrections writes about annual meeting improvement, association meetings, corporate meetings, education, and the convergence of Web 2.0, social media, meetings, events and education.

2. Conferences That Work | Adrian Segar
Segar's focus is creating events that attendees will love, and his blog articles are great insight into what attendees want, and revolutionary ideas for what attendees will want at future events.

3. Event Planning Blog | Cvent
Cvent has an excellent plethora of articles about everything event related - including news, social media, budgeting, and planning how-to's, to name a few.

4. Plan Your Meetings
Along with industry news, planners will find best practices, resources, and advice for all different event needs.

5. Liz King Events | Liz King
King's mantra is to make events more engaging, effective, and efficient.  Her "Event Tech of the Week" blog posts showcase services that streamline the planning and execution of events, helping the 3 e's.

6. Fork in the Road | Michelle Bruno
Bruno writes about the coexistence and prosperity of social media and other innovative technologies alongside face-to-face meetings, as well as exploration into the future of meetings and conferences.

7. Event Manager Blog | Julius Solaris
Solaris blogs about event technology Trends, innovative event concepts, and social media applied to the event industry. Solaris also gives thumbs ups to the event startup community by giving space to initiatives to support innovation in the event industry.

8. Trade Show Institute | Traci Browne
Browne offers tips & advice for trade show organizers, as well as guidance and how to's from personal experience.

9. Planner Wire | Keith Johnston
Johnston writes about the partnering of meetings and technology, and creating a seamless collaboration between the two to better engage attendees and increase the creativity & confidence of event planners.

10. Meetings Net
A great source for information and resources related to planning various different types of meetings and events, including association meetings, medical meetings, corporate meetings, and global events.

A review of Attendify's new Social App

One development I am glad to see take place within the events industry is the widespread implementation of mobile apps at events of all sizes. Mobile apps not only provide a way of removing large costs like printed guides, but also can help enhance the event through value added capabilities like integrating social media thereby reducing networking friction among attendees.

One event mobile app developer that is making great strides in this space is Attendify. For those not familiar with Attendify, they are one of a handful of budget friendly mobile app creators specifically tailored towards conferences, festivals, trade shows and meetings. The company recently launched an update to its Social App and it's filled with tons of things that help enhance the attendee experience and make an event organizer's job easier.

The new app has some pretty useful features and benefits for both attendees and organizers. 

Highlights For Attendees

• Timeline: the new interactive timeline allows users to see everything that's going on with attendees and find the best topics to start up a conversation. The timeline is very Facebook-esqe meaning it's very social. My personal favorite? The ability to "Like" and comment on posts, including photos taken by other attendees
• Messages: the messages feature allows attendees to interact with one another with direct private messages. Not to fear though, the Attendify team included privacy controls so your most sought after attendees are not bombarded with unwanted messages 
• Follow-up Lists: One of my personal favorite new features is the ability to create follow-up lists. This allows for an easy way to keep in touch with the most important people you meet at an event.

Highlights For Organizers

• Control: The new social app allows for greater control over the flow of information. This makes it easy to remove inappropriate or offensive messages posted in the public timeline
• Push Notifications: this is the perfect way to deliver last minute updates or corralling attendees to big events like keynote presenters or social engagements
• Centralized Management: the dashboard allows for easy management of not only the social features (e.g. censoring abusive attendees) but also the content (e.g. schedule of events). This is a must have for any event organizer who hopes to deliver an exceptional experience

The Social App was tested at over 100 events before its public rollout in order to make sure it would serve the needs of attendees and organizers alike. With custom event app development usually starting in the thousands of dollars, Attendify's $599 Social App is a welcome, budget-friendly addition to the event mobile app space.  For anyone interested in seeing the app in action, watch the video below. 

Tell us in the comments below...
What do you think of Attendify's Social App?

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• How To Incorporate Attendee Testimonials Into Your Event Based Marketing
  

Halifax Pop Explosion is one of North America's top music festivals, but did you know it has a top-tier interactive and technology conference too? HPX Digital is an interactive event for digital creators focusing on delivery trends in web, mobile, gaming, startups, design and marketing.  

Atlantic Canada needed a place for it's growing base of developers, entrepreneurs and startup executives, technical managers, marketers and financiers to meet and discuss the most important topics and trends affecting them. HPX Digital provided this solution with it's launch in 2012. Today, HPX Digital is important enough to draw attendance and speakers from large companies like Google, Microsoft and Disney yet intimate enough that you can build lasting relationships and are not left feeling overwhelmed by the throngs of faceless, masses of attendees. 

