EventSpeak

Getting Personal with Event Marketing

Mon, 22 Jan 2007 06:20:00 -0100

With event marketing, you can participate as a marketer in a live event such as a game or concert to communicate your message. Or, you can specially create an event that supports your marketing communication agenda. However you choose to do it, event marketing allows you to connect with your audience at a much more personal level.

When was the last time an advertising tagline stayed in your mind a day after you saw it? Which was the last internet banner you clicked? Do you remember rushing to a store to pick up that great new product just because the jingle told you to? If youre shaking your head already, try this one. Do you recall buying something after youve tasted a free sample? I see youre nodding, already Thats the power of event marketing

Word of Mouth Marketing and Advertising

Thu, 05 Oct 2006 05:30:00 -0100

We have been around this earth for quite some time now. I am not old, but I have seen enough to realize what works and what doesnt. Now in the twenty first century we get bombarded with advertising every day of our lives. You cant drive down the road, listen to the radio, watch television or browse the Internet without seeing hundreds, if not thousands of ads of products you couldnt care less about. But as soon as your best friend, wife, neighbor, cousin, or advertising second cousin in law mentions their favorite restaurant or a great movie at the theater you jump up off your seat and run to confirm their recommendations.

Word of mouth Marketing works! The reason for this is that perhaps in a self defense response to capitalism, we have developed ad-blindness. We tend to ignore as many advertisements as humanly possible in order to carry out a semi-normal life. But when someone you know tells you about a product or event, your defense mechanism does not trigger an alarm. You joyfully take their suggestions at heart and do what consumers do best buy.

Mobile Advergaming: Advertising To Go

Sun, 24 Sep 2006 08:37:03 -0100

When was the last time you saw somebody who wasnt carrying a cell phone? I know there are folks out there who dont have one. I just dont know them. Our seniors carry them for added safety measures. Moms and dads carry them to stay in touch with the kids, coordinate errands, and keep up with office activities. Workaholics carry them to, well, WORK. And teenagers carry them because their parents included them in the family plan, not to mention the coolness factor associated with having ones own cell phone.

Coolness factor notwithstanding, you can do just about anything with your cell phone these days. You can check stocks, look at websites, receive weather forecasts, get daily jokes or your horoscope sent to you, send instant text messages to friends and family, and download games to play at your leisure. All on your cell phone.

Advertisers and marketing experts recognize the unlimited opportunities presented by the mobile audience. The Mobile Market Association (MMA) was formed specifically to stimulate the growth of mobile marketing and its associated technology and includes among its members VISA, CBS, AT&T, and the Associated Press.

Top Trade Show Exhibit Trends

Sat, 23 Sep 2006 06:48:20 -0100

The traditional purpose of trade shows has been to serve as an open platform for companies to strut their stuff and offer insight into the latest trends and innovations for the products and services in their industry. With a competitor only a few booths away, the hard sell has been inevitable until now.

Current trends are creating a different climate at trade shows these days. With competition for the customers attention stronger than ever, exhibitors are no longer fixated on separating themselves from their competitors by focusing on a particular product and simply talking about solutions and benefits. Which leads us to the first, and probably most profound, trend in trade show exhibiting.

Experiential Exhibits:

Product pitches and demos are out at least they are no longer the centerpiece of a trade show exhibit. Instead of the literal, one-on-one, were better because . . . spiel, the challenge has become creating an experience for the potential customer that leaves them in awe, or at least makes a strong enough impression that they forget about the competition. While the trade show booth is a temporary fixture, the idea is to create a space that has a feeling of permanence and keeps the customer engaged. So engaged, in fact, that the customer has a memorable experience, and associates that experience with your product eliminating the need for the hard sell, and creating a smooth landing for the soft sell.

How To Handle Short Term Jobs On Your Resume

Mon, 26 Jun 2006 05:40:00 -0100

Based on todays ever-changing and tight job market, it is not unusual to see short term jobs on a resume. Short term jobs might raise a red flag for employers. Short term jobs could be contract positions or permanent jobs.
Dont Lie
The first rule of thumb when applying for a job is to never lie on your resume. If you put information on a document and submit it for consideration for employment, it better be valid information. There is nothing worse than being offered a job only to have that offer rescinded when your background is thoroughly checked.