This year, Event Commercials is partnering with HPX Digital to offer registrants a free $10 Amazon.com Gift Card for starting their registration here. 

This article includes

• How to create rapport with your potential attendees 
• When and where to collect feedback for use in event advertising
  
• How to use survey responses for events and promotions
• Tips to incorporate recommendations from attendees in your event marketing
• Attendee endorsement examples 

Forget The Money. Why Should I Attend?
Potential attendees want to know you understand and can help them. Show them you understand who they are by catering your events and promotions to your potential attendees' wants and needs. While you can choose to directly tell them why your event will benefit the potential attendee, it is usually more effective to show them what others have obtained from your events. 


Wow! He's Just Like Me
One of the most effective way to show attendees what they will gain from your event is by using attendee testimonials. Testimonials show attendees others who are just like them, create an emotional connection with your event and help build rapport with your target audience. 


Collect Feedback
There are several ways you can obtain testimonials. Some of the easiest and most popular ways include

• Event Surveys: ask for written feedback during the event
  
• Record Reviews: record attendees during the event to capture their feedback  
• Post Event Email: Contact attendees after the event for feedback
• Social Media Monitoring: capture Tweets, Facebook Messages and other social media posts that show your event in a positive light

Guidelines For Collecting & Using Testimonials
There are a few things to keep in mind when collecting and testimonials which we've outlined in the below presentation. 

Effectively Using The Testimonials
Once you've obtained authentic testimonials it's now time to use them in for your event and its promotion. You should use testimonials and recommendations everywhere including your website, social media and other marketing materials. This helps to create rapport with your target audience. 


Attendee Recommendations In Motion
If you were fortunate enough to capture your attendees feedback in video form, then you should consider using those testimonials across social media including embedding them in your website. Another great way to use attendee testimonials is by creating a presentation or video that uses these testimonials. Below is an example of an attendee testimonial video we created for Masters In Motion, a three day conference in Austin, TX designed to help attendees be better filmmakers. 

In Conclusion
In conclusion, testimonials are incredibly effective at creating rapport with the potential attendees. They serve to validate the marketing statements about the conference or meeting (i.e. the benefits of attending), and encourage the potential attendee to action (i.e. to register).

Take advantage of this free offer: How To Promote Your Event To Get 50% More Attendees

Let Us Know In The Comments Below
Do you use feedback from surveys in your event marketing? 

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In our blog post How to Use Attendee Testimonials to Increase Registration for Your Event, we discussed the importance of using attendee testimonials when doing event based marketing.  Attendee testimonials are great evidence of what occurred at your past events, and allow potential attendees to grasp a better understanding of both what to expect at future events as well as the value of attending.  They also offer a third party perspective of your event, which shows potential attendees the success and significance of your event from an unbiased attendee standpoint.

Where to Incorporate Attendee Testimonials

Now that you've collected your attendee testimonials from previous events, you may be wondering where to include them.  Posting them on your company website and social media platforms are good options, but if you are looking for maximum effectiveness, your best bet is including them in a promotional video.

Using Testimonials in Promotional Videos

Online video is shown to be 400 to 700% more effective at increasing response and engagement rates from website visitors.  Using testimonials in conjunction with online video increases the effectiveness of both marketing strategies.  The event organizers for the Masters in Motion Conference have capitalized on this and used excerpts from their attendee testimonials in a promotional online video about their event.  

Let Us Know in the Comments Below...
Do You Use Attendee Testimonials to Market Your Event?

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• How To Promote An Event: A Video Recap of The ExhibitCraft Case Study [VIDEO] 
• The 6 Most Common Conference Planning Mistakes [PRESENTATION]
• How to Create Perfect Posts On Social Media Platforms [PRESENTATION]
• Why Using Promotional YouTube Videos For Events Generates Faster Attendee Registration
• How To Use Attendee Testimonials to Increase Registration for Your Event [CASE STUDY]

In this short video, we discuss the steps and best practices ExhibitCraft took to promote their event to get 50% more attendees at their company's event. The highlights of this video include:

• The best relationships to leverage to get attendees
• When and where to promote your event
• The best way to get attendees attention
• Steps to take to ensure attendees register

Tell Us In The Comments below...
What ways have been effective in helping you promote your event?  