Dont Bad Mouth
The second rule of thumb when applying for a job is to never bad mouth a previous employer or company. Bad mouthing creates negative feelings in an interview or conversation and will almost always cost you the job offer. Keep your negative opinions to yourself.

Leave it off
With these rules in mind, lets look at the various ...

Marketing To Generation X

Wed, 10 May 2006 19:50:00 -0100

By: Michael Fleischner
If you're trying to market to adults who are now in their thirties, then you need to understand the best method for reaching generation X.

Who is Generation X? Gen Xers were born between 1965 - 1976 and make up about 17% of the U.S. population. As a whole, this group is both independent and skeptical, existing in the shadow of Baby Boomers. As this group moves into their mid 30s and 40s, Gen Xers are establishing themselves as consumers who are starting families and buying homes.

Gen Xers grew up with recessions, single-parent households, cable TV, the Internet and other personal technology. Consequently, this group consumes media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach these groups, communicate your message, and get them to take action? The answer is more traditional than you think. In combination with online marketing, direct mail is one of the most powerful ways to market to Gen X. According to a recent study conducted by InnoMedia, NuStats, and Vertis, 86% of Gen Xers bring in the mail the day it's delivered. Furthermore, 68% of Gen X retail direct mail readers have used coupons received in the mail. Gen X consumers rate 75% of the mail they receive as valuable.

Marketing to Generation Y

Wed, 10 May 2006 18:34:54 -0100

By: Michael Fleischner

If you're trying to market to adults who were born between 1977 and 1994, then you need to understand the best method for reaching generation Y.

Who is Generation Y?

Individuals born between 1977 and 1994 are considered Gen Y and make up about 25% of the U.S. population. This group is generally idealistic, optimistic, and patriotic. They consume media in extremely fragmented ways, representing the next big wave in our demographic makeup.

Gen Y consumes media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach this group, communicate your message, and get them to take action?

The answer is more traditional than you think. In combination with online marketing, direct mail is one of the most powerful ways to market to Gen Y. According to a recent study conducted by InnoMedia, NuStats, and Vertis, 87% of Gen Y bring in the mail the day it's delivered. 73% of Gen Y retail direct mail readers have used coupons received in the mail. Gen Y consumers rate 75% of the mail they receive as valuable.

To reach Gen Y with direct mail, there are number of basic marketing practices you should keep in mind. Before discussing these tips, realize that your direct mail efforts can always be supplemented with online marketing in the form of targeted site advertising, key word buys, or perhaps giving consumers a reason to visit you online via email (contests, sweepstakes, discounts, etc.).

Viral Marketing 101 - Not Using It Could Kill Your Business!

Wed, 10 May 2006 17:27:48 -0100

By: Jason Chew

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesnt matter if you have a killer product or a fantastically designed website, if people dont know that you exist, it doesnt matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

Transition from In market Field Manager to Tours.

Sun, 29 Jan 2006 23:50:00 -0100

You know your market inside and out. You love being a Field Manger, Team leader or simply working promotions, (and yes, you take every promo. that comes your way right---because remember its more experience on your now growing resume, right? And you never know when a $12 an hour sampling promo. can turn into a high paying Team Leader of FM position when the flaky Team Leader or FM well---flakes out.) But now what?! You want tours. You want to get out there and travel and get paid to do it. But how do you get over that double edged sword of getting experience without having experience? ...

Media and Marketing - What do you think?

Mon, 26 Dec 2005 21:00:00 -0100

Article submitted by mrktgirl I recently read the following in the Dallas Business Journal. What advertising trends will become dominant in 2006? Media planning and buying will become much more important to agencies and marketers. Advertisers are trying to find ways to take finite budgets and make the dollars work more effectively. There has been a dynamic swing in the money spent on the Internet, which is growing at a fast pace. But it's not at the expense of radio, television or magazines. What role will new media Internet, iPod, cellphone advertising and DVR players play in advertising in 2006? An increasingly important role, but still a small one.