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• How To Use Your Event's Professional Networking Opportunities To Encourage Faster Attendee Registration
• How to Create Perfect Posts On Social Media Platforms [INFOGRAPHIC]

This presentation describes how to create excellent posts on social websites including Facebook, Twitter, Google+, and Pinterest.  Each social media platform has its own unique best practices for maximum engagement from followers. Some topics covered for each social media outlet include

• Types of content to include
• How to format your posts
• Optimum time of day for post

This is a great resource for anyone who wants to maximize their reach on social websites.

Let Us Know In the Comments Below
Do you follow these practices when posting to social media?

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• Is Your Conference Making These 6 Mistakes?
• How To Use Attendee Testimonials To Increase Registration For Your Event [CASE STUDY]
• How To Promote Your Event to Get 50% More Attendees [PRESENTATION]

This presentation describes six mistakes your conference might be making.  These all too common mistakes are generally the biggest warning signs that your conference is probably not worth attending. Some topics covered in this presentation include

• Specific types of communication you should avoid
• Speaker and content selection mistakes
• Event promotional methods you need to eliminate
  
• Conference structure mistakes

This is a must read for anyone involved in event planning or event marketing and promotion!

Let Us Know In the Comments Below
Is Your Event or Conference Making Any of These Mistakes?

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• How To Get More Attendees By Using Your Event's Relationship Building Opportunities [PRESENTATION]

Join us this Friday, September 20th, at 11am for a webinar on How to Use Social Media & Email Marketing to Increase Event Attendees featuring Vickie Siculiano, Marketing Manager of ExhibitCraft, Inc.

You will leave this webinar with a firm understanding of how to

• Get the most bang for your buck with a limited marketing budget
• Find your potential attendees on social media 
• Grow your followers on Facebook and Twitter
• Add video into your social media interactions
• Convert your audience into event attendees

Spaces are limited. RSVP today to reserve your spot.

How to Use Social Media & Email Marketing to Increase Attendance 
Webinar featuring Vickie Siculiano

When: Friday September 20th at 11am ET
Where: Hangout via Google+

Spaces are limited. RSVP today to reserve your spot.

In part four of the "Event Marketing Online Through Customer Service" series, you will find  

• Why historical information is important for potential attendees 
  
• The types of historical information to provide potential attendees
• How attendee testimonials can effectively be used
• Examples of effective attendee testimonials

By following the below best practices, you will improve the perception of your event among potential attendees and increase the word of mouth marketing related to your conferences, meetings and trade shows.

Access To Historical Information Is Deemed By Attendees The Most Valuable Feature Of An Interaction

Make it easy for your attendees to see what has happened at your past events so they have a better understanding of what they can expect in future events. Providing pictures, videos, agendas and other materials from past events is often critical to helping your attendees understand the value your event will provide.

Some of the best historical information you can provide them is the testimonial of previous attendees. Testimonials will help the potential attendee better understand the value they will obtain from your event and also create rapport to help the potential attendee build a relationship with your event. 

One event that has done a very good job of this is the Masters In Motion conference.  

One of the very first things on their website is a testimonial from a distinguished attendee. His testimonial espouses not only what happens at the event but also why potential attendees should come and what he looks forward to at the conference. 

The other key component of his testimonial is that it does not feel forced, or too formal. In fact it is rather colloquial and sounds authentic (e.g. "it is a blast" not "the educational tracks were exceptional") as if you were speaking directly with him after the event. 

The organizers were not satisfied with one testimonial but took it one step further and included an additional testimonial from a second attendee. This testimonial is different as it is from an "average" attendee who is much more reflective of the targeted audience. It is likely even more effective than the first testimonial because it espouses, in detail

• Why he attends the conference (i.e. to be a better filmmaker)
• Acknowledges the investment he makes to attend (e.g. "For me it is a considerable investment attending...but I am bringing one of my employees this year too...")
• Specific benefits he obtained from attending (e.g. "I got so many great connections and friends...") and
• Challenges the potential attendees to action (i.e. "If you want to skyrocket your productions, sign up today and let’s meet at MIM 2013")

The organizers of the Masters In Motion conference have made sure to use the testimonials where their potential attendees will actually see the them. For example, they have included the testimonial on their website, Facebook Fan page, shared Twitter testimonials and included an excerpt in a promotional online video. It is very likely that these testimonials are also included in their email marketing efforts and any physical literature they send out as well, like post cards promoting the event.  

Online video is shown to be 400 to 700% more effective at increasing response and engagement rates from website visitors. To capitalize on this and to make sure the testimonials are seen even more, The event organizers have used an excerpt from the attendee testimonial in a promotional online video about their event.  

In conclusion, potential attendees highly value information about your prior events. The historical information helps potential attendees understand the benefits your attendees will provide them. Attendee testimonials are an effective way to provide this historical information about your event. Testimonials can also be used to help encourage specific actions you want potential attendees to take like registering for your event. 

Let Us Know In The Comments Below
How do you use attendee testimonials to promote your event?

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• Event Marketing Through Customer Service, Part 2: The Best Service Experience For Your Attendees
• Event Marketing Through Customer Service, Part 3: Appear Available...Even When You're Really Not
• See full list of 10 Key Findings On Customer Service
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Are you an event planner struggling to keep up with today’s technology-driven attendees?  Wondering how to implement digital technology into your strategy? Curious about innovation but don’t know where to start? Try testing the waters at The Meeting Pool.


The Pool
The Meeting Pool is all about helping event professionals and meeting planners stay up-to-date on current trends in technology, social media, and business.  “The pool” (to which it is colloquially self-referred) is a great resource for the knowledge-craving event planner, who can read articles and watch presentations about event technologies, and then research and compare different services all in the same place.

Articles
The Meeting Pool has articles that span a variety of topics: tech, social media, apps, business, lifestyle, and even pool bar - a tongue in cheek category that has actual drink recipes and music videos to provide some comic relief and entertainment.  Here’s a more in-depth look at the categories:

Tech contains how-to articles about emerging technology, as well as tips and advice on anything in the digital realm, ranging from webcasts to wifi.

Social Media is similar to the tech category in that it contains how-tos and tips, but the articles all pertain to social media, content marketing, and online networking.

Apps contains articles about making the most of mobile technology.

Business contains news about actual businesses, as well as advice on working smart.

Lifestyle contains post-event images and event planner anecdotes, the latter of which are thoroughly entertaining.


Make Decisions
The Pool has an excellent tool called Event Tech Decision Engine, which, as its title suggests, is ultimately meant to help event professionals choose the technology most appropriate for their specific requirements. There are five categories to choose from: Audience Response Systems, Event Management Platforms, Event Mobile Apps, Event Registration Companies, and Membership Management Platforms.  Within each category, the tool gives you a wide variety of options, allows you to research the different services, and provides side-by-side comparisons for picking the one best suited for your event technology needs.

Learn From the Professionals
Industry Resources is an impressive repository of presentations from AIBTM at the Future Events Experience.  Here you can learn about technology trends in multiple formats, including videos, images, white papers, and infographics.


Plan Ahead
Event Industry Calendar is another great feature that shows upcoming events from today until 2015, giving you an organized look at what is ahead, and allowing you to plan in advance for events of interest.  You can view the calendar in multiple layouts, permitting the viewer to see just the highlighted dates, or to see the events in the scheme of the month or week.

Dive In
The Meeting Pool is a place for event planners to convene, learning and exploring the digital innovation that is available to them.  Whether you’re a new meeting planner or an established event professional, there is always something to add to your event planning toolbox.  Dive in to The Meeting Pool to begin your digital innovation!

Tell Us In The Comments Below...
What Are Your Favorite Methods for Incorporating Technology into Your Event?

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This presentation describes how to leverage your event's formal and informal networking opportunities to generate more attendees faster. It includes specific ways and items that should be highlighted in your online marketing activities including using YouTube videos to help communicate your networking opportunities. 

Additional items included in this presentation include: 

• Specific types of networking that should be highlighted 
  
• Examples of how to highlight the relationship building and maintenance opportunities 
  
• Links to additional resources to help you get more attendees 

Tell us in the comments below...
Have you ever highlighted your event's networking opportunities while promoting an event?

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• How To Use Your Event's Professional Networking Opportunities To Encourage Faster Attendee Registration

 

Tell Us In the Comments Below...
Do You Use Social Media to Promote Your Events?

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Are you afraid no one will show up to the event you have spent weeks or months planning? If so, you would be just like the majority of planners who harbor this same fear. The best way to prevent low turnout is to market your event, but what's the best way to promote your event? 

Online Video Works
In October 2011, I came across a simple promotional video that one of my customers created for their event. It was a simple, beautifully executed recap video of an electronic music festival that they had produced. The video was so good that even though I don't even like electronic music, I wanted to attend this festival after watching it. This got me thinking, "why aren't more conference and festival marketers using video to help promote their events?"



Why Is No One Else Doing This? 
All of this was even more perplexing because I knew, based on some earlier marketing research, that online videos are incredibly effective at increasing engagement and response rates. After talking with several dozen event organizers, the reason became very clear as to why video is not more widely used. The general perception is that video is expensive and time consuming. 



Professional Video Production = Expensive 
After some additional research and conversations, I quickly came to concur with what many of the conference and meeting planners had been telling me. The cost of hiring a professional video producer to create a 30 second to one minute video could reach in the thousands, if not tens of thousands, of dollars. 



Software = Time Consuming
The software solutions available were generally less expensive - usually costing less than $1,000. However, it would take an extensive amount of time to master the software in order to produce professional quality videos that were worthy of being included in the promotional materials, and did not degrade the image of the organization or the event.



There Has To Be A Better Way
Both of these options seemed ludicrous to me. Simply put, most planners don't have tens of thousands of extra dollars laying around, or dozens of free man hours to incorporate video, regardless of how effective it may be for them or their organization. This led me to the realization that there has to be a better way to help event organizers and marketers incorporate online video into the promotion of their event. 



A Solution: High-Quality, Free Promotional Videos 
That's when I began toying around with the idea of creating promotional videos for events. My first version of this video was a total and abject failure. The feedback I received was that it wasn't professional enough. That's when I decided to enlist the help of one of my good friends who happened to be a professional video producer and editor. His first version of the promotional video was a gazillion times better than any effort I could produce, even on my best day.



Drop Dead Simple & Easy To Use
It wasn't enough for us to be able to produce professional commercials for event organizers. We had to do something about the time element as well. Event organizers simply do not have a ton of time to learn a ton of new things or navigate new systems. I wanted to make this as easy as possible for them to incorporate video into their existing event marketing. This meant leveraging the hard work already put in to building their existing event website, as well as making sure that their video was syndicated to YouTube, making it easy to share everywhere on the web.



Tailored To Your Event
Due to this, our service goes to your website and makes the right decisions for you based on your event. For example, if your event is a personality-driven event, we produce a commercial highlighting your keynote speakers in order to emphasize the keynote's brand and image. If your event is more topic driven, we create a commercial highlighting the biggest subjects that will be discussed at your event.  



Engage Your Audience & Increase Registration
The videos that we create are not only useful at summarizing your event's unique value proposition, but are also incredibly effective at increasing the number of attendees at your event. In fact, one of our customers determined that their event had 50% more attendees than originally expected due to their use of video marketing, including their free commercial from Event Commercials. 



I Need Your Help
Every organization and every event should be able to present itself in a professional manner, regardless of your budgetary constraints. Online video is an almost perfect way to do this. In order to be able to provide these solutions, we need you. If you have an upcoming event, you should sign up for a free YouTube video, or consider an upgraded package for further customization of your video. In addition, if you know of any upcoming events, please let them know about our services.

Related Posts

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Thank you to everyone who has taken the time to try out Event Commercials and provide us with your feedback! To better serve you, we have incorporated your feedback with these latest updates.

No More Ads
All our paid and upgraded options, which start at only $199, will no longer contain post-video Event Commercials ads.  

Learn More About Our Upgraded Packages & Customization Options 

Earn More Free Videos
Many of you like the free upgrade option but wanted access to even more of our video options including those highlighting 

• Speakers
• Conference cities and venues
• Sessions and session tracks
• professional networking and 
• Other aspects of your event

To help address this, we will be restructuring our free upgrade plan to allow you to earn more free videos to help you promote your event. 

Learn How To Earn A Free Upgraded Video For Your Event

Delivery Time Cut In Half
We've reduced our standard delivery time by up to 50%. Instead of 7-10 business days, we will now guarantee delivery of your professionally created, handcrafted commercial, within 5-8 business days.Your video will still be reviewed by a human being, and not an algorithm, to ensure it meets the highest quality standards to help you present your event in a professional manner. If you ever need your video faster than our standard delivery time, simply contact us to let us know your needs.   

HD Quality Videos
While we've never explicitly stated it, we all of the videos in our upgraded packages will be delivered in HD Quality. Our free package videos will now be delivered in web quality format, allowing us to deliver your free commercials to you, faster. 

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What would you like to see from our services?

Our entire team has been working hard to make sure you have the best YouTube videos and online commercials to help you promote your event. Just yesterday, we completed the latest addition to the Template Gallery for the Professional Package! 

Match Your Event's Branding
The template can be customized to match your event's branding and color scheme. The commercial's music can also be customized to better match your event's theme and the image you'd like to convey to your potential attendees. 

Your Website, Social Media & Email  
As always, your commercial is automatically uploaded to YouTube to allow you to syndicate across the web including embedding on your website, sharing to Facebook, Twitter and other social media outlets and making it ridiculously easy to add to your email marketing campaigns. 

Learn More Or Sign Up Free
If you're interested in learning more about how your conference, meeting or trade show will benefit from using online video, please contact me (marvin [at] eventcommercials.com) or sign up for a free promotional YouTube video for your next (or even finished!) event.

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What would you want to customize in this video for your event? 

Imagine your company has a big event coming up that will showcase all of its top-of-the-line merchandise, effectively a mini-trade show. Tons of effort has been put in, but will the turnout be worth it?  To ensure your event is a big hit, and to make all of your hard work worthwhile, pre-event promotion is essential.  You may be wondering, "But what steps can I take to promote my event as widely as possible?"

ExhibitCraft is an award-winning company that produces customized trade show exhibit displays. The company hosted an open house at its Wayne, NJ headquarters to launch its newest product line, TigerLite a trade show exhibit product that is easy "...to put together, and get a high-level presentation at the same time."

ExhibitCraft began their promotional efforts by sharing the event’s date, time and location on their company’s blog. They did this well in advance of the event to build awareness for potential attendees even though they did not expect anyone to register at this point in time.

Blog Posts + Email Marketing
After the initial announcement of the event, ExhibitCraft updated blog posts with updates about their event, including posts that allowed attendees to register in advance. The blog posts were then supplemented with email marketing using the company's mailing list and included information like the guest speaker, the title of the seminar, and short videos. Each of these items was designed to generate more awareness of the event and convey the benefits of attending.

Social media is an excellent promotional tool for your event. It is a fast and cost-effective way to spread awareness and build anticipation among your target audience. 

Facebook Fan Page & Events
ExhibitCraft leveraged their existing Facebook Fans by creating a Facebook event. They then actively promoted this event to their Fans by posting about the event and discussing the event. Not only did this build awareness but also helped spread the word by allowing potential attendees to share the Open House event with their friends. Each time someone shared that they were attending, the event was reposted to their Fan's Facebook Timeline causing even more people to see the event and join.

Promoting via Twitter
ExhibitCraft utilized hashtags like #Tradeshow that their potential audience follows to help increase the potential audience beyond the almost 96,000 Twitter followers they already have. The use of hashtags in their tweets helped to build awareness about their event. Consistently promoting their event via twitter also allowed their Twitter followers to re-tweet their messages to their followers’ followers, further expanding their reach.

LinkedIn Company Page Promotions
ExhibitCraft also used LinkedIn to promote their event by posting and sharing on the network. Once ExhibitCraft created a post about their event on LinkedIn this allowed users to like the post providing some additional promotional opportunities to create awareness about registration. In addition to the post about their event on LinkedIn, the company’s registration platform Constant Contact allowed attendees to share their reservation with their contacts on LinkedIn.

Additional Benefits of Social Media Promotion
Event pages on social media also function as an alternate means of customer service and interaction between potential attendees and the company. These communication mediums can not only help further publicize the event, but also answer FAQs potential attendees may have.

Videos engage the senses differently than flat, static content. Videos also give the viewer a more concrete understanding of why they should attend. Due to online video’s ability to effectively communicate with its targeted audience ExhibitCraft utilized video to promote it’s event in a number of ways including a special invitation from the Company’s CEO and free promotional YouTube video explaining why potential attendees should come to the event.

Click Here To Get A Free Promotional YouTube Video Like The One Above For Your Event

By leveraging its existing audience through the company blog, email marketing, social media and online video, ExhibitCraft helped catapult their event to success. “We had 50% more attendees than we expected,” says ExhibitCraft Marketing Manager Vickie Siculiano. “Due to a combination of higher turnout, an excellent presentation by our CEO and new product demonstrations, we generated leads and revenue from the TigerLite product launch event!” 

Should you follow ExhibitCraft’s example, your company’s next event will be well on its way to a stellar turnout and being a phenomenal success!

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What Are Your Top Tips To Ensure A Successful Event?

P.S. Click here to get a free promotional YouTube video just like the video ExhibitCraft used to promote their successful event!

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